According to networking giant Cisco, online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices.
As noted here previously, “85% (of B2B buyers) prefer text over video. But that won’t last. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Visual and video content will become increasing important.”
Web video is also getting easier and less expensive to produce. Smartphones have largely displaced expensive camcorders as their video quality has improved. And increasingly sophisticated automated online animation tools are reducing the need to hire professional graphic design talent.