Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers.
Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report, just published by the team at TopRank Marketing.
“Over the past five years, many marketers have realized that partnering with trusted industry experts to co-create content provides the king of marketing experience that drives engagement, brand credibility, and marketing performance,” writes Lee Odden, TopRank CEO.
That’s unquestionably true, as marketers who’ve embraced best practices in B2B influencer marketing have achieved remarkable results in terms of increased website traffic, online visibility, and brand awareness.