Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) and little budget, so it’s essential to judiciously optimize the use of both.
Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP).
Based on previous research here, pretty much all entrepreneurs launch their ventures for the same reason: a passion for solving a specific problem.
When people are passionate about an idea, they typically want to tell everyone about it, in great detail. That’s human nature. But it it’s not effective marketing. The best marketing practice is tell the right people the most compelling essence of the story—and then provide more details to those who show interest. Here are three key steps.