Guest post by Jessica Kane.
Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person. Putting your best face forward online is essential to the success of your business.
Unfortunately, many businesses don’t properly invest in making their website the best it can be. Here’s a list of five common mistakes that may be driving down your sales.
Think about the last time you visited a website that looked like it had been designed by an amateur. What kind of impression did that leave on you? Were you inclined to give them your business?
Investing in quality design can be likened to the old adage of “dressing to impress.” A clean, professional look will not only make people want to stick around, but it will imbue a sense of authority.