Guest post by Molly Jones.
Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. So it’s more important than ever to ensure your website ranks highly for relevant keywords.
What does link building really mean in 2017?
The days when a website could rank well based purely on a large number of links (regardless of quality) are long past. Link building today, also sometimes referred to as digital PR and outreach, is an SEO tactic with the aim to increase page ranking by “earning” backlinks from high-authority websites (a.k.a. white hat link building) as well as linking out to high quality sites. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche.