Revised February 22, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing—half of all marketers still rank “producing enough content” as one of their top five challenges.
Fortunately, content marketers don’t have to do it all themselves. Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms:
- Weekly “best of” compilations (example: V3*Broadsuite blog)
- Expert summary compilations (example: Soulati Media)
- Expert interview roundups (example: iDigic)
What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort.