Posts Tagged ‘Mark Walsh’

24 More of the Best Facebook Guides, Stats and Rants of 2012

Tuesday, January 15th, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence.

But its incessant changes, moves to charge brands and celebrities for exposure they’ve become accustomed to getting for free, and possibly even (gasp!) aging demographic may be cause for concern.

Best Facebook Marketing Guides of 2012Will Facebook lose ground to Google+? Is it becoming uncool? Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? what are the secrets to Facebook advertising success?

Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012.

Facebook Tips and Guides

The Simple Science of Facebook Engagement by MyBeak Social Media

Laura-Lee WalkerLaura-Lee Walker shares an infographic that reveals the “formula to follow” for greater engagement on Facebook. Among the key findings: “Include images with posts. This increases the likelihood that fans will engage with your fan page (39 percent higher than average).” The infographic also shows the best (and worst) times to post, contest ideas,  “winning words” to include in updates and more.

SEO for Facebook – New Video Revealed by Search Engine Journal

Adria SaracinoAdria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines. She writes that “The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content.”

How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat

Mustaza MustafaMustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. Commenters note that Facebook could certainly do something to make this process easier, but the method here does work.

Nine  Ways To Improve Your Facebook Engagement and ROI by MENGonline

David Lund - GrowthSpring GroupDavid Lund details nine tactics for improving marketing effectiveness on Facebook, such as “Use Facebook to communicate your new news and introduce new products. Your followers are more interested than most consumers in news about your products and brand. They will likely be early adopters and advocates that can help build word of mouth BUZZ about your new products.” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well.

Understanding the 6 Facebook Post Types by Practical eCommerce
***** 5 STARS

Paul ChaneyPaul Chaney explains in detail the six types of posts that can be added to a Facebook page along with “reasons why you would use them and best practices for each post type” and tips for the best use of each post type, for example on video posts, “Don’t put logos in the video. Harvard researchers found that the more prominent or intrusive the logo, the more likely viewers are to stop watching, even if they know and like the brand.”

How to Do a Facebook Personal Profile Security Audit by Seriously Social

Ian Anderson GrayIan Anderson Gray shows how to do an in-depth personal security audit on Facebook, covering everything from password updates and recognized devices to adding a “do not track” plugin and navigating Facebook’s privacy settings. While this process is for personal profiles, Ian notes “if you do manage a Facebook page, make sure all your admins run a security audit on their personal profiles each month. There are serious issues here, because your page could be compromised by the security settings of one of your page’s administrators.”

Social Media Marketing: How I found the Facebook topic that was 371% more effective by MarketingSherpa

Jonathan GreeneJonathan Greene provides a detailed, illustrated five-step process for using Facebook Insights to identify patterns and trends that can make your social media marketing much more effective, or as he puts it, “Filtering your posts by certain KPIs might reveal very rewarding patterns in engagement and syndication, which could be the push you need to take your social campaigns to the next level.”

13 ways to boost your Facebook Page reach by Socialbrite

John HaydonArguing that “Marketers who are whining about (Facebook forcing people to pay to have their page updates reach their Facebook fans) need to put down the tissues and realize that promoted posts are simply one option among many to amplify reach,” John Haydon delves into the inner workings of Facebook’s EdgeRank algorithm and offers 13 recommendations for reaching fans without writing a check, including posting awesome content (based on thorough analysis of past performance) and using your blog, events and webinars to increase visibility.

5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com

Jeff BullasIt’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? Jeff Bullas very helpfully here offers small to midsized business marketers some proven tactics for Facebook marketing success and then shares five case studies from small firms that have made a splash on the giant social network with cleverness and creativity, on a budget.

Stop Looking at Facebook’s Insights by Inkling Media

Ken MuellerKen Mueller makes a compelling case for, well, not quite ignoring Facebook’s Insights, but at least putting those numbers in proper perspective. Noting that “I honestly put very little weight in Facebook insights. They change how things are measured on a regular basis, and if you spend any time poring over the numbers, you know they clearly don’t add up. I wish they did, but they don’t,” he outlines five reasons not to obsess over these metrics—and what to focus on instead.

Facebook Changes

Facebook Promoted Posts and Other Recent Updates of 2012 by Vertical Measures

Sarah SchagerSarah Schager shares updates on nine post-Timeline Facebook changes, including promoted posts (only for brands with at least 400 fans), changes to how to links are handled within status updates, events, and the inclusion of mobile views in the reach metric (finally).

Facebook Simplifies Ad Creation With Redesigned Self-Serve Tool by Sprout Social

Jennifer BeeseJennifer Beese explains Facebook’s recent changes to its self-service ad creation tool and notes “Once you’ve chosen what you’d like to advertise and listed your main objective, Facebook will recommend a combination of traditional sidebar ads and Sponsored Stories. Additionally, you’ll receive a preview of how our Sponsored Stories will appear in people’s’ News Feeds.”

12 Latest Facebook Page Features You Might Have Missed by Social @ Blogging Tracker

China YaThe delightful Wong Ching Ya details a dozen of Facebook’s relatively new features, including onsite notification (which provides page administrators with “instant page notifications in your profile’s homepage for new posts, fan messages, comments or whenever someone liked your page posts”), target page posts, and Facebook custom audiences (“Brand pages can now target their offline audiences on Facebook through relevant ads by uploading info such as email addresses, phone numbers or Facebook user IDs”).

Facebook Advertising

10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot

Dan SlagenYou’ve probably read about the dismal click-through rates for Facebook ads, but Dan Slagen here offers guidance on beating the averages through high relevance and a compelling call to action, then presents examples of brands generating strong performance with Facebook advertising.

Facebook Upgrades Small Business Site by MediaPost

Noting that small business advertisers are vital to Facebook (and Facebook is an important marketing platform for many small businesses), Mark Walsh reports on efforts by Facebook to help small businesses create more effective ads and generally use the social network more effectively, including tips like: “Ensure you know people are coming to your business because they found you on Facebook: whisper codes, unique Facebook links to your site, friend referrals, exclusive Facebook discounts. Also, put your Facebook URL on more of your in-store materials—receipts, napkins, brochures, etc., to increase fanning of your Page.”

15 Tips For A Successful Facebook Ads Program by MediaWhiz

Adam RiffAdam Riff shares 15 “secrets” to optimize Facebook advertising, such as rotating ads frequently to combat banner blindness, tracking metrics beyond basic “likes,” testing occupational targeting, and leveraging Facebook data to make smarter media buys through other channels (“The great thing about Facebook data is that it can give you insights about your consumer base that you might not have otherwise known”).

