Posts Tagged ‘MarketingProfs’

14 Dazzling Digital Marketing Stats and Facts

Tuesday, July 28th, 2015

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade.

Change in digital marketing budgets 2015

Image credit: AdWeek

Here are four more key takeaways based on the digital marketing facts and statistics presented below:

  • • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. But that figure is projected to jump to 75% within the next five years. And while less than a third of customer service interactions took place online last year, volume is expected to grow 53% this year.
  • • …because it matters to buyers. 80% of consumers do “a lot” of online research for major purchase decisions, and 46% say they count on social media when making such choices.
  • • But getting results isn’t easy. Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges.
  • • Rethink display? Marketers in the U.S. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. But with their low click-through rate, display ads make sense only if they support other measures of digital success, such as brand awareness.

You’ll find more insights in these 14 dazzling digital marketing facts and statistics.

14 Digital Marketing Stats and Facts

1. 80% of consumers say they do “a lot of” online research before making significant purchase decisions. (Digital Marketing Philippines)

2. 46% of online users count on social media when making a purchase decision. (Marissa’s Picks)

3. 38% of companies will hire more digital marketing professionals in the coming year. But about half of those positions will be filled by temporary or contract help, not full-time employees. (MediaPost)

4. 2015 pay ranges for digital marketing positions:

– Chief digital officers: $148,000 – $280,000
– Chief marketing technologists: $140,000 – $241,000
– Chief marketing officer: $142,000 – $230,000
– Director of digital marketing: $128,000 – $190,000
– Director of eCommerce: $100,000 – $166,000
– UI/UX Architect: $103,000 – $155,000
– Web designer: $65,000 – $110,000 annually
– Creative services director: $75,000 – $170,000
– Interactive designer: $73,000 – $113,000
– Art director: $67,000 – $135,000
– Graphic designer: $60,000 – $90,000
– Content creation / social media digital content strategist: $80,000 – $125,000
– Content producer: $58,000 – $105,000
– Director of social media: 42,000 – $105,000

(MediaPost/Mondo)

5. More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years. (AdWeek)

6. 60% of all digital advertising goes toward direct response goals. (eMarketer)

7. 42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); 27% believe earned media will become more important than paid or owned media. (AdWeek)

8. Despite their low click-through rate, 59% of CMOs view online display ads as an effective marketing channel. 56% say the same for social media. (AdWeek)

9. 54% of responding companies spent less than $1 million per annum on digital marketing in 2014. At the other end of the scale, 4% of companies spent more than $100 million. (MarketingProfs)

10. Less than one-third of customer service interactions took place online last year (social media, chat or email), but that volume is expected grow 53% in the coming year. (i-SCOOP)

11. Asked to name their number-one challenge, 15% of digital marketers said “meeting the expectations of the always-connected customer,” 14% chose “executing consistent campaigns that drive desired business outcomes” (i.e., leads or revenue) and 13% cited the proliferation of channels across paid, owned and earned media. (B2B Marketing Insider)

12. Companies spent, on average, 10% of total revenue on marketing in 2014. 25% of total budgets were spent on digital marketing, with 51% of companies planning larger budgets for 2015. (Information Management)

13. U.S. spending on online display advertising will reach $23.6 billion in 2015. (MediaPost)

14. Roughly half of all employed online adults also said digital media has changed the way they work, including the number of people they have contact with (51% of respondents) and the number of hours they work (35%). (MediaPost)

This was post #7 of Marketing Stats Summer (#statssummer) on Webbiquity.

#1: Welcome to Marketing Stats Summer!

#2: 34 Compelling Content Marketing Stats and Facts

#3: 21 Spectacular SEO and Search Marketing Stats and Facts

#4: Five Intriguing Inbound Marketing Stats [Infographic]

#5: 31 Sensational Social Media Marketing and PR Stats and Facts

#6: 17 Excellent Email and Mobile Marketing Stats and Facts

#7: 14 Dazzling Digital Marketing Stats and Facts

Post to Twitter

21 Spectacular SEO and Search Marketing Stats and Facts

Tuesday, June 23rd, 2015

Social may be sexy, but search still pays the bills.

