Guest post by Felix Tarcomnicu.
If you want to dramatically improve your organic search traffic, you have to make your website better. Think about what makes it unique, valuable and engaging. To dominate the search engines results, your website must stand out from all the others in your field.
A common mistake among webmasters is that they think their website is done way too early. Because of that, they spend less time improving the website and eventually everything stagnates. The truth is that your website is never done. You have to continuously improve and give your users reasons to spend more time on your website and engage with your content.
If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips.
1. Use Google Webmaster Tools
By using Google Webmaster Tools you know when your website has coding- and search-related issues. The tool points out errors and gives you recommendations to improve your website.
Use Google Webmaster Tools to identify and fix 404 errors and crawling or security issues.
Also from Google Webmaster Tools, you can highlight your data and tell Google how your content is structured. When your website becomes the authority in your niche, Google can use your structured data to show knowledge cards with data from your website.
To structure your data, click on ‘Search Appearance’ and then on ‘Data Highlighter’.
Structuring your data is a very easy and straightforward process that can give you a lot of advantages. To understand your website’s pattern, Google will ask you to indicate where your information is located on your page. You can chose to highlight articles, review pages, books, videos and more.
2. Understand user behavior
Knowing what your users do on your website is the key element of improving the overall user experience. If your users think that your website is unique and valuable, then Google might think the same and reward you with higher rankings.
To determine how your users are engaging with your content, Google uses several metrics, which include:
- • Average time per visit
- • Bounce rate
- • Page view per visit
- • Exit rate
- • Number of comments per post
Always write content that engages with your users and ask them to place comments and share their insights. Be funny and natural.
You can understand more about where your users are going and clicking on your website, by checking Google Analytics. To see a click-map of your website, go to Behavior – Site Content – All Pages. Here you can select the page you want to analyze and then click on ‘In-Page’.
Analyzing your website’s click-map helps you learn where users expect to see links. Alternately, you can use other tracking tools that provide heat maps.
3. Write the best content possible
Writing a 500 -word article is not even close to doing enough. Webmasters who set a limit of words per article are making a terrible mistake. Just because your content writer charges you per 500 words, it doesn’t mean that should be the standard length of your posts.
Your content can be as long as it has to be. Always provide value and bring something new to the table by giving your readers the information they expect to get. There is no maximum length for your posts.
Numerous studies has shown that websites with longer articles tend to rank higher in Google.
Concentrate on helping your readers find solutions to their problems. Remember that the key to making a user return to your website is to satisfy him with the information you have shared.
4. Get quality links to your website
Publishing top-notch content on your website is very important. Nevertheless, it will be very challenging to rank high without having some high-authority backlinks pointing to your website.
Google still uses backlinks as their main ranking factor, and therefore you have to build or earn some high-quality links to increase your website authority.
Note that backlinks can be your ticket to heaven or hell. The quality of your backlinks is extremely important, and you must avoid building links from untrusted sources.
The easiest way to find new link building opportunities is to look at the backlinks of your competitors. By identifying and replicating the links that helped them rank high in Google, you can outrank them.
With tools like Monitor Backlinks you can spy on your competitors link building campaigns. Every ten days, you get a report with all the links they have earned recently. You can sort them by their value and do your best to replicate the best ones.
The tool automatically checks if you have a link from each domain, and if you do, it will highlight the backlink row in green.
If you can replicate 30% of the good backlinks each competitor has, eventually you will outrank them in Google.
To get more organic traffic to your website, start by making your website better. Never stop improving and testing methods that help you improve the overall user experience.
Keep an eye on what’s working best for your competitors and try to replicate their best backlinks.
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