Posts Tagged ‘Shelly Kramer’
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.
How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn?
Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics.
Optimizing Your LinkedIn Profile and Use
How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today
Tracy Gold offers tips for creating a more effective LinkedIn profile, among them writing a rich but concise summary (“use concrete details like results you have generated and tasks you do on a daily basis to show people how awesome you are, not tell them,” and connecting with care (“I favor being a tad picky. I’d like to think I could recommend—or at least answer questions about—anyone I am connected to on LinkedIn”).
6 Changes You Need To Make To Your LinkedIn Profile Now by V3 Integrated Marketing
Shelly Kramer recommends half a dozen key changes to power up your LinkedIn profile, such as adding an application: “LinkedIn offers a number of apps to help you add depth to your profile. Share what you’re reading, embed your SlideShare presentations, showcase your WordPress blog or add a poll. Other applications are available for specific industries, including Legal Updates, Real Estate Pro and Lawyer Ratings.”
How to turn LinkedIn into a relationship filter by SmartBlog on Social Media
Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.” The key “is to start with a really high quality first-degree connection pool” so that those potential second- and third-degree connections are really meaningful.
10 words you should never use on LinkedIn by iMedia Connection
Hoping to land that dream job through LinkedIn? Josh Dreller advises avoiding these 10 over-used, meaningless, or just plain dumb phrases to describe yourself, such as “guru” or “visionary”—”terms such as ‘guru’ imply that you’re beyond an expert in something; that folks should be showering you with rose pedals or sacrificing goats in your honor. And, hey, if you’re a guru, why do you need a job? Self-appointed royalty titles only make most people feel like you’re going to be a huge pain-in-the-butt to work with.”
12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily
Shelly Kramer (again) lists a dozen techniques for advanced use of LinkedIn, such as how to hide your status updates (“If you’re connecting with new business prospects or making changes to your profile in preparation for job seeking, you may not want to broadcast that activity to your network”), make yourself anonymous (for example, when conducting competitive research) and block your connections and group activities from competitors.
13 Things You Never Knew You Could Do On LinkedIn by Business Insider
While the title may be a bit exaggerated, Steve Kovach nevertheless highlights several of the less-used features, such as LinkedIn’s resume builder tool, which “will build your resumé in a snap. It takes all the information in your profile and coverts it to a simple resumé that you can print out. There are a bunch of templates to choose from too.”
The New Networking: Ultimate LinkedIn Guide for 2012 Grads by Online Colleges
Writing “Whether you’re a LinkedIn newbie or just need to become more effective on the site, these tips offer great ideas for LinkedIn networking,” the authors provide more than two dozen tips and resources for more effectively using LinkedIn. Though targeted at recent grads, many of the recommendations apply more broadly, like being a connector: “If you know two (or more people) that should know each other but don’t, take a moment to introduce them to each other on LinkedIn. They’ll appreciate that you thought of them and recognize that you’re valuable as a person who offers assistance and great connections.”
Looking for a new job? LinkedIn can help by iMedia Connection
Jim Nichols offers eight tips for utilizing LinkedIn in a job search, including helpful instructions on how to search for jobs on the business social network and connecting with recruiters: “A number of recruiters told me that LinkedIn is the source of more than half of their serious candidates. That’s a remarkable statistic and the operative word in that sentence is ‘serious.’…Recruiters are using LinkedIn to proactively find great candidates and check up on applicants that they are reviewing. If you aren’t there in a meaningful way, you may never get serious consideration.”
Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative
Writing that “If you’re in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts. Use LinkedIn to help sell product, expand your networks, grow your business and gain free publicity,” Martine Hunter lists more than two dozen tactics to more fully engage on LinkedIn, such as conducting market research with Polls, sharing survey results with contacts, and “Check connections’ locations before traveling so you can meet with those in the city where you’re heading.”
4 Ways to Stand Out on LinkedIn by LinkedIn Blog
Nicole Williams shares four tips for making an impact on LinkedIn in this concise but helpful post, for example: “Dress it up: People always say dress for the job you want, right? Well, maybe it’s time to dress up your online profile picture. People with photos are seven times more likely to have their profiles viewed. Having a more polished image will not only make you visible, but it also lets employers know that you are serious about representing their company in the most professional way…Plus, you’re twelve times more likely to have your profile viewed if you add more than one position to your profile.”
10 Ways to Promote Your Personal Brand on LinkedIn by iMedia Connection
Jane Turkewitz recommends choosing “key strategic words in that will help define your core strengths and experiences” ot use in your title, using SEO strategies in highlighting your specialties (“Don’t be afraid to use multiple terms to describe the same function as I have done in this sample because everyone ‘searches’ using different criteria”) and securing high-level recommendations (“Director level and above recommendations are ideal”) among other tactics.
Marketing with LinkedIn
6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider
Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. Instead of simply focusing on its software products, HubSpot also links back to larger content assets such as eBooks, assessments, webinars, and its every (sic) popular Grader tools,” which is to say, not just literally products but also assets of value to prospective customers.
Michael Alexis breaks down LinkedIn Groups strategies used by Lewis Howes to allegedly generate $1.5 million in revenue. Sales pitch aside, this post provides a helpful step-by-step guide to starting a LinkedIn Group, broadcasting group messages, setting up webinars and more.
11 LinkedIn Marketing Gems You’re Missing Out On by HubSpot
***** 5 STARS
Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. 277% more effective, in fact,” Corey Eridon presents tactics for optimizing LinkedIn marketing efforts, from gathering insights from LinkedIn Group statistics to using targeted product tabs to create “different variations of your product tab for each segment of your target audience.”
9 Ways to Add LinkedIn to Your Company Website by Mashable
Noting that “Adding LinkedIn’s social features to your company website is a great way to tap into both a large-scale recruitment platform and a targeted network of business contacts,” Brian Honigman describes nine ways to do this, including Share, Recommend, Follow Company and Apply buttons, as well as plugins for your company profile and, for recruiting purposes, “Jobs Your May Be Interested In.”
LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist
Kylie Jane Wakefield explains how two LinkedIn features, Targeted Updates and Follower Statistics, “allow companies to further target key demographics and measure the effectiveness of their marketing campaigns.” Targeted Updates enables “marketers to deliver updates to certain audiences based on specific details, such as company size, industry, geography, job function, and seniority,” while “Follower Statistics ‘provides insights about follower demographics, engagement levels, update impressions, total following, recent followers, and number of new followers month-to-month.’”
Pamela Vaughan details eight ways brands can make the most of their LinkedIn pages (such as incorporating your blog’s RSS feed: “While simply including your blog’s feed won’t broadcast its content to your LinkedIn page followers via the updates feed on their homepage…it’s a really easy way to promote your blog content to the visitors on your page”), supported with examples from companies like Voices.com and Zipcar.
5 Ways to Generate Leads from a LinkedIn B2B Company Page by Social Media B2B
Jeffrey L. Cohen details a handful of techniques for generating B2B leads through LinkedIn, among them testing free banners (“Want to test some new creative ideas? Want to test some landing pages? LinkedIn gives you three free banner ads at the top of the products and services page. Create images that are 640×220 pixels, upload them to your page and add a unique URL, preferably to a landing page, and you have free ads”) and incorporating video with a call to action.
7 Ways to Drive More Blog Traffic Using LinkedIn by Social Media Examiner
Stephanie Sammons shares “seven powerful tips to use LinkedIn to drive more traffic to your blog,” among them six ways to “get active and engage” to drive more profile views and blog traffic, and four ways to “Post blog articles as status updates and link to relevant articles.”
Brittany Leaning answers the seven most common questions posed in a joint HubSpot-LinkedIn webinar, for example, Q: What’s the best way to find potential customers on LinkedIn? A: “Groups are your best bet, especially if you consider your business to be relatively niche. In a group, you can establish yourself as an industry expert very quickly through discussions and announcements. In general, groups are very engaging and allow for great communication between professionals interested in the same topic.”
How to get the most from LinkedIn Company Pages by Smart Insights
Annmarie Hanlon provides a detailed guide to optimizing LinkedIn company pages, from reviewing all of the key elements to create or review when setting up a company page, to sharing company status updates, to utilizing the (admittedly limited) data provided by LinkedIn Insights.
Advertising on LinkedIn
The KISSmetrics Guide To LinkedIn Ads – Part I: The Basics by KISSmetrics
Igor Belogolovsky serves up a step-by-step guide to building a successful ad campaign on LinkedIn, from determining whether or not LinkedIn ads are even right for your business (“If you sell something that benefits business owners or working professionals and you can, in one short sentence, clearly delineate why, the answer is probably yes”) through targeted, ad creation, budgeting and tracking.
LinkedIn…from Downtown! by PPC Hero
Using NCAA March Madness as a metaphor, Kayla Kurtz explains why LinkedIn advertising could be a contender (“the glory of LinkedIn is it’s targeting capabilities. You can target all the way down to the CEO of a particular company and write an ad text written specifically to them, name included. If that isn’t targeting, I don’t know what is”) as well as limitations that could leave it in the losers’ bracket (e.g., historically low click-through rates).
How to set up a Successful Ad Campaign onLinkedIn by eMagine’s B2B Blog
Writing that “LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media,” Lee Rush Schwartz steps through the six elements of ad targeting on LinkedIn.
