The 29 Best Web Analytics Tools

Revised February 21, 2024
Revised March 16, 2022
Revised November 10, 2021
Revised October 1, 2020

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts, “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Analytics tools can ultimately help measure ROI. But more importantly, they can provide more granular detail on what’s working and what’s not, helping marketers make smart decisions about what to do more of, less of, differently, or not all, and even what to try next. ROI is a financial metric, and vital at a high level to show value to the business. But web analytics tools ideally provide marketers with actionable information.

Put another way, it’s great to be able to demonstrate a positive ROI from content marketing; it’s more essential, particularly at the director level and below, to understand why, in order to continually optimize strategies and tactics.

In the web presence optimization model, content is distributed through online channels to maximize brand visibility. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning.

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results,  social media metrics, conversion optimization, and more.

1) Google Analytics
Google Review Count: 600

By far the most popular free web analytics tool, Google Analytics is used on more than half of the top one million websites. Though the tool has its shortcomings and limitations (e.g., it often miscategorizes visits from smaller search engines as referral traffic, and requires use of advanced segments to filter out bot traffic), its extensive capabilities for tracking visit sources and on-site behavior make it appealing.

Sample review: “Google offers a ton of free tools on how  to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. While it’s not the simplest tool in the world, the only thing better at measuring would be your own servers.” — Hunter & Bard

Pricing: free

Showcase reviews: Blogging Wizard (Analytics), Blogging Wizard (Monitoring), Hunter & Bard, iMedia Connection, Marketing Insider Group, MarketingLand, Online Marketing Institute, RazorSocial (Analytics), RazorSocial (Technology), RazorSocial (World), Robbie Richards, SmartBug Media, SnapApp, Social Media Examiner, StoreYa Blog

2) Inspectlet
Google Review Count: 353

Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress. Pinpoint what gets visitors’ attention, what causes confusion, and where individual users dropped off within the conversion funnel.

Sample review: “Inspectlet provide site owners a visitor oriented analytics alternative with brand new technology – recordings of site use through the eyes of the visitor…Using this data, owners can raise conversion rates by focusing sales copy and tasks in the areas visitors see most often.” — Oneextrapixel

Pricing: free, plus four levels from $39 to $299 per month, with enterprise pricing by quote

Showcase reviews: Oneextrapixel

3) Chartbeat
Google Review Count: 295

Identify your top content and traffic sources; filter your audience by location, referral source, device, or visit frequency; uncover pages with the highest new and return traffic; and test headlines and benchmark performance.

Sample review: “Website monitoring of individual visitor events rather than page views providing a complete look into what works and what does not…see where traffic comes from, what visitors are doing, how long they have been doing it, and how far down the page they scrolled. These pieces of information come in an easily digestible form.” — Oneextrapixel

Pricing: plans start at $10 per month

Showcase reviews: Oneextrapixel

4) Clicky
Google Review Count: 292

Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more.

Sample review: “While other analytics tools update once per day, Clicky gives you real-time stats and even lets you watch visitors’ actions live (spooky, but fun). Clicky’s dashboard is user-friendly and non-intimidating for those who get overwhelmed by too many numbers (I’m with you!). A premium account will also give you access to cool features like heatmaps, goal-setting, funnel/path analysis, campaign tracking, and conversions.” — Blogging Wizard (Analytics)

Pricing: free or four levels from $10 to $38 per month

Showcase reviews: Blogging Wizard (Analytics), Oneextrapixel, Sourcewp

5) W3Counter
Google Review Count: 290

See who’s on your site right now, what content has their attention, and how they found you. Track how many signups or sales each of your ad campaigns, social media posts, or other promotions have generated.

Sample review: “W3counter offers you over 20 real-time web stats report to help you have a detailed information about the incoming traffic to your website. With this system, you can identify the most engaging pages of your site so that you can improve them further to increase the revenue of your site.” — Sourcewp

Pricing: free, $5 or $20 per month

Showcase reviews: Sourcewp

6) KNIME
Google Review Count: 284

An open source analytics tool for data scientists.

Sample review: KNIME is “an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. As far as tools are concerned, it’s a jack of all trades.” — Robbie Richards

Pricing: free

Showcase reviews: Robbie Richards

7) Google Tag Manager
Google Review Count: 255

Create and implement tags to track events (such as off-site clicks) and marketing campaign results. Powerful but not easy to use.

Sample review: “In the past, updating your website’s tags probably involved a call, email, and follow-up call to your IT department. But with the arrival of Google Tag Manager, the process has been streamlined.” — iMedia Connection

Pricing: free

Showcase reviews: iMedia Connection

8) Woopra
Google Review Count: 255

Profile individual users, track real-time activity, analyze segments and funnels, and automatically display personalized content based on  notifications.

Sample review: “This system is focused on what’s happening on your site rather than the page views, because generally the number of page views doesn’t give you any idea about how to create your revenue of your site…Also, it can offers you real-time data driven analytics.” — Sourcewp

Pricing: free; multiple levels from $80 to $1,200 per month; and enterprise pricing by quote

Showcase reviews: Sourcewp

9) QuickSprout
Google Review Count: 250

Displays traffic from organic search, top pages viewed in the past week, top referral sites, and social media traffic. Be sure to enter the right URL; you can’t change this once it’s been tracked.

Sample review: “Type in any URL, even a popular authority site and see which posts have performed well in social media by the number of social shares. QuickSprout also gives you quick SEO and website speed analysis along with recommendations for improvement.” — Cent Muruganandam

Pricing: free

Showcase reviews: Buffer Social, Cent Muruganandam, Perception System

10) Mixpanel
Google Review Count: 233

Measure actions users take in your app, see if they come back, send notifications via email or push, pinpoint where and why you lose customers, and conduct A/B split tests.

Sample review: “MixPanel says it has created the most advanced platform for mobile and web to measure engagement metrics, not just page views. The segmentation tool simplifies queries by allowing marketers to visualize data in less than 10 minutes.” — MarketingLand

Pricing: free

Showcase reviews: MarketingLand, Oneextrapixel, Sourcewp

11) Mint
Google Review Count: 221

Mint was a tool to track site visits and trends, referring sites, top searches, most-viewed pages, subscription patterns, and other traffic metrics. It was shut down in December 2016.

12) FoxMetrics
Google Review Count: 210

The usual visitor metrics plus personalization, targeted surveys, customer-level tracking, and eCommerce data tools.

Sample review: “FoxMetrics gives you an option to create detailed profile for target audience and increase your sales. This is one of the best event tracking web analytics tool which can be really helpful for any business site. FoxMetrics offers you a number of different products and each one of them are focused towards increasing the revenue of your business.” — Sourcewp

Pricing: $299 or $599 per month, with enterprise pricing by quote

Showcase reviews: Oneextrapixel, Sourcewp

13) Kissmetrics
Google Review Count: 210

Kissmetrics was a tool to analyze funnels / conversion paths through your website, compare results among different groups of visitors, track A/B tests, and optimize content for conversions. There are conflicting reports as to its fate, but the website is no longer active.

Sample review: “These top marketing tools will help you grow…(use) Kissmetrics for increasing website conversions, tracking analytics, and personalizing experiences.” — Marketing Insider Group

Showcase reviews: Marketing Insider Group, MarketingLand, Oneextrapixel, Sourcewp, StoreYa Blog

14) Crazy Egg
Google Review Count: 190

Provides multiple types of heat maps to help analyze visitor behavior: what content elements get attention, where users (sgemented by referral sources and search) click on your site, which elements get the most clicks, and how far users scroll down your content.

Sample review: “Crazy Egg is a fantastic platform that allows marketers to see where users are clicking and what they’re interacting with while they’re on your website. It can also help you understand why people leave your site and how they’re interacting with your calls to action.” — Express Writers

Pricing: four levels from $9 to $99 per month

Showcase reviews: Express Writers, MarketingLand

15) Open Web Analytics
Google Review Count: 187

An open source analytics application that provides many of the same website visitor statistics as Google Analytics (pageviews, visits, conversion goals, events) plus click heatmaps and mouse movement recording, with no data logging limits or sampling.

Sample review: “Click heatmaps, mouse movement record and playback, and DOM click tracking are three features included you will not find with Google. WordPress and MediaWiki instrumentation is built-in and extensive.” — Oneextrapixel

Pricing: free

Showcase reviews: Blogging Wizard (Analytics), Oneextrapixel

16) Cyfe
Google Review Count: 186

Monitor web analytics (referring domains, search, keyword rankings) and conversions plus social media metrics, results from marketing channels, sales, and more.

Sample review: “Like dashboards? Then you’ll love Cyfe. You can create an unlimited number of dashboards with an unlimited number of widgets for only $19 per month.” — Social Media Examiner

Pricing: free or $19 per month

Showcase reviews: Blogging Wizard (Monitoring), Catherine Pham/SlideShare, Entrepreneur, MarketingLand, Moz, Robbie Richards, Social Media Examiner

17) Quill Engage
Google Review Count: 186

A tool to analyze Google Analytics data and deliver insights about your site’s KPIs including sessions, pageviews, bounce rate, referral traffic, goal conversions, events, ecommerce, and AdWords. Quill Engage shut down in December 2021.

18) Matomo (formerly Piwik)
Google Review Count: 185

Self-hosted or cloud-based web analytics tracking visitors, engagement, on-site actions, goad converions, traffic sources, devices and more.

Sample review: “Piwik is an open-source analytics software that you can download and install on your own server…they also offered a hosted cloud version called Piwik Pro…Piwik’s data is updated in real time, and the dashboard is a bit more user-friendly than Google Analytics. Also, Piwik has some unique features including ecommerce analytics, advanced security/privacy measures, visitor profiles, and even a mobile app for iOS and Android.” — Blogging Wizard (Analytics)

Pricing: free(download) or four levels from $29 to $249 per month (hosted)

Showcase reviews: Blogging Wizard (Analytics), Sourcewp

19) Keen IO
Google Review Count: 170

Track any event from your website, app, game, or device and store it with Keen, connect to third-party applications, and view / share data in custom reports and dashboards.

