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And Now for Something Completely Different: MarketingTech.AI

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According to recent research from Brafton, 83% of U.S.-based marketing professionals say that using AI tools is part of their daily routine. Per SurveyMonkey, 69% are excited about it; 14% are worried; and 17% are both excited and worried.

Marti, the mascot of MarketingTech.AI

Marti, the MarketingTech. AI mascot

It’s been clear for a while that for marketers, using AI tools will very soon be (if it isn’t already) a basic job requirement. Seeing that, I started compiling a list of AI marketing tools a few months and listing them on this page.

It quickly became clear that wasn’t going to scale; the universe of AI-based marketing tools (or older tools that have now had AI features added) is just growing too fast.

[Read more…]

AI Model Faceoff! Testing Eight Models Head-to-Head for Blog Post Writing

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Ever stare at a blank screen with a nasty case of writer’s block? Need a list of 10 insights about (topic) but you can only think of four? Have a 2,000-word post to write and you’d like to knock it out faster?

AI model faceoff 8 tools tested for help writing blog posts

Image credit: Lil Mayer on Unsplash

These are just a few scenarios copy writers and bloggers have to turning to artificial intelligence (AI) to help with at least since ChatGPT exploded onto the scene in November 2022.

But with several more options released since then, and the field growing continually more crowded, which AI model is best for helping with blogging? I wondered exactly that, so I put eight popular tools to a test. The results?

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The Marketing Skills You’ll Need to Succeed Over the Next Five Years

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Guest post by Indiana Lee.

Marketing professionals will face substantial shifts in how they connect with audiences and measure success in the next few years. As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur.

Marketing skills you'll need in the next five years

Image credit: Memento Media on Unsplash

Marketing teams now require proficiency in data analysis, automation tools, and privacy compliance alongside their established expertise in storytelling and brand building. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

The next five years will bring increased demands for marketers who can interpret complex datasets, build automated campaigns, and adapt to stricter privacy standards. Success will depend on developing specific technical capabilities while maintaining the creative and strategic thinking that drives meaningful customer connections.

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The Technologies Having The Biggest Impact On The Workplace Right Now

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Contributed post.

The business world is entering a new technological era. We’ve seen the industrial revolution, then the digital revolution, and are now on the cusp of a new revolution in technology.

New technologies impacting business and the workplace

Image credit: StartupStockPhotos on Pixabay

But what shape will it take? Here’s a look at five technologies making the biggest waves, and how they can benefit your business.

The Cloud

Cloud computing has advanced rapidly and grown spectacularly since the development of virtual machines for x86 systems by VMware in 1999, the spectacular growth of Salesforce.com in the early 2000s, and the launch of Amazon AWS in 2006.

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How to Choose the Best Cloud Storage Pricing Plan for Your Business

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Sponsored post.

Cloud storage is increasingly in demand as organizations transition from internal IT frameworks to cloud-based solutions. Although the move provides a number of benefits, such as scalability and cost-effectiveness, selecting the ideal cloud storage pricing plan can take time and careful analysis.

How to select a cloud data storage plan

Image credit: Manuel Geissinger on Pexels

This post summarizes various cloud storage pricing plans and how to pick the most suitable one for your business.

Understanding Cloud Storage Pricing Plans

Before selecting the optimal cloud storage plan for your organization, it’s essential to understand the different types of packages available.
[Read more…]

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