Guest post by Marty Acks.
Over the last 20 years, virtually every retailer (or at least, every surviving retailer) has realized it has to offer an e-commerce component to have any hope of success. The reason is simple: convenience is king.
Most B2B vendors initially thought their world was different. Though it’s quickly becoming obvious that’s not the case—business buyers are, after all, just regular consumers who happen to be at work, buying stuff for their companies—many companies in this space are still not taking full advantage of the potential of selling online.