A Simple Breakdown of All Your Facebook Advertising Options by HubSpot

Amanda SibleyNoting that “Facebook seems to be launching a new form of advertising—or some new feature within the advertising—every day,” Amanda Sibley details the features and usage of Facebook’s five forms of on-page advertising in this thorough and helpfully illustrated post.

Facebook Stats

Facebook 2012 Facts and Figures for Small Business Success by MyBeak Social Media

Laura-Lee Walker (again) shares a huge collection of Facebook facts in this infographic, such as that 58% of Facebook’s one billion+ users visit the site daily; the average Facebook visits lasts 20 minutes; 80% of businesses are active on Facebook; the two most popular apps are the Blackberry Smartphones App and Texas Holdem Poker; and much, much more.

Facebook Focused On Upping Services For Small Businesses by MediaPost

Laurie SullivanFrequent best-of writer Laurie Sullivan reports on Facebook’s efforts to make it simple for small businesses to connect with their customers on Facebook, noting “About one-third of the 100,000 small businesses that have published Offers are new Facebook advertisers, and  about 30% are claimed on mobile devices,” and that “Facebook (now) supports more than 13 million small and local business pages.”

Facebook Rants and Raves

Is Google Unstoppable? by MediaPost

John CaponeJohn Capone details advertising statistics and projections that suggest, over the next couple of years, in terms of advertising revenue, “Google will begin to leave Facebook and the rest (of the major ad sellers) in the dust.” He describes Google as The Predator of the online advertising world, while Facebook is more like Barney the purple dinosaur.

5 reasons your brand doesn’t need Facebook by iMedia Connection

Peter PlattPeter Platt sets out to dispel five “myths” of Facebook marketing, among them that Facebook is an engagement platform for brands: “A couple of years back, we wanted to ‘like’ brands so we could see what their offers were. But all too often, brands became that annoying friend who posted too much, and we quickly learned to hide or unfriend those brands. Brands also started building out complex Facebook platforms with lots of functionality and engagement tools, but the reality is that the news feed is the core of Facebook activity. Complex portals garner some interest, but at the end of the day, the news feed is where most of the users are.”

Before You Buy Into The ‘Zuckerberg Put': 5 Things Facebook’s CEO Won’t Tell You by Seeking Alpha

Kyle SpencerKyle Spencer advises investors that although Mark Zuckerberg may have discovered he really does need to listen to the market, there are five things to keep in mind before diving into this stock, such as that the kids are somewhere else: “There was a time when Facebook was cool. Not anymore. 65% of Facebook users are 35 and older, and adults are the fastest growing demographic…Why is it important where teens hang out? Because parents follow their kids around on the Internet. Teens are the first adopters, the fastest social innovators and have more free time to surf the net. Jumping ship keeps teenagers one step ahead of mom and dad. Remember AOL? It’s an old folks home, now.”

Facebook is for Likes Not Leads by Brent Price Carnduff

Brent CarnduffWriting that “The truth is, most of those 900 million people (actually over a billion now) aren’t there to be marketed to. And frankly, Facebook doesn’t make it that easy for businesses to connect with them,” Brent Carnduff outlines what he believes Facebook can, and can’t, do for marketers and business owners.

Facebook: Are the Good Times Really Over for Good? by WindMill Networking

Chris TreadawayChris Treadaway laments recent changes by Facebook that make it more expensive—much more expensive—for brands to reach fans with their content. He cites recent criticism of the social media network by Mark Cuban, George Takei, and a range of Facebook community managers, yet in the end concludes “It’s going to cost us more to do the things that we’ve gotten for low cost so far…but we won’t go anywhere.” Maybe.

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33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far

Tuesday, August 28th, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).

Many social media marketing questions remainHowever, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan? How should we staff for this and train current employees to contribute? How do we demonstrate the ROI of social efforts?

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far.

Social Media Marketing Tips, Tactics & Techniques

Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily

The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true. There is no one alive who is youer than you.’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. Include information that proves you’re human.”

9 social media hacks you need to embrace now by iMedia Connection

Astutely noting that “Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag,” Jay Baer offers six tips for getting more done in social media in less time, such as listening to podcasts while commuting or working out, and utilizing tools like Buffer and If This Then That.

Five Types of Social Media Influencers by Intelegia

Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. He or she usually amplifies messages”).

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis

“Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships,” writes Brian Solis, who then details an experiment by Andrew Blakeley in which he spent a week as a “social consumer.” Blakeley concluded that “the online experience for consumers was undefined or uncharted, leaving consumers to fend for themselves to find relevance within the engagement without any reinforcement to brand value or story.” Don’t be one of those brands.

What Marketing Questions Are Worth Asking in Social Media Listening? by MarketingProfs

David Rabjohns says that the top five questions Fortune 500 companies are asking about social media are:

  • • Where are people talking about my brand?
  • • How should I change my messaging?
  • • How much buzz do I have vs. competition/trend?
  • • How do they feel about us vs. the competition?
  • • Quantify the biggest brand topics.

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider

You want loyalty? Get a dog. Michael Brenner notes how recession, downsizing, the end of pensions and other developments (the accelerating pace of technological change) have made the implicit employment “contract” that existed for much of the last century obsolete, and offers four tips for building a brand that will enhance your professional success and influence.

29 Social Media Leaps of Faith by Heidi Cohen

Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging.

3 Steps to an Effective Social Media Strategy by Social Media Examiner

Amy Porterfield outlines a “three-step plan designed to help you develop an effective, streamlined road map for social media success,” beginning with an assessment of where you are at today and working through ongoing monitoring, measurement and continual improvement.

How to create and edit articles for Wikipedia by Web Ink Now
***** 5 STARS

Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. But the site is not of course, and shouldn’t be, a marketing tool. Content needs to be informational and neutral in tone. David Meerman Scott explains how to properly write for Wikipedia here.

How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO

This infographic explains why existing employees may make the best social media managers, how to divide employees into different training groups most appropriate to their skills, and recommendations for handling personal social media use at work.

How To Write Your Social Media Plan in 8 Steps by Social Media Today

Mike Thimmesch lays out an eight-step process for drafting a social media plan, starting with painting “The Picture of The Big Opportunity of Social Media” and finishing with an urgent call to action (“While similar to how you started your plan, you want to finish with some more strident points that create a sense of urgency”).

7 tips to take social to the next level by iMedia Connection

Erick Mott walks through the definitions of and process of creating owned, paid and earned media followed by seven tips for developing and implementing a social plan, among them “Staff up your social media roles with a distributed workforce that can collaborate and perform in real time. Plot where your organization is, which will help inform strategy and budget and hopefully help you secure what you need for the next phase.”

