Posts Tagged ‘Search Engine Journal’
Despite constant change on the search landscape—personalization, localization, Caffeine, Google Instant—SEO is not dead, not even close. It is certainly changing though. How can you stay current and adjust? What basic SEO factors and techniques remain important? What common mistakes should you avoid? How do realtime platforms like Twitter affect search results? What trends should you be watching? How do you optimize non-text content such as video? Is duplicate content always bad? What does Matt Cutts have to say about all of this?
Yes, Rand Fishkin and SEOmoz are cited several times here (not surprising for a “best of SEO” post). No, he isn’t paying me. At least not yet.
10 questions to evaluate an SEO by Conversation Marketing
The brilliant and always entertaining Ian Lurie provides an amusing yet practical guide to separating true SEO pros from fakers and wannabes. Example (question #9): “Do you have partnerships with major search engines? If they answer ‘Yes,’ make sure they’re not calling you from prison: They’re a total fraud. Any credible SEO will make a sound like they just choked on a lemon and explain that no one has a partnership with a major search engine.”
SEO Stuff to Think About When Starting a New Website by Pure Visibility
Catherine Juon details five considerations to keep in mind when building a new site, such as keeping your design simple and writing “findable” content. Though nothing here is rocket science, it’s amazing how many sites still fail these tests.
SEO 101 Common Mistakes by David Naylor
Extensive list of common SEO mistakes made in strategy, market research, keyword research, content development, URLs, link building, coding and more. As David puts it, “If you’re a web designer who thinks that ‘good CSS = SEO,’ a writer who thinks that ‘good content = SEO’ or a developer who just thinks ‘SEO = bullshit’ then here are a few pitfalls to bear in mind if you’re considering using SEO as a way to bring your products to market.”
Twitter and Real Time Search by SEO Wizardry
If you spend any time on SEO, you’re aware that even though Twitter uses insidious nofollow links it nevertheless impacts search results. Pete Hollier explains how authority and relevancy on Twitter affects search.
Social Networking Becoming More Important For Google SERPS! by Massachusetts Real Estate
Bill Gassett explains how Google is incorporating social signals into search results. His bottom line: “Having connections, followers, friends at the various social media sites such as Twitter, Friendfeed, and others is going to help your SERP placement!”
5 can’t-miss SEO trends by iMedia Connection
Kevin Ryan details five search trends including the impact of social media, real-time results and rich media content.
How To Name Your Website’s Files by Daily SEO Tip
Naming your files in a more intelligent and strategic fashion than simply products.html or image0498.jpg is not only helpful for SEO but also more intuitive for human visitors. This post explains how to use file naming for both optimization and good, solid web design purposes.
Who knew the humble footer could be so powerful? Here’s a great explanation of how bottom-of-the-page real estate can be capitalized on to improve the user experience, enhance indexing, connect with visitors through social media and more.
What Does Google Social Search Mean for SEO? by Search Engine Watch
John Greer explains how Google utilizes social signals in search, what types of queries are affected and what sources of data are used to adjust results.
3 Skills You Need To Be An SEO by Search Engine Journal
SEO requires more than just geek talent. Danny Wong makes the case for why successful SEOs also need other talents including (perhaps most importantly) patience: “You also need to understand that your rankings in the SERPS will not always change overnight.”
Matt Cutts Interviewed by Eric Enge by Stone Temple Consulting
Eric Enge gets deep into the SEO weeds with Matt Cutts on topics like indexing, PageRank, duplicate content, “crawl budget,” link juice, 301 and 302 redirects, the rel=canonical tag, Session IDs, affiliate links, faceted navigation, HEAD requests, NoFollow and more. It’s great stuff, but don’t even try to read this post before your first coffee or Mountain Dew in the morning.
For those who found Eric’s post above just a bit too much to get through, Rand Fishkin provides a clever summary in illustrated cartoon format. Kind of like the Classics Illustrated comic book series (for those old enough to remember them). Rand’s post may miss a little of Eric’s detail but it’s much more fun.
How to optimize your site for Google in 2010 by iMedia Connection
Jason Prescott shows how SEO, paid search and social media (including blogging) work together to not only enhance an organization’s web presence but also a lift in click-through rates.
How To Optimize Your Mobile Content by MediaPost Search Insider
Todd Friesen offers five tips for optimizing your site for mobile devices. Considering that one out of five Facebook users accesses the site through their mobile device and 30% of social media users access a social media site “several times a day,” mobile SEO can no longer be ignored.
Nine common SEO campaign mistakes by Econsultancy
In this cleverly written and creatively illustrated post, Jaamit Durrani details common SEO mistakes such as over-reliance on the home page and ignoring long tail key phrases. One minor quibble: SEO isn’t a “campaign,” it’s a continual effort.
30 SEO Problems & the Tools to Solve Them (Part 2 of 2) by SEOmoz
***** 5 Stars
It’s Rand Fishkin again (what a shock), this time presenting an outstanding list of SEO concerns and tools to deal with them, such as using GSiteCrawler or Xenu to identify crawl errors, and Backtweets to measure tweet activity to a URL across multiple URL shortener platforms.
Google Experts Answer your SEO Questions by Digital Inspiration
Wondering how to get more of your site’s pages into Google’s index? Or how useful article submission sites really are for improving your site’s search ranking? Amit Agarwal publishes a highly informative, straight-from-the-horse’s-mouth interview with several members of Google’s search quality team that answers these questions and many more.
