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How to Boost B2B Branding Through Social Media [Infographic]

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A dozen years into B2B social media marketing as a channel, research can still reveal surprises (and mistakes), as this infographic illustrates.

It’s not surprising that nearly half the people on earth use some form of social media on a daily basis. Or that 93% of social media advertisers use Facebook ads regularly.

How B2B marketers can boost their brands on social mediaWhat is surprising is how both marketers and the social networks continue to make mistakes and miss opportunities. Here are six noteworthy findings from the infographic below, created by Crestline.

LinkedIn dominates B2B, but its shortcomings leave a competitive opening.

As shown in the infographic, 46% of all social media traffic to B2B websites comes from LinkedIn, and an astounding 80% of social media leads are driven by this platform.

Yet ongoing weaknesses keep this B2B-focused social network from fully capitalizing on its dominant position, and leave openings for competitors (perhaps Twitter; see below). High ad costs drive vendors to other channels; its “stream” is not conversational; there’s no way for members to group their followers; and Sales Navigator doesn’t play nicely with CRM systems.
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Seven Key Considerations for Great Website Design [Infographic]

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Great web design requires combining traditional marketing wisdom with the latest technology and design trends. The infographic below from LA Website Design does a nice job of showing how these considerations fit together in effective modern website design.

Considerations for great website designCrucially, the infographic starts with “your target audience.” That needs to be the starting point for any new website or website redesign project. Elements like color, navigation flow, and special features will play roles in any website design project, but the decisions you make in each area will vary considerably based on your target audience.

Graphic design, website structure, and technology choices will be much different for a website targeted at lawyers than for one aimed at IT professionals or new parents.

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Seven Ways to Effectively Use Data Visualization in Your Next Web Design

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Guest post by Eleanor Hecks.

Images are powerful tools in your web design arsenal. They draw users in and make complex data easier to understand. Knowing when and how to use them in your projects isn’t as clear-cut, though.

How to create dynamic data visualizations

Image credit: Visme (post sponsor)

Around 59% of the world’s population uses the internet. As a business owner, one of your best tools for reaching new leads is your website. Obviously, you want to stand out from competitors and create the best customer experience (CX) possible.

You likely already understand how to write an effective call to action (CTA) and lay out elements on the page. There are numerous ways to use visualizations and enhance what you already have.

Here are seven ideas for how to incorporate data through pictures, along with a few examples of sites doing it well.
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100+ Fascinating Stats and Facts About Internet Use in 2020 [Infographic]

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The word “explosive” hardly does justice to describing the growth of the Internet over the past two decades. There were less than 100 million websites (actually, about 93 million) active in 2000; today there are 1.75 billion.

2020 Internet stats and facts headerThat’s just one of the more than 100 fascinating stats and facts about the Internet today in the infographic below from HostingClues.com. Here are some of the statistics most useful for marketing pros:

  • 61% of all Google searches are done on mobile devices (which is why Google has moved to mobile-first indexing for ranking pages).
  • Speed matters. The bounce rate of mobile visitors increases by about 12% for each additional second of loading time.
  • More than 36% of all websites run on WordPress. It accounts for 63% of all sites built on a content management system (CMS).

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How to Outsource Digital Marketing the Right Way [Infographic]

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Guest post by PointVisible.

For small and medium-sized businesses that have limited budgets and are short on staff, outsourcing marketing (or at least parts of it) can be a great way to get access to specialized tools and skilled workers.

How to outsource digital marketing - guidance from researchInstead of investing money in training existing workers or hiring new ones, companies get the ability to focus on their core business while a digital agency does all (or much of) the heavy lifting. It’s also easier to scale costs up or down, providing greater budget flexibility.

As much as outsourcing can be a great way to get help and grow your business with reliable partners, it does come with some risks. Doing business with an unknown company creates  fears and challenges. We decided to find out more about those fears, challenges, and ultimately the overall experience companies have while outsourcing digital marketing and how they make the selection.

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