Posts Tagged ‘Rebekah Radice’
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.
Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands.
What trends and changes in social media do marketers need to stay on top of? How are social media marketing best practices evolving? How can marketers make the best use of visual content? Which metrics are most valuable in evaluating tactical success?
Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year.
Social Media Marketing Guides
5 Social Media Trends for 2014: New Research by Social Media Examiner
Though published last February, this post from Patricia Redsicker remains timely. Key trends she identifies for 2014 (which will remain important in 2015) include the importance of social listening (though “only 31% of marketers think their social listening is fully effective”) and increasing use of social advertising (57% of marketers used social ads in 2013 and another 23% are [were] expected to start using ads in 2014″).
6 social media network updates that you missed by iMedia Connection
Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.
10 Steps Using Social Media For Business Development by Soulati-TUDE
Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality.
Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal
***** 5 STARS
Kelsey Jones shares a fantastic “a visual map of the social media landscape” created by Brian Solis and JESS3 (see image at top of this post). The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking.
10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog
The benefits of social media marketing are no longer questioned much, but for those still dealing with skeptics and doubters, Jason Squires has put together this excellent infographic showcasing its utility, supported with statistics, facts, and mini case studies.
52 Unique Ways to Create Social Media Magic by Rebekah Radice
Frequent best-of honorees Rebekah Radice and Peg Fitzpatrick team up to offer more than four dozen tips to optimize business results from social media, from joining Google+ communities and using a social media management tool to telling “your brand story with Pinterest boards” and using third-party apps to grow your Twitter following.
Jake Parent shares a dozen useful tips for being more engaging (and not a jerk) on social media, among them asking questions, complimenting people, and always giving more than you take: “always offer more value to people than you ask of them. In other words (be) on the lookout for problems to solve for people.”
24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing
Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., PicMonkey – an “easy online image editing tool”) and more. The self-promotion is a tad thick in spots but the tips and links are helpful.
Frequest best-of honoree Belle Beth Cooper reports on research showing the best times of the day and week to post updates on Facebook and Twitter; to send marketing emails; and to publish blog posts. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies.
12 Ways Social Media Could Leave You Needing A Lawyer by Louder Online
Aaron Agius details a dozen social blunders to avoid, at risks ranging from embarrassment to winding up in court, such as using vulgar language, getting political, using auto-responses, or “insensitivity to personal struggles” (a particularly relevant but wince-inducing example).
Carrie Keenan has brilliantly compiled 10 of the dumbest (but sadly, far from most uncommon) questions asked of social media managers, among them “Hey, I use Facebook. I would be so good at your job!,” “What do you do all day?,” and the gawdawful “Can’t I have an intern/my son/my granddaughter, etc. do that for me?”
B2B Social Media Marketing Guides
A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog
Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.”
Frameworks for smart content marketing programs by i-SCOOP
***** 5 STARS
While more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness. To help, J-P De Clerck looks at several strategic content marketing frameworks, including the seven “building blocks” framework from Joe Pulizzi and Robert Rose and the 4-step content marketing framework for startups from Lee Odden.
11 secrets of good B2B social media by Potion
Though primarily aimed at beginners / entry level social media marketers, this post is worth at least a quick scan by more experienced social pros as well. It helpfully lays out the key components of the social marketing process, from developing and sharing content through tagging, measuring, and showing personality: “people like interacting with people. What’s your brand personality going to be?”
Five Fantastic Examples of B2B Social Media Marketing by j+ Media Solutions
While B2B marketers often focus on being professional in communications and not overly personal, this post from Jennifer G. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards?).
Guides to Social Media Metrics and Measures
Metrics to Measure YouTube Marketing by distilled
Phil Nottingham contends that most marketers don’t understand how to quantify social media marketing success on YouTube, and aims to fix that with this post. “‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.”
What to measure: ROI or KPIs? by iMedia Connection
The brilliant Rebecca Lieb makes the case for defining and measuring key performance indicators (KPIs) for social media marketing efforts rather than trying to force measures of return on investment (ROI), noting that “Measuring message amplification (or brand metrics such as purchase intent, favorability, or consideration) isn’t unrelated to ROI. All are steps along the journey — critical steps.”
what’s the right metric? by bowden2bowden blog
Randy Bowden shares his thoughts on the ROI-vs-KPIs debate introduced above. He explains how each metric works and suggests that both are important, though conceding that “you can’t measure your ROI with social media totally…(and, ultimately) ROI is not black and white.”