21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work! by The Marketing Nut

Pam Moore supplies 21 tips for keeping the “social” in social media marketing, developing “a plan that includes objectives, goals, and knowing your audience” without spending excessive time (though noting that sometimes such activity will necessarily take longer than you expect). Among her tips: “Use time blocks. If you struggle with controlling your time enjoyed (or wasted) on social media then set time blocks for engaging, writing blog posts and other tactics.”

14 Ways to Build Strategic Relationships With the Who’s Who of Social Media by Copyblogger

Tom Treanor shares 14 “secrets” to building relationships with industry influencers, though he acknowledges the simple truth that “Networking is 98% about being a nice person and having good manners.”

What exactly is a social graph? by Biznology

Writing that “one thing I don’t like (about social media) is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean,” Mike Moran explains in plain words what a social graph is and what its limitations are.

Social Media Metrics and ROI

101 Examples of Social Business ROI by Dachis Group

Despite the fact that “quantified results in social business and brands willing to stand behind them are difficult to find,” Peter Kim manages to compile a list of more than 100 real-life examples of social media ROI, such as Blendtec (“Viral videos increased company sales +700%”) and Epson (“Reviews drove 98% higher revenue per visitor for Epson”).

The Social Media Metrics That Truly Matter by iMedia Connection

Kent Lewis proposes a matrix model for identifying and monitoring meaningful metrics for your company, based on which platforms are most relevant to your target audience, your objectives and goals for each, and important secondary KPIs to consider.

The Real Secret To The ROI Of Social Media by Social Media Today

Koka Sexton explains why “The real ROI of social media is the moment you realize that you can’t stop the spreading of your content even if you tried. It would be like trying to unpull a trigger…ROI is most importantly the cultivation of relationships and capturing the positive word of mouth recommendations from your community. It’s the gift that keeps on giving.”

CMOs Say Social Media Spending Will Surge 46% in the Next Year by Mack Collier

Mack reports that although spending on social media marketing is set for another year of strong growth, many companies still struggle to measure or prove the ROI, because, in Mack’s words, “shockingly, most customers don’t want to be marketing mouthpieces for brands.” Therefore, transferring traditional value measures from other media won’t work in social networks; that doesn’t mean ROI can’t be measured, it just can’t be measured using the same criteria.

Social Media Facts and Stats

Companies Struggle To Manage Social Media by MediaPost

Mark Walsh reports the findings of an Altimeter Groups study showing that “global corporations are now struggling to manage an average of 178 business-related social media accounts, spanning Facebook, Twitter, LinkedIn, YouTube and Foursquare, among others…Social media has often been harnessed haphazardly for marketing, sales, customer support and product development. While 70% of businesses said social media efforts met company objectives, only 43% had a formal strategy to address how social will meet specific business goals…(social media management is) exacerbated at a scale CMS didn’t have to deal with (as large) companies typically oversee 39 Twitter accounts, 32 blogs, 30 Facebook pages and 29 LinkedIn accounts.”

Social Media Jobs Salary Guide by Onward Search

Promising “a comprehensive look at the best US job markets, the most in-demand social media jobs, and the corresponding salary ranges for each profession,” this informative infographic reveals findings such as that Minneapolis ranks #13 in number of social media job postings (New York is #1), the highest salaries are generally paid in San Jose, and the most common position is content writer.

Digital Smackdown: “digital dinosaurs vs. digital natives” by Forbes

Reporting that “77% (of consumers) are more likely or much more likely to buy from a company whose CEO uses social media to clearly define company values and leadership principles (and) 94% say C-suite social media participation enhances a brand image,” according to a recent Brandfog survey, Rhonda Hurwitz advises senior C-level executives to learn social media tools instead of over-delegating.

Search and Social

Using Social Buttons to Enhance Search Engine Optimization by Practical eCommerce

It’s no secret that social signals are playing an increasing role in search engine rankings, but Jill Kocher provides additional detail behind the trend and recommendations for how to capitalize on it.

Social Media Tools

New technologies to manage social by iMedia Connection

Josh Dreller lists almost 200 tools for every aspect of social media marketing from managing multiple social networks, managing Twitter and searching social networks to apps for social analytics, media relations and video/photo sharing.

YouTube Tips & Tactics

Set Up Your YouTube Channel for SEO Success by The YouMoz Blog

Pointing out that “YouTube is now the world’s second largest search engine,” Joel Chudleigh steps through the process of optimizing a YouTube channel for usability and findability, from properly setting up your profile and editing your channel to sharing videos through social networks and measuring results.

B2B And A Resistance To Video Marketing by B2Bbloggers

Observing that “B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted,” Chris Peterson provides half a dozen valuable tips for technical optimization as well as four practical suggestions for producing effective, non-cheesy b2b videos.

Pinterest Tactics & Techniques

Why Pinterest Should Be of Interest to Brands by MarketingProfs

Amanda DiSilvestro explains how Pinerest works, how to get started with it, and four ways that brands can benefit from the visual social sharing site, including “Visibility and SEO: Every image that is pinned will include a link back to the website where it originated. This helps to spread the word about your company and what your company can offer” (in addition to building links, though these are now no-follow).

10 Tips for Pinterest Search Engine Optimization by ClickZ

Sage Lewis first explains why optimizing for Pinterest is important (e.g., to ” take up greater search engine results pages real estate) then provides 10 optimization tips such as posting original images, giving them search-friendly file names and using keywords in your description.

6 Compelling Reasons You Should Use Pinterest for Marketing by HubSpot

Claiming that Pinterest is “not ‘just another social media site.  This one is different. Pinterest is doing a great job of driving traffic, leads, and sales,” Jesica Meher outlines six benefits of Pinterest, from generating inbound links to integration with existing Twitter and Facebook accounts.

103 Resources For Becoming a Pinterest Expert by KISSmetrics

Zach Bulygo shares more than 100 tips for capitalizing on Pinterest, helpfully arranged in categories like Background and Basics, How-To Articles, Lessons to Learn, Marketing with Pinterest, and Similar Sites.

Why I’ve Resisted Pinterest by MediaPost

The brilliant Ryan DeShazer likely speaks for more marketers than he knows in this thoughtful essay outlining his personal and professional reasons for not yet jumping on the Pinterest bandwagon. Among his personal reasons: “#1 – My guy friends would make fun of me. I’m serious. You will never catch me at a dinner party commenting that, ‘I just pinned the most incredible thing today.’ #2 – This smells like social scrapbooking. I don’t scrapbook. My mother does.”