Video SEO: YouTube Optimization and Universal Search Video Ranking Factors & Signals by The Fire Horse Trail
Terry Van Horne offers a detailed, step-by-step guide to “the nuts and bolts of video optimization.”
9 Expert SEO Tips for Small Businesses by Small Business Trends
Anita Campbell picks the brains of nine SEO experts including Aaron Wall, Matt McGee and Debra Mastaler for their best tips optimizing small business websites.
SEO vs. SEF by ClickZ
The prolific Mark Jackson explains how to use keyword research, content, information architecture and blogging to turn a search-engine-friendly (SEF) website into one that is truly optimized.
Whiteboard Interview – Google’s Matt Cutts on Redirects, Trust + More by The Daily SEO Blog
Scott Willoughby recaps an interview (video + notes) of Matt Cutts by Rand Fishkin, covering topics ranging from 503 status codes and PageRank to displaying geo-specific content based on user IP and chaining redirects (which is bad).
Normally a title like this would trigger my mental spam alert, but this is from Glen Allsop, so it’s legit. He describes how to use the fact that 20-25% of Google searches every single day are brand new and combine it with event news and trending topics (from Google Trends) to capitalize on these high volume, low competition searches to potentially generate large amounts of search traffic.
10 ways to screw up your SEO by iMedia Connection
Dave McAnally outlines 10 ways that companies often sub-optimize their web presence, such as managing social media activities independently from search, confusing real-world competitors with true competition in search, and implementing a CMS without applying best practices in SEO.
The Beginner’s Guide to SEO by SEOmoz
***** 5 Stars
Must reading for anyone involved in SEO. This is an extensive but rich guide to optimizing websites, written in clear language, covering everything from how search engines work and the basics of search-friendly web design to common SEO myths and using metrics to track SEO results.
Ecommerce SEO Checklist by SEO Scoop
Rebecca Wright provides a concise nine-item checklist for optimizing keywords, code, content, images and links. Though written with ecommerce sites in mind, this is a good basic checklist for any site.
Matt Cutts Movie Marathon by SEOmoz
“Dr. Pete” Meyers presents his 10 favorite Matt Cutts YouTube videos, addressing topics like the importance of the meta keywords tag (per Matt: “I wouldn’t spend even 0 minutes on it, personally”), the impact of dofollow comments on blogs (moderate comments!) and an admission by Matt that “Good content is necessary, but not sufficient” (with a more detailed explanation in his video).
Learn How Google Works: in Gory Detail by PPC Blog
***** 5 Stars
This phenomenally popular infographic (5,756 tweets as of the time of this writing) precisely what happens between the time you post content to the web and the moment someone first finds it on a Google Search. It also includes trivia like the fact that Google has 36 data centers worldwide that cost up to $600 million each.
25 Ethical Tips That Will Skyrocket Your Search Engine Rankings by The YOUmoz Blog
Why Duplicate Content Is Good For You by Search Engine Journal
Huh? Doesn’t duplicate content (almost) rank up with their with link buying as an SEO no-no? Not necessarily. John Hargrave presents a case study on how a great piece of content, duplicated word-for-word on a popular website, went “megaviral” boosting search engine rank and traffic for both the original and duplicated content site.
How to Optimize Your Site for Search by Inc. Magazine
An excellent primer for those fairly new to SEO and helpful review for experienced pros, this article covers the basics from keyword research and placement to link seeding.
9 Steps to Diagnosing Lost Search Engine Traffic by High Rankings Advisor
A sudden drop in search traffic can cause heartburn for any website owner. Instead of reaching for the Prevacid, check out this post where Jill Whalen outlines a nine-step process for determining the cause of the decline and then rectifying it. One familiar example: “Review and filter out ‘brand’ traffic. Most websites get a lot of Google traffic from people who’ve typed some version of the name of their company as their search query…If you receive fewer visitors for your brand, this could be caused by a decrease in marketing and advertising.”
Prioritize and Summarize – Final Step of the 8-Step SEO Strategy by The Daily SEO Blog
The finale of a 10,000-word, eight post series on SEO strategy from defining your target audience and identifying their needs through prioritizing efforts and presenting your action plan.
SEO: The Road To Strategy by MediaPost Search Insider
Gord Hotchkiss muses about how a truly effective SEO strategy needs to reflect overall corporate strategy, noting that “SEO tactics that are grounded in the day-to-day business and the strategic objectives of the company will always outperform the ‘links for hire’ and ghostwriter content creation that still flourishes in this business. Is it easy? Hell no. Is it worth it? I believe so.”
6 Ways to Learn SEO by SEOmoz
Rand Fishkin (geez, this guy almost needs his own “best of” post) defines six levels of SEO knowledge, then walks through six training methods (e.g., free online guides, published books, conferences) and explains who can benefit most from each method and a ballpark estimate of the time required.
The On-Page SEO Cheatsheet by Conversation Marketing
The Challenges of Measuring SEO Success, Part 2 by Search Engine Watch
Ray “Catfish” Comstock explores the impact of personalization and localization on search results and advises SEOs to focus on average rank per Google Webmaster tools and optimize for “share of voice” rather with than an obsessive focus on top search spots.