7 Multi-Platform Social Media Analytics Tools by RazorSocial
***** 5 STARS
Ian Cleary reviews seven “very useful social media analytics tools.” He provides a brief description of each tool as well as explaining how much it costs, the main features, how it works, and an “overll opinion” of the tool’s strengths, limitations, and ideal application.
Guides to Marketing with Tumblr and Triberr
Is Tumblr Right for My Business? by QuickBooks
While noting that not every business can make use of Tumblr, Brenda Barron outlines three questions for marketers to ask to determine if the platform may be helpful to their brand, starting with how visual your business is: “Tumblr is intrinsically image-based, much like Pinterest. This makes it the perfect avenue for…businesses in industries with a visual focus.”
Writing that “Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing,” Takeshi Young explains how Tumblr works, its benefits compared to other social networks, and how to use Tumblr for online marketing (including four types of content that “perform extremely well” there).
Tumblr Tips To Help Grow Your Blog and Social Mentions by Inspire To Thrive
Lisa Buben offers more tips for content distribution success on Tumblr, such as loving content (“The little heart ? can go a long way on Tumblr. Spread the love around”), reblogging, commenting, using hashtags (yes, “Hashtags are big on Tumblr!”), and how to gain followers.
This Triberr strategy can increase your distribution now by leaderswest Digital Marketing Journal
For those unfamiliar with Triberr, Jim Dougherty explains its a platform that “allows bloggers to increase their distribution by creating tribes that can (potentially) pool their collective social audiences.” For those interesting in trying it out–or already using it but perhaps not getting the results hoped for–he prescribes a three-strep strategy for increasing the reach of your blog content.
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands, blogs produce sales and leads. According to recent research, more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs.
But creating and maintaining a successful blog takes more than just producing helpful and original content; as social media expert Heidi Cohen recently wrote, “The most epic content will FAIL without content distribution. If no one sees your content, what good is it?”
So, once you’ve created great content, how do you get it “out there”? Which content promotion tools are most useful? Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?
Find the answers to these questions and more here among hundreds of recommendations about tools, tactics and techniques to promote blog posts.
25 Easy Ways to Promote Your Blog by Kim Garst
Kim Garst shares a list she’s compiled of “strategies that will help you promote your blog and drive traffic to your website,” such as promoting posts to your email list, commenting on other blogs, participating in industry forums, creating a Slideshare based on a post, and buying “cheap banner ads on niche sites.”
50 Experts Reveal How to Promote Your Blog with Just 3 Tools by clambr
***** 5 STARS
Richard Marriott curates answers from 50 (actually 53) experts on which tools they would use to promote their blog content if they could only use three. Among the tools mentioned are Buffer, Triberr, Wistia, Facebook, and several others; but according to this group of experts, the three most helpful tools are…(read the post).
120 Marketing Tactics for Blogs [Infographic] by Customer Think
***** 5 STARS
Pam Dyer outlines five steps for creating a successful blog—from understanding your goals to using marketing tactics to create visibility—then showcases an infographic illustrating 120 blog marketing tactics, from social networks to eBooks to PR to video, contests, “egobait” and forum posting.
How I promote my new blog posts by The Social Media Hat
Mike Alton updates a detailed post about post promotion, helpfully advising readers not only how to promote their blog posts but also which tactics to avoid or drop, as they are no longer effective; for example, regarding social sharing sites, “The New MySpace no longer allows link sharing. And I have dropped Bebo and Diigo and Viadeo.”
25 Smart Ways to Promote Your Latest Blog Post by Rebekah Radice
***** 5 STARS
Pinterest diva Rebekah Radice here outlines more than two dozen tactics for promoting posts, from social networks to blogger communities like Triberr, Social Buzz Club and Viral Content Buzz, to manual and automated social bookmarking sites.
