With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics.
So it’s no surprise that 70% of marketers say they plan to spend more on content marketing in the coming year, while 68% will allocate more dollars for marketing tools. Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017.
Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? That’s where The Comprehensive Guide to Content Marketing Software, a new 377-page ebook now available on Amazon, comes in.
With thousands of tools on the market across dozens of categories, it’s challenging to identify the most important types of tools to invest in, choose the best tools for your needs within those categories, and integrate all the tools in martech stack (or more accurately, your martech matrix) to make all the pieces work together.
This ebook organizes more than 750 tools across 47 categories (such as visual content design, video editing, social media monitoring and management, all-in-one SEO tools, marketing automation, and web analytics) into a logical cycle of content planning, production, promotion, and measurement—which feeds back into planning.
Making the right martech choices can help your team expand its capabilities, collaborate more effectively, and operate more efficiently. The wrong choices, on the other hand, not only waste money but actually damage productivity by forcing your team to spend more time managing the technology than actually using it, and re-implementing technology to replace inadequate tools.
Before your organization spends hundreds or even thousands of dollars on new marketing, sales, and customer service tools in the coming year, visit Amazon and spend $4.99 on a guide that can help you develop a content marketing technology strategy and choose the best applications to make it work.
What Others Are Saying
Here are a few comments from content marketing pros.
“When it comes to a comprehensive knowledge of content marketing software, there’s no one more dialed in than Tom Pick. He’s my go-to resource on this topic, and if you’re smart, he’ll soon be yours, as well. This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.” — Shelly Kramer, CEO, V3 Broadsuite
“Trying to determine which tools belong in your content marketing stack? Tom Pick has done the research for you. Far more than a list, this book places the different types of tools in context, to help you understand what fits where, and it links through to additional detail anywhere you need it.” — Michael Brenner, CEO, Marketing Insider Group
“Tom is a king of useful listicles. He provides the most complete and actionable lists in the industry: Those are always full of useful tools, insightful comparisons, and feature reviews. If you want to discover new, more effective ways to do what you are already doing, make sure to download this eBook and get ready to make lots of notes.” — Ann Smarty, brand manager at Ninjas Marketing and founder at MyBlogU.com
“Seriously—no matter your experience level, you need to see this beast-of-a-guide if you’re involved in business or marketing (not only content marketing!). From productivity tools to image editing and content distribution apps, you’ll be glad you took a peek at this HUGE treasure trove of software goodies…A digital marketer’s go-to reference piece if I ever saw one.” — Sam Hurley, content marketing influencer & founder of OPTIM-EYEZ
Can’t wait to read it! Tom always provides great knowledge to his clients so this will be no exception!
Thanks Jen! I think CMOs and marketing leaders will find the framework as well as the specific observations in each phase of content marketing helpful.