Guest post by Elen Mesropyan.
Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
For brand and B2B marketers, social media increases brand exposure, drives website traffic, provides market insights, and fosters engagement with brand advocates. Maximizing the business benefits of social media requires a cohesive strategy, social listening and brand monitoring, and adapting to the latest trends.
One of those trends is the increasing use of animated GIFs. [Read more…]