Posts Tagged ‘Rebekah Radice’
Content marketing is a hot topic. According to Google Trends, searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing, and collectively they will spent $135 million on digital marketing content this year.
Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? What role does visual content play? How should success be measured? Is there too much content being produced?
Find the answers to those questions and more here in 22 noteworthy content marketing guides. While some of these posts date back the beginning of 2014, all remain relevant and useful.
10 Things You Must Know About Your Audience! by The Marketing Nut
***** 5 STARS
Writing that “You must know who your audience is, who you are and how you can help them solve problems. It’s only after you have this foundational knowledge that you can determine your social strategy and approach for building your social media plan,” frequent best-of honoree Pam Moore offers a free audience analysis worksheet and suggests 10 key questions to ask when developing content plans, starting with questions to identify your audience and key pain points and concluding with the emotional reasons customers buy from you.
How to measure content marketing success by iMedia Connection
Michael Estrin shares half a dozen insights on effectively measuring content marketing success, such as “business goals still matter” (views and engagement are nice, but is your audience following through by taking a targeted action?) and while numbers matter, so does quality (content “will fail if it doesn’t align with a larger strategy”).
Optimize Content Marketing Strategy in 7 Steps by Business2Community
Angela Hausman expounds on an infographic which illustrates “how to optimize content marketing strategy” in seven steps, starting with setting goals and conducting research, and progressing through promoting your content and analyzing results (“Use the KPI’s created earlier to monitor your performance. Keep doing things that work and tweak things that DON’T work or get rid of them”).
what is awesome content and why do you need it? by bowden2bowden blog
Randy Bowden outlines a four-step process for creating awesome client, from identifying and getting to know your audience (“In order to capture the attention of your readers, you need to know how to capture their attention. In order to know how to capture their attention, you need to get to know them“) to including a call to action in the conclusion of your content.
The 5 biggest myths about content marketing by iMedia Connection
Tom Foran debunks “five of the most common myths and (tries) to set the record straight for marketers.” For example, “Myth No. 2: Creating content is the hard part.” Actually, according to Foran, most of the work is in promotion. “Creating the content first and figuring out where it should go later sounds like a surefire way to waste time and resources. Marketers should instead consider starting with a distribution strategy that answers…key questions.”
Rebekah Radice offers a dozen tips for “creating compelling content that engages your audience and inspires them to share that content,” from analyzing competitors and knowing your ideal reader (starting with a customer persona) through sharing success stories, sharing newsworthy content, and building an email list.
While acknowledging that “there is too much of some types of content,” the brilliant and prolific Sonia Simone makes the case that despite the deluge of online content today, content marketing is far from dead, as “There is no glut of quality content…we are a long way from the day when too much high-quality, Rainmaker-style content is being created…there is not a glut of content that is useful, passionate, individual, and interesting.”
What You Absolutely Need To Know About Content Marketing by The B Squared Media Blog
Brooke Ballard explains three “must-knows” about content marketing, starting with “Content Marketing Always Starts With A Strategy…everything starts with a ‘why.’ Why are we creating this blog post / eBook / status update? What do we want people to do with this piece of content; what’s the purpose?” Each point also includes several “things to consider,” such as “Can you repurpose old content for use in the future?”
Content Marketing Editorial Calendar Template by The Marketing Nut
Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.
After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. (Yet) despite the overwhelming interest in content marketing, 55% of B2B content marketers think their campaigns are ineffective”—Benjy Boxer contends that content marketing efforts need to show ROI, and provides an example worksheet.
The 3 C’s of Successful Content Marketing by iMedia Connection
Nate Holmes outlines the “3C’s” of content marketing execution, starting with create [italix]: “Creating quality content is the heart of content marketing. Relevant, valuable content is what will make your audience stop to think and behave differently…There must be a purpose to content creation; a goal…Understand who your audience is and what they want to know…Offer what no one else can.”