25 Tactics to Promote Your Blog via Facebook and Twitter by Heidi Cohen
Heidi Cohen serves up more than two dozen tips for promoting your blog through social media, among them: writing “regular features responding to your audience’s needs and interests;” including sidebar links that make it easy for readers to follow you on Facebook and Twitter (and other social networks, as applicable): and thanking people for sharing your posts.
50 Ways to Promote and Market your Blog Posts by jeffbullas.com
***** 5 STARS
Guest author Samuel Pustea suggests more than four dozen ways to promote blog posts, from the big social networks to newer tools like Pinterest, Triberr, Pligg and Scoop.it to RSS directory posting, infographics and guest blogging.
Active RSS and Blog Directories List by Buzzkeep
As Arvid Linde notes here, there were once hundreds of blog directories across the web—but most existed solely for “spam purposes.” This post provides a short list of 43 still-active, reasonably high-quality directories that can actually drive traffic, even if the links no longer have much SEO benefit.
Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook?
If you said Pinterest, you’ve been doing your homework! (Or perhaps guessed it from the title of this post.)
Pinterest still isn’t the right social network for everyone. It’s a virtually essential channel for consumer brands, particularly those in fashion, food, interior design, crafts, and travel. But it’s value is significantly less for industrial products, tech, finance, or trucks, for example.
But it’s popularity—particularly among women (most sources put membership in the range of 87%-93% female) with money (the average Pinterest user has a household income of over $100,000 per year)—and its ability to drive revenue (47% of online shoppers in the U.S. have made a purchase based on a Pinterest recommendation) make it an imperative platform for brands targeting it demographic to get right.
So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? Foster engagement? Generate leads and sales?
Find the answers to those questions and many more here in a dozen of the best Pinterest marketing guides of the past year.
7 Creative Ways To Use Pinterest To Cross-Promote Your Business by Rebekah Radice
Rebekah Radice details “7 ways to use Pinterest to cross-promote your business and support your additional online and social media marketing efforts,” among them offering coupons, promoting contests or sweepstakes, and showcasing videos: create “specialty Pinterest boards designed to provide an easy way to categorize and sort your videos so clients can easily locate what they are looking for.”
50 Things You Need To Know About Pinterest by Search Engine Journal
- • Pinterest is the 16th most visited website in the United States.
- • Users will spend 4.5 more time on Pinterest than Linkedin.
- • 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012.
- • 93% of Pinterest users are women. (But the site was founded by three men.)
Pinterest: 3 Tips (and The 1 Secret They Share) by Heidi Cohen
Heidi Cohen shares three key facts about Pinterest (such as that it dominates tablets; Pinterest “gets almost half of the shares on iPads, almost 3x the rate of Facebook and Twitter”) and three Pinterest marketing tips, like focusing on the topics that drive Twitter engagement (“it helps to at least tangentially concentrate on core topics such as DIY, clothes, interior design and food”).
Rebekah Radice (again) showcases an infographic that illustrates more than two dozen Pinterest facts and stats, such as that Pinterest now hosts more than half a million business accounts; visitors spend. on average, more than 14 minutes per session; the typical user spends 98 minutes on the site each month; and than nine million users have connected their Pinterest accounts to their Facebook pages.
Contending that “Pinterest…offer(s) a huge opportunity for most (industries, with) more than 70 million users and a growing international population. Plus, Pinterest users spend the most money of users on popular social networks — nearly double the amount of money spent from Facebook users and triple the amount from Twitter users,” Ginny Soskey proceeds to explain what types of leads can be generated on Pinterest, followed by eight steps for generating those kinds of leads.
Pinterest Pins Last Much Longer Than Tweets or Other Posts by Inspire to Thrive
Lisa Buben makes the case that “Pinterest pins really last longer than any other social share,” in some cases, in some cases, still driving blog traffic a month after posting. Compare that to the longevity of StumbleUpon (up to 17 days—but with a high bounce rate), Facebook (three hours) or Twitter (18 minutes, on average) updates.
15 “Dos” for Pinterest by Pinterest
Pressed for time? Short attention span? Stephanie Ford serves up 15 helpful tips for success on Pinterest in a quick, visual presentation here. Among her tips: collaborate (“Connect. Share. Inspire. Crowdsource.”) and check sources (“Find originals. Don’t repin spam links”).