Do You Use LinkedIn To Its Fullest Potential? [INFOGRAPHIC] by Infographic List
Arjan de Raaf offers tips for making the best use of LinkedIn in this short but sweet infographic, including filling out all areas of your profile, as “First impressions are everything. It’s important to have everything completed on your profile to appear more professional. It’s also an opportunity to keyword optimize your profile.”
Infographic: How people are using LinkedIn by Ragan’s PR Daily
Here’s a fascinating collection of LinkedIn facts and stats, among them: less than 10% of members use the paid, premium version of LinkedIn. More than 80% of members have fewer than 500 connections. And the four most popular features on the business social network are Groups, people searching, “people you may know,” and checking on who has viewed one’s profile.
Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels, a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature:
- • Food
- • Parenting
- • Fitness
- • Fashion & Beauty
- • DIY
- • Social Media Marketing
- • Personal Finance
Who is Shareaholic? According to the company’s website:
“Founded in 2008, Shareaholic has quickly grown from a ‘nights and weekends’ project to a fast-growing VC backed company that today is the leader in making content discovery & sharing on the web a simple, delightful and elegant experience for readers while providing powerful tools to content publishers to measure, analyze and improve the effectiveness of their content to drive even more visibility, traffic, leads and views.
Through web browser extensions, open platform APIs, and one of the largest and fastest growing networks of content publishers, Shareaholic reaches over 270 million people across every continent each month. Or put another way, if Shareaholic was a country, it’d be the 4th largest country in the world.”
The company’s products include tools for browsers, websites (including WordPress plugins), analytics and developers. It’s been featured in publications including TechCrunch, Mashable, ClickZ, Search Engine Land and Fast Company.”
We’re honored that Shareaholic chose to include Webbiquity among its top 25 sources for the Social Media Marketing channel, along with an impressive list of bloggers including Peg Fitzpatrick, Jayme Soulati, Mari (“rhymes with Ferrari”) Smith, Shelly Kramer, Dan Zarella, Janet Aronica, Pam Sahota and Darren Herman.
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years?
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.
The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings.
Social Media Stats and Demographics
1. Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. (Marketing Pilgrim)
2. 30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. (MindJumpers)
3. Brazilians have the highest number of online friends of any country, averaging 481 friends per user, while the Japanese average only 29 friends. (MindJumpers)
4. 56% of Americans have a profile on at least one social networking site. And it’s not just millenials; 55% of those aged 45-54 have at least one social network profile. (Convince & Convert)
5. Social networks and blogs In the U.S reach nearly 80% of active U.S. Internet users and represent the majority of Americans’ time online. (MediaPost)
6. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. (MediaPost)
7. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. (eMarketer)
8. Half of all social media users are between 25 and 44 years old, but the age distribution varies widely across social networks. Reddit and Tumblr are among the “youngest” networks, with half or more of users under 35 years old. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) and LinkedIn is the “oldest” network, with 79% of users age 35 and older. (Pingdom)
9. Women tend to be somewhat more present and active on social media than men, though the shares vary widely by site. Men tend to dominate on technical sites (e.g., Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. (Pingdom)
10. Social media and blogs reach 80% of all U.S. Internet users. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. (Business2Community)
11. 90% of companies with 100 or more employees use social media in their marketing mix. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. (eMarketer)
Social Media in the Enterprise
12. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. 500 firms. (V3 Integrated Marketing)
13. 35% of the top 100 Fortune 500 companies have a corporate blog compared to 14 percent of those Fortune 500 companies in the bottom 300-500 of the category, i.e., top companies devote more attention to their corporate blogs than those in the bottom of the pack. (V3 Integrated Marketing)
14. 62% of Fortune 500 companies have an active Twitter account, while 58% maintain a corporate Facebook page. (V3 Integrated Marketing)
15. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. (Digital Buzz Blog)
16. The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter. (Digital Buzz Blog)
17. 87 of the Fortune 100 companies are now active on at least one social network. 82 use Twitter, 75 have a Facebook page, 50 are on Google+ and 25% use Pinterest. (Digital Buzz Blog)
18. To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. (Digital Buzz Blog)
19. Fortune 500 companies tend to be antisocial. Less than half of Fortune 500 businesses provide a link to their Facebook profile or Twitter handle on the Contact Us page of their Web sites. About 27% of consumer-facing Fortune 500 corporations do not list social media channels on their Web site home page, 89% do not list an e-mail address on their site, and 13% don’t list a phone number on their Contact Us page. (MediaPost)
Social Media Use in the C-Suite
20. 71% of consumers say that CEO participation in social media leads to improved brand image. (41 Stories)