5 Content Marketing Trends & Predictions for 2014 by Web Content Blog
For the most part, these predictions from Gazalla Gaya will hold true for 2015 as well. For each trend here, she also lists several helpful related ideas for content marketing success, among them “Create a definite social media strategy in place to promote your blog posts, whitepapers, case studies and seminars” and “Outline a strategy that works for different devices.”
10 Reasons Visual Content will Dominate 2014 by Advanced Lead Generation Marketing Blog
James Scherer outlines 10 reasons to incorporate videos and images into content marketing efforts, including both stats you’ve likely seen before (e.g., “videos on landing pages increase average page conversion rates by 86%) and a few you may not have (“67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings”).
Drew Williams presents the concept of the “engagement ladder,” which helps map marketing content to all phases of the buying decision process, from solution education (such as analyst reports or industry studies) through vendor education and vendor consideration to decision support (e.g., an offer of an assessment or ROI calculator).
31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog
Joe Pulizzi (who knows just a bit about content marketing) shares a “list of 31 ideas and thoughts, which I believe will make an immediate impact on your content marketing, even if you only execute a few,” such as launching content marketing projects together with partners; keeping your social media influencer list up to date; and setting up editorial calendars for each of your key markets or products.
Content Marketing in 2014: Are You Prepared? by HubSpot
Kieran Flanagan writes that content marketing has largely replaced link building as a primary SEO tactic, then explores processes for proving the value of content, scaling content, and promoting content: “When it comes to distribution, marketers need to focus on increasing the size of their available audience (by increasing their blog readership, email lists, and number of social followers), but also increasing the number of distribution channels they have,” coordinating promotion efforts across all of the channels in the web presence optimization (WPO) model.
The 3 Goals For Your Content Marketing by B2B Marketing Insider
Given that buyers now complete 60-70% of their purchase process before contacting a vendor sales rep, Michael Brenner believes it’s critical to reach buyers through content marketing, and that all content marketing programs should be based on the same three fundamental goals, starting with reach: “reach measures can be criticized as vanity metrics. But it’s important to be building a healthy audience of the right people and to track those measures over time.”
3 Types of Schema Markup Content Marketers Should Know by Small Business Trends
Observing that “It’s harder and harder to get above-the-fold Google rankings, especially for the competitive queries,” frequent best-of honoree Ann Smarty delves into how Schema markup works, and three types that content marketers should be aware of: VideoObject schema, Review schema, and Article schema.
7 Ways to Boost SEO Results for Your Video Content Marketing by B2B PR Sense Blog
Noting that “71% of businesses across a variety of industries have increased company funding for online video marketing budgets,” Oren Smith looks at more than half a dozen ways to improve video SEO, such as targeting the right keywords and using supporting images and text: “images, links, and accompanying text all assist search engines with determining page quality. In a ranking sense, a page with nothing but video content on it isn’t attractive.”
Written a year ago but still timely, Tommy Walker shares his five-step process to make “content more strategic, efficient and powerful,” starting with creating “content for a small group of real people” and progressing through fleshing out a content calendar, complete with examples.
In another older but still relevant post, Stephanie Chang delves into four key content marketing trends, including “Determining the key metrics to measure content’s success will be more important,” an exploration of the varied metrics available for determining success and which are most valuable.
Want to be a Better Content Marketer? Think Like a Journalist by Blue Kite Marketing
After showcasing an example from her alma mater’s journalism school, Laura Click writes “companies that are doing brand journalism well aren’t just throwing a blog on their website. They are creating an entirely new destination for readers that looks less like a corporate website and more like a news magazine. This gives companies the opportunity to be the go-to resource in their industry.” She then serves up six practical tips for thinking like a journalist.
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.
Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands.
What trends and changes in social media do marketers need to stay on top of? How are social media marketing best practices evolving? How can marketers make the best use of visual content? Which metrics are most valuable in evaluating tactical success?
Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year.
Social Media Marketing Guides
5 Social Media Trends for 2014: New Research by Social Media Examiner
Though published last February, this post from Patricia Redsicker remains timely. Key trends she identifies for 2014 (which will remain important in 2015) include the importance of social listening (though “only 31% of marketers think their social listening is fully effective”) and increasing use of social advertising (57% of marketers used social ads in 2013 and another 23% are [were] expected to start using ads in 2014″).
6 social media network updates that you missed by iMedia Connection
Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.
10 Steps Using Social Media For Business Development by Soulati-TUDE
Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality.
Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal
***** 5 STARS
Kelsey Jones shares a fantastic “a visual map of the social media landscape” created by Brian Solis and JESS3 (see image at top of this post). The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking.
10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog
The benefits of social media marketing are no longer questioned much, but for those still dealing with skeptics and doubters, Jason Squires has put together this excellent infographic showcasing its utility, supported with statistics, facts, and mini case studies.
52 Unique Ways to Create Social Media Magic by Rebekah Radice
Frequent best-of honorees Rebekah Radice and Peg Fitzpatrick team up to offer more than four dozen tips to optimize business results from social media, from joining Google+ communities and using a social media management tool to telling “your brand story with Pinterest boards” and using third-party apps to grow your Twitter following.
Jake Parent shares a dozen useful tips for being more engaging (and not a jerk) on social media, among them asking questions, complimenting people, and always giving more than you take: “always offer more value to people than you ask of them. In other words (be) on the lookout for problems to solve for people.”
24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing
Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., PicMonkey – an “easy online image editing tool”) and more. The self-promotion is a tad thick in spots but the tips and links are helpful.
Frequest best-of honoree Belle Beth Cooper reports on research showing the best times of the day and week to post updates on Facebook and Twitter; to send marketing emails; and to publish blog posts. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies.
12 Ways Social Media Could Leave You Needing A Lawyer by Louder Online
Aaron Agius details a dozen social blunders to avoid, at risks ranging from embarrassment to winding up in court, such as using vulgar language, getting political, using auto-responses, or “insensitivity to personal struggles” (a particularly relevant but wince-inducing example).
Carrie Keenan has brilliantly compiled 10 of the dumbest (but sadly, far from most uncommon) questions asked of social media managers, among them “Hey, I use Facebook. I would be so good at your job!,” “What do you do all day?,” and the gawdawful “Can’t I have an intern/my son/my granddaughter, etc. do that for me?”
B2B Social Media Marketing Guides
A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog
Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.”
Frameworks for smart content marketing programs by i-SCOOP
***** 5 STARS
While more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness. To help, J-P De Clerck looks at several strategic content marketing frameworks, including the seven “building blocks” framework from Joe Pulizzi and Robert Rose and the 4-step content marketing framework for startups from Lee Odden.
11 secrets of good B2B social media by Potion
Though primarily aimed at beginners / entry level social media marketers, this post is worth at least a quick scan by more experienced social pros as well. It helpfully lays out the key components of the social marketing process, from developing and sharing content through tagging, measuring, and showing personality: “people like interacting with people. What’s your brand personality going to be?”
Five Fantastic Examples of B2B Social Media Marketing by j+ Media Solutions
While B2B marketers often focus on being professional in communications and not overly personal, this post from Jennifer G. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards?).
Guides to Social Media Metrics and Measures
Metrics to Measure YouTube Marketing by distilled
Phil Nottingham contends that most marketers don’t understand how to quantify social media marketing success on YouTube, and aims to fix that with this post. “‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.”
What to measure: ROI or KPIs? by iMedia Connection
The brilliant Rebecca Lieb makes the case for defining and measuring key performance indicators (KPIs) for social media marketing efforts rather than trying to force measures of return on investment (ROI), noting that “Measuring message amplification (or brand metrics such as purchase intent, favorability, or consideration) isn’t unrelated to ROI. All are steps along the journey — critical steps.”
what’s the right metric? by bowden2bowden blog
Randy Bowden shares his thoughts on the ROI-vs-KPIs debate introduced above. He explains how each metric works and suggests that both are important, though conceding that “you can’t measure your ROI with social media totally…(and, ultimately) ROI is not black and white.”
