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LinkedIn Advertising Best Practices and Advanced Tips

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LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Unfortunately, their interface is anything but intuitive, and it’s easy to make small mistakes that can cost big money. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn.

LinkedIn Advertising best practices

Image credit: Alexander Shatov on Unsplash

As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing; there is no close #2 (though Twitter may yet hold on). The platform has more than 900 million users worldwide. Nearly 200 million are in the U.S. alone (including company accounts), and of those, 137 million log in daily.

It offers B2B marketers targeting capabilities unmatched by other platforms, including region, industry (more than 550 categories), job title, seniority, and company size (revenue or employee ranges), as well as matched lists and retargeting (more about these options below).

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Which Industries Are Most Reliant On PPC Ads In 2021?

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Contributed post.

Pay-per-click (PPC) advertising can be an incredibly effective method for driving qualified leads to your website. It’s highly targeted, so as long as businesses conduct extensive keyword research and integrate their strategy with SEO, they can see great results.

Three industries focused on PPC advertisingBut who is making the greatest use of PPC ads, and which industries can benefit from them the most? PPC ads are used across consumer and B2B segments, and almost any business (except those with exclusive markets) can benefit from them to some extent, with a solid strategy.

However, there are specific industries where the use of PPC ads is rapidly growing, and you might be surprised. Here are three industries taking particular advantage of PPC ads right now.
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Everything You Need To Know About Google’s New Discovery Ads

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Guest post by Esteban Martinez.

Social media writer and speaker Jay Baer once said,””Content is fire, social media is gasoline.” And Peter Drucker, hailed as the father of business consulting, believed that every “business enterprise has two–and only two–basic functions: marketing and innovation.”

How to use Google Discovery ads on YouTube

Image credit: Support.Google.com

Over the past two decades, businesses have completely transformed their way of marketing. Methods once considered the most effective techniques are now viewed as traditional or even old school marketing.

Blogs, vertical content creation sites (like Event Pro Update and Customer Experience Update), social media, and other platforms have completely transformed marketing. Digital marketing already accounts for more than half of the typical marketing budget, and online spending continues to grow.

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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

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More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years.

But the channels they focus on change as their companies grow. Understanding where your competitors are allocating their spending and how your efforts should evolve as your firm’s revenue increases is vital to your marketing success.

Disruptive Shift in Digital Strategy reportThose are among the findings in 300 Marketers Reveal Disruptive Shift in Digital Strategy, a new report from Ignite Visibility. The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges. Among the high-level findings:

  • Businesses under $1 million in revenue invest the most in social media, while businesses between $1 million and $5 million invest the most in search engine optimization (SEO); businesses with $5-10 million invest most in online advertising; companies in the $10-20 million revenue range invest most in email marketing, and firms over $50 million invest roughly evenly between all channels.

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