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Top 5 Digital Marketing Trends to Look Out For in 2020

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Sponsored post.

The world of digital marketing shapeshifts every year. Just when you think you’ve got a solid foothold, trends change. On this rocky terrain, how can you grow your business and generate sales instead of falling into some shadowy corner of the internet?

Top digital marketing trends for 2020Your single best defense against the competition is unique branding. In exploring the top five digital marketing trends for 2020, remember that branding is the springboard for each of these strategies. Building an identifiable, memorable brand will elevate your marketing efforts; just look at Nike or Starbucks. Do they have the best product in the world? That’s subjective.

Yet both these companies have unmistakable branding and customers are fiercely loyal because of it. To build a recognizable brand, you have to leave old marketing strategies in the past. In other words, you have to do more than simply rely on a website to grow your business in 2020.

[Read more…]

Improve Your Facebook Sales With These 10 Tips

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Guest post by Rachel Summers.

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease.

How to improve sales on FacebookHowever, you’ll be up against some stiff competition on the world’s largest social network. Here’s how you can improve your sales and get ahead on Facebook.

  1. Gather Those Early “Likes”

The more “likes” your page has, the easier it will be to get sales. Your pages will be shared further afield, and you’ll be seen as more legitimate. If you’re just starting out, you’ll need to work for those likes. Ask friends to like your page, and use any contacts you have to get more likes. This encourages new people to visit and like your page too, which means you’ll start showing up in their feeds.
[Read more…]

17 Stellar Stats and Facts for Facebook Fans

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Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook marketing statistics 2018

Image credit: www.vpnsrus.com

From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. B2B companies of all types, including IT and medtech firms, have embraced Facebook. Even defense contractor Lockheed Martin has a Facebook page.

Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. They want to know how to increase their reach, impact, engagement, and ultimately their results. They want to know how their metrics compare to competitors.

Here are 17 Facebook facts and statistics from recent research, in four categories, along with four key takeaways to help marketers get more out of their efforts on the world’s largest social network.
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115 Facts You Never Knew About Social Media [Infographic]

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Guest post by Josh Wardini.

It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Maybe you know some of them already, but you definitely don’t know all of them, so take a look at the complete graphic once you’re done here.

115 social media facts and statsSocial Media Is The New Newspaper

Did you know that Reddit is the most popular social media platform as a source of news? It is. Facebook is only second place in this category, which is different because they lead in most other aspects. Twitter comes in at a close third, with Tumblr and Instagram rounding out the top five.

Younger people are more likely to be making the change to news on social media. 68% of millennials reported that they get most of their news from Facebook, and 24% of high school students reported that Instagram is the place to be for news these days.

[Read more…]

The Nine Best Facebook Marketing Tools

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Revised September 27, 2021
Revised February 4, 2019
Revised February 7, 2018
Revised November 27, 2017

Along with Google, Facebook is one of the giants of the Internet. According to recent research, 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Best Facebook marketing toolsNot surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more.

Here are nine of the most popular tools for enhancing Facebook marketing efforts. [Read more…]

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