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The Impact of AI-Powered GIF Converters in Social Media Marketing

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Guest post by Elen Mesropyan.

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks.

Global social media use stats 2023

Image Credit: Smart Insights

For brand and B2B marketers, social media increases brand exposure, drives website traffic, provides market insights, and fosters engagement with brand advocates. Maximizing the business benefits of social media requires a cohesive strategy, social listening and brand monitoring, and adapting to the latest trends.

One of those trends is the increasing use of animated GIFs. [Read more…]

Building Effective Prompts for the Midjourney AI Art Generator

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Sponsored post.

Artificial intelligence has revolutionized content creation, particularly in the field of design. Midjourney, a popular AI design tool, allows users to bring their imagination to life with astonishing realism.

How to create prompts for AI art generators like Midjourney

Image credit: Google DeepMind on Unsplash

However, to achieve results that align perfectly with your vision, it’s essential to learn how to communicate effectively with this AI.

This post details the best practices for writing effective prompts for Midjourney, enabling you to create unique and captivating visuals. Speaking of prompts, here is an article on how to make good prompts for AI tools.

[Read more…]

How Storytelling + Data = The Most Compelling Content

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Guest post by Mehdi Hussen.

Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors.

How data storytelling provides compelling content

Image credit: RF._.studio on Pexels

However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving.

Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. By weaving data points into your story, you’ll add credibility and depth to your message and create a more memorable and impactful experience for your audience.

This post explores how combining the art of storytelling with hard data can create the most compelling content.
[Read more…]

How to Use Product Videos to Generate Clicks and Acquire Customers

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Guest post by Vaibhav Kakkar.

A well-made video is like poetry in action. Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling.

How to use product videos to generate business results

Image credit: Brands&People on Unsplash

Customers’ purchasing decisions can be significantly influenced by your video content. Persuasion and high-quality video production complement each other.

Videos are so popular that even Google loves them; they make up as much of 70% of the top 100 search result listings for some products and categories. Given the influence, value, and popularity of online video, it probably makes sense to prioritize video marketing as one of the anchoring techniques in your company’s overall marketing strategy.

[Read more…]

The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics

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Has this sort of thing ever happened to you?

You’re browsing an ecommerce website or a blog, and you see a photo of a man and a woman running together; something in the photo catches your eye. So you click on it, and taken to a page where…you can buy the type of shoes she was wearing.

That’s great, if you happen to be interested in those shoes. But what if you were more interested in learning more about the stylish running shorts she was wearing? Or his t-shirt? Or—what’s that on her wrist, an Apple Watch? Or his earbuds?

Mark Osuna Senn and Pablo Alguindigue of ScopaBloggers, publishers, and ecommerce site owners constantly leave money on the table, and site visitors in the dark, about elements in their photographs because there’s no easy way to tag multiple items with multiple different links—and get full analytics on what people are clicking—within a single photo.

That was the issue that frustrated Mark Osuna Senn as he browsed online publications. So he decided to create a solution. Here’s the story of Mark, co-founder Pablo Alguindigue, and their company, Scopa Analytics.
[Read more…]

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