Guest post by Natasha Lane.
You’ve probably heard the saying, “Facts tell, stories sell.”
Image credit: freedomtumz on Depositphotos
Although it might seem, a bit cliché, there’s a reason why this adage has stood the test of time — it works. In fact, it’s one of the most powerful strategies you can use to boost your website conversion rate. The reason is very simple: people are naturally drawn to stories.
It’s in our DNA to connect with narratives. Stories engage our emotions and make the information more relatable and memorable. According to research, the human mind is 22 times more likely to remember facts presented in the form of a story.