21. Only 3.2% of Fortune 500 (largest companies) CEOs have a Twitter account compared with 17% of Inc. 500 (fastest-growing companies) CEOs. (41 Stories)
22. 52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. (41 Stories)
23. Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter. (Business Insider)
24. This is the case even though 82% of buyers say they are more likely to trust a company whose top executive is active on social media, and 81% of employees believe that social CEOs are better leaders. (Business Insider)
Social Media and Human Resources
25. 40% of organizations have a formal social media policy, and 56% of those policies include a statement regarding the organization’s right to monitor social media usage. More than a third (39%) of companies monitor their employees social media use on company-owned computers and handheld devices. (Resume Bear)
26. 92% of recruiters use social media to find new candidates, up from 82% in 2010. And 73% now say they have successfully hired through social media, up significantly from just 58% two years ago. (Ragan.com)
27. Not surprisingly, LinkedIn is the most popular social network among recruiters, with 93% using it. 66% use Facebook while 54% utilize Twitter. More dramatically, 89% of recruiters say that LinkedIn has produced at least one successful hire for them, compared to 25% who say the same of Facebook and just 15% who’ve had recruiting success with Twitter. (Ragan.com)
28. 20% of all pageviews on the web are on Facebook. (Jeff Bullas)
29. Half of all Facebook users use it on mobile devices, at least occasionally. (Jeff Bullas)
30. More than 500 million people log in to Facebook each day, and they collectively post 3.2 billion likes and comments. (Jeff Bullas)
31. Social media fatigue? Though 20% of Facebook users say they check in on the social network once or twice per day, 52% plan to spend less time there in the future. (SodaHead)
32. 73% of users believe that another social network will eclipse Facebook. (SodaHead)
33. Twitter attracts one million new users per day. (Jeff Bullas)
34. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. (HubSpot)
35. 53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. (Convince & Convert)
36. 76% of Twitter users are active tweeters, up from 47% in 2010. (Convince & Convert)
37. Want to get retweeted more often? Research shows that keywords which increase the likelihood of retweeting include “please,” “thank you,” “Twitter,” “social media” and “you.” Words to avoid include “lol,” gonna,” “hey,” “tired,” “work” and “bored.” (iMedia Connection)
38. Twitter users now post 340 million tweets per day, or roughly a billion tweets every three days. (Digital Buzz Blog)
39. Two news users join LinkedIn every second. (Jeff Bullas)
40. 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. (HubSpot)
YouTube and Video Marketing Trends
41. YouTube is the third-most-visited site on the web, with two billion views per day. (Jeff Bullas)
42. YouTube use accounts for 10% of all traffic on the Internet. (Jeff Bullas)
43. 76% of marketers said they planned to increase use of video and YouTube in 2012. (HubSpot)
44. There are 1.5 million business-related searches on YouTube each day, and 75% of senior executives say they watch work-related videos at least weekly. (Earnest B2B)
45. Companies that blog have 434% more indexed pages. And companies with more indexed pages generate far more leads from search. (Search Engine Journal)
46. The very first blogs appeared in 1998, and Blogger.com was launched in 1999. By 2006, there were more than 50 million blogs in existence. (HubSpot)
48. B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. (V3 Integrated Marketing)
49. Roughly 60% of business blogs are updated at least twice per week. (Marketing Charts)
50. Another study found that while 60% of businesses have a blog, only 35% of those (i.e., 21% of all businesses) actively maintain them. (New Media Expo Blog)
Content Marketing Findings
52. The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). 51% maintain blogs, 42% conduct webinars and webcasts, and 41% produce videos. Just 11% use mobile content and only 9% create eBooks. (Earnest B2B)
53. However, 71% of B2B marketers view in-person events as effective while only 31% say the same about social media excluding blogs. (Earnest B2B)
54. Relevance is critical is content marketing. 45% of consumers have unsubscribed from emails due to irrelevant content, and on the B2B side, IT buyers say that 58% of vendor content is not relevant to them, and that this lack of relevance reduces the chance of closing a sale by 45%. (MarketingSherpa)
Search Engine Optimization (SEO) and Search Facts
55. 70% of the links search users click on are organic. (This is an overall average, however, and the share of clicks on paid results is considerably higher for many commercially oriented searches.) (Search Engine Journal)
56. 46% of all searches are for information about products or services. (HubSpot)
57. 75% of searchers never scroll past the first page of results (which also means of course that 25% do). (Search Engine Journal)
58. 93% of online experiences (including b2b and considered purchases) begin with a search engine. (Search Engine Journal)
59. Half of all local searches are performed on mobile devices. (HubSpot)
60. 66% of new customers use search and online research to find local businesses. (HubSpot)
61. 21% of all time spent online is spent on web searches. (MindJumpers)
62. It’s probably no surprise that the big three search engines (Google, Bing and Yahoo!) are among the five most-visited sites on the Internet. But consider that AOL is #7 and Ask is #10, meaning that…five of the top 10 most-visited sites on the web are search engines. (MindJumpers)
