Revised August 14, 2020
Revised July 9, 2019
Revised December 17, 2018
Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production?
Some sources recommend the 80/20 rule, others peg the ideal at closer to 50/50, and still others (such as the brilliant Heidi Cohen) note that “it depends.”
What is clear however is that with two million blog posts written every day, you need more than great content to stand out. You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed.
These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.