How to measure SEO for maximum impact by iMedia Connection
***** 5 Stars
Don’t let the title fool you into thinking this is just a post about analytics. John Faris describes in concise yet comprehensive fashion how to create actionable search ranking reports then act on the data to increase productive traffic through content gap analysis, behavioral keyword targeted, competitive link analysis and other tactics.
Rand Fishkin (again!) confesses via Danny Dover to five SEO mistakes his group has made over the years. #2 is indeed a bad one. #3 still seems like a good idea, especially if it improves the human user experience.
A Minimalist Guide to SEO: Get It Done in 6 Simple Steps by KISSmetrics
For those without a lot of SEO experience, a small website and a tight budget, James Chartrand prescribes six basic SEO tactics that can help improve search rankings and traffic.
aimClear’s 2009 Daily Training Link Library by aimClear
And finally…if the resources above aren’t enough to sate your appetite for SEO knowledge, grab a cup of coffee and a comfortable chair. Marty Weintraub shares his team’s “list of over 1,500 search industry articles, ideas, tweets, tool reviews, notes, snippets and snark” they use to stay current on SEO practices and trends. This is a remarkable list of resources from experts like David Harry, Rand Fishkin (what a shock), Jill Whalen and Debra Mastaler.
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch, Lori Dicker, Lee Odden, Lisa Barone, Jay Baer and many more.
Social Media Marketing Tips, Tactics and Guides
Building Social Bookmarking Networks 101 by Search Engine Journal
Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Todd’s guidance is straightforward and practical; finding the time to do this well is the hard part.
Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations.
What is Social Media Optimization and Why Should I Care? by Kuno Creative
For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies.
30 Tips: The Productivity Guide of Social Media by WebStudio 13
Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time.
Despite the widespread use of the phrase “social media marketing,” marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.
6 tips for connecting with social media content by iMedia Connection
Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,” Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content.
10 Principles for B2B Sales by Better Closer
Social media has dramatically altered the buying process as well as marketing practices. In this post, Bill Rice provides sales people with 10 principles for using social media in sales, from setting objectives and listening to creativity and tools to improve social media efficiency. Given the importance of sales-marketing alignment, this is a worthwhile read for marketers as well.
Are you reaching your Best Customers through social media? by Cultivating Your Customers
Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience.
A Cheat Sheet to Help You Conquer Social Media by Fast Company
Not sure how to navigate through various social media sites? Addy Dugdale shares this handy CMO guide to the social landscape, which “takes all the major social media sites in the U.S. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.”
5 Ways to Use Social Media for Things You Are Already Doing by Social Media Today
Possibly inspired by Social Media is Simpler Than You Think, John Jantsch explores five ways to use social media for common business tasks such as prospect follow-up and market research.
10 Essential Social Media Tips for B2B Marketers by Mashable
Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,” efficiently monitor industry developments through social media, expand their influence and more in this excellent post.
How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog
Rebecca Corliss reveals an easy five-step, 10-minute daily process for keeping on eye on what’s being said about your company across popular social media venues. Depending on how active your company is in social media, it may take a bit more than 10 minutes and may have to be done more than once per day, but at a minimum this is a great place to start.
10 Tips for Using Social Bookmarking Sites Effectively by Online Social Networking
8 brand personalities Facebook and Twitter users hate by iMedia Connection
If you want to be a success in social media, then you definitely don’t want to be part of any of these groups. Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,” spammers, lurkers and serial re-tweeters.
More than 50 bookmarks of Social Media Case Studies by Social Media Tactics You Can Trust
Michiel Gaasterland shares his collected list of 500+ case studies, from small businesses to global brands around the globe.
5 Workarounds In Avoiding Social Media Fluster by Social Media Philippines
The always fascinating Rob Angeles how to ramp up a social marketing quickly without simply “jumping in” with no plan.
6 Reasons You’re Not Rocking Social Media by Small Business Trends
For those whose social media marketing programs aren’t quite meeting expectations, Lisa Barone offers several possible reasons (and advice on how to fix things), such as having poor content, putting the wrong people in charge or simply not listening.
10 signs it’s time for a social media makeover by iMedia Connection
Following on the theme of Lisa’s post above, Lori Dicker offers a collection of indicators that your social media marketing has gone astray such as “An intern handles all your social media efforts” and “Your company does not have a (written) social media policy” and how to place efforts on the right track.
3 Simple Steps for Creating Social Media Visibility by Social Media Examiner
For those still struggling with where to start in social media, Denise Wakeman lays out “a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects, sales, media queries, speaking gigs and joint ventures.”
Taking the First Steps in Social Marketing by iMedia Connection
Contending that “finding exactly which of your customers and prospects are on which social networks and who are the most socially connected, is the first step to figuring out if and how to integrate social media into your marketing mix,” Gary Halliwell illustrates how to tie your CRM data to social media marketing efforts, and why this is crucial to creating value for your company through social media.
Five Rules for Responsible Social Marketing by Fast Company
Just as etiquette is what separates us from the beasts (well, that plus some DNA), so social media etiquette often separates the successful from the spammy, the engaging from the enraging, the outgoing from the obnoxious. David Lavenda supplies five rules here (such as “Respect people’s privacy online, even if you don’t have to”) to help you stay on the positive side of those word pairs.
10 Ways to Cut Through the Social Media Noise and Be Heard by Social Media Examiner
Chris Garrett advises marketers to simplify their messages, use appropriate channels and appeal to ego among other recommendations to make their social media content more likely to get noticed.
The “No Duhs” of Social Media by Social Media Bits
Sharon Lane lays out the basic elements for social media success, such as knowing your audience, being authentic and being patient. Good post for newbies as well as those at the “a little knowledge is dangerous” phase.
90+ Essential Social Media Resources by Mashable
A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. It’s sort of like this post, except that all of the links are to other Mashable articles. Hmm. Guess Webbiquity is a bit less about ego and more about sharing the love.
16 Lessons on Using Social Media for Business by Social Media Today
Adrian Swinscoe shares an excellent collection of social media do’s and don’ts such as defining your goals to keep yourself on track, great content is crucial, and perhaps most importantly, “It takes time, persistence, consistency and commitment to generate results.”
The 7 Secrets of Social Media Conversion [INFOGRAPHIC] by The Unbounce Blog
Oli Gardner reveals key tactics for converting social media followers into buyers, from using a landing page with a clear call to action and offering “social proof” through badges and widgets to optimizing post-conversion opportunities.
4 Social Media Mining Metrics by iMedia Connection
Daniel Flamberg proposes four key metrics that can give marketers “actionable intelligence to identify competitive strengths or vulnerabilities, shape messages, identify informal opinion leaders and influencers or suggest the best choice of media channels” along with suggested tools to track those measures.
4 Ways to Measure Social Media and Its Impact on Your Brand by Social Media Examiner
On the same theme as Daniel’s post above, Nichole Kelly her shares her four key social media metrics and shows how these fit within the sales conversion funnel.
25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today
What sets successful social media marketing programs apart from the failures? Lots of things, and Sosthenes Boame helpfully lists 25 factors such as providing value, being “not spammy,” building trust, consistency, and incorporating visual images.
12 Social Media Marketing Myths by Roxana Portalatin
Social media is cheap or free. It’s a fad. It’s for kids. This post demolishes these and other common social media myths.
Top 10 Social Media “Power Friending” Tips by OPEN Forum
Amber MacArthur condenses her book Power Friending: Demystifying Social Media to Grow Your Business into these 10 key tips to grow your social media presence and influence, such as acting authentically, telling stories and listening well.
Top 6 Social Media Mistakes And How to Fix Them by Social Media Examiner
Kristi Hines details half a dozen social media mistakes to avoid (or correct) including having the wrong connections, sending the wrong messages, and restricting your activities to “things that can be measured for return on investment.” She also lists “using social media profiles for link building” as a mistake, though there are situations in which this makes sense; you may want to grab a profile on a lesser-known social media site for purposes of reputation management or brand protection. Even if there isn’t enough relevant traffic on that site to make a large effort in network-building and interaction worthwhile, any links you include in your profile still have value.
50 Tips Granny Never Told You about Twitter & Social Media Etiquette by Social Media Today
Noting that “social media is no different than the social circles that existed in the 20?s, 50?s, 70?s and even 80 ‘s. Yes, the same rules apply. Just executed on a different platform and at a higher volume,” Pam Moore passes along 50 social media etiquette tips from Great Granny Walton. Among these nuggets of fold wisdom: “Be a friend to get a friend,” “Plan yer work and work yer plan” and “It is just darn right rude to auto DM when Tweeters follow ya’!”
Social Media Tools
Social media tools that marketers shouldn’t miss by iMedia Connection
Lori Dicker presents an outstanding list of free and fee-based tools for social media monitoring, measuring and messaging.
Managing Your Reputation Online: 5 Essential Tools by CIO Magazine
Where To Find Social Media Power Users by Search Engine Land
Want your story on the front page of a popular social media site? You need help from the power users in that community. Greg Finn introduces a dozen tools and pages to help identify the most influential users to connect with on various social sites including Digg, Reddit, StumbleUpon and Twitter.
Top 10 Free Social Media Tracking Tools by ineedhits
Social Media Glossary by Social Media for the Socially Awkward
Social media jargon can be confusing for newbies, and even seasoned pros occasionally run across unfamiliar terms. To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis.
Speaking of social media glossaries, Kipp Bodnar provides a more extensive list of terms and definitions here.
11 Free Tools for Social Media Optimization by TopRank Online Marketing Blog
The ever-modest Lee Odden reviews tools to help spot trends, research keywords and analyze social media activity to help improve “visibility on standard, social and real-time search.”
8 Social Media Monitoring Tools by Onflow Interactive
Google: the killer social media monitoring platform by Social Media Today
Trevor Jonas explains how Google’s various tools — from Google News and blog search to Google Reader and Analytics — combined create a powerful and free social media monitoring platform, and how these would enable Google to “absolutely blow away any of the existing monitoring services tomorrow if it wanted to.”
Christina Warren reviews 10 tools on her list of social media favorites, including some surprises. Note: most are fee-based, but worth the cost for midsized to large enterprises active in social media marketing.
10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner
An alternative list from Adam Vincenzini of 10 key social media tools for those prefer free to fee.
7 Social Media Aggregation Tools To Simplify Your Streams by Social Media Today
The 39 Social Media Tools I’ll Use Today by Convince & Convert
***** 5 stars
Jay Baer reviews his favorite tools, organized by category: Twitter-related, Facebook-related, Virality & Search, Photos, Tracking, Content Creation, Listening, Email and iPhone. This collection is comprehensive without (quite) being overwhelming.
