Guest post by Tom Hunt.
Ok…
So you have set up a blog and social media profiles…
You are pumping out multiple articles per week and sharing them furiously…
And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?).
Trust me, I know, I have been there… multiple times.
And you are now getting tired of producing content yourself so are considering outsourcing…
STOP
Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy.