The 24 Best Email Marketing Tools

Revised September 3, 2024
Revised November 20, 2023
Revised August 8, 2022
Revised August 26, 2021
Revised October 14, 2020

While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.

According to recent research from Radicati Group, worldwide email volume will reach 207 billion messages this year—more than half of those for business. The typical business user receives well over 100 emails each day. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients.

The primary cost of poorly crafted or mis-targeted emails is lost business opportunities, though in extreme cases it can damage a firm’s reputation as well. But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising.

Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes.

1) AWeber
Google Review Count: 446

A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability.

Sample review: “You need a tool to manage your email list and subscribers. aWeber is one of the best autoresponding and email broadcasting tool. aWeber has 1 month free trial so do give them a shout if you are not sure which email management tool to choose.” — Cent Muruganandam

Pricing: five levels from $19 to $149 per month, based on number of subscribers, with enterprise pricing by quote

Showcase reviews: BuzzBlogger, Cent Muruganandam, RazorSocial (World)

2) FollowUpThen
Google Review Count: 349

A simple but effective email reminder system that lets you easily send followups or reminders to yourself or yourself and others, to make sure no important tasks are missed and better organize your email. Works with virtually any email platform.

Sample review: “Ever forget to follow up with a contact? Just send an email to [anytime]@followupthen.com and you will be reminded when you need to follow up with the contact [anytime (tomorrow, 5 days, 31st of December, etc)].” — StoreYa Blog

Pricing: four levels from free to $9 per month based on number of followups

Showcase reviews: Siasat, StoreYa Blog

3) Unroll.me
Google Review Count: 332

An ingenious tool for cleaning up your inbox: unsubscribe from junk or no-longer-wanted email subscriptions easily while organizing those you like into a daily digest.

Sample review: “There may be some other email management tools out there but this one is working well for me.  My key goal is to maximize the time I have and in order to do that, you need to eliminate all of the garbage that floats by your eyes every day.” — Katie Lance

Pricing: free

Showcase reviews: Katie Lance, StoreYa Blog, Wrike

4) Bananatag (now Staffbase)
Google Review Count: 285

Quickly create emails from templates (e.g., live event follow up), schedule delivery, and then track opens, clicks, and attachment views. Works with Gmail, Outlook, and most popular email clients.

Sample review: “See what happens to your emails after you press send…you’ll know exactly when they opened your email and whether or not they clicked on your link. BananaTag will even tell you whether they’re on their desktop or mobile device. And best of all, your email appears NO different to your contacts. All of the tracking is done seamlessly without any change in the user experience.” — BuzzBlogger

Pricing: free, $10 or $20 per month, with enterprise pricing by quote

Showcase reviews: BuzzBlogger, Robbie Richards

5) OptinMonster
Google Review Count: 270

Possibly the best opt-in list builder tool. Easily create multiple types of forms (lighbox popups, floating bars, slide-ins, sidebar forms), control triggering events, target messages to specific pages, and use A/B split testing to optimize results.

Sample review: Optinmonster “has various forms you can embed on your site to help with email conversion but one of the most interesting ones is the popup. You can set the popup only to appear on ‘exit intent’.  This means that your website visitor can browse all they want and when they are about to exit the website you can have a popup appearing tempting the visitor to leave their email address.” — RazorSocial (World)

Pricing: $9, $19, or $29 per month

Showcase reviews: RazorSocial (World)

6) mailVU
Google Review Count: 261

A simple way to create and send video emails, from any desktop or mobile device. Also includes tools to create and run video contests.

Sample review: “Send video emails to anyone using your web cam.” — Siasat

Pricing: $2.50 to $65 per month; separate pricing for video contests

Showcase reviews: Johnny Lists, Siasat

7) Mixmax
Google Review Count: 250

A Gmail tool that includes templates to speed email creation, meeting scheduling and mailmerge capabilities, email scheduling undo send, and tracking of opens, clicks and downloads.

Sample review: “Outreach is…important…whether it’s outreach for blog articles, link backs, etc., and MixMax makes it easy to track who has opened my emails, and follow up with them if they haven’t responded.” — Robbie Richards

Pricing: $9, $24, or $49 per month

Showcase reviews: Robbie Richards

8) MailChimp
Google Review Count: 231

An excellent email service provider for ecommerce merchants and online sellers. Features include design templates, custom forms, list segmentation, delivery scheduling (future point or by time zone) and auto-responders, RSS-to-email, A/B split testing, social sharing, reporting and more.

Sample review: MailChimp’s “focus is on automating your email marketing, as its name suggests. Which means personalisation, automated “Welcome!” messaging, targeting messages according to customer behaviour, and watching website and time-related activities like sign-up dates, as email triggers.” — 201 Digital

Pricing: free, $10, or $199 per month

Showcase reviews: 201 Digital, Econsultancy, Express Writers, RazorSocial (World)

9) Followup.cc
Google Review Count: 212

An email productivity tool for Gmail providing capabilities like auto-followups, open notifications, recurring or one-time reminders, open and link click tracking, and message send scheduling.

Sample review: A “simple productivity tool that can make your life easier. FollowUp can track opens and schedule future emails, and it can also send you reminder emails to save you cluttering up your inbox or calendar. Essentially it takes the manual work out of keeping track of the people you’ve emailed and when to follow up.” — Econsultancy

Pricing: $18, $29, or $40 per month

Showcase reviews: Econsultancy

10) Rebump
Google Review Count: 210

A Gmail tool that sends friendly automated follow-up messages to your email recipients, customized to appear as if you sent the email yourself. You can track replies and analyze all of your follow-up emails.

Sample review: “For the extremely busy (read: forgetful) among us, following up every email you send often doesn’t happen. Rebump keeps track of whether your emails have been replied to and then sends a personalised follow-up message if needed.” — Econsultancy

Pricing: $5 or $12 per month

Showcase reviews: Econsultancy

11) Respona
Google Review Count: 187

Respona is an all-in-one outreach and link building tool designed to help marketers and business owners manage their email outreach campaigns more effectively. It offers a variety of features such as finding and verifying email addresses, personalizing email templates, scheduling follow-up emails, and tracking the performance of your campaigns.

Additionally, Respona integrates with tools like BuzzStream, Ahrefs, and Hunter.io, enhancing its capability as a comprehensive outreach platform.

Sample review: “The tool’s built-in search engine, email finder and AI personalizer make my link buidling outreach literally easier than it’s ever been. It’s almost entirely automated, and makes running big campaigns super easy. The interface is intuitive and the analytics dashboard clearly displays campaign performance.” — Maria G.

Pricing: $399/$799 per month

12) WiseStamp
Google Review Count: 187

A tool for creating professional, graphical email signatures for use in Gmail, Outlook,  and other popular email platforms. Include photos, social media account icons, badges, and more.

Sample review: “Use Wisestamp to automatically include a link to your latest blog post in your signature.” — RazorSocial (Technology)

Pricing: free or $6 per month

Showcase reviews: RazorSocial (Technology)

13) Sender Score
Google Review Count: 185

Sender Score is Return Path’s comprehensive reputation measurement. Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address. Your Sender Score is like a bank running your credit score to gauge your credit history. Knowing your score is the first step to improving it (and therefore your email deliverability).

Sample review: “SenderScore gives your IP a rank from 0-100 against millions of other IPs. 0 means you’re untrustworthy compared to other IPs and 100 means you are trustworthy by comparison.” — Econsultancy

Pricing: free

Showcase reviews: Econsultancy

14) Gmass
Google Review Count: 182

Gmass is a powerful mail merge and follow-up email service for Gmail. Connect to Google Sheets to send personalized mass emails; send emails to selected recipients as new messages or replies; schedule emails, track opens and clicks, manage unsubscribes, and send automated follow up messages.

Sample review: “I lean heavily on outreach to build links for my clients. This (Gmass) is one of the best free outreach tools you’ll find.” — Robbie Richards

Pricing: free, $7, $9, or $13 per month

Showcase reviews: Robbie Richards

15) Scr.im
Google Review Count: 173

A simple, free tool to convert your email address into a short, cute and safe link you can share on the web, in Twitter, forums, Craigslist, or anywhere else to protect it from bots and get less spam.

Sample review: “Scr.im converts your email address into a short, custom URL you can share on public sites without getting picked up by spam bots and email harvesters.” — Wrike

Pricing: free

Showcase reviews: Siasat, Wrike

16) BombBomb
Google Review Count: 170

A powerful video email tool that also includes features for tracking, message scheduling, automated responses, and reminders.

Sample review: “I can’t say enough about (video). From using it in blogs, to BombBomb video emails, to posting on YouTube.  It has huge SEO benefits and gets so much more across than words and even pictures.  Remember, according to the internet (so it must be correct), people process an image 60,000 times faster than words.” — Katie Lance

Pricing: plans from $39 to $69 per month, or $1,299 one-time for premium setup

Showcase reviews: Katie Lance

17) Sortd
Google Review Count: 170

Sortd is a Gmail tool that’s “the perfect place for those emails you aren’t sure what to do with.” Sortd brings email and task management together – if you can’t respond to an email right away, simply drag it to your To Do list and get to it later.

Sample review: “After using it (Sortd), you’ll be hard-pressed to imagine this tool isn’t going places. Create custom columns, such as ‘To-do,’ ‘Follow Up,’ or ‘FYI’ — the possibilities are nearly endless. Then, when an email comes in, simply drag it to the appropriate column. You can even set reminders, add notes, or change the title of the email. You can also set individual emails to “snooze” so that they are relegated to the bottom of your list until the snooze is over, at which point it pops back up at the top.” — B2B PR Sense Blog

Pricing: free (beta)

Showcase reviews: B2B PR Sense Blog

18) 10 Minute Mail
Google Review Count: 167

A free tool to create a temporary email address, to help avoid spam and for other (very) short-term uses.

Sample review: “Set up a temporary email address to receive discount code emails, and the address will self-destruct after 10 minutes.” — Wrike

Pricing: free

Showcase reviews: Wrike

19) MailTrack.io (now Mailsuite)
Google Review Count: 155

A simple tool to add ‘read’ check marks to Gmail. See who opens your emails. For Chrome, Firefox & Opera.

Sample review: “Mailtrack.io helps you in calculating open rates for outreach campaigns (which can be) very useful in brainstorming ideas for your next moves – such as improving the crafted email template, making click-baity but straightfoward subject lines or changing the value proposition of your outreach.” — Robbie Richards

Pricing: free, or premium version from $4 per  month

Showcase reviews: Robbie Richards

20) BrandMyMail
Google Review Count: 151

A Gmail service that lets you create rich graphical email  templates and signatures, then transforms emails before they are delivered to recipients: emails that you send using the BrandMyMail service, pass through our servers, where your templates are applied, and are then sent to their final destination.

Sample review: “This tool helps you make your emails look pretty. Or ‘on brand’ if you want to be all marketing about it…you don’t have to be a seasoned designer or technical genius to use this tool, so it’s a good one for anyone starting out who wants to make a positive first impression on their customers.” — Econsultancy

Pricing: free, $31 per year, or $42 per year per user for corporate use

Showcase reviews: Econsultancy

21) Boomerang for Gmail
Google Review Count: 130

A Gmail tool that helps you compose better emails, get reminders, schedule message sending, create recurring emails, provides read receipts, manages follow-up, tracks responses, and more.

Sample review: “Boomerang brings emails back into my inbox at the day and time that I specify and reminds me to follow up and what to follow up on. It’s raised my productivity ten-fold. This is a service I can’t live without.” — Hunter & Bard

Pricing: free, $5, $15, or $50 per month

Showcase reviews: BuzzBlogger, Hunter & Bard, Robbie Richards, Social Media Today, StoreYa Blog, TNW News

Touchstone (appears to be defunct)
Google Review Count: 90

Upload your email list to Touchstone and test different subject lines using a virtual simulation. The tool uses an algorithm to predict impression, click and conversion rates for each subject line you test.

Pricing: $69, $99, or $297 – one-time purchase

Showcase reviews: Econsultancy

22) Litmus Scope
Google Review Count: 90

Display any email messsage as a web page, in desktop and mobile views. See the code used behind any email. Scoping is free as a stand-alone service and included with paid subscriptions to the Litmus email optimization tools suite.

Pricing: free, $79, $199, or $319 per month, with enterprise pricing by quote

Showcase reviews: Econsultancy

23) A/B Split and Multivariate Test Duration Calculator
Google Review Count: 20

A free tool that shows you how long to run an A/B split test based on estimated conversion rate, minimum change to detect, number of variations, average daily visitors, and share of visitors to be included in the test.

Pricing: free

Showcase reviews: Econsultancy

24) SendForensics Email Deliverability Test
Google Review Count: 16

A free tool to test your email deliverability, with real-time scoring for live campaigns; compare your deliverability to industry and regional benchmarks; and set alerts to monitor your performance and protect your reputation.

Pricing: free

Showcase reviews: Econsultancy

More Tools

ConvertKit
Google Review Count: 221

ConvertKit is an mail marketing platform designed for creators (such as musicians, authors, and podcasters) to help promote and monetize their content. It offers tools to help grow your opt-in email list using landing pages and forms; connect with fans through email design and automated message sequences; and sell content through integrated ecommerce functionality. To extend its capabilities further, ConvertKit integrates with a large number of tools including Shopify, Stripe, Outgrow, Monday, WebinarNinja, and more.

Pricing: free or $9/$29 per month

Campaign Monitor
Google Review Count: 190

Email marketing campaign tool with a drag-and-drop email builder, templates, marketing automation features, personalization, list segmentation, list builder forms, and detailed tracking analytics.

Pricing: $9/$29/$149 per month, with enterprise pricing by quote

MailCharts
Google Review Count: 180

MailCharts enables you to build and optimize your email program by learning from the most effective brand emails sent worldwide; track and report on competitors; and get content and design inspiration from top email senders across multiple industries. See any company’s email calendar and plan against it to boost your own campaigns, save and share the best email messages you come across, and set up A/B tests.

Pricing: free or $99/$249/$999 per month

Automizy
Google Review Count: 173

Automizy is an email marketing platform that includes an AI-powered subject line analyzer, AB testing, automatic resend, and email automation. Among its features are a visual automation builder, drag-and-drop email builder, prebuilt templates, custom fields, signup forms, contact management, drip campaigns, and more.

Pricing: $9/$29 per month, with enterprise pricing by quote

Constant Contact
Google Review Count: 170

Email service provider offering customizable templates, a drag-and-drop editor, autoresponder, pre-scheduled email sequences by list, social media integration, email tracking / analytics, and a simple list builder.

Pricing: two plans with multiple price levels based on number of subscribers, ranging from $20 to $335 per month

Flow-e
Google Review Count: 164

A visualization layer on top of your Gmail or Outlook inbox that combines personal task management (visual workflow), a visual calendar, and team task tracking with your email inbox. It supports concepts like Kanban and Inbox Zero while eliminating the need to switch between different applications for email, calendar, and task management.

Pricing: $9 per month

Mailtrap
Google Review Count: 155

A safe email testing tool for staging and development, Mailtrap enables you to inspect and debug your email samples before delivering them to your customers. It helps you keep your email messages clear of spam filters and test HTML elements for compatibility with popular email clients. The Mailtrap blog also offers helpful information such as reviews of email deliverability testing tools.