***** 5 stars
Some day in the future, when social media is a mature marketing channel, there will likely be only a handful of high-quality, comprenhensive monitoring tools on the market for marketers to choose from. Today, however, social media monitoring tools are still in their wild west phase: there are a large number, of varying quality, each of which does something or a few things very well, but none of which are yet the “Holy Grail” of monitoring. Ken Burbary has done a masterful job of compiling this list, currently at 145 social media monitoring alternatives. The list is likely to grow before it consolidates.
195 Social Media Measurement Tools & Technologies by Sales Rescue Team
Yet another huge list of social media monitoring tools.
Social Media Employee Policy Examples from Over 100 Companies and Organizations by Social Media Today
In an organization of any size, you’ll have multiple people using social media sites. In large organizations, this can be hundreds or thousands of employees. While management can’t, and shouldn’t seek to, tightly control all such interactions, it is imperative to have basic guidelines in place. That’s where a social media policy comes in, and if you’re not sure how to write one or what to include, check out this extensive set of examples.
57 Social Media Policy Examples and Resources by Social Media Today
More corporate social media policy examples, this list from Dave Fleet.
Social media monitoring and interaction activity can be tough to maintain. So Erica Swallow helpfully provides “a list of 11 free services for scheduling social media updates, either across multiple social platforms or just for Twitter. At the end of the list, you’ll also find a quick note on 11 paid services that you may be interested in investigating, as well.”
Social Media Marketing Strategy
Social Marketing Strategies by Brand Nexus
A fact- and statistic-rich SlideShare presentation covering social media reach, growth, demographics, consumer and b2b buyer behavior on social networks, spending levels by industry and strategies for success.
4 ways social media can save you time and money by iMedia Connection
Noting that social media be used for various business purposes (marketing, PR, market research, customer service), Larry Weintraub cuts to the chase with practical guidance, writing “ultimately you want to do one thing: sell more products or services. Let’s take a look at how each of these four components of your social media strategy can help you sell more.”
Razorfish: Social Influence Marketing Trends by Digital Buzz Blog
Another social media SlideShare presentation, this one focused around trends and rich with both useful guidance and examples from brands that have achieved social media success. It also includes a helpful section on metrics, introducing the SIM score.
Is Social Media Just Another Channel? The Potential of Social Media for B2B Markets by The Social CMO Blog
Alex Romanovich contends that social media is far more than just another marketing channel; it is phenomena that is “forcing corporations (brands) to look at how they engage with their clients, how they use information, and how they respond to events…the benefits and opportunities it presents are something we’ve never seen before. It is becoming the connecting thread that links all points of the Value Chain.”
Got some time? Here’s a nice collection of 10 exceptional social media SlideShare and YouTube presentations, including “Web 3.0 – This time its personal,” “Content Strategy for Social Media” and “How to make the best use of SEO and Social Media.”
Social Media History Animation by Hai Le
Interesting video filled with trivia and statistics on the growth and current state of social media, such as that there were 90 trillion email messages sent last year (though roughly 80% were spam), Facebook serves six million pageviews per minute (is that possible?) and that YouTube serves one billion videos per day.
Social Media-Integration-Theory-Model by Israel Garcia’s No-Blog
Israel Garcia offers a compact model of how social media has changed the historical pattern of corporate and marketing communications, and how to capitalize on that trends. He also makes a compelling case for doing so, pointing out research showing that “consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook.”
Why we need to kill “social media” by iMedia Connection
Rob Key argues that the term “social media” needs to be killed because (almost) all media is becoming social, and it isn’t the tools or buzzwords that really matter in business so much as what social media can do in areas like risk management, media relations, product life cycle management, customer care, HR, market research, and innovation.
11 Killer Social Media Presentations Worth Watching by HubSpot Blog
Kipp Bodnar showcases 11 outstanding social media presentations from experts like Rohit Bhargava, Marta Kagan, Christina “CK” Kerley and Jay Baer.
Jeff Bullas offers several suggestions for selling social media to executives. #1, “scare them” is tempting but perhaps not the ideal approach, while #5 (use website grading as a baseline measurement) has real potential. #4 (buy them a book) works well if [italics] you have the kind of boss who actually reads books.
What Can Social Media Do to Improve Your Business by My Venture Pad
Writing that “the intention for gathering (social media) data should NEVER be for spamming but to help integrate your value proposition into what people are truly interested in,” Eric Tsai lays out a framework for gathering data, analyzing it, and using it to make decisions and modify activities so that you can ultimately do “more of what works and less of what doesn’t.”
Social Media Strategy from A to Z by Techipedia
***** 5 stars
Tamar Weinberg has written one of the most thoughtful and creative blog posts of the year, explaing social media strategy through the alphabet from “always be listening” to “zealous” (and yes, she even includes entries for the letters q and x). Simply brilliant, a must read.
Social Media needs a (GASP!) budget by iMedia Connection
Uwe Hook helpfully makes the case that “Social Media is not free. Social Media is not cheap. Social Media requires a considerable of time and resources to make it work.” A toe-in-the-water approach doesn’t work with social media; it requires a commitment and a sustained investment, because while the payback can be considerable, it won’t happen overnight.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by B2B Bloggers
Michael Brenner provides an outstanding guide to getting executive buy-in for social media marketing, beginning with showing them the numbers behind the new reality and progressing through resources to help you answer the (inevitable) hard questions and developing a social media roadmap.
We Can’t ‘King Canute’ the Social Media Tide by iMedia Connection
Gary Halliwell writes that “there are only three things standing in the way (of social media marketing success). The bad news is these are potentially tricky issues if not addressed correctly.”
12 Reasons to Use Social Media to Grow Your Business by My Venture Pad
***** 5 stars
“Why exactly should we do this social media stuff?” Rather than fumbling to articulate a brilliant answer when you get that question from an executive or client, refer to this outstanding post from Pam Dyer, packed with ammunition like increasing brand recognition, improving SEO, taking your message directly to buyers, and making it clear that you “get it” (at this stage, as Pam notes, “If you don’t have a presence, you appear as if you’re not very savvy.”).
Is a social media bubble ready to burst? by iMedia Connection
If the boss or client remains a skeptic even after following Pam’s guidance above, you may need to pull out this post. “Aha!” your skeptical counterpart will say, “I knew it! Social media is just a fad.” Actually, it’s not that simply, and you may be surprised by the conclusions Michael Estrin draws in this insightful post.
Is Social Media a Big Joke? by The Confident Copywriter
First a bubble, then a joke? Is this more fodder for social media skeptics? Not quite, but Victoria Ipri offers a helpful reminder here to avoid jargon — both when selling social media and when using it. In her words, “simple, to the point, interesting, thought-provoking, but not especially flowery or verbose” messages are key in both situations.
9 Things to do Before Entering Social Media by Small Business Trends
***** 5 stars
In another outstanding post from Lisa Barone, learn what it’s crucial to do before getting immersed in social media marketing. Just as a strong foundation is critical to the long-term stability of a home or building, so steps like crafting a social media policy or rulebook, assigning responsibilities, and making a commitment to responding are vital to social media success.
Three ways to act on your social media monitoring by Fresh Networks
Once you’ve decided on a set of metrics to monitor and tools to use (see the section above), now what? Matt Rhodes notes that “What you do with your social media monitoring is as important, if not more important, than getting the monitoring in place in the first place. Different brands will want to engage with the conversations they discover online in different ways,” and suggests three actionable areas based on monitoring results.
Defining your social media goals by iMedia Connection
Ben Cathers provides guidance on the different approach and metrics to use depending on whether the primary focus of your social media efforts is for customer service or customer acquisition.
5 reasons why brands fail with social media by Engage Sciences
Whether you’re already engaged in social media marketing and not seeing the results hoped for, or you’re just getting started and want to avoid common pitfalls, this post will help you avoid strategic mistakes (such as treaing social media as a silo) and steer your efforts in the right direction.
Conversations that Aren’t about Mel Gibson: the B2B Social Media Case Study, Part 1 by iMedia Connection
Eric Anderson eloquently makes the case for b2b use of social media marketing. “B2B sales tend to be complex and consultative, after all, and where do B2B buyers go for consultation? A surprising number start with simple Google searches, and those Google searches increasingly lead to, yep, industry blogs and forums.”
Why Executives HATE Social Media by The Deming Hill Blog
***** 5 stars
A long but brilliant post on the executive view of social media, starting with, as the title indicates, some of the reasons C-level people hate social media including “don’t feed me another fad” and “eagles don’t flock.” Midway through, however, the tone changes as the author writes “Maybe I don’t HATE social media after all. Maybe I just hate the Quixotic context in which most social media conversations exist, featuring a perpetually moving target, combined with an obsessive, cult-like worship of the default worldview,” then proceeds to detail five of the top benefits of social media from the executive perspective.
How To Create A Killer Social Media Strategy by The Business Insider War Room
Alyson Shontell quotes Nicole Melander, PhD, who teaches American University’s MBA course on social media for business, saying “At this point companies don’t have a choice (about participating in social media). They have to play in the arena somehow. The conversation is happening, it’s just a matter of how much a company chooses to participate.” Melander then presents a five-step guide to creating a business social media strategy.
25 “P”s of Social and New Media Marketing by Social Media Today
Expanding upon the traditional five “P’s” of marketing (product, price, place, promotion and people), Ky Ekinci proposes 25 P’s for social media marketing such as promote (carefully), play, protect, plan, and perhaps most importantly — persist.
Trends with Traction: Meaningful “social” measurement with Net Promoter Score by iMedia Connection
Adam Kleinberg extols the virtues of the Net Promoter score, introduced by Frederick Recihheld in his book The Ultimate Question: Driving Good Profits and True Growth. He makes the case that this metric is one of the most vital, meaningful and valuable ways to measure the impact of social media marketing activities.
Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.” Search engines look at on-site factors to determine relevance, but at external links to gauge authority.
Julie Batten offers nine key elements to include in a link-building toolkit–such as lists of targeted keywords and directories–to make link-building efforts more efficient and productive.
In this brief but useful post, Jessica Nielsen explains five ways, such as crafting a relevant “professional headline,” to use LinkedIn to improve your company site’s Pagerank.
Raiding Your Competitor’s Backlinks by Internet Marketing for Business Owners
How to quickly find and replicate backlinks to competitor’s site to improve your site’s search engine ranking.
