Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone.
Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out.
With an estimated 2.7 million new blog posts written every day, it’s getting progressively harder to stand out. Your audience only has so much attention to divide among all the potentially valuable and interesting bits of online content.
What to do? This question was raised at a digital marketing roundtable discussion in Minneapolis recently. Here are three tactics the panel of experts recommend starting or doing more of for digital marketing success this year and next.