B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

How to Optimize Landing Pages to Enhance Customer Experience

by

Guest post by Dan Annetts.

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).

How to optimize landing pages for CX

Image credit: Domenico Loia on Unsplash

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. That’s where they direct most of their visitors because their focus is on driving an immediate direct transaction.

No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy.
[Read more…]

The Role of UX in Conversion Rate Optimization

by

Guest post by Tony Ademi.

Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies. A range of technologies and experience considerations underlie conversion rate optimization (CRO), including psychology, programming, and graphic design.

The Role of UX in Conversion Rate Optimization

Image credit: Firmbee on Pixabay

What matters most is that you design your landing pages or online shop in ways that make it easy and encourage your customers to make purchases or complete other calls to action (CTAs).

This post details the role of user experience (UX) design in optimizing conversion rates.
[Read more…]

What Does an Excellent B2B CRO Strategy Look Like?

by

Guest post by Eleanor Hecks.

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses.

B2B CRO strategy - make it easy

Image credit: Amjith S on Unsplash

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment.

Convincing them to take the next step (and ultimately, to buy from you) can be challenging, however. CRO requires the right strategy. Here are six ways to make sure your B2B CRO strategy is on the right track.
[Read more…]

Five Tips for Creating Landing Pages That Convert

by

Guest post by Grace Murphy.

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation.

Landing page design - making the most of where prospects land on your websiteLead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a. driving conversions. This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool.

With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page.

The goal of that landing page is to: [Read more…]

How to Improve your Website Conversion Rate through Better UX Design

by

Contributed post.

Conversion rates are the ultimate measure of business website success. Healthy conversion rates mean higher revenue and sales. Poor conversion rates mean your website isn’t converting visitors into prospects or customers; the investment you are making in driving traffic is generating a low return, or worse—it’s just wasted.

Importance of UX design for CROSolid conversion rates are vital for a successful online business or B2B website. The one factor that arguably impacts conversion rates more than anything else is user experience (UX).

What is UX Design?

88% of online shoppers say they won’t return to a site after having a bad experience. It’s estimated that as many as 70% of online businesses fail simply because they didn’t conduct the necessary testing and work to boost their UX design.

[Read more…]

Recent Posts

Categories