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Tackling Conversion Barriers: How to Turn Reluctant Shoppers into Buyers

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Guest post by Natasha Lane.

When working to build a successful website with a high conversion potential, reaching your goals will depend on more than just design and technical performance.

How to turn ecommerce shoppers into buyers

Image credit: Nataliya Vaitkevich on Pexels

Yes, aesthetic appearance and usability factors impact how web visitors perceive your brand. Scientific research even suggests that they directly influence people’s purchase intention.

But converting new customers requires more: an in-depth understanding of what motivates people to click that “Buy” button. It also necessitates a comprehension of what deters consumers from converting — especially when they’re on the brink of becoming customers.

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How to Use Product Storytelling Tactics to Turn Website Visitors into Customers

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Guest post by Natasha Lane.

You’ve probably heard the saying, “Facts tell, stories sell.”

How to use storytelling tactics to sell products

Image credit: freedomtumz on Depositphotos

Although it might seem, a bit cliché, there’s a reason why this adage has stood the test of time — it works. In fact, it’s one of the most powerful strategies you can use to boost your website conversion rate. The reason is very simple: people are naturally drawn to stories.

It’s in our DNA to connect with narratives. Stories engage our emotions and make the information more relatable and memorable. According to research, the human mind is 22 times more likely to remember facts presented in the form of a story.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

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Guest post by Nina Petrov.

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time.

Effective B2B ecommerce marketing tactics

Image credit: Unseen Studio on Unsplash

Check out these six practical tips and strategies you can incorporate in your business strategy today. Some you may not be using, while others are part of your current strategy, but the execution has grown stale and could use refreshing.

This list includes tactics from SEO optimization to social media accounts, and more, that can realistically produce a return on your budget and efforts.
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The Future of B2B eCommerce Marketing Trends

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Guest post by Nina Petrov.

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today.

Future B2B ecommerce marketing trends

Image credit: John Schnobrich on Unsplash

According to Shopify, “Revenue from online B2C transactions in the US reached $875 billion in 2022. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing.

This post details four predictions for key B2B eCommerce marketing trends in 2023.
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Actionable Tips to Boost Page Load Speed for Your eCommerce Site

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Guest post by Chris Tweten.

Patience is a virtue—but time is more precious than gold. In the case of eCommerce, the patience of your customers is thin, but their time spent on your site browsing products turn into your gold.

How to increase page load speed for ecommerce websites

Image credit: Indira Tjokorda on Unsplash

A few seconds isn’t much time, but it could be the deciding factor between a website visitor buying a product or abandoning your site. This is where eCommerce page speed optimization becomes incredibly valuable.

Why is Page Load Speed Important for eCommerce?

Based on Google research, the bounce rate of a site can increase by as much as 32% when page load speeds go from one to three seconds. The longer the load time, the higher the bounce rate.

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