Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.
Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on.
Combined with the widespread adoption of mobile technologies, enabling corporate professionals to work from pretty much anywhere, at any time (which they are therefore expected to do), the demands on our time feel unprecedented.
So how can you get at least some of that time back? How can you get more done without simply working even longer and harder?