63. B2B companies that maintain active content (e.g., bloogging) and SEO programs increased their total website traffic, on average, by 25% in the past year, while those who neglected SEO (either never did it or did SEO only as a one-time effort at site launch) experienced an average 15% decline in overall visits. (Webbiquity)
64. How big is the SEO industry? Well, there are 863 million websites globally that mention “SEO.” There are 9.1 million searches conducted including the acronym each month, with the top two phrases being “SEO services” and “SEO company.” More than 60,000 Twitter users include “SEO” in their bios, there have been 13 million blog posts published that include “SEO” in the title, and Amazon.com carries almost 2,700 different books about SEO. (Search Engine Journal)
65. While it’s vital for marketers to integrate search and social in terms of their strategies, it turns out consumers don’t like the two actually mixed in search results. 62% say they do not want social results included on search engine result pages (SERPs), while just 19% do. (Search Engine Watch)
66. If social results are going to be included on SERPs, consumers prefer Bing’s layout (social off to the right side) rather than Google’s layout (social mixed with organic results), 63% to 37%. However, by a 5-to-3 margin, consumers preferred Google’s display of universal search results. (Search Engine Watch)
Search Engine Marketing (SEM) and Online Advertising
67. Every marketer knows that click-through rates on banner ads are very low. Why? 31% of users say they are worried if they click on an ad that their behavior will be tracked, while 57% fear they will receive spam from advertisers. (Get Elastic)
68. The average person is more likely to apply and be accepted by Harvard or be dealt a full house in poker than to click on a banner ad. (Get Elastic)
69. There are more tweets each month that include “PPC” (282,000) than there are that include “SEO” (248,000), though there are most searches on and blog posts written about SEO. (Search Engine Journal)
70. Click-through rates (CTR) on search ads for keyword phrases with “high commercial intent’ are up to 600 times greater than average CTR for ads on a typical Facebook page. (e-Strategy Trends)
Mobile Marketing Statistics
71. There are about four billion mobile phones in use. Of those, 27% (1.08 billion) are smartphones. (HubSpot)
72. 50% of all smartphone users use their devices to search the web, and 49% use them for social networking. (HubSpot)
73. 8% of web hits worldwide are from mobile phones. In the US, 25% of mobile Web users are mobile-only. Further, 80% of this traffic will leave if your website isn’t optimized for mobile–a good case for having a mobile-friendly website. (Heidi Cohen)
74. Do some research and consider carefully before investing in design and creation of a mobile app for your business. A quarter of all mobile apps are used only once. (Heidi Cohen)
75. 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. (Convince & Convert)
76. One in four employees use personal smartphones at work. (Earnest B2B)
77. Almost 40% of social media users access social media content from their mobile phone at least occasionally. (MediaPost)
78. Mobile and video are the two hottest growth areas in marketing. 17% of marketers say they’ve been using mobile marketing for less than a year, while another 17% plan to start using it in the coming year. The figures are 14% and 10%, respectively, for video marketing. (eMarketer)
79. In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. (SodaHead)
Email Marketing Facts
80. Nearly one billion Internet users are on Facebook. But 3.1 billion use email. (HubSpot)
81. Less than one out of five email marketers include social sharing links in their emails. Of those, 91% include a Facebook link while nearly half include Twitter. (HubSpot)
82. 19% of all time spent online is spent on reading and responding to emails. (MindJumpers)
Other Social and Marketing Stats
83. Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012. Its Android app had one million downloads on the day it was released. (Jeff Bullas)
84. 97% of Pinterest’s Facebook “likes” are from women. (Jeff Bullas)
85. Google+ adds 625,000 new users each day. (Jeff Bullas)
86. 67% of Google+ users are male. (Jeff Bullas)
87. A majority of marketers worldwide say that less than half of all the analytics data they collect is actually useful for decision-making, and 34% say analytics are not integrated at all with their business plans. (eMarketer)
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data.
Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? Who is actually consuming all of this content?
Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.
General Social Media Statistics
The Growth of Social Media: An Infographic by Search Engine Journal
- • One in four Americans watches a YouTube video every day.
- • 53% of employers now research candidates on social networks before hiring.
- • 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing.
Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily
Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.”
Social Networking Growth Stats and Patterns by Social Media Today
Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours to 6.3 hours in the last year), niche social networks are experiencing the fastest user growth (up 48.1% for the year). Still, the top 10 social networks account for nearly 80% of all social network traffic.
Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. People over the age of 65 don’t make up more than 6% of membership on any social network (the 6% figure is for Facebook). And while women outnumber men on almost every major social network (e.g. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.
