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These Are the Worst Mistakes Marketers Make on Their Resumes, According to Recruiters

August 27, 2024 by Admin

Contributed post.

Navigating the competitive landscape of marketing employment requires a standout resume. However, many marketers—even the most creative ones—often stumble when crafting this crucial document.

Worst mistakes marketers make on resumes

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Recruiters, who sift through countless applications, have identified several common pitfalls that many marketers fall into. Here are eight of the top mistakes to avoid according to those who know best.

1. Overloading with Jargon and Buzzwords

While it’s tempting to sprinkle your resume with industry jargon and the latest buzzwords to appear knowledgeable, this can actually backfire. [Read more…]

The Top 10 Most-Read B2B Marketing Posts of 2023

December 19, 2023 by Tom Pick

As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year.

Top 10 posts on the B2B marketing blog for 2023

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It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); and a couple of oddball guest posts that generated a surprising degree of interest.

With no further ado, here’s the list.

[Read more…]

The Top 10 Posts on Webbiquity for 2022

December 27, 2022 by Tom Pick

As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year.

It’s interesting that no single topic stood out among the top posts from the past 12 months. Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse.

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A few noteworthy posts that surprisingly didn’t quite make this list include Eight Fascinating Facts About B2B Social Media Marketing for 2023, IT Budgets and Tech Purchasing Trends for 2023, Five Changes That Would Vastly Improve Twitter (Musk or No Musk), and How B2B Content Marketing Has Changed and What To Do Next. Go figure.

With that, here are the top 10 posts. Drumroll please…

[Read more…]

Synthetic Identity Fraud: Prevention & Detection Tips

July 23, 2022 by Guest Author

Guest post by Tony Ademi.

Synthetic identity fraud occurs when one individual impersonates someone else online using fake ID credentials. It’s a common type of financial crime and is becoming even worse as digital transactions increase.

How to detect and prevent synthetic identity fraud

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One of the most common methods for developing a synthetic identity scheme starts with a Social Security Number (SSN). Once an SSN is stolen and falls into the wrong hands, it’s associated with fictitious information to create a fake ID. Identity fraud activities can vary widely, from creating credit profiles to human trafficking.

If you’re a victim of synthetic identity fraud, recovering your good name can be tedious, frustrating, and time-consuming. This post outlines seven strategies you can use to avoid identity fraud.
[Read more…]

Not Retaining Clients? Why Your Invoice May be the Problem (And How to Fix It)

July 22, 2022 by Guest Author

Guest post by Kristie Wright.

In any business-to-business (B2B) relationship, an invoice is one of the most important documents for both parties. Without a proper invoice, a client may not be able to pay the correct amount, or pay on time, or even pay at all. When a payment isn’t made or it’s late, your business will suffer the financial repercussions.

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If you’re not including the correct details on your invoice or there’s an issue with its format, layout, or style, you may find that your customers quickly lose patience. In time, they’ll seek out other businesses that have proper financial processes and supply invoices that don’t require them to jump through hoops to settle.

Here’s a complete guide to business invoice design, to ensure that your invoices retain clients rather than repel them.
[Read more…]