A picture may have been worth a thousand words back in 1911, but in the digital age, an image is arguably worth far more.
Visual content grabs our attention online. It can convey a great deal of information—or evoke certain emotions—almost instantly. It’s easier to “consume” than long blocks of text, particularly on mobile devices. And it’s highly sharable.
But marketers face several obstacles to making optimal use of visual content. First, expectations for the quality and content value of business graphics has increased. Second, most marketers aren’t graphic design pros. And third, many of the tools designed for professional graphic design are costly and challenging to learn and use.
Payman Taei recognized these problems back in 2013. Interest in infographics was exploding, and his agency team needed a tool that would enable them to produce high-quality infographics, as well as other types of visual content, more easily and efficiently within a single interface that could also be used across all content formats.
“Today, the world is saturated with design and communications. The more people can marry these together, the better results they have in captivating their audience,” notes Payman.