Tumblr and Google+ Tips & Tactics

How to (Properly) Use Tumblr to Market Your Brand by Search Engine Journal

Writing that “According to comScore’s State of the U.S. Social Network Market, Tumblr is one of the most consistently growing social networks out there…But this is not just about sheer number of visitors. The amount of time that visitors spend on Tumblr averages around 2.4 hours a month, making it only second to Facebook in terms of user engagement,” Neil Patel explains what Tumblr is, who uses it, how to get brand exposure there and how to use Tumblr to drive traffic to your other social media platforms.

10 Brands Who Stand Out on Google+ and How They Do It by GigCoin

The prolific Debbie Hemley showcases 10 major brands (including ESPN, Wired magazine, Starbucks, Pepsi and Android) that stand out from the crowd on Google+ and what makes each brand page remarkable.

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Best LinkedIn Guides, Tips and Tactics of 2011

Wednesday, March 21st, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. LinkedIn now has more than 100 million 150 million members including executives from every one of the Fortune 500 companies; 80% of them influence their companies’ purchasing decisions, and those professionals have a significantly higher level of trust in the business-related information they see on LinkedIn than on other popular social networks.

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.

So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group? How can you maximize the visibility and impact of your LinkedIn company page? How can you optimize results from LinkedIn advertising?

Find the answers to these questions and more here in 22 of the best LinkedIn guides of the past year.

LinkedIn Tips, Tactics and Best Practices

5 Tips to Get More Sales from Linkedin by Better Closer

Bill RiceIn this concise but useful post, Bill Rice presents five tips for sales (and marketing) pros to take advantage of the capabilities of LinkedIn, from creating a clear profile (“More than boasting about the benefits of any particular company, a LinkedIn profile should make it clear what service it provides to its clients or customers. It should go on to explain what results you can provide for your clients, and how things will improve for them if they work with you”) to asking, politely, for recommendations.

LinkedIn Adds Job Title, Company Names To Text Ad Targeting by MediaPost Online Media Daily

Mark Walsh reports on the expanded options for audience targeting introduced in LinkedIn ads early last year, how LinkedIn ads work, how the enhanced options help marketers, and how they are likely to be received by LinkedIn users.

How LinkedIn Apps Can Promote Your Business by Social Media Examiner

Lewis HowesLewis Howes reveals, in his words, “the top apps you can leverage to get more leads, traffic, product sales, brand awareness, ticket sales, investors, sponsors, consulting engagements and more” including the WordPress app (which enables you to add a blog to LinkedIn), video autoplay, syncing with Twitter, and featuring events on LinkedIn.

How To Maximize LinkedIn For Your Small Business by Sanera People Development Company

Jason SeidenJason Seiden, the guy who trained the LinkedIn sales team on how to use LinkedIn (how’s that for a nice line to have on your resume?) details the process of using LinkedIn for business development by small business owners/managers, from setting clear goals and developing a simple plan to reaching out and never spamming.

10 Tips for LinkedIn Social Networking by Online Social Networking

Larry BraunerLarry Brauner shares 10 tips for maximizing LinkedIn social networking success, among them: put significant time and thought into your profile, utilize keywords, “join every relevant LinkedIn group,” comment when you have something valuable to add, and most importantly (for any social network)–keep at it.

How to Grow Your LinkedIn Group Numbers by Flyte Blog

Rich BrooksRich Brooks supplies several tips for growing the membership in a LinkedIn group, from sending out invitations (even to contacts who aren’t yet on LinkedIn) to promoting the group through your newsletter or blog, along with ideas to increase group member engagement.

10 Things You Never Knew You Could Do On LinkedIn by Business Insider

Steve KovachWriting that “LinkedIn has been adding more and more social features that make sharing news and links with professionals in a specific industry easier than ever,” Steve Kovach walks through LinkedIn’s social sharing features, like the “LinkedIn Today” daily news digest, searching for updates on your favorite topics, and search-optimizing your company page and personal profile.

Advanced LinkedIn strategies for marketers by iMedia Connection

Kent LewisKent Lewis examines “advanced strategies for optimizing your personal and company profiles” such as optimizing all of the elements of your profile, incorporating the Recommend API on your company bio page, using LinkedIn’s resume builder, creating a personalized LinkedIn home page, and using LinkedIn Q&A to conduct polls.

How Are People Really Using LinkedIn? [INFOGRAPHIC] by Mashable

Charlie WhiteCharlie White shares an infographic loaded with facts and statistics about LinkedIn use, for example: 61% of survey respondents said that LinkedIn was their primary social networking site used for professional networking (versus 22% who said Facebook and 4% Twitter). 81% of LinkedIn members belong to at least one group. And 37% of users say they update their profile picture frequently—while 12% have had the same picture since they joined.

7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse by Copyblogger

Noting that LinkedIn users don’t use the site to browse through photos of friends, share 140-character status updates or watch videos of talking dogs, Lewis Howes (again) explains how to use LinkedIn for business: from optimizing your personal headline (it doesn’t have to be merely your current job title) to utilizing social proof to providing a compelling call to action (what do you want someone to do after viewing your profile?).

Will LinkedIn Replace Your Resume? by Market My Career

Interesting question, particularly considering that as this post reports, “LinkedIn (has) announced a product  called Talent Pipeline which will allow hiring managers and recruiters to track all passive and active candidates directly via LinkedIn. So whether a recruiter finds your profile on LinkedIn or someone passes along your resume, it will be stored, managed and share via LinkedIn.”

Tips for LinkedIn Company Pages

8 New LinkedIn Features Worth Exploration by Social Media Examiner

Linda ColesLinda Coles steps through some of the key changes made by LinkedIn early last year, such as support for company pages (and if you jumped on this right away, note that this area has been more recently enhanced, particularly in the product listing area), banner images, video support and blog post feeds.

How to Make the Most from LinkedIn Company Pages by Gloria Rand’s Blog

Gloria RandGloria Rand offers an overview of LinkedIn company pages and how they differ from Facebook pages, with banner images, integrated YouTube videos, and most importantly, customer recommendations: “the real power of Company Pages is the fact that LinkedIn members who recommend a product or service on a company profile, will have those recommendations surface on their own personal profiles as well.”

11 Sales Attributes of a Company LinkedIn Page by Find and Convert

Bernie BorgesContending that “If you are a B2B company, your LinkedIn company page could be as valuable (at least as requisite) as your website,” Bernie Borges serves up tips on optimizing each element of LinkedIn company pages, from the company overview and product/service descriptions through promotions, videos and your company blog RSS feed.

Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection

Ryan DerousseauRyan Derousseau believes that LinkedIn can function as a consumer/buyer recommendation platform for B2B enterprises much the way Facebook does for B2C brands, and provides several suggestions for capitalizing on this. One of the more interesting recommendations: “Add the recommendation button to your company’s product page on the company website. This allows people to click on the recommendation button, and share with their network that they suggest purchasing this good or service. This plugin will live on the site for other customers to see.”

How To Use LinkedIn To Improve Organic Visibility by Search Engine Land

George AsplandGeorge Aspland explains how to set up and search-optimize a company profile page. Great stuff, but be careful with recommendations that rely on employee involvement (e.g., asking employees to optimize their public profiles with your keywords and share company updates). This is an area where training and having a social media policy in place can be valuable.

Benefits of LinkedIn Company Pages by LeahBaade.com

Leah BaadeLeah Baade reviews what LinkedIn company pages are, how they work, why they are beneficial, how to set up a company page, how to interpret LinkedIn’s analytics, and most importantly, what to watch out for, such as “The Latest News works a lot like Google Alerts – in that it’s not always accurate. Unless your company has a very unique name, or it’s frequently making top headlines, this may not be the best feature to enable. Try monitoring the company name or keywords for a day or two and see what comes up.”

5 Tips for Using the New LinkedIn Company Pages by Social Media Examiner

Stephanie SammonsStephanie Sammons reviews updates that LinkedIn made to company pages late last year, then offers five tips for optimizing use of company pages, such as posting “a ‘call to action’ to follow your page within relevant LinkedIn groups” to build up followers for your LinkedIn page and providing “interesting and value-added company page updates”—not just company news and job openings.

LinkedIn “Company” Pages: An (Undervalued) Gem for Organizations of All Types by Social Media in Organizations
***** 5 STARS

Courtney Shelton HuntCourtney Shelton Hunt explains why “organizations of all types and sizes should establish and manage their Company Pages (organizational profiles) on LinkedIn,” outlines a three-phase approach to creating company pages, lists several examples of well-crafted company profiles, and presents survey results showing that LinkedIn is overwhelmingly the preferred social network people use when they want to engage with a company professionally.

Best Practices for LinkedIn Advertising

5 Steps to Successful LinkedIn Advertising by Social Media Examiner

Janet AronicaPointing out that “LinkedIn lets marketers target ads to users by important B2B demographics such as job title or industry or even focusing on members of particular LinkedIn groups. This is different—and arguably better-suited for B2B—than Facebook ads, which typically target users by lifestyle interests…(and) marketers can create an ad on LinkedIn in just minutes with a minimum spend of $10/day,” Janet Aronica covers the basics of LinkedIn advertising along with five steps to LinkedIn advertising success (such as split-testing different ad variations).

Relevancy Is Key to Reaching Professionals With LinkedIn PPC Ads by ClickZ
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Lisa RaehslerLisa Raehsler compiles a few LinkedIn advertising best practices and tips here, in terms of targeting (“Job function enables you to loosen the targeting criteria a bit and select users within a specific job function such as ‘accounting,’ ‘creative,’ or ‘marketing'”), ads (“It’s common for the CTR of your ad to decline if you continue to display the same ad week after week. A best practice is to refresh your ads at least once per month with new ad text or images”), bidding and budgeting.

A Starter Guide for Advertising on LinkedIn by PPC Hero

Jessica CatesJessica Cates outlines the process of setting up a business account (so you can keep LinkedIn advertising access separate from your personal account) and an advertising campaign on LinkedIn, from rotation and targeting through bidding and tracking conversion data.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Tuesday, February 7th, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data.

Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? Who is actually consuming all of this content?

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

General Social Media Statistics

The Growth of Social Media: An Infographic by Search Engine Journal

Jenise HenriksonJenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Also noted:

  • • One in four Americans watches a YouTube video every day.
  • • 53% of employers now research candidates on social networks before hiring.
  • • 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing.

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily

Les LuchterLes Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.”

Social Networking Growth Stats and Patterns by Social Media Today

Dan NelmsDan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours to 6.3 hours in the last year), niche social networks are experiencing the fastest user growth (up 48.1% for the year). Still, the top 10 social networks account for nearly 80% of all social network traffic.

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter

Shea BennettShea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. People over the age of 65 don’t make up more than 6% of membership on any social network (the 6% figure is for Facebook). And while women outnumber men on almost every major social network (e.g. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.

Infographic: Social Media ROI Statistics by Digital Buzz

Aden HepburnAden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter.

You just shared a link. How long will people pay attention? by bitly blog
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Hilary MasonHilary Mason reports on research showing the “half-life” of a link on various social networks (the time in which half of all clicks the link will ever get occur). Among her key findings: “(looking at) the half life of 1,000 popular bitly links, the results were surprisingly similar. The mean half life of a link on twitter is 2.8 hours, on facebook it’s 3.2 hours and via ‘direct’ sources (like email or IM clients) it’s 3.4 hours. So you can expect, on average, an extra 24 minutes of attention if you post on facebook than if you post on twitter.”

The State of the Internet Now
***** 5 STARS

This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. “Lady Gaga is Twitter’s most followed user with 8.4 million followers”).

11 infographics for your next presentation by Ragan’s PR Daily
***** 5 STARS

Arik HansonArik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” Topics include online demographics, the growth of social media, Twitter facts and figures (e.g., 40% of all tweets are pointless babble; only about one out of every 11 tweets gets retweeted), location-based marketing, and how executives use social media (LinkedIn is used by 92% of top executives, Facebook by 51%, and Twitter by 41%; half of all top executives use at least three different social networks regularly; and 83% trust social media sites “somewhat” or “strongly”).

Social Media Adoption Slows For Fortune 500 by The Realtime Report

Marissa McNaughtonMarissa McNaughton looks at social media use among America’s largest companies. Among the findings: 114 companies (23%) of the Fortune 500 maintain blogs, 62% have active corporate Twitter accounts, and 58% have a Facebook presence. But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.”

McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience

J-P DeClerckJ-P De Clerck passes along some fascinating stats from a McKinsey study on social technologies, including:

  • • 72% of companies use at least one type of social technology; 50% use social networking, 41% have blogs, and 38% use video.
  • • The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009.
  • • 27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.”

Out with the Old (Marketing) And In With the New by Blue Focus Marketing

Mark BurgessEchoing the statistic from Erik Qualman that “78% of people trust peer recommendations vs. only about 14% who trust ads,” Mark Burgess makes the case for online and inbound marking using numbers: consumers are more likely to trust online consumer opinions (49%), opt-in (vendor) emails (40%) and even brand websites (35%) than any type of web-based advertising–though search ads (21%) outperform other formats.

