Revised December 29, 2016
Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank.
Web analytics tools like Google Analytics or Clicky are great for the former. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. rank checking or rank monitoring) tools.
Pretty much all of these tools will track rankings over time for multiple keywords on multiple engines for multiple URLs; some provide extra features like keyword suggestions, geo tracking (the ability to view rankings as if one were searching from any specific city, or on various country-specific search engines), and separate tracking for mobile and desktop search rankings.
There are SEO rank tracker tools to fit almost any budget or need. Most offer multiple pricing levels based on number of URLs and keywords tracked. Which one is best suited for your company depends on your specific needs and what other tools you have in place. [Read more…]