As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine.

Image credit: Digital Marketing PhilippinesHow can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Here are four key takeaways from this research:

  • • Do feed the gorilla. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. Google accounted for nearly 40% of all U.S. digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. print industry.
  • • Be like Avis. As the company’s iconic slogan went, “When you’re number two, you try harder.” Or rather in the case of organic search, you need to try harder. While it’s great to be #1—the top result still generates nearly one-third of all organic search clicks—the share garnered by results two through four has increased significantly in the last decade. No matter the slot though, the key to getting clicks from any rank below #1 is to craft top-notch meta titles and page descriptions.
  • • Get creative. The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). To rank well today, use a web presence optimization (WPO) approach in order to earn high-quality links from online publications and industry influencers, and write to “be the best answer” to search queries rather than stuffing content with repetitive phrases.
  • • Open your wallet. Marketers spend a lot of money online; overall, U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). And in PPC search ads, 86% of all ad impressions accrue to the top four spots.

For more insights, check out these 21 SEO and search engine marketing stats from top experts including Caroline Nicander Mohr, Laurie Sullivan, Berrie Pelser, Rob Petersen, Melissa Hoffmann, and John A. Lee.

3 General Search and Google Stats and Facts

1. Google estimates that the Internet now contains roughly five million terabytes of data – but the search giant has indexed only 0.04% of it all. (The Wonder of Tech)

2. Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts. (Digital Marketing Philippines)

3. Google accounted for nearly 40% of all U.S. digital ad spending last year. Facebook’s share was about 8%. (eMarketer)

9 Organic SEO Stats and Facts

4. Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. 54% want to improve traffic conversion rates. Just 24% cited attributing sales and revenue to SEO as a top goal. (MediaPost)

5. Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%. (MediaPost)

6. Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (41 Stories)

7. A URL’s number of Google +1s is more highly correlated with search rankings than any other factor. (Ber|Art)

8. Ranking near the top of search results is great, but if you want the click, your title and description better be top-notch also. In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 seconds. (MarketingProfs)

9. The top organic result still captures about the same amount of click activity (32.8%) as it did in 2005. However, organic results that are positioned in the 2nd through 4th slots now receive a significantly higher share of clicks than in 2005–63% vs. 48%. (MarketingProfs)

10. 89% of customers begin their buying process with a search engine. (Biznology)

11. 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic. (MediaPost)

12. The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%). (MediaPost)

9 Search Engine Marketing (SEM) Facts and Statistics

13. Google’s advertising revenue is larger than that of the entire U.S. print industry. (The Wonder of Tech)

14. 30% of companies outsource their paid search advertising, and 28% do so for display advertising. (MediaPost)

15. Total internet advertising spending is growing 16% per year. Mobile accounts for 11% of the total. (TechCrunch)

16. 61% of CMOs say search engines are an effective marketing channel. (AdWeek)

17. Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO. (MarketingProfs)

18. In PPC search ads, 86% of all ad impressions accrue to the top four spots. (ClickZ)

19. Overall, U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019 — growing at a 12% compound annual growth rate (CAGR) — but search will remain the largest share of interactive spend. (MediaPost)

20. U.S. spending on search marketing will reach $31.6 billion in 2015. (MediaPost)

21. U.S. spending on paid search and organic optimization will top $45 billion by 2019. (MediaPost)

This was post #3 of Marketing Stats Summer (#statssummer) on Webbiquity.

#1: Welcome to Marketing Stats Summer!

#2: 34 Compelling Content Marketing Stats and Facts

#3: 21 Spectacular SEO and Search Marketing Stats and Facts

Post to Twitter

34 Compelling Content Marketing Stats and Facts

Tuesday, June 16th, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects?

2015 compelling content marketing stats and factsBased on the research detailed below, here are five key takeaways:

  • • Tell, don’t sell. Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Why? Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And trying to use content too blatantly to drive sales often backfires.
  • • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog.
  • • Make email a key component. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps.
  • And use video. Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. It’s also “sticky” (users spend, on average, 88% more time on sites with video) and attracts more inbound links than text-only content.
  • • But get out and meet people, too. In-person events are still the most effective channel for B2B marketers.

Want to know more? Check out these 34 compelling content marketing statistics and facts from a variety of expert sources.

22 Content Marketing Facts and Statistics

1. 93% of B2B marketers are using content marketing. (TopRank)

2. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. (TopRank)

3. The most effective content marketing tactics according to B2B marketers are:

– In-person events (70%)
– Case studies (65%)
– Videos (63%)
– Webinars (63%)
– Blogs (62%)
– eNewsletters (60%)
– White papers and research reports (59%)

(TopRank)

4. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Just 55% use Google+. And only 34% use Pinterest, 22% Instagram, 22% Vimeo, 15% StumbleUpon, and 14% Tumblr. (Digital Marketing Philippines)

5. However – only 28% of content sharing happens through the big social networks. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. (Social Media Today)

6. Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. (Social Media Today)

7. Content shared on Thursdays has the longest “link lifespan” (people still clicking on those links several days later). (Social Media Today)

8. 41% of marketers say driving sales is the No. 1 goal for their content marketing strategies; 94% put sales in their top five content marketing goals. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. 1 goal. (MediaPost)

9. The most-trusted types of online promotional content include peer reviews, natural search results, and brand Web sites, while display advertising and push text messages are the least trusted. (MediaPost)

10. The top metrics used to measure content marketing success are website traffic (cited by 71% of marketers), revenue (57%), keyword traffic and conversions (46%), and search engine rankings (46%). (MediaPost)

11. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). (Heidi Cohen)

12. The top metrics used by B2C marketers to measure content marketing success are website traffic (62%), sales (54%), higher conversion rates (39%), and SEO ranking (39%). (Heidi Cohen)

13. Companies spend, on average, 25% of total marketing budgets on content marketing. (Heidi Cohen)

14. The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). (eMarketer)

15. 57% of purchase decisions are made before a customer ever talks to a supplier, and Gartner predicts that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. (Target Marketing)

16. The top three reasons consumers share content online are to entertain (44%); to educate (25%); and to reflect their identity (families, friendships, values, etc. – 20%). (MarketingProfs)

17. Though men share more content on average, women expect more engagement: 69% of women expect five or more comments, likes, or shares on their posts. (MarketingProfs)

18. B2B marketing is often misfocused. While B2B marketers tend to emphasize corporate social responsibility, sustainability, global reach, and shaping the direction of the market, buyers care most about open honest dialog with customers, responsibility across the suppy chain, and market leadership. The only major area of overlap is in “high level of specialist expertise.” Neither group places much priority on having the lowest price. (Barraclough & Co)

19. The most useful forms of content when making online B2B purchases are technical brochures / specification sheets (cited by 61% of buyers), followed by instruction manuals / how-to documents (46%), videos (38%) and case studies (31%). Less than a third said webinars, while a quarter value inforgraphics and social media activity. (V3B Blog)

20. 85% of corporate marketers are using buyer personas for content marketing and messaging. But only 15% say their buyer personas are very to significantly effective. (Tony Zambito)

21. And 60% of corporate marketers say they have no to very little understanding of what the best practices are for buyer persona development. (Tony Zambito)

22. 54% of corporate marketers say that quality content is among the most effective SEO tactics their company uses, while 50% also cite (closely related) frequent website updates. (MediaPost)

5 Business Blogging Statistics and Facts

23. Trailing only retail and brand sites, blogs rank as the third most influential digital resource guiding consumer purchasing decisions. (Marketing Magazine)

24. A whopping 93% of bloggers say they either “don’t mind” or enjoy being approached by brands. (Marketing Magazine)

25. 55% of bloggers say the question of whether or not to expect payment from a brand in return for blogging was dependent on the agency, brand or the blogging activity in question. 26% said that they would always expect monetary compensation in return for blogging. This varies widely by blog subject matter, however; over 90% of bloggers in fashion, lifestyle and beauty now expect to receive payment or compensation in return for blogging. (Marketing Magazine)

26. Just 31% of Fortune 500 enterprises now maintain an official blog, down from 34% in 2013. (Sword and the Script)

27. 28% of corporate marketers cite the difficulty of frequent blogging as a top SEO challenge. (MediaPost)