7 Multi-Platform Social Media Analytics Tools by RazorSocial
***** 5 STARS
Ian Cleary reviews seven “very useful social media analytics tools.” He provides a brief description of each tool as well as explaining how much it costs, the main features, how it works, and an “overll opinion” of the tool’s strengths, limitations, and ideal application.
Guides to Marketing with Tumblr and Triberr
Is Tumblr Right for My Business? by QuickBooks
While noting that not every business can make use of Tumblr, Brenda Barron outlines three questions for marketers to ask to determine if the platform may be helpful to their brand, starting with how visual your business is: “Tumblr is intrinsically image-based, much like Pinterest. This makes it the perfect avenue for…businesses in industries with a visual focus.”
Writing that “Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing,” Takeshi Young explains how Tumblr works, its benefits compared to other social networks, and how to use Tumblr for online marketing (including four types of content that “perform extremely well” there).
Tumblr Tips To Help Grow Your Blog and Social Mentions by Inspire To Thrive
Lisa Buben offers more tips for content distribution success on Tumblr, such as loving content (“The little heart ? can go a long way on Tumblr. Spread the love around”), reblogging, commenting, using hashtags (yes, “Hashtags are big on Tumblr!”), and how to gain followers.
This Triberr strategy can increase your distribution now by leaderswest Digital Marketing Journal
For those unfamiliar with Triberr, Jim Dougherty explains its a platform that “allows bloggers to increase their distribution by creating tribes that can (potentially) pool their collective social audiences.” For those interesting in trying it out–or already using it but perhaps not getting the results hoped for–he prescribes a three-strep strategy for increasing the reach of your blog content.
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands, blogs produce sales and leads. According to recent research, more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs.
But creating and maintaining a successful blog takes more than just producing helpful and original content; as social media expert Heidi Cohen recently wrote, “The most epic content will FAIL without content distribution. If no one sees your content, what good is it?”
So, once you’ve created great content, how do you get it “out there”? Which content promotion tools are most useful? Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?
Find the answers to these questions and more here among hundreds of recommendations about tools, tactics and techniques to promote blog posts.
25 Easy Ways to Promote Your Blog by Kim Garst
Kim Garst shares a list she’s compiled of “strategies that will help you promote your blog and drive traffic to your website,” such as promoting posts to your email list, commenting on other blogs, participating in industry forums, creating a Slideshare based on a post, and buying “cheap banner ads on niche sites.”
50 Experts Reveal How to Promote Your Blog with Just 3 Tools by clambr
***** 5 STARS
Richard Marriott curates answers from 50 (actually 53) experts on which tools they would use to promote their blog content if they could only use three. Among the tools mentioned are Buffer, Triberr, Wistia, Facebook, and several others; but according to this group of experts, the three most helpful tools are…(read the post).
120 Marketing Tactics for Blogs [Infographic] by Customer Think
***** 5 STARS
Pam Dyer outlines five steps for creating a successful blog—from understanding your goals to using marketing tactics to create visibility—then showcases an infographic illustrating 120 blog marketing tactics, from social networks to eBooks to PR to video, contests, “egobait” and forum posting.
How I promote my new blog posts by The Social Media Hat
Mike Alton updates a detailed post about post promotion, helpfully advising readers not only how to promote their blog posts but also which tactics to avoid or drop, as they are no longer effective; for example, regarding social sharing sites, “The New MySpace no longer allows link sharing. And I have dropped Bebo and Diigo and Viadeo.”
25 Smart Ways to Promote Your Latest Blog Post by Rebekah Radice
***** 5 STARS
Pinterest diva Rebekah Radice here outlines more than two dozen tactics for promoting posts, from social networks to blogger communities like Triberr, Social Buzz Club and Viral Content Buzz, to manual and automated social bookmarking sites.
25 Tactics to Promote Your Blog via Facebook and Twitter by Heidi Cohen
Heidi Cohen serves up more than two dozen tips for promoting your blog through social media, among them: writing “regular features responding to your audience’s needs and interests;” including sidebar links that make it easy for readers to follow you on Facebook and Twitter (and other social networks, as applicable): and thanking people for sharing your posts.
