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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

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Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago, after all), the landscape does seem to have matured and stabilized somewhat at this point.

Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years. Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter.

Most popular social networks 2018

Image credit: DreamGrow

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms.

It seems each network has established its unique place (e.g., Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? And what does that mean for marketers?

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The Nine Best Reputation Management, RSS, and Social Search Tools

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Revised January 25, 2021
Revised October 25, 2019

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy.

Best reputation management toolsBut this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints.

Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web.

But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks.
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The 15 Best Content Distribution and Amplification Tools

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Revised August 14, 2020
Revised July 9, 2019
Revised December 17, 2018

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production?

Some sources recommend the 80/20 rule, others peg the ideal at closer to 50/50, and still others (such as the brilliant Heidi Cohen) note that “it depends.”

Best content distribution and amplification toolsWhat is clear however is that with two million blog posts written every day, you need more than great content to stand out. You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed.

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.
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Three Influencer Marketing Secrets to Drive Traffic

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Guest post by Tim Brown.

I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising.

“When was the last time you clicked on an ad on social?” I asked.

Blank stares.

“Come on guys—were there any ads in the past year that you actually looked at?”

Influencer marketing tips

“Well…if it’s someone I think is cool like an athlete and they’re showing a product, I might be into it,” one brave kid said.

“If it’s a video and it’s entertaining or something I’m into” responded another.

20 years ago, when ads popped up online among the content we were looking at, we clicked on them a bit more frequently because we hadn’t developed such a resistance to them. In 2016, we may very occasionally pay attention to ads, but generally consider them a nuisance.

Because of this aversion to ads, using influencers to sell products has become all the rage.

[Read more…]

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