7 Video and Image Marketing Facts and Statistics

28. There are 100 hours of video uploaded to YouTube every minute. (The Wonder of Tech)

29. The number of photos shared online increased 50% in 2014, primarily on Snapchat and WhatsApp. (TechCrunch)

30. Marketers looking to drive more traffic to their Web content without an overhaul of programs should rethink visual images; video and images drive 13% more traffic than traditional content. (MediaPost)

31. Nearly half (46%) of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (41 Stories)

32. Video is “sticky.” The average user spends 88% more time on a website with video. (41 Stories)

33. Blog posts incorporating video attract three times as many inbound links as blog posts without video. (41 Stories)

34. 52% of consumers say watching product videos makes them more confident in online purchase decisions. (Ber|Art)

This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity.

#1: Welcome to Marketing Stats Summer!

#2: 34 Compelling Content Marketing Stats and Facts

Post to Twitter

Welcome to Marketing Stats Summer!

Monday, June 15th, 2015

75% of customers say they use social media as part of the buying process1, and 88% of marketing professionals believe social media is important to their companies2. Yet social media accounts for just 11% of digital marketing budgets3, on average, and 56% of marketers don’t do any paid promotion on social media4.

Marketing stats expertsCan’t get enough of stats like those? Then you’ll love the next seven sizzling summer weeks (except for the week after Independence Day in the U.S., when no one’s really paying attention), starting tomorrow, of posts containing dozens of fascinating stats and facts about digital marketing, social networks, SEO, email / mobile, content marketing and more.

Along the lines of this spring’s blogging for business series here, this series will share findings and insights from some of the top minds and voices in digital and web marketing, including Heidi Cohen, Michael Brenner, Marissa Pick, Frank Strong, Shelly Kramer, and Lee Odden.

The reporting and revelations kick off tomorrow with 34 Compelling Content Marketing Stats and Facts.

Enjoy!

1. 37 facts on the future of Social Selling vs. Cold Calling, Biznology

2. Are Social Media Marketers Losing Confidence?, eMarketer

3. State of Search Results: Budgeting Trends [Infographic], MarketingProfs

4. The State of Social Media for PR Pros, Cision

 

Post to Twitter

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Tuesday, February 10th, 2015

As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.”

Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s.

The importance of emotion in B2B marketing

Image credit: Business 2 Community

How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?

What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources.

21 Social Media Statistics

1. 54% of B2B marketers said they have generated leads from social media. (CMO)

2. Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Reddit and StumbleUpon drive the least engaged visitors. (VentureBeat)

3. Is the value of social media marketing for b2c brand overrated? 68% of U.S. consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” (Experience: The Blog)

4. Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. (Experience: The Blog)

5. Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than .01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. (Experience: The Blog)

6. And yet – 80% of brands advertised on social media sites in 2014. (DashBurst)

7. But – social media can be effective for selling things to marketers. Marketing professionals are 50% more likely than consumers in general to like a brand on Facebook, 400% more likely to follow brands on Twitter, 100% more likely to make a purchase as a result of seeing something on Facebook, and 150% more likely to have completed a purchase as a result of a tweet. (Experience: The Blog)

8. Only 20% of CMOs use social networks to engage and collaborate with customers. (MarketingLand)

9. But 24% of brand say they do “social listening.” (DashBurst)

10. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. (MediaPost)

11. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. (DashBurst)

12. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. But only 14% trust advertisements. (#Socialnomics 2014)

13. 82% of hyper growth SMBs say social media is effective for generating new leads. (Business 2 Community)

14. 58% of marketers indicate that their social media efforts have generated leads. (Believable.) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Not as believable.) (Business 2 Community)

15. You’ve likely seen the statistic that if Facebook were a country, it would be the third-most populous on earth. What you may not know is that WhatsApp would be #5 (followed by the U.S.), Google+ #7, LinkedIn #9, and Twitter the 10th largest country. (#Socialnomics 2014)

