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Seven Steps to Improve Your Company’s Online Brand Reputation

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Contributed post.

If your brand reputation isn’t quite as strong as it could be, or if your business is starting to feel an impact from negative online reviews, the good news is that doing something about it is easier than ever. Here are seven steps you can take today to turn the situation around and build a stronger brand.

7 steps to improve your online brand reputation

Image credit: Christina Morillo on Pexels

Focus on Being Authoritative

The first action is to focus on being authoritative. Show that your brand is a leader and your company spokespeople are thought leaders and industry experts. Post high-quality content and encourage sharing by your employees and brand fans.

Sponsor, exhibit, and (if possible) speak at trade shows and industry events, particularly any that are local to your main office. [Read more…]

Navigating The Storm: Responding To Negative Reviews

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Contributed post.

In today’s digital age, online reviews have immense power, influencing customer decisions and shaping brand reputation. While positive reviews are a source of pride and validation, negative reviews are an inevitable part of doing business.

How to respond to negative business reviews

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How you handle these negative experiences can determine whether a disgruntled customer becomes a loyal advocate or a vocal critic.

Stay Calm and Assess the Situation

The first step in responding to a negative review is to take a deep breath and maintain composure. Reacting impulsively can escalate the situation and damage your reputation further. Carefully read the review, understand the customer’s concern, and identify the root of the issue.
[Read more…]

Nine Strategies to Build Customer Trust for Long-Term Relationships

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Contributed post.

Trust is the foundation of any successful business relationship. So, establishing and maintaining it with your customers is crucial. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty.

Strategies to build customer trust and long-term relationships

Image credit: Mikhail Nilov on Pexels

This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security.

1. Provide Excellent Customer Service

Exceptional customer service is a cornerstone of trust. Customers value businesses that are responsive, attentive, and solution-oriented. Ensure that your customer service team is well-trained and empowered to handle inquiries and resolve issues promptly.

[Read more…]

9 Ways To Elevate Your Customer Service With Social Listening Techniques

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Guest post.

Believe it or not, a staggering 39% of brands are still in the dark regarding social listening. In a digital world where customers are quicker to tweet about a bad experience than tell their friends, can you afford to be in that 39%?

Social media listening strategy

Image credit: Yan Krukau on Pexels

Though every business should understand why it absolutely, positively needs to do online brand monitoring, almost four out of ten are still in the dark. The clock is ticking: every tweet, post, or comment is an urgent call, a fleeting chance to elevate your customer service from good to exceptional.

This game-changing guide delves into nine actionable ways to bring social listening front and center in your customer service strategy.
[Read more…]

How To Spot (and Fix) Areas Where Employees May Be Harming Your Business

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Contributed post.

A talented and engaged workforce is one of the most valuable assets any company can possess. They are the engine that drives business success. Your employees are also responsible for the majority of customer interactions.

Expense management

Image credit: stevepb on Pixabay

But while the influence of knowledgeable, helpful employees is positive, a few bad apples (or even good apples having a bad day) can cause problems for your company.

As a business owner or leader, your job is to spot and eradicate those problems before they take a toll on the business. Here are six of the key areas to focus on, along with the most effective solutions to prevent escalating damage.
[Read more…]

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