Pricing: six levels from free to $300 per month

Mailbird
Google Review Count: 154

Mailbird is an email client compatible for Windows that unifies all your email accounts. You can access different accounts from different providers all in one place. The software integrates with productivity and communication tools like Asana, Slack, WhatsApp, Dropbox and FormSwift among others.

Pricing: personal = $39/year or $79 pay once; business = $59 per year

EmailOctopus
Google Review Count: 138

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics.

Pricing: free; $20/month and up based on subscribers and emails sent

Mailshake
Google Review Count: 136

A sales-focused online tool that integrates email with phone calls and social media. Mailshake enables sales reps to send personalized, high-volume cold email; engage with prospects via phone and social media; and set up automated outreach sequences (just make sure you have clean data and the ability to quickly take recipients out of the sequence if needed). Unlike standard email services, Mailshake offers an integrated phone dialer, connection to the most popular networks, and a built-in lightweight CRM system.

Pricing: free or $59/99 per user per month

SalesHandy
Google Review Count: 123

SalesHandy brings email service provider and marketing automation-like features into Gmail or Microsoft Outlook. Manage lists, attach files from a centralized repository, do mail merge, and integrate to your CRM platform. Track opens, clicks, and engagement; personalize variables; and schedule automated follow-up messages.

Pricing: free or $9/$22/$49 per month

Omnisend
Google Review Count: 113

A tool that enables ecommerce retailers to reach their customers via email, SMS messages, web push notifications, Facebook messenger, Viber & Whatsapp, or a combination of platforms. It collects data based on customers’ attributes, browsing behavior, and brand interactions to help customize calls to action. Features include personalization, website tracking, auto-response (welcome, purchase confirmation) and abandoned cart follow-up automation.

Pricing: $60/$199/$2,000 per month, based on email volume

Stripo
Google Review Count: 91

Stripo is an intuitive and simple yet flexible email template creator that enables you to creatively design, speed up production, and test and export emails to any ESP, using its drag and drop & HTML editor.  Build and customize every element of your email message intuitively, with no code email development. Helpful pre-built modules and content blocks streamline the process. Get started with more than 1,400 free HTML email templates and create actionable messages.

Woodpecker
Google Review Count: 90

Woodpecker is an email tool that enables you to send cold email outreach and inbound lead nurturing email messages and follow-ups automatically, but one by one as if you were sending them manually. If you get a reply, further follow-ups are automatically stopped. Replies from different address, forwards and autoresponders are also detected. Personalize cold emails, track clicks and opens, and collaborate with your team.

Pricing: $40/$50 per user per month; enterprise pricing by quote

OutreachPlus
Google Review Count: 88

Combines personalization with automation so you can send personalized emails at scale through your own email client, and manage responses through your OutreachPlus inbox. Provides the ability to personalize both standard (name, company) and custom fields (industry, product interest), with full reporting of opens, clicks, replies, etc. Automatically stops all follow-up emails once a response is received.

Pricing: $11/$23/$36 per user per month

Delivra
Google Review Count: 78

Owned by Campaign Monitor, Delivra is an email service provider designed for sophisticated, high-volume email marketing. Features include list segmentation, auto-responders, a drag-and-drop editor, multi-channel drip campaigns, pre-built and custom templates, and engagement scoring.

Pricing: $100/$395/$825 per month

DirectIQ
Google Review Count: 70

An email marketing automation tool with a wide range of features including A/B testing; a drag-and-drop email design editor; professionally designed templates; social media integrations with Twitter, Facebook, and LinkedIn; audience segmentation; detailed reporting; and connections to WordPress, WooCommerce, Shopify, Salesforce, and other platforms.