Companies Should Communicate Via Social Media by MediaPost Onlne Media Daily

Gavin O’Malley relays research from New York University which finds that “78% of respondents (consumers) agreed that either social media platforms would soon replace other means of customer service altogether, or become the dominant way for consumers to communicate with corporations.” The study also noted that “45% of respondents would feel ‘angry’ if ignored by companies on a particular social media platform…nearly 1 in 3 respondents said they would stop doing business with the offending company altogether…(and) if confronted with unanswered customer complaints on a company’s social media site, 88.3% of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

McKinsey Research Again Validates Social Technology Benefits by paulgillin.com

Paul GillinPaul Gillin quotes from McKinsey research findings on social media use in the enterprise that 72% now use some form of social media, with more than 40% participating in blogging and social networks. Why? Because it produces real business results: “Executives at fully networked organizations report greater benefits from both internal and external interactions…Self-reported operating-margin improvements correlated positively with the reported percentage of employees whose use of social technologies was integrated into their day-to-day work. Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.”

B2B Marketing Research and Statistics

10 informative B2B marketing infographics by Econsultancy

Graham CharltonGraham Charlton presents 10 B2B-focused infographics, filled with statistics and findings such as that B2B buyers are increasingly getting their information from Facebook, Twitter, LinkedIn and blogs while other sources fall in popularity, and that 86% of B2B firms are using social media (versus 82% of B2C companies), but they are less engaged than their consumer-focused counterparts (with 32% of B2B companies engaging online daily, compared to 53% of B2C enterprises).

B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube

The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). Google attracts more than one billion unique visitors per month. 92% of B2B buyers use online resources to research products and services. And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer.

The End of Blogs (and Maybe Websites) as We Know Them by Forbes

Scott GillumScott Gillum believes that tools like Blogger Dynamic Views and Flipcard have “the potential to turn over complete control of the user experience to the visitor.” He explains what it means for B2B marketers when buyers are essentially able to create their own UI.

How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch
***** 5 STARS

Derek EdmondIn this must-read post for B2B marketers, Derek Edmond reviews research from TriCommB2B detailing the role of content marketing assets in B2B marketing (e.g., which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more.

Types of Valuable Marketing Content by The Daily Numbers

David EricksonDavid Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts. He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. But he also points out that companies who stick with blogging over the long term “gain immeasurably through an understanding of content marketing, what types of content appeal to their customers, (and) how content works with search in attracting new customers.”

B2B Marketers Have Much To Learn About Social by MediaPost Online Media Daily

Gavin O’Malley passes along findings from a Pardot study, indicating that “as much as marketers like social media, they’re not spending proportionately on the new channel.” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.”

Study Shows Differences Between B2B and B2C Marketers by Marketing Pilgrim
***** 5 STARS

Frank ReedFrank Reed examines the differences in digital marketing practices between B2B and B2C marketers, such as that 75% of B2C marketers say Facebook is their most active social media channel, while B2B marketers are more divided on the question (35% say Facebook, 26% Twitter, and 25% LinkedIn). B2B marketers on average spend a higher percentage of their online budget on SEO (33%) than their B2C counterparts (22%), but less on PPC advertising (28% vs. 43%) and social media marketing (10% comapred to 15%).

Only 8% of B2B Companies Heavily Engaged in Social Media by Social Media B2B

Jeffrey L. CohenJeffrey L. Cohen looks into an Accenture study finding that although 65% of B2B marketers call social media “extremely or very important,” only 8% would describe their own social media use as “extensive.” 26% are only slightly engaged or not using social media at all. Why? According to the study, “50% of marketers surveyed felt they needed new tools and technologies to manage their social media efforts and 40% indicated that their team was not properly trained to take advantage of social media.”

4 Ways To Boost The Value Of Your B2B Marketing Content by Social Media B2B

Adam Holden-BacheHow can B2B companies best take advantage of social media? Adam Holden-Bache passes along research showing that 77% of B2B buyers view content as more influential if it includes social sharing buttons. 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” And 37% of buyers have consumed b2b content using a mobile device.

Social Media and C-Level Executives

Executives Fail to Focus on Social Media Marketing Strategy by eMarketer

Despite the fact that 80% of companies with 100 or more employees now use social media in their marketing mix, “only 27% (of business executives) list social business as a top strategic priority. Nearly half (47%) admit a social plan is necessary but not a strategic priority and 19% say social business strategy is simply not necessary.” Given those figures, it’s not surprising that just 17% of executives believe their company’s social media strategy is ahead of the curve, while 33% are concerned that they trail the market.

Social Media Stats for the C-Suite by Social Media Today
***** 5 STARS

Jeff EspositoJeff Esposito here compiles results from several research studies in a collection of 30 interesting social media facts, among them: 82% of 18-29 year olds utilize at least one form of social networking. 40% of corporate Twitter accounts include customer service use. Only about 10% of CMOs say that social marketing efforts are integrated with their overall marketing strategies. And nearly half of consumers “combine social media and search engines in their buying process” (which is why web presence optimization is critical).

Social Media: A Must For CEOs Of The Future by V3 Integrated Marketing

Shelly KramerThe always insightful Shelly Kramer comments on recent research showing that more CEOs are starting to embrace social media. More specifically, “Twenty-eight percent of CEOs under the age of 40 maintain a work-related blog daily. And 32 percent of them contribute or read micro-feeds using Twitter or a similar application.”

Twitter Stats

13% of Online Americans Use Twitter [STATS] by Mashable

Lauren IndvikAccording to Pew Research stats cited by Lauren Indvic here, 13% of all online Americans, 15% of those with incomes greater than $75,000 per year, 16% of college graduates, and nearly 20% of Internet users aged 25-34 use Twitter.

Study: 76 percent of communications professionals use Twitter by Ragan’s PR Daily

Michael SebastianMichael Sebastian reports that “76 percent of communicators (PR professionals) in the United States and Canada used the site, nearly double the percentage from 2009,” and in addition, “The percentage of organizations with a budget devoted to social media has doubled since 2009, to 30 percent from 15 percent. 32 percent of PR pros said they have a dedicated social media team in place.”

30 Terrific Twitter Facts And Figures by Geeky Stuffs

Shaan HaiderNoting that its “glamor and brand problem has not held back (Twitter’s) growth after its humble origins and launch in 2006,” Shaan Haider lists 30 stats about the microblogging service such as that the service had only three million registered users in 2008 (but 225 million by March 2011); 60% of all tweets come from third-party apps; and mobile Twitter users increased by 182% in the past year.