71 Technical Factors For Backlink Analysis (From 30 Link Building Experts) – Part 2 by Search Engine Land
For those who have waaaay too much time to spend on link building, Garrett French walks through the URL, on-page and sitewide factors to use in backlink profile analysis. Includes helpful commentary from a range of SEO experts like Eric Enge and Aaron Wall.
The 30-minute-a-day link building plan by iMedia Connection
Another piece from Garret French, this one outlining his recommended link building plan, starting with linkable asset identification: “common linkable assets include webinars, job listing pages, PDFs, blogs, forums, subject matter experts, deals, news, a community participant, contests, podcasts, and free tools.”
Top 100+ Link Building Resources by Vertical Measures Blog
An extensive list of blogs, tools, forums and other resources to assist with link building knowledge and tactics.
Simple tips for improving your website’s links by iMedia Connection
Ramsay Crooks presents guidelines for building quality links as well as low-value link building tactics to avoid.
Another Big Roundup of Link Tools by Search Engine Land
The always brilliant Debra Mastaler presents a helpful list of backlink analysis tools plus mini-reviews of several “non-standard, outside of the box link tools like Smarter Search.
Ultimate Guide to Link Building by Agent SEO
Jacob Stoops provides an excellent tutorial, beginning with explaining the process and importance of link building then stepping through different tactics and key sites of different types (directories, social bookmarking, article submission, etc.).
Build Links Backwards by Search Engine Journal
Rather than begging for links or hoping your content will appeal to a publisher, Jennifer Van Iderstyne suggests throwing the process into reverse — contacting great sites (blogs, educators, news sites, associations) and asking what type of content they would be interested in linking to.
In this guest post, Dana Lookadoo engagingly live-blogs a session from SMX Seattle featuring tips from several link building experts including Roger Montii (use target searching, don’t rely solely on competitor backlinks), Arnie Kuenn (targeted email requests, content development and promotion), Chris Bennett (infographics), Debra Mastaler (content syndication, guest blogging) and more.
The Art (or Science) of Building Links by Search Engine Watch
In her first post for SEW, Nichola Stott compares link building to expanding one’s professional network: factors like reputation, connections and relevance all matter in both realms.
Google’s Recommendations for Organic Linkbuilding by 10 Golden Rules Internet Marketing Strategy Blog
In this short post, Marc Purtell shares Google’s recommendations for organic link building, which basically come down to: produce quality content.
Case Study: I Listened to Google and I Failed by Graywolf’s SEO Blog
This case study puts Google’s linking advice (see post above) to the test. Is great content really all you need?
While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search? Does PPC advertising help with branding? How can you use demographic and geographic targeting to improve results? What are the best ways to reduce the bounce rate from landing pages? What’s a “conversion path” and how can you use that knowledge to increase conversion rates?
10 tips for extending paid search growth by iMedia Connection
Noah Elkin walks through how to use testing, match types, ad text optimization and other tactics to improve search marketing success.
Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch
Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.
Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship by PPC News & Opinion
For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship.
The Importance Of Branded Search Programs (Even in Tough Economic Times) by Search Engine Land
Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget.
Kevin Lee reports on a study showing that search increases brand awareness by 6% or more, and points out that, because PPC search marketers pay only for the click, the lift in branding due to the sponsored link is free.
What’s The Real Value of Brand PPC? by Search Engine Journal
Brian Carter uses research and client studies to support the same conclusion reached by Kevin Lee in the post above, and also provides tactical options for maximizing the branding impact of search based on your objectives. Two other noteworthy posts from Brian are 5 Ways to Maximize PPC Impressions, in which he explains how to use bid levels, keyword match types and other tatics to maximize PPC exposure, and The PPC ROI Calculator: How To Forecast And Optimize Your PPC ROI wherein he shows how to maximize the productivity of search marketing programs using an ROI calculator.
A guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM.
Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily
Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.”
***** 5 Stars
This post tells how to get a business listed on Google Maps, then goes on to explain the distinction between a map listing and local map ads: “that (map) listing doesn’t reach as many searchers and internet users as one might think. To broaden your advertising reach, Google created Local Business Ads. These ads are separate from your traditional campaign-level geo-targeting in AdWords.”
10 tactics for lowering your website’s bounce rate by iMedia Connection
Tom Shapiro explains how to analyze your bounce rate (percentage of people who hit the landing page from a PPC ad then leave your site immediately without taking any further action) and reduce it using keywords, timing, landing page design, navigation, offers, and other elements.
7 Steps to Improving Conversion Rates by Search Engine Guide
Stoney deGeyter provides a seven-step guide to using conversion paths to increase conversion rates.
Why one of Google’s less-known tools, the Google Wonder Wheel, “is a very helpful and insightful tool for PPC keyword research” and tactics for using it.
Search engine optimization (SEO) can sometime seem like the province of quick-buck hucksters, particularly when well-regarded technology writers like John Dvorak refer to SEO proponents as “snake oil salesmen” (wrong as he is). This is particularly so for those on Twitter, which is infested with scammers and spammers: “Buy my miracle internet marketing kit and get thousands of clicks overnight!” Ugh. The advice I gave in Just Say No to Bad SEO still applies.
But while the sleazeballs are out there, most companies seeking SEO assistance understand that it’s a long-term investment, and most practitioners are honest, competent sorts doing their best to produce results through a mix of art, science and established, non-manipulative techniques. For that majority just trying to produce quality content and get it fairly ranked through legitimate practices, here are some of the best articles and blog posts from last year on various aspects of SEO.