Pricing: free or $15/$25 per month

Right Inbox
Google Review Count: 64

A helpful Gmail extension that enables you to schedule messages to send at any specified time, set follow-up reminders, create and set the sending frequency for recurring emails, and add private notes to emails. Helps keep your inbox clean and improve productivity while supporting scheduled send times by time zone.

Pricing: free or $6 per month

Canary Mail
Google Review Count: 38

Canary Mail is a secure mail app for Mac, iPhone & iPad, which seamlessly provides end-to-end encryption. It works with popular email providers like Gmail, iCloud, and Office 365. It also includes features like smart filtering, natural language search, and one-click unsubscribe.

Pricing: Mac $10; iOS $5

Sellizer
Google Review Count: 36

A comprehensive email automation tool with a focus on sales proposals. Sellizer helps you schedule emails, automate follow-up sequences, track email opens, and analyze the recipients’ interest in the files you send. Create personalized email templates and integrate the app with Outlook and popular CRM systems such as Pipedrive.

Pricing: $5/$22/$35 per month

Mailmodo
Google Review Count: 32

Like most other ESPs, Mailmodo enables you to create, automate, and send marketing emails. Unlike most other platforms however, Mailmodo uses Google’s Accelerated Mobile Pages (AMP) technology that allows your emails to render and display dynamic elements like accordions, carousels, forms, calendars, shopping carts, dynamic APIs, and more. It’s almost like creating a mini-website inside an email.

Pricing: free or $49/$199/$499 per month

Flashy
Google Review Count: 16

An all-in-one email marketing and marketing automation tool, Flashy helps you understand and engage with your website visitors based on their behavior, through pop-ups, email, sms, dynamic content, and push notifications. Personalize emails, display custom pop-ups based on new or repeat customers, and integrate with popular ecommerce platforms.

Pricing: Mac $10; iOS $5

Subscribe Sense
Google Review Count: N/A

Subscribe Sense helps you stop losing leads due to unconfirmed double opt-ins. It enables you to quickly diagnose confirmation email deliverability issues; display personalized links to user’s mailboxes to find your confirmation email; and send confirmation reminders. Optionally, it lets you provide a subscribe-by-inbound-mail option to avoid the double opt-in completely.

Showcase Reviews

201 Digital
B2B PR Sense Blog
BuzzBlogger
Cent Muruganandam
Econsultancy
Express Writers
Hunter & Bard
Johnny Lists
Katie Lance
RazorSocial (World)
RazorSocial (Technology)
Robbie Richards
Siasat
Social Media Today
StoreYa Blog
TNW News
Wrike

This was the 24th post in the Best Online Business Tools series.

#1: Best Online Business Tools Series Kicks Off Today
#2: The 12 Best Competitive Intelligence and Benchmarking Tools
#3: The Nine Best Facebook Marketing Tools
#4: The 14 Best Content Planning and Research Tools
#5: The 23 Best Content Ideation Tools
#6: The 24 Best Online Writing Tools and Apps
#7: The Six Best Google+ Marketing Tools
#8: The Four Best Online Education Tools For Business Pros
#9: The 14 Best Marketing Automation Tools
#10: The 17 Best Keyword Research Tools for SEO and SEM
#11: The Seven Best File Sharing Tools
#12: The Five Best Infographic Creation Tools and Services
#13: The 28 Best Influencer Marketing Tools
#14: The Five Best Pinterest and Instagram Marketing Tools
#15: The 24 Best Visual Content Creation Tools
#16: The Six Best Online HR, Payroll, and Employee Scheduling Tools
#17: The 20 Best SEO Rank Tracker Tools
#18: The Six Best Screen Capture Tools
#19: The 15 Best Special-Purpose SEO Tools
#20: The Four Best Online Survey Tools
#21: The 26 Best All-in-One SEO Tool Suites
#22: The 32 Best Twitter Marketing Tools
#23: The 29 Best Web Analytics Tools
#24: The 24 Best Email Marketing Tools