Personalized Marketing Archives - B2B Marketing Blog

Six Tips to Improve Client Relationships in Commercial Construction

August 14, 2024 by Admin Leave a Comment

Contributed post.

In the construction sector, as in other situations like enterprise software implementations, projects are complex and the stakes are always high. This is where the strength of client relationships can make or break your business.

Tips for customer relationships in commercial construction and complex projects

Image credit: Kenrick Baksh on Pexels

Successful construction (and consulting) firms know that beyond merely delivering projects on time and within budget, nurturing strong, ongoing client relationships with clients is vital for maintaining the long-term success of the business. This post details six strategies to enhance client relations in the construction industry, with a special focus on how Customer Relationship Management (CRM) systems can amplify these efforts.

1. Personalize Your Communication

Every client wants to feel like they are your most important client. Personalized communication is very important here for your brand. This means knowing not just the basics about your client’s business needs, but also understanding their specific preferences, concerns, and expectations—you should come across as a knowledgeable and insightful partner in their business.

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How Personalized Brand Experiences Help Drive Customer Loyalty

June 13, 2023 by Guest Author

Guest post by Mehdi Hussen.

Modern consumers are demanding. Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided.

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B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. A new consumer may try out your product at first on an impulse buy. But you need to create meaningful connections to retain their business.

Personalization can help. It boosts customer loyalty and ROI by:

Customizing fulfilling experiences
Making the journey memorable
Showcasing your customer-centric values
Generating trust among your audience

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Five Ways to Improve Email Deliverability: Reaching More Inboxes

October 18, 2022 by Tom Pick

Guest post by Chris Tweten.

When you launch an email marketing campaign, you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? You’ve done all that work for nothing.

Image credit: Brian Tromp on Unsplash

Email deliverability matters, and improving it should be near the top of your agenda.

Email Deliverability Explained

Put simply, email deliverability is the measurement defining the likelihood an email you send is going to be received by a recipient’s inbox. There’s no clear guidance on what makes an email message more deliverable, but there are a number of contributing factors known to result in better deliverability. Each email message is evaluated on an individual basis by ISPs and email providers, so one email might be delivered successfully and another won’t be.
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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

September 27, 2022 by Guest Author

Guest post by Jerusha Carolin.

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention.

Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers.

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.
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Four Smart Strategies to Improve Customer Experience and Increase Acquisition

November 4, 2021 by Guest Author

Guest post by Dylan Berger.

Every brand strives to meet the ever-changing needs of their customers. Some companies do better than others, but the task comes with its fair share of challenges regardless.

How to improve customer experience and increase new customer acquisition

Image credit: Jon Tyson on Unsplash

How does this customer perceive my brand? In what ways can I improve my product to meet their needs? What types of strategies should I use to elevate the customer experience? These are all common questions that business owners, CMOs, and brand managers asks themselves.

Here’s how important the customer experience is to your operations, the value of acquiring new customers, and examples of strategies you can employ to improve your customer experience and find prospective buyers more effectively.
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