50 Ways to Promote and Market your Blog Posts by jeffbullas.com
***** 5 STARS
Guest author Samuel Pustea suggests more than four dozen ways to promote blog posts, from the big social networks to newer tools like Pinterest, Triberr, Pligg and Scoop.it to RSS directory posting, infographics and guest blogging.
Active RSS and Blog Directories List by Buzzkeep
As Arvid Linde notes here, there were once hundreds of blog directories across the web—but most existed solely for “spam purposes.” This post provides a short list of 43 still-active, reasonably high-quality directories that can actually drive traffic, even if the links no longer have much SEO benefit.
Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook?
If you said Pinterest, you’ve been doing your homework! (Or perhaps guessed it from the title of this post.)
Pinterest still isn’t the right social network for everyone. It’s a virtually essential channel for consumer brands, particularly those in fashion, food, interior design, crafts, and travel. But it’s value is significantly less for industrial products, tech, finance, or trucks, for example.
But it’s popularity—particularly among women (most sources put membership in the range of 87%-93% female) with money (the average Pinterest user has a household income of over $100,000 per year)—and its ability to drive revenue (47% of online shoppers in the U.S. have made a purchase based on a Pinterest recommendation) make it an imperative platform for brands targeting it demographic to get right.
So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? Foster engagement? Generate leads and sales?
Find the answers to those questions and many more here in a dozen of the best Pinterest marketing guides of the past year.
7 Creative Ways To Use Pinterest To Cross-Promote Your Business by Rebekah Radice
Rebekah Radice details “7 ways to use Pinterest to cross-promote your business and support your additional online and social media marketing efforts,” among them offering coupons, promoting contests or sweepstakes, and showcasing videos: create “specialty Pinterest boards designed to provide an easy way to categorize and sort your videos so clients can easily locate what they are looking for.”
50 Things You Need To Know About Pinterest by Search Engine Journal
- • Pinterest is the 16th most visited website in the United States.
- • Users will spend 4.5 more time on Pinterest than Linkedin.
- • 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012.
- • 93% of Pinterest users are women. (But the site was founded by three men.)
Pinterest: 3 Tips (and The 1 Secret They Share) by Heidi Cohen
Heidi Cohen shares three key facts about Pinterest (such as that it dominates tablets; Pinterest “gets almost half of the shares on iPads, almost 3x the rate of Facebook and Twitter”) and three Pinterest marketing tips, like focusing on the topics that drive Twitter engagement (“it helps to at least tangentially concentrate on core topics such as DIY, clothes, interior design and food”).
Rebekah Radice (again) showcases an infographic that illustrates more than two dozen Pinterest facts and stats, such as that Pinterest now hosts more than half a million business accounts; visitors spend. on average, more than 14 minutes per session; the typical user spends 98 minutes on the site each month; and than nine million users have connected their Pinterest accounts to their Facebook pages.
Contending that “Pinterest…offer(s) a huge opportunity for most (industries, with) more than 70 million users and a growing international population. Plus, Pinterest users spend the most money of users on popular social networks — nearly double the amount of money spent from Facebook users and triple the amount from Twitter users,” Ginny Soskey proceeds to explain what types of leads can be generated on Pinterest, followed by eight steps for generating those kinds of leads.
Pinterest Pins Last Much Longer Than Tweets or Other Posts by Inspire to Thrive
Lisa Buben makes the case that “Pinterest pins really last longer than any other social share,” in some cases, in some cases, still driving blog traffic a month after posting. Compare that to the longevity of StumbleUpon (up to 17 days—but with a high bounce rate), Facebook (three hours) or Twitter (18 minutes, on average) updates.
15 “Dos” for Pinterest by Pinterest
Pressed for time? Short attention span? Stephanie Ford serves up 15 helpful tips for success on Pinterest in a quick, visual presentation here. Among her tips: collaborate (“Connect. Share. Inspire. Crowdsource.”) and check sources (“Find originals. Don’t repin spam links”).