Infographic: Social Media ROI Statistics by Digital Buzz
Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter.
You just shared a link. How long will people pay attention? by bitly blog
***** 5 STARS
Hilary Mason reports on research showing the “half-life” of a link on various social networks (the time in which half of all clicks the link will ever get occur). Among her key findings: “(looking at) the half life of 1,000 popular bitly links, the results were surprisingly similar. The mean half life of a link on twitter is 2.8 hours, on facebook it’s 3.2 hours and via ‘direct’ sources (like email or IM clients) it’s 3.4 hours. So you can expect, on average, an extra 24 minutes of attention if you post on facebook than if you post on twitter.”
The State of the Internet Now
***** 5 STARS
This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. “Lady Gaga is Twitter’s most followed user with 8.4 million followers”).
11 infographics for your next presentation by Ragan’s PR Daily
***** 5 STARS
Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” Topics include online demographics, the growth of social media, Twitter facts and figures (e.g., 40% of all tweets are pointless babble; only about one out of every 11 tweets gets retweeted), location-based marketing, and how executives use social media (LinkedIn is used by 92% of top executives, Facebook by 51%, and Twitter by 41%; half of all top executives use at least three different social networks regularly; and 83% trust social media sites “somewhat” or “strongly”).
Social Media Adoption Slows For Fortune 500 by The Realtime Report
Marissa McNaughton looks at social media use among America’s largest companies. Among the findings: 114 companies (23%) of the Fortune 500 maintain blogs, 62% have active corporate Twitter accounts, and 58% have a Facebook presence. But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.”
McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience
- • 72% of companies use at least one type of social technology; 50% use social networking, 41% have blogs, and 38% use video.
- • The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009.
- • 27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.”
Out with the Old (Marketing) And In With the New by Blue Focus Marketing
Echoing the statistic from Erik Qualman that “78% of people trust peer recommendations vs. only about 14% who trust ads,” Mark Burgess makes the case for online and inbound marking using numbers: consumers are more likely to trust online consumer opinions (49%), opt-in (vendor) emails (40%) and even brand websites (35%) than any type of web-based advertising–though search ads (21%) outperform other formats.
Companies Should Communicate Via Social Media by MediaPost Onlne Media Daily
Gavin O’Malley relays research from New York University which finds that “78% of respondents (consumers) agreed that either social media platforms would soon replace other means of customer service altogether, or become the dominant way for consumers to communicate with corporations.” The study also noted that “45% of respondents would feel ‘angry’ if ignored by companies on a particular social media platform…nearly 1 in 3 respondents said they would stop doing business with the offending company altogether…(and) if confronted with unanswered customer complaints on a company’s social media site, 88.3% of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”
McKinsey Research Again Validates Social Technology Benefits by paulgillin.com
Paul Gillin quotes from McKinsey research findings on social media use in the enterprise that 72% now use some form of social media, with more than 40% participating in blogging and social networks. Why? Because it produces real business results: “Executives at fully networked organizations report greater benefits from both internal and external interactions…Self-reported operating-margin improvements correlated positively with the reported percentage of employees whose use of social technologies was integrated into their day-to-day work. Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.”
B2B Marketing Research and Statistics
10 informative B2B marketing infographics by Econsultancy
Graham Charlton presents 10 B2B-focused infographics, filled with statistics and findings such as that B2B buyers are increasingly getting their information from Facebook, Twitter, LinkedIn and blogs while other sources fall in popularity, and that 86% of B2B firms are using social media (versus 82% of B2C companies), but they are less engaged than their consumer-focused counterparts (with 32% of B2B companies engaging online daily, compared to 53% of B2C enterprises).
B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube
The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). Google attracts more than one billion unique visitors per month. 92% of B2B buyers use online resources to research products and services. And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer.
Scott Gillum believes that tools like Blogger Dynamic Views and Flipcard have “the potential to turn over complete control of the user experience to the visitor.” He explains what it means for B2B marketers when buyers are essentially able to create their own UI.
How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch
***** 5 STARS
In this must-read post for B2B marketers, Derek Edmond reviews research from TriCommB2B detailing the role of content marketing assets in B2B marketing (e.g., which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more.
Types of Valuable Marketing Content by The Daily Numbers
David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts. He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. But he also points out that companies who stick with blogging over the long term “gain immeasurably through an understanding of content marketing, what types of content appeal to their customers, (and) how content works with search in attracting new customers.”
B2B Marketers Have Much To Learn About Social by MediaPost Online Media Daily
Gavin O’Malley passes along findings from a Pardot study, indicating that “as much as marketers like social media, they’re not spending proportionately on the new channel.” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.”