StumbleUpon Stats

The Shelf Life of a Web Page by The Daily Numbers

David Erickson (again) reports that StumbleUpon not only accounts for the bulk of social sharing (it drove “50.3% of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Why StumbleUpon Drives Over 50% Of All Social Media Traffic [Infographic] by PSFK

Emma Hutchings shares an infographic loaded with StumbleUpon statistics and facts, such as that “2.2 million web pages…are added to StumbleUpon every month, which works out at 51 each minute. The average Stumble page view lasts 72 seconds, nearly 25% longer than the average web page view, and the average Stumble session lasts 69 minutes, which is three times longer than the average time someone spends on Facebook.”

Facebook Stats

Social Network User Base Grows, 56% Are Adult Females by MediaPost Online Media Daily

Mark Walsh relays survey results revealing that nearly half of Americans now use at least one social networking site. Facebook is, no surprise, the dominant network, but interestingly “the average Facebook member has 229 friends on the site, with people from high school making up the largest share at 22%, followed by extended family (12%) and coworkers (10%), college friends (9%), and immediate family (8%).” The survey also suggests that Facebook may have reached its saturation point in the U.S..

Social Media Surpasses Search, Facebook Leads by MediaPost Online Media Daily

Laurie SullivanFrequent best-of honoree Laurie Sullivan looks into a Nielsen report showing that in terms of time spent on the site, Facebook (yeah, I know, a shock) is the leader followed by Blogger, Tumblr, Twitter and LinkedIn. All came in well ahead of sites like Google, AOL and MSN. In addition, “Tumblr has grown to become the eighth-largest U.S. site, jumping 183%…in the past year.”

Doing Some Social Networking? You’re 5x More Likely To Be On Facebook Than Twitter [INFOGRAPHIC] by All Twitter

Shea Bennett (again) posts an infographic loaded with online usage stats, such as that 65% of adult internet users engage on social networking sites like Facebook or LinkedIn (vs. 13% who are on Twitter), 92% use email and search engines, and 81% go online to check the weather. Meanwhile, dating websites and virtual worlds (e.g. Second Life) are reportedly among the least popular online activities.

SEO Research and Stats

SEO Underused, Forrester Report Suggests by MediaPost Search Blog

Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. However, SEO remains under-used in certain areas, such as “supporting sales in moving prospects through the sales process.” From the buyer perspective, Forrester found that “When customers search for IT products, 20% said they primarily search for best practices; 19%, vendors and products; 18%, technology categories; 17%, other experiences; 16% business problems; and 9%, organizational adoption programs.”

Wow, you can make good money in Search by iMedia Connection

A.J. LawrenceAJ Lawrence shares SEMPO research on SEO salaries showing that the average search marketer earns $75,542 per year. This ranges from rookie analysts starting at around $30,000 annually to vice presidents bringing down more than $250,000. More than half of all SEO professionals (57%) have five years or less experience.

SEO Salaries and the Best Cities for SEO Jobs by Onward Search

Going a bit deeper into the topic of SEO compensation than the post above, this post/infographic shows the top cities for SEO work (New York, LA and San Francisco top the list; Minneapolis, where I’m at, comes in at a respectable 12th place), a breakdown of SEO titles, and salary ranges by market (if you don’t mind the heat, SEO jobs in #10 Atlanta apparently pay considerably better than those in #9 Seattle).

SEO Behavior: Click-Through Rates Drop Per Search by MediaPost Online Media Daily

Laurie Sullivan (again) notes research showing that more than half of searchers click on a first-page search result. In round numbers, the top result generates 18% of click-throughs, the #2 result 10%, and positions 6-10 each get 4% or fewer of all clicks. David Erickson offers additional detail on the same study in Organic Click-Through Rates by Ranking.

10 Stats to Justify SEO by Search Engine Journal

Daniel BianchiniDaniel Bianchini shares some high-level stats on the importance of search, such as that 93% of all internet traffic comes from search engines, with Google dominating. The figures here are specific to the UK, but the general ideas are more universal.

Google Longtail Keywords Infographic by SEO Book

Aaron WallAaron Wall presents an infographic titled “How Google Killed the Long Tail,” which delves into topics like spell correction (sometimes a friend, sometimes not), Google Instant (ugh), query freshness and “not provided” keywords in Google Analytics (boo, hiss).

A Tale Of Two Studies: Google vs. Bing Click-Through Rate by The Daily SEO Blog

According to this infographic, results on the first page of Google generate higher click-through rates across all positions (maybe that “Bing and decide thing isn’t working out—or maybe this data set is simply too small). 55% of Google searchers are male, while women (58% to 42%) are more likely to be searching on Bing. And in terms of ranking factors, Google supposedly no longer cares about the H1 tag, while neither search engine gives weight to domain age (hmmm).

General Marketing Research

Among Affluent Americans, Print Media Is Tops by Ad Age Blogs

While social media generates headlines, don’t write off traditional media just yet. Stephen Kraus and Bob Shullman report that of households with more than $100,000 in annual income, 93% read magazines in hard-copy format, while just a third read them online. Similarly, 86% read printed newspapers compared to 39% who read the same news online. And 94% watch television shows on (gasp!) televisions, versus 23% who view TV shows online.

Study Says Drudge Report Drives More Traffic Than Facebook & Twitter Combined by Mashable

Lauren Indvik (again) takes note of research from Outbrain which finds that the Drudge report drives 7% of traffic to sites like the New York Times, MSNBC, and The Atlantic (and Mashable), more than twice the percentage of Facebook and Twitter combined. That figure was up 1.5% from the previous year. Overall, according to the study, “social networks still drive relatively little traffic (7%) compared to content sites (56%) and search (37%).” Among social networks driving traffic, Twitter and Reddit came out on top.

2011 Insane Mobile Marketing Facts & Trends by Bit Rebels

Diana AdamsThe delightful Diana Adams reports that more than one-quarter of all mobile phones are now smartphones, that mobile internet usage is expected to overtake desktop usage by 2014, and that Americans spend about twice as much time on their mobile phones each day as they do eating, among other fascinating factoids in this infographic.

Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily

Laurie Sullivan (yet again) shares findings from recent search marketing research. Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014. Costs are rising: “a promoted trend on Twitter now costs $120,000 daily, up from between $25,000 and $30,000 when Twitter first launched in April 2010.” And the fastest growing format is expected to be online video ads.

