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How to Use Product Videos to Generate Clicks and Acquire Customers

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Guest post by Vaibhav Kakkar.

A well-made video is like poetry in action. Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling.

How to use product videos to generate business results

Image credit: Brands&People on Unsplash

Customers’ purchasing decisions can be significantly influenced by your video content. Persuasion and high-quality video production complement each other.

Videos are so popular that even Google loves them; they make up as much of 70% of the top 100 search result listings for some products and categories. Given the influence, value, and popularity of online video, it probably makes sense to prioritize video marketing as one of the anchoring techniques in your company’s overall marketing strategy.

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How to Boost B2B Branding Through Social Media [Infographic]

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A dozen years into B2B social media marketing as a channel, research can still reveal surprises (and mistakes), as this infographic illustrates.

It’s not surprising that nearly half the people on earth use some form of social media on a daily basis. Or that 93% of social media advertisers use Facebook ads regularly.

How B2B marketers can boost their brands on social mediaWhat is surprising is how both marketers and the social networks continue to make mistakes and miss opportunities. Here are six noteworthy findings from the infographic below, created by Crestline.

LinkedIn dominates B2B, but its shortcomings leave a competitive opening.

As shown in the infographic, 46% of all social media traffic to B2B websites comes from LinkedIn, and an astounding 80% of social media leads are driven by this platform.

Yet ongoing weaknesses keep this B2B-focused social network from fully capitalizing on its dominant position, and leave openings for competitors (perhaps Twitter; see below). High ad costs drive vendors to other channels; its “stream” is not conversational; there’s no way for members to group their followers; and Sales Navigator doesn’t play nicely with CRM systems.
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How to Boost Your ROI During a Content Drought

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Guest post by Nahla Davies.

Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Social distancing is now the norm. No business has escaped feeling the economic impact in some form.

How to improve content marketing ROI

Image credit: Carl Heyerdahl on Unsplash

Business owners and marketers have had to quickly and repeatedly adapt their strategies, redefine how they do branding, and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing.

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI.
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How to Create YouTube Videos that Generate Views & Subscribers

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Guest post by Mitt Ray.

There are so many platforms for marketing your business with videos, including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. 1.78 billion people visit it every single month to watch videos.

How to create awesome YouTube videosAnd that is why users upload 500 hours of videos every minute on to YouTube. If you want your videos to get maximum exposure, this network is essential.

Use these top tips to help you get started with YouTube and create outstanding videos that generate views and subscribers,
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Top 5 Digital Marketing Trends to Look Out For in 2020

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Sponsored post.

The world of digital marketing shapeshifts every year. Just when you think you’ve got a solid foothold, trends change. On this rocky terrain, how can you grow your business and generate sales instead of falling into some shadowy corner of the internet?

Top digital marketing trends for 2020Your single best defense against the competition is unique branding. In exploring the top five digital marketing trends for 2020, remember that branding is the springboard for each of these strategies. Building an identifiable, memorable brand will elevate your marketing efforts; just look at Nike or Starbucks. Do they have the best product in the world? That’s subjective.

Yet both these companies have unmistakable branding and customers are fiercely loyal because of it. To build a recognizable brand, you have to leave old marketing strategies in the past. In other words, you have to do more than simply rely on a website to grow your business in 2020.

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