By Kipp Bodnar.
A major culprit of the inbound marketing time-suck is email marketing. When doing email marketing, it’s easy to lift your head up from your computer and discover that you’ve reached the end of the day, but not the end of your work.
Let’s make today the day where we stop spending time on the aspects of email marketing that don’t work, and instead use the time we save to test new email marketing tools and tactics.
Seven Tactics to Delete From Your Email Marketing NOW
1. Emailing Inactive List Members
It isn’t how many people are on your mailing list that matters. It’s the number of people who regularly open and share your content that matters. Mailing list members who never unsubscribe but mark your messages as spam can hurt your deliverability to others who actually want your content.