The start of 2020 marks 10 years since the launch of the Webbiquity blog in January, 2010.
More than 800 posts have been published here over that period. This seems like a good time to take a quick look back at what topics, and which posts, have been most popular over the past decade.
The process isn’t quite as straightforward as it may seem, however. Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices.
Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. It took a bit of manual filtering to pick out the most popular “evergreen” posts that are still worth re-reading today.
Here then are the most-popular-and-still-relevant posts of the past decade on Webbiquity.
Honorable Mention: Posts about marketing humor.
Barely missing the top 10 were three posts that compiled the funniest, most creative, and most off-beat marketing posts of the year: Funny Business: The Best Digital Marketing Humor, 2013 Edition; What’s So Funny About Digital Marketing? 2018 Edition; and What’s So Funny About Social Media and Online Marketing? 2010 Edition, which includes the priceless line from Dilbert:
“Marketing through social media is like herding cats. And just to make it interesting, many of the cats are drunk and stupid.”
And now, the top 10 most popular (yet still relevant) posts of all time on the Webbiquity blog count down (drum roll please…).
The core element of SEO success is great content. This interactive graphic illustrates 14 vital components of on-page SEO best practices. Plus, it’s just cool.
The classics never go out of style. As this 2012 post notes, the basis of producing interesting, shareable, actionable content is solid writing. To help make your content “must read” rather than “just toss,” avoid these 17 unfortunate, grating and (still) all-too-common writing mistakes.
Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; and automate basic tasks. Here are 28 of the best tools for influencer research and outreach.
Hiring frameworks vary by unit sales volume and price point, but having a model in place helps you bring on people in the right roles at the right time. Here’s one useful sequence for growing a B2B marketing team from the first hire through a dozen employees (which can scale well beyond the $30 million revenue level).
These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more.
This nine-year-old post is still surprisingly fresh. Here are six reasons why social media detractors have a point, along six reasons businesses must and will continue to embrace social media marketing anyway.
All-in-one SEO tool suites provide most most key functions in one integrated application. Check out these two-dozen-plus tools for managing on-page optimization, rank checking, backlink and keyword research, competitive benchmarking, and reporting in a single package.
As true today as it was in 2010 when this post was written—blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses.
From the land of theme parks filled with 20-somethings who appear to have made bad life choices, 40-somethings who’ve obviously made good ones, children, tweens, teens, and the young at heart—come 10 B2B
marketing business lessons from Walt Disney World and Universal Studios.
And the number one, most popular post on Webbiquity over the past 10 years is…
Google loves this post (thankfully!). Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.
There you have it! It will be fascinating to see what the next 10 years bring.