Revised July 26, 2017
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.
But as companies grow, and produce more content, their needs may become more sophisticated. The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics.
The content management platforms add content workflow and asset management, audience insights, and content performance analytics.