16. For online merchants, the average order value influenced by social media last year was $143.46. (AddShoppers)

17. Though 60% of people say they get their news from TV and 29% from newspapers, social media comes in third as a news source at 28%. It’s followed by radio at 19% and other print media at 6%. (Digital Information World)

18. Though most customer service requests (40%) still come through call centers, 18% now originate via email and 13% through “eService” (web, social and chat). Customer service requests through that eService channel are expected to grow 53% in the coming year. (Bluewolf)

19. 90% of enterprises say they use social media to respond to customer service inquiries–yet 58% of consumers who have tweeted about a bad experience never received a response from the offending company. (Bluewolf)

20. When they do respond, the average response time of brands on Twitter to user comments or complaints is nine hours. (Social Media Slant)

21. 75 of the top 100 brands have a presence on Google+. (Social Media Slant)

5 Digital Marketing Statistics

22. For the first time, marketers spent more to advertise on the Internet (a total of $42.8 billion) than they did for broadcast television in 2013. (MediaPost)

23. U.S.  marketers spent $12.8 billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. (MediaPost)

24. However–just 32% of consumers say they trust online advertising of any type. Consumers trusted the messages in text message ads the least at 12%. (MediaPost)

25. 81% of marketing professionals believe that digital marketing technologies will cause their role to change within the next three years, but just 14% know how to “reinvent” themselves. (FierceCMO)

26. 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year. (FierceCMO)

8 Content Marketing Statistics

27. Marketers identified content marketing and social media engagement (each at 36%) among their top three digital marketing priorities for 2014. 31% included conversion rate optimization. Just 9% placed video marketing, and 2% connected TV, in their top priorities. (B2B Marketing Insider)

28. Consumer marketing is about mobile, B2B is about content. Asked what their organization’s “single most exciting opportunity” was for 2014, 22% of consumer marketers cited mobile, while just 10% of B2B marketers concurred. However, 24% of B2B marketers identified content marketing as their most exciting opportunity, compared to just 11% of B2C counterparts. (B2B Marketing Insider)

29. B2B purchasing decisions in general are taking longer and involving more people on the buying team. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. (Marketing Interactions)

30. 88% of business buyers say online content plays a major to moderate role in vendor selection, yet just 9% of respondents think of vendors as trusted sources of content (ouch!); the most influential types of content across both the awareness and evaluation phases of the buying journey are third-party validated research reports and studies. (MediaPost)

31. 68% of business buyers start their content sourcing at search engines and portals, 40% go to vendor websites (why, if only 9% trust them? Hmm…), and 25% are activated by an email from a trusted source or peer. (MediaPost)

32. The three most sought-after types of content by business buyers are comprehensive industry/category surveys and studies (52%); technical details about products and solutions (44%); and analyst reviews or recommendations (43%). (MediaPost)

33. Content plays a pivotal role in add-on buying decisions or supplemental purchases following an initial contract; 86% of B2B buyers frequently or sometimes use digital content to identify complementary or add-on products. (MediaPost)

34. B2B marketers spent an estimated $16.6 billion in 2014 on digital content publishing to acquire business leads, influence customer specifications, and educate and engage prospects. (MediaPost)

22 B2B Marketing Statistics

35. LinkedIn is the only platform the majority (62%) of B2B marketers consider to be effective; in second place is Twitter, with 50% of saying it is effective. (CMO)

36. Only 16 percent of B2B consumers prefer live webinars. (CMO)

37. The average B2B marketing budget is about 2% of revenue. (CMO)

38. Metrics matter. 88% of B2B CMOs say their C-suite peers turn to them for data and insight needed to strategize and plan, and 78% agree that marketing’s influence on corporate strategy is greater today than it was just two years ago. (CMO)

39. The highest paying marketing jobs are in B2B. (CMO)

40. 60% of all social media traffic to business to business websites come from Facebook, Twitter, and LinkedIn. (SteamFeed)

41. 34% of tech companies have reduced their traditional advertising budget to fund digital marketing activities. (Only 34%?) (SteamFeed)

42. Just 6% of b2b buyers say that a prospective vendor’s social media activity has “a lot” of impact on their purchase decisions. 30% say it is “important but not a deal breaker.” (Content Marketing Institute)