Rebekah Radice (yet again) offers eight “Pinterest tips and tricks to help you make the most out of this visual marketing tool,” starting with “learn the language,” followed by definitions for terms like board, pin, repin, comments and likes, and the Pin it button (“this can be added to your browser allowing you to easily pin anything you want to share”).
Charles Crawford makes an interesting case for guys to use Pinterest, even though, as the post below notes, its users are 87% female. He suggests several ways brands can (more productively, in most cases) use Pinterest, including having a vision (“Your boards should reflect a consistent, unique visual identity”) and posting content from outside of Pinterest (“The site tends to become an echo chamber, with most users finding everything on their boards from other boards. Be a source of fresh content to those people”).
How Small Businesses Can Use Pinterest To Boost Traffic by Assist Social Media
Noting that “Pinterest is the fastest growing social network EVER and drives more traffic to sites than LinkedIn, Google+, and YouTube combined,” Elizabeth Maness shares an infographic filled with Pinterest stats and facts, such as that 80% of pins are “repins” of previously submitted content; 55% of members are between the ages of 25 and 44; and that crafts, gifts and hobbies are the top interests.
5 Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures
Brynna Baldauf provides a handful of helpful tips to “find links and build relationships using Pinterest,” among them identifying which users have blogs: while “There is no magic search operator for finding only pinners with blogs, unfortunately, she notes, “If you look at a user’s profile, you may see a URL to the immediate right of his or her picture. This is a website that they have chosen to link to and it is usually a personal blog or website.”
6 Quick and Easy Ways to Boost SEO With Pinterest by Rebekah Radice
Writing that “Pinterest can…have a substantial effect on driving traffic to a website, raising brand awareness, and an eventual increase in sales,” Rebekah Radice (notice a pattern here?) outlines half a dozen ways it can also be used to boost search results, such as using keywords to your advantage: “Using keywords will increase your standings within a specific search and just like other search engines, the higher up you appear, the more likely you are to be found.”
Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
Still—not every company that blogs realizes the medium’s full potential. And blogs require significant effort and resources, so even companies that have effective blogs want to assure they are maximizing results.
How can you attract more sales prospects to your blog? Get visitors to engage with your content? Become recognized as an industry thought leader? Optimize your blog for search? What common mistakes should you avoid? Which tools and plugins should you be using?
Find the answers to those questions and many others here in more than two dozen of the best business blogging guides of the past year.
Best Business Blogging Guides and Tips
7 Steps To Make Your Blog A Marketing Machine by Heidi Cohen
To make your blog a marketing machine rather than a me-me-me (or me-too) blog, Heidi Cohen advises focusing on your audience’s hot buttons, outlining a series of ongoing columns, branding your blog, and incorporating clear calls to action, among other tactics.
9 Ways To Get More Prospects To Discover Your B2B Blog by Business2Community
Douglas Burdett recommends “nine tactics (that) will get your blog discovered by more readers,” from looking for and capitalizing on trends in your blog analytics and publishing original data to being controversial by “taking a stand and backing it up with data.”
An Almost Effortless Way to “Get Your Name Out There” by The Un-Self-Help Blog
Stephan Wiedner shares six reasons to write guest posts for other blogs, among them: “It builds relationships. If you write for someone else’s blog and their readers like what you share, they will be grateful, potentially ask you to write again, and who knows, maybe scratch your back in other ways some time in the future.” And despite some recent, widely misinterpreted comments by Google’s Matt Cutts, guest blogging is not dead.
30+ powerful adjectives and verbs for eye-catching headlines by Econsultancy
Quoting advertising legend David Ogilvy that “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar,” Chris Lake offers guidance on choosing compelling blog post topics then grabbing attention by using key adjectives and verbs in the headline. Based on research over millions of page impressions, these adjectives include “best,” “brilliant,” “kickass,” “mindblowing” and “ultimate” among others.
Rebekah Radice explains why post titles are so important, the four objectives a post title should achieve, and a handful of tips to help craft compelling titles, such as keeping them concise: “It has been found that titles with eight words or less perform best.”
6 Ways To Go From Anonymous Hermit To Thought Leader by Fast Company
Contending that “Becoming a thought leader in your industry doesn’t mean that you’re necessarily the smartest kid on the block. It does mean that you’re the most receptive and understanding of your customers’ needs,” the brilliant Wendy Marx offers half a dozen tips for making the transition, including writing for trade publications and speaking at industry events.
How to Optimize Your Blog Content for Social Media by Maximize Social Business
Kristi Hines shares a handful of helpful tips for optimizing blog posts for social sharing, from adding social sharing buttons (a task done easily with tools like AddThis or ShareThis]) to including a social call to action (“let readers know that you want them to share your posts by adding a call to action at the end such as ‘If you’ve enjoyed this post, please share it with your friends'”).
33 Experts Share Their Secrets For Improving Reader Engagement by Blogging Wizard
Adam Connell compiles advice from nearly three dozen seasoned bloggers on increasing reader engagement, including tips from Seth Godin (“The only thing I do to increase reader engagement is to write things worth sharing”), frequent Webbiquity best-of contributor Neil Patel, Dino Dogan, Anita Campbell, Ted Rubin, Lisa Buben, Joel Comm and more.
7 company blogs that build community by Ragan.com
Emma Siemasko looks at “seven company blogs that do it right, along with some practical tips for getting the same success with your blog,” among them 37Signals: “Signal vs. Noise, 37 Signals’ blog, does a lot more than promote the company…The blog provides thoughtful, inquisitive, and truth-seeking articles about working from home, whether an iPhone camera is enough of a camera, and more.”
How to Generate More Leads With Your Blog: 5 Tips by Social Media Examiner
Kristi Hines (again) supplies a handful of helpful tips for generating leads via a blog, like placing opt-in forms around your blog content with “calls to action such as free trials, free consultations or a simple mailing list opt-in form.”
How to Contribute to a Blog and be Seen by Geekless Tech
Noting that contributing to other blogs “helps with reach, and exposes you to an audience you just don’t have with your own blog,” Steven Hughes shares a handful of tips for constructively contributing such as following directions: “Some sites will spell out exactly what they’re looking for and what you need to do to be considered,” and creating solid, original content.
20 ideas for content that people love to share on social media by Firebrand Ideas Ignition
Jeff Bullas provides 20 tips to help bloggers create a steady stream of fresh content, including creating lists, republishing infographics, curating content (kind of like this post), reporting news, analyzing research results, and reviewing tools or applications.
How to Make Your WordPress Blog to Stand Out by Themefuse
Karol Król presents five ideas to make your blog stand out from the crowd, from picking a new publication schedule (“you won’t know which posting frequency is the best for your blog until you try at least a couple of them”) to launching a contest (“Create a genuine task, or ask a genuine question…Then gather the entries and pick the winner”).
Best Tips for Beginning Bloggers
7 Content Writing Secrets Every Blogger Should Know by Basic Blog Tips
Glen Andrews details basic but helpful strategies for writing compelling blog posts, from crafting an attention-grabbing headline and opening through “giving it a rest”–“Before you publish that post – give it a rest. Why? Because, no matter how good we think our post is today, tomorrow never lies…Our posts will be more powerful and professional if we ‘let it rest’ and review it tomorrow with fresh eyes.”
Bernard Zarifovic diagrams a first-time blogger’s business plan, starting with selecting a topic or niche and writing the first set of posts and progressing through social sharing, social engagement, and guest blogging.
While most of the points here will be familiar to experienced bloggers, Megan Bernstein offers some interesting insights for corporate blog strategy, such as understanding the competitive landscape: “Your competitors in the online space are not always the same as those in ‘real life’.”
Top 10 Strategies to Successful B2B Blogging by TopTenWholesale.com
Naomi Ruth Ganhinhin offers 10 tips for blogging success, from setting clear objectives (“A clear set of objectives makes it easier to organize the type of content you publish. It also dictates the tone you are going to use and determine the right people to write your blog posts”) to including calls to action.
Best Guides to Blogging Mistakes and Pitfalls to Avoid
Are You Making These 20 Mistakes on Your Blog? by jeffbullas.com
Jeff Bullas (again) steps through 20 “common mistakes that a lot of ‘newbie’ and other bloggers slip into,” such as not providing additional reading sources with each post, writing posts that are too long or too short (he recommends aiming for 500-800 words), and not using post categories to help readers find posts of interest.
Still Using Google Images for Your Blog Posts? Stop It! by She Owns It
Writing that she has “seen too many people served with unexpected ‘bills’ and/or lawsuits for using images that held copyrights,” guest author Shelley Webb explains what types of actions and sources can get bloggers into trouble, and lists alternative / free image sources like Stock.XCHNG.
Blogging: 34 Things You’re Doing Wrong by Social Media Today
Yvonne Lyons reveals “34 things that could be keeping your posts from getting traction and making the jump from good to remarkable,” such as errors / lack of editing, choosing a topic that’s been “done to death,” and having no links within the post to your own site—and how to fix each problem.
Why Your Company Blog is Striking Out by Marketo Blog
Guest blogger K’Lee Banks offers advice on what to do “if you are spending time writing posts, but no one is listening,” for example: use interesting images (not just stock photos), always include social sharing buttons; and “Invite other professionals in your industry to guest post and connect with their readers.”
Best Blog SEO Guides and Tips
How To Move Your Blog Post Up In Search Results by V3 Integrated Marketing
Guest author Ian Cleary outlines a half-dozen tactics to improve a blog’s search rankings, including the strategic use of internal and external links: “You don’t want to include a ton of internal links, as that looks spammy. Instead, make sure you’re directing your readers to the resources that they need (internal or external).”
How to Optimize Your Business Blog [Checklist] by Unbounce
***** 5 STARS
In this highly bookmark-worthy post, Lindsey Kirchoff lays out a simple four-quadrant checklist for optimizing all aspects of a business blog: structure (e.g., navigation, search, categories); SEO (attributes like keyword use, internal links and Google authorship); CTAs; and social elements.
15 SEO Experts Give Their Best Tips For Blogging by Heidi Cohen
Heidi Cohen (again) shares blog SEO trips from experts like Kipp Bodnar and Jeffery L. Cohen (“The single biggest factor in SEO success for bloggers comes down to consistent publishing. Those who publish regularly receive more search traffic”), Eric Enge, Ron Jones, Rebecca Lieb and Charlie White.
Best Business Blogging Tools, WordPress Tips and Plugins
4 Useful Creative Commons Browser Plugins by Internet Marketing Ninjas
Online tools maven Ann Smarty reviews four browser plugins to help find free (creative commons) images for use in blog posts, including CC Search, a search plugin that provides “quick access to about 10 Creative Commons search engines (including flickr, spinxpress, wikimedia, fotopedia, etc). It’s a good search plugin when you need more options that just Flickr.”
How to Make WordPress Sites Load 72.7% Faster by CopyBlogger
In an attempt to “cut the crap and turn down the hype” regarding how to create a faster WordPress site, Jerod Morris recommends staring by examining and optimizing the “core” of every WordPress site, which includes “hosting, theme, and plugins,” then offers a series of speed optimization tips. Not all are simple, but most bloggers should at least be able to find some helpful site speed-related takeaways here.
7 Emerging and Free WordPress Plugins of Fall 2013 by SteamFeed
Jesse Aaron reviews seven newer WordPress plugins, including WooSidebars (for creating custom sidebars by page), All In One Schema.org Rich Snippets (self-explanatory) and his favorite: the WordPress Calls to Action Plugin, which makes it “insanely easy” to do things like “create an effective call to action button, direct the call to action to a landing page, and direct the landing page to a conversion form.”
Easily Move Your WordPress Website to a New Host by Masterful Marketing
This is an instance where “easily” may be in the eyes of the reader, but nonetheless Debra Murphy does an exemplary job here of detailing the non-trivial process of moving an existing blog to a new web host as simple and understandable as possible.