Study Shows Differences Between B2B and B2C Marketers by Marketing Pilgrim
***** 5 STARS
Frank Reed examines the differences in digital marketing practices between B2B and B2C marketers, such as that 75% of B2C marketers say Facebook is their most active social media channel, while B2B marketers are more divided on the question (35% say Facebook, 26% Twitter, and 25% LinkedIn). B2B marketers on average spend a higher percentage of their online budget on SEO (33%) than their B2C counterparts (22%), but less on PPC advertising (28% vs. 43%) and social media marketing (10% comapred to 15%).
Only 8% of B2B Companies Heavily Engaged in Social Media by Social Media B2B
Jeffrey L. Cohen looks into an Accenture study finding that although 65% of B2B marketers call social media “extremely or very important,” only 8% would describe their own social media use as “extensive.” 26% are only slightly engaged or not using social media at all. Why? According to the study, “50% of marketers surveyed felt they needed new tools and technologies to manage their social media efforts and 40% indicated that their team was not properly trained to take advantage of social media.”
4 Ways To Boost The Value Of Your B2B Marketing Content by Social Media B2B
How can B2B companies best take advantage of social media? Adam Holden-Bache passes along research showing that 77% of B2B buyers view content as more influential if it includes social sharing buttons. 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” And 37% of buyers have consumed b2b content using a mobile device.
Social Media and C-Level Executives
Despite the fact that 80% of companies with 100 or more employees now use social media in their marketing mix, “only 27% (of business executives) list social business as a top strategic priority. Nearly half (47%) admit a social plan is necessary but not a strategic priority and 19% say social business strategy is simply not necessary.” Given those figures, it’s not surprising that just 17% of executives believe their company’s social media strategy is ahead of the curve, while 33% are concerned that they trail the market.
Social Media Stats for the C-Suite by Social Media Today
***** 5 STARS
Jeff Esposito here compiles results from several research studies in a collection of 30 interesting social media facts, among them: 82% of 18-29 year olds utilize at least one form of social networking. 40% of corporate Twitter accounts include customer service use. Only about 10% of CMOs say that social marketing efforts are integrated with their overall marketing strategies. And nearly half of consumers “combine social media and search engines in their buying process” (which is why web presence optimization is critical).
Social Media: A Must For CEOs Of The Future by V3 Integrated Marketing
The always insightful Shelly Kramer comments on recent research showing that more CEOs are starting to embrace social media. More specifically, “Twenty-eight percent of CEOs under the age of 40 maintain a work-related blog daily. And 32 percent of them contribute or read micro-feeds using Twitter or a similar application.”
13% of Online Americans Use Twitter [STATS] by Mashable
According to Pew Research stats cited by Lauren Indvic here, 13% of all online Americans, 15% of those with incomes greater than $75,000 per year, 16% of college graduates, and nearly 20% of Internet users aged 25-34 use Twitter.
Study: 76 percent of communications professionals use Twitter by Ragan’s PR Daily
Michael Sebastian reports that “76 percent of communicators (PR professionals) in the United States and Canada used the site, nearly double the percentage from 2009,” and in addition, “The percentage of organizations with a budget devoted to social media has doubled since 2009, to 30 percent from 15 percent. 32 percent of PR pros said they have a dedicated social media team in place.”
30 Terrific Twitter Facts And Figures by Geeky Stuffs
Noting that its “glamor and brand problem has not held back (Twitter’s) growth after its humble origins and launch in 2006,” Shaan Haider lists 30 stats about the microblogging service such as that the service had only three million registered users in 2008 (but 225 million by March 2011); 60% of all tweets come from third-party apps; and mobile Twitter users increased by 182% in the past year.
The Shelf Life of a Web Page by The Daily Numbers
David Erickson (again) reports that StumbleUpon not only accounts for the bulk of social sharing (it drove “50.3% of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”
Emma Hutchings shares an infographic loaded with StumbleUpon statistics and facts, such as that “2.2 million web pages…are added to StumbleUpon every month, which works out at 51 each minute. The average Stumble page view lasts 72 seconds, nearly 25% longer than the average web page view, and the average Stumble session lasts 69 minutes, which is three times longer than the average time someone spends on Facebook.”
Social Network User Base Grows, 56% Are Adult Females by MediaPost Online Media Daily
Mark Walsh relays survey results revealing that nearly half of Americans now use at least one social networking site. Facebook is, no surprise, the dominant network, but interestingly “the average Facebook member has 229 friends on the site, with people from high school making up the largest share at 22%, followed by extended family (12%) and coworkers (10%), college friends (9%), and immediate family (8%).” The survey also suggests that Facebook may have reached its saturation point in the U.S..