43. On the other hand, 55% of buyers will eliminate a vendor from consideration if contact information and a phone number are not easy to find on the vendor’s website. (Content Marketing Institute)

44. The vast majority of buyers prefer to contact vendors through email (81 percent) or phone (58 percent). Just 17% want to use live chat and 9% social media. (Content Marketing Institute)

45. After visiting the home page and products/services pages, the most important next stop for b2b buyer’s is a prospective vendor’s “About Us” page. (Content Marketing Institute)

46. U.S. B2B marketers are projected to spend more than $100 billion on social media advertising by 2017. (Gerardo Lara on Pinterest)

47. The top social networks and social media tactics used by B2B marketers are LinkedIn and Facebook (each used by 86% of marketers), followed by Twitter (81%), blogging (64%), annd YouTube (53%). At the other end of the spectrum, less than 10% use Foursquare, podcasting, or Quora. (Gerardo Lara on Pinterest)

48. More than 80% of B2B marketers say their top goal in social media is increased brand awareness. (Gerardo Lara on Pinterest)

49. 53% of B2B Fortune 500 companies use marketing automation. (Marketing Interactions)

50. 63% of industrial supplies buyers say they purchase online, making it the most popular purchasing channel. Paper catalogs are least important. (Internet Retailer)

51. 54% of B2B buyers say they spend half or more of the industrial supply budgets online, and 39% say they plan to increase the amount they spend online in the coming year. (Internet Retailer)

52. 67% of industrial buyers say it is “very” or “extremely” important for suppliers to offer the ability to purchase on their websites. Just 7% say this is “not important.” (Internet Retailer)

53. Emotion plays a surprisingly large role in B2B purchases. Even when buyers see the value to the business, only 14% perceive a real difference in supplier offerings. (Business 2 Community)

54. But 71% of B2B buyers who see a personal value will buy a product. (Business 2 Community)

55. And 68% of buyers who see a personal value will pay a higher price for business product or service–but just 8% of buyers who see no personal value will pay the higher price. (Business 2 Community)

56. More than two-thirds of tech B2B searches occur outside of North America. (Social Media Slant)

6 Twitter Statistics

57. “Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. A recent study found that Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. (CMO)

58. There is 50% crossover of members on Instagram and Twitter. (SteamFeed)

59. Tweets with 1-2 hashtags get 21% higher average engagement than those with none; but tweets with more than 3 hashtags get 17% less engagement. (SteamFeed)

60. Grandparents are the fastest-growing demographic on Twitter. (#Socialnomics 2014)

61. Twitter has 255 million monthly active users. (Social Media Slant)

62. 53% of Twitter users recommend products in their tweets at some time. (Social Media Slant)

7 LinkedIn Statistics

63. 83% of B2B marketers use LinkedIn for distributing content. (Gerardo Lara on Pinterest)

64. For B2B websites and blogs, 90% of social traffic is driven by the big three networks–with half of it coming from LinkedIn. (Business 2 Community)

65. 83% of business-to-business marketers use LinkedIn for content marketing. (Business 2 Community)

66. 93% of B2B marketers find LinkedIn the most effective social network for B2B lead generation, and 77% say they have acquired a customer through LinkedIn. (Business 2 Community)

67. Each second, two new members join LinkedIn – the equivalent of the entire enrollment of the Ivy League joining every day. (#Socialnomics 2014)

68. There are, on average, eight new LinkedIn groups created each week, and 200 group conversations per minute. (Social Media Slant)

69. LinkedIn (74%) and Tumblr (54%) are the only social networks that U.S. users access predominantly via desktop. (Social Media Slant)

5 Facebook Statistics

70. Facebook posts with less than 250 characters get 60% more engagement. (SteamFeed)

71. Nearly half (45%) of B2B marketers say their company has gained at least one new customer through LinkedIn. (Gerardo Lara on Pinterest)

72. 52% of digital news consumers say they get at least some of their news from Facebook and Twitter. (Digital Information World)

73. Facebook has 802 million daily active users–609 million on mobile devices. (Social Media Slant)

74. Posting to Facebook on Fridays is likely to result in better engagement: 17% of weekly comments, 16% of weekly likes and shares, and 25% of videos played occur on that day. Updates posted on Sundays generate the fewest comments. (Social Media Slant)

2 YouTube Statistics

75. YouTube reaches more U.S. adults 18-24 years old than any cable network. (SteamFeed)

76. U.S. marketers spent $2.8 billion on online video advertising in 2013. (MediaPost)

6 Pinterest Statistics

77. Pinterest outperforms Twitter and LinkedIn in the time spent on each network. (SteamFeed)

78. Almost half of all Pinterest activity is on tablets. (SteamFeed)

79. For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. (AddShoppers)

80. Pinterest now hosts roughly 30 billion pins on 750 million boards. (Social Media Slant)

81. 100,000 of Pinterest’s members are retailers.  (Social Media Slant)

82. 92% of all pins are posted by women, and as of April 2014, there were 15 times more pins by women than by men. (Social Media Slant)

5 SEO and SEM Statistics

83. One-third of all organic search clicks on Google are on the first result. (SteamFeed)

84. 43% of all online advertising dollars are spent on search ads. U.S. marketers spent $18.4 billion on paid search ads in 2013. (MediaPost)

85. 72% of PR agencies are now offering SEO services. (MarketingProfs)

86. Each day, 20% of the terms typed into Google have never been searched before. (#Socialnomics 2014)

87. By 2018, one of every $10 spent on digital marketing services will be spent on SEO. (MediaPost)

7 Email Marketing Statistics

88. By industry, the highest average email click-through rates are in media/publishing (20%), software/SaaS (19%), and technology equipment/hardware (14%). The lowest are in real estate (8%) along with education/healthcare and nonprofits (both at 7%). (MarketingSherpa)

89. As of 2013, there were 3.6 billion email accounts (roughly one for every two people on earth). (HubSpot)

90. 91% of consumers check their email daily. (HubSpot)

91. 74% of consumers prefer to receive commercial communications via email. (HubSpot)

92. Suppressing anyone in your list who hasn’t engaged with your emails in over a year increases your deliverability rate by 3-5% immediately. (HubSpot)

93. For ecommerce merchants, the average value of Twitter share is 85 cents and the average value of a Facebook “like” is $1.41. But the average value of an email share is $12.10. (AddShoppers)

94. Also for ecommerce merchants, email subscribers convert at more than twice the rate of those reached through Google+ or Facebook shares. (AddShoppers)

12 Mobile Marketing Statistics

95. Half of all clicks on mobile banner ads are accidental. (SteamFeed)

96. CMOs say their top two areas for digital technology investments over the next 3-5 years are mobile applications and advanced (predictive) analytics, each at 94%. (MarketingLand)

97. U.S. marketers spent $7.1 billion on mobile ads in 2013–more than double the amount spent in 2012. (MediaPost)

98. 61% of marketers specify social media as the most critical area of focus over the next 12 months, followed closely by mobile at 51%.  (FierceCMO)

99. 48% of emails are opened on mobile devices. But only 11% of emails are optimized for mobile. And 69% of mobile users delete emails that aren’t optimized for mobile. (HubSpot)

100. 25% of emails are opened on iPhones. (HubSpot)

101. As of January 2014, 58% of American adults owned smartphones and 42% owned tablets. (Pew Research Center)

102. By the end of 2015, 81% of all U.S. cell phone users will have a smartphone. (Social Media Slant)

103. 63% of adult cell owners use their phones to go online; 34% of cell internet users go online mostly using their phones. (Pew Research Center)

104. 81% of cell phone owners use their phones for text messaging; 74% use their phone to get directions or other information based on their current location; and 52% use it to send or receive email. (Pew Research Center)

105. Many mobile marketers still don’t get it though. Nearly 70% of cell phone owners say they receive unwanted sales/marketing calls, spam or text messages on their phones. 25% say they receive these unwanted calls and texts at least weekly. (Pew Research Center)

106. Mobile sharing grew 2.6 times faster than desktop sharing through the first part of 2014, and now accounts for the majority of social actions. (Social Media Slant)

Post to Twitter