The posts and articles are divided into six categories: SEO Guides, Tips and Tactics; SEO Tools; SEO Link Building; SEO Keyword Research; SEO Keyword Tools; and Local Search Tips, Tactics and Tools.
SEO Guides, Tips and Tactics
Learn the Basics Before You Try Anything Fancy! by SEO.com
Performance-based Pricing for SEO won’t work by Conversation Marketing
SEOmoz’s Biennial Ranking Factors 2009 Released by SEOmoz
Top Ten Ways To Get Banned From Google by High Position
Top 5 Ranking Factors by SEOmoz
Tips and tools for measuring your SEO strength by iMedia Connection
TopRank BIGLIST of 100+ Search Marketing Resources by TopRank Online Marketing Blog
Google Caffeine Update: “Real-Time” Indexing Favors Fresh Content by All Virtual Marketing
What should I do if I don’t know why I’m penalized? by YouTube
Matt Cutts (video)
Why Your Company Needs a Google Profile by Search Marketing Sage
25 Link Building Tactics to Improve Blog Search Engine Rankings by TopRank Online Marketing Blog
The Ultimate Fast Guide to SEO + Flash by MediaPost Online Media Daily
The Importance of Business Blogging by SEO Wizardry
The Truth About SEO by TopRank Online Marketing Blog
Do It Yourself SEO by SEO Wizardry
List of Free and Paid SEO Tools on the Internet by SEO & PPC Expert UK
Xenu’s Link Sleuth – Find broken links on web sites
Google Base Opens Up New Doors for Internet Marketers by Best Rank Search Engine Marketing
Crawl Your Site for Broken Links, Errors and Duplicate Content by Daily SEO Tips
Google Insights for Search Just Got More Insightful by Find Resolution
WordStream: Keywords Management Made Easy by Search Engine Journal
BuzzStream – Link Building Tool
101 Free SEO Tools by Investintech.com
Compare domain backlink history by Majestic SEO
KPMRS – Free Website Ranking Monitoring SEO Tool
Backlink Watch Free Backlink Checker
How to Do Keyword Research with OneLook Wildcard Search by Search Engine Journal
21 Free Keyword Density Analyzer tools to optimize your website by Kittu K
List of Great Firefox Plugins for SEO by SEO.com
LinkExaminer: SEO Friendly Link Scanning Utility by Search Engine Journal
Free SEO Tools : 12 Absolutely Free Keyword Suggestion tools, Keyword Popularity tools by Kittu K
Web Page Analyzer – 0.98 – from Website Optimization by Website Optimization
Small Business Guide to Tools that Help Your SEM by Search Engine Watch
Best Keyword Ranking Tools for SEO by WordStream Internet Marketing Blog
BLVD Status – Live Stats, Keyword Vitals Ranking Report and Custom Alerts
Analyze Link Popularity : 20 Free Backlink Checker Tools by Kittu K
SEMRush – Advanced Keywords and Competitors Research Tool
SEO Link Building
Link Bartering by Search Engine People
Link Building 101, Part 2 by Search Engine Watch (February)
5 Ways to Optimize Your Existing Links for Maximum SEO Benefit by Winning The Web
The Perfect Link Request Email Template by Wiep.net
Online Forums: Marketing Muscle and SEO Strength by E-Commerce Times
Link Building for Small eCommerce Sites by SEOmoz
Linktive tries to end the SEO gaming with a social network for site links byTechCrunch Europe
Link Building from A to Z by SEOmoz
Link Building Tactics 101, Part 2 by Search Engine Watch (August)
SEO Keyword Research
Peering into Match-Types: The Hidden Info Advantage of the Google Adwords Keyword Research Tool by The Acquisio Blog
What Parts of Marketing Can’t be Automated? by SEO Book
SEO Keyword Tools
Do more with less – Part 3 of 3 by Indside AdWords
An Insider’s Look At Google’s Search Based Keyword Tool by Search Engine Land
Free Keyword Suggestion Tools by Marketing ROI or Die
Use Multiple Keyword Research Services with KeywordSmash by Search Engine Journal
4 tools for measuring your keyword strength by iMedia Connection
Improving Keyword Research by SEO Wizardry
Local Search Tips, Tactics and Tools
Search Engine Confidence Score Has A Google-Like Feel by MediaPost Online Media Daily
Gettin’ to Know GetListed.org by SEOmoz
3 Keys To Success For Local Search SEO by Search Engine Journal
How Citations Help with Local Search by ClickZ
Leveraging Reverse Search For Local SEO by Search Engine Land
Chris Silver Smith
A Framework for Thinking About Local Search Campaigns by Mihmorandum
Local Search Strengthens Move To Maps, Reviews by MediaPost Online Media Daily
Tools for Local Search by ClickZ
Local Search 101, Part 2 by Search Engine Watch
A Closer Look At Local Search Ranking Factors by Search Engine Land
I Think Yahoo Neighbors Could Be Huge by Small Business Search Marketing
Local Listing: An Attempt to Understand Rank Factors by SEOmoz
Despite Assurances, Google Place Pages Now Showing In Search Results by Search EngineLand
Citysearch Rolls Out Twitter Integration On Business Listing Page by MediaPost Online Media Daily
When All Search Is Local by ClickZ