Social Media Surpasses Search, Facebook Leads by MediaPost Online Media Daily
Frequent best-of honoree Laurie Sullivan looks into a Nielsen report showing that in terms of time spent on the site, Facebook (yeah, I know, a shock) is the leader followed by Blogger, Tumblr, Twitter and LinkedIn. All came in well ahead of sites like Google, AOL and MSN. In addition, “Tumblr has grown to become the eighth-largest U.S. site, jumping 183%…in the past year.”
Shea Bennett (again) posts an infographic loaded with online usage stats, such as that 65% of adult internet users engage on social networking sites like Facebook or LinkedIn (vs. 13% who are on Twitter), 92% use email and search engines, and 81% go online to check the weather. Meanwhile, dating websites and virtual worlds (e.g. Second Life) are reportedly among the least popular online activities.
SEO Research and Stats
SEO Underused, Forrester Report Suggests by MediaPost Search Blog
Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. However, SEO remains under-used in certain areas, such as “supporting sales in moving prospects through the sales process.” From the buyer perspective, Forrester found that “When customers search for IT products, 20% said they primarily search for best practices; 19%, vendors and products; 18%, technology categories; 17%, other experiences; 16% business problems; and 9%, organizational adoption programs.”
Wow, you can make good money in Search by iMedia Connection
AJ Lawrence shares SEMPO research on SEO salaries showing that the average search marketer earns $75,542 per year. This ranges from rookie analysts starting at around $30,000 annually to vice presidents bringing down more than $250,000. More than half of all SEO professionals (57%) have five years or less experience.
SEO Salaries and the Best Cities for SEO Jobs by Onward Search
Going a bit deeper into the topic of SEO compensation than the post above, this post/infographic shows the top cities for SEO work (New York, LA and San Francisco top the list; Minneapolis, where I’m at, comes in at a respectable 12th place), a breakdown of SEO titles, and salary ranges by market (if you don’t mind the heat, SEO jobs in #10 Atlanta apparently pay considerably better than those in #9 Seattle).
SEO Behavior: Click-Through Rates Drop Per Search by MediaPost Online Media Daily
Laurie Sullivan (again) notes research showing that more than half of searchers click on a first-page search result. In round numbers, the top result generates 18% of click-throughs, the #2 result 10%, and positions 6-10 each get 4% or fewer of all clicks. David Erickson offers additional detail on the same study in Organic Click-Through Rates by Ranking.
10 Stats to Justify SEO by Search Engine Journal
Daniel Bianchini shares some high-level stats on the importance of search, such as that 93% of all internet traffic comes from search engines, with Google dominating. The figures here are specific to the UK, but the general ideas are more universal.
Google Longtail Keywords Infographic by SEO Book
Aaron Wall presents an infographic titled “How Google Killed the Long Tail,” which delves into topics like spell correction (sometimes a friend, sometimes not), Google Instant (ugh), query freshness and “not provided” keywords in Google Analytics (boo, hiss).
A Tale Of Two Studies: Google vs. Bing Click-Through Rate by The Daily SEO Blog
According to this infographic, results on the first page of Google generate higher click-through rates across all positions (maybe that “Bing and decide thing isn’t working out—or maybe this data set is simply too small). 55% of Google searchers are male, while women (58% to 42%) are more likely to be searching on Bing. And in terms of ranking factors, Google supposedly no longer cares about the H1 tag, while neither search engine gives weight to domain age (hmmm).
General Marketing Research
Among Affluent Americans, Print Media Is Tops by Ad Age Blogs
While social media generates headlines, don’t write off traditional media just yet. Stephen Kraus and Bob Shullman report that of households with more than $100,000 in annual income, 93% read magazines in hard-copy format, while just a third read them online. Similarly, 86% read printed newspapers compared to 39% who read the same news online. And 94% watch television shows on (gasp!) televisions, versus 23% who view TV shows online.
Lauren Indvik (again) takes note of research from Outbrain which finds that the Drudge report drives 7% of traffic to sites like the New York Times, MSNBC, and The Atlantic (and Mashable), more than twice the percentage of Facebook and Twitter combined. That figure was up 1.5% from the previous year. Overall, according to the study, “social networks still drive relatively little traffic (7%) compared to content sites (56%) and search (37%).” Among social networks driving traffic, Twitter and Reddit came out on top.
2011 Insane Mobile Marketing Facts & Trends by Bit Rebels
The delightful Diana Adams reports that more than one-quarter of all mobile phones are now smartphones, that mobile internet usage is expected to overtake desktop usage by 2014, and that Americans spend about twice as much time on their mobile phones each day as they do eating, among other fascinating factoids in this infographic.
Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily
Laurie Sullivan (yet again) shares findings from recent search marketing research. Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014. Costs are rising: “a promoted trend on Twitter now costs $120,000 daily, up from between $25,000 and $30,000 when Twitter first launched in April 2010.” And the fastest growing format is expected to be online video ads.