Guest post by Alex Berg.
Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort.
During a redesign, there’s a lot that can go wrong from technical issues and audience reaction to traffic loss and falling revenue. Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch.
1. Use descriptive links
As UX designers, you know the value of a good call-to-action (CTA). And historical best practice says verb-noun pairs work great for users in terms of setting expectation and enticing action. The problem, from an SEO perspective, is that this practice has led to vague and repetitive CTAs on our homepages.