Rebekah Radice (yet again) offers eight “Pinterest tips and tricks to help you make the most out of this visual marketing tool,” starting with “learn the language,” followed by definitions for terms like board, pin, repin, comments and likes, and the Pin it button (“this can be added to your browser allowing you to easily pin anything you want to share”).
Charles Crawford makes an interesting case for guys to use Pinterest, even though, as the post below notes, its users are 87% female. He suggests several ways brands can (more productively, in most cases) use Pinterest, including having a vision (“Your boards should reflect a consistent, unique visual identity”) and posting content from outside of Pinterest (“The site tends to become an echo chamber, with most users finding everything on their boards from other boards. Be a source of fresh content to those people”).
How Small Businesses Can Use Pinterest To Boost Traffic by Assist Social Media
Noting that “Pinterest is the fastest growing social network EVER and drives more traffic to sites than LinkedIn, Google+, and YouTube combined,” Elizabeth Maness shares an infographic filled with Pinterest stats and facts, such as that 80% of pins are “repins” of previously submitted content; 55% of members are between the ages of 25 and 44; and that crafts, gifts and hobbies are the top interests.
5 Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures
Brynna Baldauf provides a handful of helpful tips to “find links and build relationships using Pinterest,” among them identifying which users have blogs: while “There is no magic search operator for finding only pinners with blogs, unfortunately, she notes, “If you look at a user’s profile, you may see a URL to the immediate right of his or her picture. This is a website that they have chosen to link to and it is usually a personal blog or website.”
6 Quick and Easy Ways to Boost SEO With Pinterest by Rebekah Radice
Writing that “Pinterest can…have a substantial effect on driving traffic to a website, raising brand awareness, and an eventual increase in sales,” Rebekah Radice (notice a pattern here?) outlines half a dozen ways it can also be used to boost search results, such as using keywords to your advantage: “Using keywords will increase your standings within a specific search and just like other search engines, the higher up you appear, the more likely you are to be found.”
Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
Still—not every company that blogs realizes the medium’s full potential. And blogs require significant effort and resources, so even companies that have effective blogs want to assure they are maximizing results.
How can you attract more sales prospects to your blog? Get visitors to engage with your content? Become recognized as an industry thought leader? Optimize your blog for search? What common mistakes should you avoid? Which tools and plugins should you be using?
Find the answers to those questions and many others here in more than two dozen of the best business blogging guides of the past year.
Best Business Blogging Guides and Tips
7 Steps To Make Your Blog A Marketing Machine by Heidi Cohen
To make your blog a marketing machine rather than a me-me-me (or me-too) blog, Heidi Cohen advises focusing on your audience’s hot buttons, outlining a series of ongoing columns, branding your blog, and incorporating clear calls to action, among other tactics.
9 Ways To Get More Prospects To Discover Your B2B Blog by Business2Community
Douglas Burdett recommends “nine tactics (that) will get your blog discovered by more readers,” from looking for and capitalizing on trends in your blog analytics and publishing original data to being controversial by “taking a stand and backing it up with data.”
An Almost Effortless Way to “Get Your Name Out There” by The Un-Self-Help Blog
Stephan Wiedner shares six reasons to write guest posts for other blogs, among them: “It builds relationships. If you write for someone else’s blog and their readers like what you share, they will be grateful, potentially ask you to write again, and who knows, maybe scratch your back in other ways some time in the future.” And despite some recent, widely misinterpreted comments by Google’s Matt Cutts, guest blogging is not dead.
30+ powerful adjectives and verbs for eye-catching headlines by Econsultancy
Quoting advertising legend David Ogilvy that “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar,” Chris Lake offers guidance on choosing compelling blog post topics then grabbing attention by using key adjectives and verbs in the headline. Based on research over millions of page impressions, these adjectives include “best,” “brilliant,” “kickass,” “mindblowing” and “ultimate” among others.
Rebekah Radice explains why post titles are so important, the four objectives a post title should achieve, and a handful of tips to help craft compelling titles, such as keeping them concise: “It has been found that titles with eight words or less perform best.”
6 Ways To Go From Anonymous Hermit To Thought Leader by Fast Company
Contending that “Becoming a thought leader in your industry doesn’t mean that you’re necessarily the smartest kid on the block. It does mean that you’re the most receptive and understanding of your customers’ needs,” the brilliant Wendy Marx offers half a dozen tips for making the transition, including writing for trade publications and speaking at industry events.
How to Optimize Your Blog Content for Social Media by Maximize Social Business
Kristi Hines shares a handful of helpful tips for optimizing blog posts for social sharing, from adding social sharing buttons (a task done easily with tools like AddThis or ShareThis]) to including a social call to action (“let readers know that you want them to share your posts by adding a call to action at the end such as ‘If you’ve enjoyed this post, please share it with your friends'”).
33 Experts Share Their Secrets For Improving Reader Engagement by Blogging Wizard
Adam Connell compiles advice from nearly three dozen seasoned bloggers on increasing reader engagement, including tips from Seth Godin (“The only thing I do to increase reader engagement is to write things worth sharing”), frequent Webbiquity best-of contributor Neil Patel, Dino Dogan, Anita Campbell, Ted Rubin, Lisa Buben, Joel Comm and more.
7 company blogs that build community by Ragan.com
Emma Siemasko looks at “seven company blogs that do it right, along with some practical tips for getting the same success with your blog,” among them 37Signals: “Signal vs. Noise, 37 Signals’ blog, does a lot more than promote the company…The blog provides thoughtful, inquisitive, and truth-seeking articles about working from home, whether an iPhone camera is enough of a camera, and more.”
How to Generate More Leads With Your Blog: 5 Tips by Social Media Examiner
Kristi Hines (again) supplies a handful of helpful tips for generating leads via a blog, like placing opt-in forms around your blog content with “calls to action such as free trials, free consultations or a simple mailing list opt-in form.”
How to Contribute to a Blog and be Seen by Geekless Tech
Noting that contributing to other blogs “helps with reach, and exposes you to an audience you just don’t have with your own blog,” Steven Hughes shares a handful of tips for constructively contributing such as following directions: “Some sites will spell out exactly what they’re looking for and what you need to do to be considered,” and creating solid, original content.
20 ideas for content that people love to share on social media by Firebrand Ideas Ignition
Jeff Bullas provides 20 tips to help bloggers create a steady stream of fresh content, including creating lists, republishing infographics, curating content (kind of like this post), reporting news, analyzing research results, and reviewing tools or applications.
How to Make Your WordPress Blog to Stand Out by Themefuse
Karol Król presents five ideas to make your blog stand out from the crowd, from picking a new publication schedule (“you won’t know which posting frequency is the best for your blog until you try at least a couple of them”) to launching a contest (“Create a genuine task, or ask a genuine question…Then gather the entries and pick the winner”).
Best Tips for Beginning Bloggers
7 Content Writing Secrets Every Blogger Should Know by Basic Blog Tips
Glen Andrews details basic but helpful strategies for writing compelling blog posts, from crafting an attention-grabbing headline and opening through “giving it a rest”–“Before you publish that post – give it a rest. Why? Because, no matter how good we think our post is today, tomorrow never lies…Our posts will be more powerful and professional if we ‘let it rest’ and review it tomorrow with fresh eyes.”
Bernard Zarifovic diagrams a first-time blogger’s business plan, starting with selecting a topic or niche and writing the first set of posts and progressing through social sharing, social engagement, and guest blogging.
While most of the points here will be familiar to experienced bloggers, Megan Bernstein offers some interesting insights for corporate blog strategy, such as understanding the competitive landscape: “Your competitors in the online space are not always the same as those in ‘real life’.”
Top 10 Strategies to Successful B2B Blogging by TopTenWholesale.com
Naomi Ruth Ganhinhin offers 10 tips for blogging success, from setting clear objectives (“A clear set of objectives makes it easier to organize the type of content you publish. It also dictates the tone you are going to use and determine the right people to write your blog posts”) to including calls to action.
Best Guides to Blogging Mistakes and Pitfalls to Avoid
Are You Making These 20 Mistakes on Your Blog? by jeffbullas.com
Jeff Bullas (again) steps through 20 “common mistakes that a lot of ‘newbie’ and other bloggers slip into,” such as not providing additional reading sources with each post, writing posts that are too long or too short (he recommends aiming for 500-800 words), and not using post categories to help readers find posts of interest.
Still Using Google Images for Your Blog Posts? Stop It! by She Owns It
Writing that she has “seen too many people served with unexpected ‘bills’ and/or lawsuits for using images that held copyrights,” guest author Shelley Webb explains what types of actions and sources can get bloggers into trouble, and lists alternative / free image sources like Stock.XCHNG.
Blogging: 34 Things You’re Doing Wrong by Social Media Today
Yvonne Lyons reveals “34 things that could be keeping your posts from getting traction and making the jump from good to remarkable,” such as errors / lack of editing, choosing a topic that’s been “done to death,” and having no links within the post to your own site—and how to fix each problem.
Why Your Company Blog is Striking Out by Marketo Blog
Guest blogger K’Lee Banks offers advice on what to do “if you are spending time writing posts, but no one is listening,” for example: use interesting images (not just stock photos), always include social sharing buttons; and “Invite other professionals in your industry to guest post and connect with their readers.”
Best Blog SEO Guides and Tips
How To Move Your Blog Post Up In Search Results by V3 Integrated Marketing
Guest author Ian Cleary outlines a half-dozen tactics to improve a blog’s search rankings, including the strategic use of internal and external links: “You don’t want to include a ton of internal links, as that looks spammy. Instead, make sure you’re directing your readers to the resources that they need (internal or external).”
How to Optimize Your Business Blog [Checklist] by Unbounce
***** 5 STARS
In this highly bookmark-worthy post, Lindsey Kirchoff lays out a simple four-quadrant checklist for optimizing all aspects of a business blog: structure (e.g., navigation, search, categories); SEO (attributes like keyword use, internal links and Google authorship); CTAs; and social elements.
15 SEO Experts Give Their Best Tips For Blogging by Heidi Cohen
Heidi Cohen (again) shares blog SEO trips from experts like Kipp Bodnar and Jeffery L. Cohen (“The single biggest factor in SEO success for bloggers comes down to consistent publishing. Those who publish regularly receive more search traffic”), Eric Enge, Ron Jones, Rebecca Lieb and Charlie White.
Best Business Blogging Tools, WordPress Tips and Plugins
4 Useful Creative Commons Browser Plugins by Internet Marketing Ninjas
Online tools maven Ann Smarty reviews four browser plugins to help find free (creative commons) images for use in blog posts, including CC Search, a search plugin that provides “quick access to about 10 Creative Commons search engines (including flickr, spinxpress, wikimedia, fotopedia, etc). It’s a good search plugin when you need more options that just Flickr.”
How to Make WordPress Sites Load 72.7% Faster by CopyBlogger
In an attempt to “cut the crap and turn down the hype” regarding how to create a faster WordPress site, Jerod Morris recommends staring by examining and optimizing the “core” of every WordPress site, which includes “hosting, theme, and plugins,” then offers a series of speed optimization tips. Not all are simple, but most bloggers should at least be able to find some helpful site speed-related takeaways here.
7 Emerging and Free WordPress Plugins of Fall 2013 by SteamFeed
Jesse Aaron reviews seven newer WordPress plugins, including WooSidebars (for creating custom sidebars by page), All In One Schema.org Rich Snippets (self-explanatory) and his favorite: the WordPress Calls to Action Plugin, which makes it “insanely easy” to do things like “create an effective call to action button, direct the call to action to a landing page, and direct the landing page to a conversion form.”
Easily Move Your WordPress Website to a New Host by Masterful Marketing
This is an instance where “easily” may be in the eyes of the reader, but nonetheless Debra Murphy does an exemplary job here of detailing the non-trivial process of moving an existing blog to a new web host as simple and understandable as possible.
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.
Many of this year’s best posts about Google’s newest social platform were written early in the year. Since then, though the user base has continued to grow, enthusiasm seems to have waned. While Marty Weintraub offers a more provocative metaphor below, it almost seems like Google+ is becoming the colonoscopy of social networks: everyone agrees it’s vitally important, but few people really want to talk about it or spend any more time on it than absolutely necessary.
“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO, personal branding, and reputation management. So what makes Google+ special? What are the best practices for business use of the platform? How can an individual or organization most efficiently grow a following there? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?
Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year.
Google+ Guides and Tips
5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights
Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).
Why brands will lose if they ignore Google+ by iMedia Connection
Though he calls Google+ a “half-baked invention,” Daniel Flamberg nevertheless advises that “savvy marketers should use Google+ these five ways,” including experimenting with hangouts, expanding social assets and audiences, and optimizing branded search: “Link owned digital assets to Google+. Use the +1 and encourage your followers to do the same. Plant +1 badges on all your assets to take advantage of the Direct Connect tool that automatically brings customers and prospects searching in your category to your page.”
6 Steps to Getting Started With Google+ by Social Media Examiner
For marketers who are either still on the fence about Google+ or just haven’t done much with it, Marc Pitman provides an excellent guide to the basics like filling up your links “While you’re editing your ‘about’ page, be sure to pay attention to the ‘other profiles’ section…(consider adding) links to other social media networks, links to your business sites (and) links to special pages on your website.”
The First 5 Things You Should Do With Your Google+ Business Page by WindMill Networking
Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.
3 reasons Google+ is not a social network by iMedia Connection
Lauren Friedman explains why she thinks Google+ is not a social network but brands should be there anyway–for example, for SEO purposes: “The best way brands can take advantage of Google+ is to amp-up their SEO. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. Search results are still based on Google’s proprietary algorithms, but sites with more +1s will appear to be more relevant and thus ranked higher.”
3 Successful Google+ Pages and Why They Work by Social Media Examiner
Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page, where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. This finding contradicts the fact that the TOP Google+ profile belongs to pop star Britney spears. However, her page garners less engagement based upon the number of followers than the top brands outlined in this article.”
Google+ for SEO? Don’t Focus on Your Brand Page! by B2B Digital Marketing
Contradicting popular wisdom, Eric Wittlake argues that “Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+.” He then outline three strategies he says are designed to improve search rank and traffic.
6 Reasons Why Adding Google+ to Your Web Presence & SEO Strategy is a Good Idea by iMedia Connection
Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news. The difference with Google+ is that your content, if found, will be listed at the top of Google personal results mixed in with traditional search results”) and the fact that Google+ produces social signals which factor into Google’s ranking algorithm.
32 Totally Free Google “Search Plus Your World” #SEO Resources by aimClear Blog
***** 5 STARS
Frequent best-of honoree Marty Weintraub compares Google+ to a dominatrix (it makes sense the way he writes it), offering short-term pleasure (search rank improvement) at the expense of long-term frustration. Still, he thinks it’s worth the effort to chase the temporary bump and so shares an excellent list of nearly three dozen how-to articles from writers like Lisa Barone, Matt McGee and Stephanie Cain.
Reputation Management: How Google+ Can Be Your Best Friend or Your Worst Enemy by Business2Community
Contending that “PageRank, Google’s ranking scoring system, is profoundly impacted by these (Google +1) votes,” Danny DeMichele provides a simple four-step process for using Google+ as part of a broader reputation (personal or brand) strategy.
20 Google+ Terms and Definitions You Need to Know by Sprout Insights
Susan Gunelius (again) presents helpful definitions of basic (e.g., “Chat: Using the Chat feature, you can notify people in your Google+ Circles that you’re online and available for an online chat from within Google+”) and advanced Google+ terms (such as “Data Liberation: Use this feature to download and backup the content in your Google+ Account, which is available through the Google+ Settings option [the gear icon in the upper-right corner of your screen when you’re logged into your Google+ account”]).
How Google’s +1 Button Affects SEO by Mashable
Keith Kaplan explains that although “The +1 has an indirect effect on your site’s search rank. This does not mean the more +1’s a link has, the higher rank it achieves in traditional search results,” it can indirectly help with SEO by making a piece of content more likely to be clicked on and shared on other social networks—which does actually affect rank.
How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch
Eric Siu shares advice from Fraser Cain, publisher of the Universe Today space and astronomy news website, on how to build, maintain and engage a large following on Google+. Eric contends that Fraser’s success, based on unique content and active network, belies the notion promoted by some (such as Austin Carr, below) that Google+ is a “ghost town.”
Build Your Google Plus Page Following with Topical Pages by WindMill Networking
***** 5 STARS
This tip from guest blogger Mark Traphagen (again) is almost too good to share. “What if you could create opt-in subscription lists on Google+? You can! Here’s the wonderful secret: you can create a Google+ page about virtually anything, including a topic. It doesn’t necessarily have to be connected with a brand name.” He then details a “simple strategy for using Pages to create opt-in subscription lists about specific topics.”
Quick Tricks to Make Your Google Plus Business Page Sparkle by ZD Design Blog
Again arguing against the “Google+ is a ghost town” thesis, Donnie Bryant here provides a handful of helpful tips for getting more performance out of a Google+ business page, from creating a short URL and maximizing the use of photos and video to encouraging sharing.
The Marketer’s Guide to Google Plus by KISSmetrics
Zach Bulygo offers a highly detailed and richly illustrated guide to marketing on Google+, from the basics of business page setup and getting a verified name to optimizing your tagline, use of photos. Google+ author tag and the +1 sharing button.
How to Use Google Plus for Personal Branding and Establishing Author Rank by WindMill Networking
Neal Schaffer quotes Mark Traphagen (one last time), who calls Google+ a “powerhouse” because of its “tight integration into Google search. Google+ posts are easily indexed by Google search, and unlike tweets or Facebook posts, are treated much like regular web pages. That means a well-constructed G+ post (with a main keyword in the first sentence/title and a good amount of engagement) can rank well in Google search and, unlike other social media status posts, actually stay ranked for a long time,” and explains why Google authorship is important and how to set it up.
Google+ Rants and Raves
Google+ Is Going To Mess Up The Internet by ReadWrite
Jon Mitchell is not a fan of Google’s latest social network and isn’t afraid to say so. He writes, “Google tools used to enhance the Internet. But as Google ships ‘the Google part’ of its new Google+ identity, it’s breaking the Web it once helped build,” and then offers half a dozen specific reasons why.
Danny Sullivan details the use and results from the “Don’t be Evil” browser bookmarklet, stating that “The companies behind the tool feel Google’s hasn’t focused on what’s best for its users with Search Plus Your World. They have a good point. But the tool makes this point better than all the debates that have happened so far around Search Plus Your Word, because it shows what Google could have done to better serve searchers, if it had wanted to.” He also explains how some features of Google+ are part of the problem.
How Google+ Is Encircling Your Brand by MediaPost
Though he believes “Google+ is emerging as a great way for brands to connect directly with consumers,” Gavin O’Malley also notes that a disproportionate share of interaction is driven by a few aggressive, early adopting brands on the platform, and points out “Google+ still has less than 1/100th the number of total consumers interacting with the top 100 brands that Facebook has achieved.”
Austin Carr reports on the findings of a study which paints “very poor picture of the search giant’s social network–a picture of waning interest, weak user engagement, and minimal social activity.” Among te research findings from RJ Metrics, “Roughly 30% of users who make a public post never make a second one” and “Even after making five public posts, there is a 15% chance that a user will not post publicly again.” The author concludes that Google+ “might indeed just be a ‘virtual ghost town,’ as some have argued.”
Think You Don’t Need Google+ in Your Business? Think Again! by Rebekah Radice
While acknowledging that Google+ has its shortcomings and that many marketers remain (not entirely unreasonably) skeptical about the platform, Rebekah Radice nevertheless offers half a dozen reasons to embrace Google’s social network, such as the circles and hangouts features and the B2B networking value.
Tom Cheredar explains how Google+ Communities work and how this capability compares with Facebook groups: “There are a few notable (notable differences between Google+ Communities and Facebook Groups), including the ability to start a Google Hangout video chat with the community and sharing things specifically with G+ communities from any +1 button. That’s pretty cool, and something that might actually attract people to use it over Facebook.”
Writing that “While Google announced Google+ reached 500 million users, the bigger announcement by far was the roll out of Google+ Communities,” Steve Hart explains what Communities are, how they work, what they can be used for, and why they are “a BFD.”