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Best LinkedIn Guides, Tips and Tactics of 2010

Wednesday, February 16th, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research, 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. 43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”

LinkedIn: More Important than Facebook to B2B Marketers?For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. So how can you get the most out of this business-oriented social network? How can you optimize your profile to be “findable” for the right phrases within LinkedIn? What new features should you get familiar with? What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Which common mistakes should you avoid?

Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year.

How to Optimize Your LinkedIn Profile

LinkedIn: Maximize Your Impact by Reciprocate

Karen Emanuelson shares a few LinkedIn demographics stats (more than 33 million U.S. members; a new member joins every second; 78% of members are college graduates) then highlights seven areas to optimize on your LinkedIn profile (e.g., title, websites, interests) and five ways to maximize your efforts there (e.g. participating in groups and answering questions).

9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco

Stephanie Frasco recommends having an SEO keyword-heavy profile, blogging, using applications and engaging in conversation among other practices for maximizing your impact through LinkedIn.

How to Optimize Your LinkedIn Profile

How to optimize your LinkedIn profile by Socialmedia.biz

Anthony Piwarun presents a detailed, step-by-step guide to optimizing various key areas of your LinkedIn profile (headline, summary, title) as well as other factors, shows what kind of results are achievable, and answers the question: is premium membership worth the cost?

How Can I Look Amazing On LinkedIn? by My Venture Pad

15 tips for how to look “amazing” on LinkedIn for what you do, among them: rearrange the order of items on your LinkedIn profile in order to stand out; always personalize your connection invitations; add slides or video to your profile; and recommend good books (that you’ve read) on your profile.

Guide to Optimizing Your LinkedIn Profile by Site Reference

For visual learners, Misti Sandefur provides a detailed, step-by-step, fully illustrated guide to keyword-optimizing your summary, specialties, interests, links and other profile components.

New LinkedIn Features

LinkedIn New Feature – Follow Company by Success CREEations

Chris Cree details how the “follow company” capability works on LinkedIn, while noting that rather than trying to incorporate every new feature under the sun (like a certain other popular social network), LinkedIn has been steadily adding new features, selectively, that fit with its corporate and professional focus.

LinkedIn Adds New Profile Sections by 10 Golden Rules

Tracy Antol explains five new profile sections added to LinkedIn late last year that provide even more ways to enhance your professional presence there. Among these are Publications: per Tracy, “This one is especially useful to my writer friends. Now you can provide links to your published works as part of your profile.”LinkedIn Company Pages

LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. “The revamped profiles allow page administrators to highlight particular products or services and tailor product lists to different types of audiences. The new layout also lets companies feature product videos as well as targeted display advertising. LinkedIn members visiting Company Pages can also post recommendations and reviews of products or services.”

LinkedIn’s new company pages by eConsultancy

Pauline Ores expands on the reporting in the post above with a close look at the new marketing features of LinkeIn company pages, implementation considerations, and musings on what LinkedIn may or should do next to capitalize on the unique strengths of its business-focused social media platform.

Some Linkedin Tips & New Features From Talent Genius Ltd

Steve Smithson explains how the new LinkedIn Share Button, company recommendations and Signal features work, plus he offers a dozen helpful tips on maximizing your use of LinkedIn to promote your company such as utilizing LinkedIn Polls.

LinkedIn Tips and Best Practices

6 Common LinkedIn Mistakes Small Businesses Make, and What You Should Do Instead by OPEN Forum

Anne Field helpfully identifies six common LinkedIn mistakes (and it’s not only small businesses who make these BTW) and the right approach to use instead, for example, overtly promoting your product or service (gauche). A better practice: “In group discussions, don’t ask questions or make comments that are obvious sales pitches. Instead, establish yourself as a key expert or resource by providing thoughtful, pithy observations.”

13 LinkedIn Mistakes You Should Avoid by New Grad Life

Continuing with the theme above, here are a baker’s dozen more common LinkedIn mistakes to avoid, among them: using the default “My Website” and “My Company” link labels instead of more descriptive custom text for those links, failing to join groups, and not providing—or asking for—recommendations.

Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection

Michael Cohn offers seven tips for LinkedIn SEO, such as using keywords throughout your profile, updating your status at least once per week to keep your content fresh, and linking to your LinkedIn profile from your blog, email signature and other places.Ten Ways to Use LinkedIn

Ten Ways for Small Businesses to Use LinkedIn by OPEN Forum

Guy Kawasaki follows up on his original Ten Ways to Use LinkedIn post from 2007 with an updated list, including uses like finding vendors for outsourcing services that aren’t your expertise, getting answers to tough business questions and sharing your blog content.

How to stand out on LinkedIn by iMedia Connection

Steve Patrizi, Vice President Marketing Solutions at LinkedIn, offers more than a dozen tips for standing out on LinkedIn, from optimizing your profile for LinkedIn’s internal search to finding experts to connect with to sharing your own great content (blog posts, presentations, etc.).

How To Use Linkedin To Generate Business by Search Engine Land

Writing that “If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Legal Incorporation Services page. For these types of businesses, LinkedIn is a much better alternative,” Michael Gray provides tips on using your profile, groups, questions and answer, status updates and other LinkedIn capabilities to generate referrals and sales prospects.

3 Steps to Managing Your Reputation with Linkedin.com by MPower Philosophy

Marilyn Oliva provides a concise yet valuable guide to managing your online reputation with LinkedIn by completing and optimizing your profile, expanding your contact list and sharing information to build credibility.

LinkedIn Group versus Facebook Group by Search Engine Journal

Frequent best-of contributor Ann Smarty supplies a detailed head-to-head comparison between LinkedIn and Facebook across several criteria including privacy controls (bet you can’t guess who wins there!), promotion tools and networking features.

4 LinkedIn Tips to Help You Stand Out by Social Media Examiner

Noting the power of LinkedIn as a business networking tool, Linda Coles outline four ways to “use social etiquette to really make your LinkedIn connections valuable and stand out from the crowd,” including the proper ways to ask for recommendations and send a group mailing.

8 Tips to Get More Out of LinkedIn by Justin Levy

Observing that, “As with many things in life, what you get out of LinkedIn will only be as good as what you put in,” Justin Levy offers eight tips to get more value from LinkedIn, such as posting relevant, helpful information in your status updates (e.g. industry news, important announcements) and providing thoughtful, helpful answers to questions in your area of subject matter expertise.

The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog

For those who have no interest in succeeding on LinkedIn and want to avoid any chance of landing a new job or client there, Diana Freedman offers tongue-in-cheek recommendations such as leaving your profile blank, ignoring connection invitations and making sure you don’t link to your profile from your website, email signature or blog.

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