Sample review: “Keen IO takes the pain out of custom analytics with powerful APIs to gather the data you want to find the answers you need, which is stored in the Cloud. Transform your data into answers to strengthen your network with scalable information in minutes.” — MarketingLand

Pricing: contact vendor for quote

Showcase reviews: MarketingLand

20) Tableau Software
Google Review Count: 170

Connect analytics data from different sources and discover insights through interactive dashboards or maps. Perform trend analyses, regressions, and correlations for statistical understanding.

Sample review: “Tableau is a way to organize and visualize your data, but it’s actually much more than that…if you learn how to use Tableau, you can get a much clearer view of business data for your site or company while also taking your content governance and analytics to the next level AND creating visually stunning charts, graphs and maps.” — Jeff Bullas

Pricing: $999 for personal edition or $1,999 for professional Tableau Desktop (purchase)

Showcase reviews: Jeff Bullas, MarketingLand

21) IBM Watson Analytics
Google Review Count: 170

Formerly a smart data discovery service in the cloud, IBM Watson Analytics guides data exploration, automates predictive analytics and enables effortless dashboard and infographic creation, IBM Watson Analytics was shut down in January 2022.

Pricing: $30 or $80 per month per user

Showcase reviews: MarketingLand

22) Gauges
Google Review Count: 143

Graphical, real-time web analytics including visitor data, top referral sites, pageviews, search terms, devices, and more.

Pricing: $6, $12, or $48 per month

Showcase reviews: Sourcewp

23) Chartio
Google Review Count: 141

A tool to drag and drop data from a variety of sources to create, edit, filter, and share dashboards with a few clicks, Chartio was acquired by Atlassian and shut down in March 2022.

Pricing: editors $95 per month; viewers $25 per month

Showcase reviews: Marketing Insider Group

24) gShift Labs
Google Review Count: 140

A comprehensive analytics tool to track SEO (search traffic, top keywords, keyword rank) and content metrics, identify industry influencers, monitor backlinks, track competitors, and visualize conversion funnels.

Sample review: “Among several tools in its arsenal, gShiftlabs can help you identify which keywords to focus on and build your content around for your specific industry areas.” — SnapApp

Pricing: starts at $325 (brands) or $999 (agencies) per month

Showcase reviews: SnapApp

25) Megalytic
Google Review Count: 96

Connect data from Google Analytics, AdWords, Search Console, Facebook Insights, and other sources then create reports from scratch or using pre-built templates.

Pricing: four levels from $40 to $400 per month

Showcase reviews: MarketingLand

26) LeadSocial
Google Review Count: 90

Simple Facebook reports for business for spotting trends and opportunities, with industry comparisons for performance benchmarking.

Sample review: “Leadsocial is all about finding ways to get a return of your investment in Facebook.  One piece of functionality that’s useful for targeting the right people is the list of engaged fans. Leadsocial picks out the fans on your page that are engaging the most – sharing, commenting and liking.” — RazorSocial (World)

Pricing: three levels from $12 to $35 per month per page

Showcase reviews: RazorSocial (World)

27) Birdsong Analytics
Google Review Count: 90

BirdSong YouTube Analytics provided access to over 30 key metrics for any publicly available YouTube channel/videos, including date posted, likes/dislikes/comments, views and activity, content analytics, and engagement measures. It shut down in October 2018.

28) Whatagraph
Google Review Count: 63

Whatagraph is a simple tool that automatically converts website and social data into visual reports for a quick performance overview. Create visual reports from Google Analytics, Facebook, or ecommerce analytics.

Sample review: “Whatagraph is (an) amazing tool that helps you know how your website and your social profiles have been performing.  This is a modern technology application that can help you stay connected with your audience.” — ToolOwl

Pricing: $29/$50/$399 per month

Showcase reviews: ToolOwl

29) KYA
Google Review Count: 40

Track your number of engaged readers per article/post/page, referral sources, audience demographic information, relative content performance, and other actionable metrics.

Sample review: “KYA’s focus on the individual user makes it easy to grasp your site’s data and put it into action. They have some great tools like their Engagement Tracking, which calculates a unique score for each page based on its audience engagement, including traffic, audience behavior, and social shares.” — Blogging Wizard (Analytics)

Pricing: free; three levels from $10 to $50 per month; and enterprise pricing by quote

Showcase reviews: Blogging Wizard (Analytics)

More Tools

Metricool
Google Review Count: 179

Metricool bring together the data from your web, social networks and online ads, making it easier for you to check them, make better decisions, and improve your strategy. It enables you to combine web analytics, data from your social networks, online ad performance, and competitive information on a unified dashboard.

Sample review: “If you are serious about your web and social media analytics, the time might have come to invest in a dedicated tool to the task. Enter Metricool.” — Neal Schaffer

Pricing: free or $10/$18 per month

Showcase reviews: Neal Schaffer

Countly
Google Review Count: 160

An open source web and mobile analytics tool that supplies information about onsite and in-app behavior, push notifications and crash reports, user profiles, attribution tracking for traffic sources, the ability to segment groups of visitors, and campaign tracking.

Sample review: “Countly is an open-source mobile app analytics tool that supports Android, iOS, Windows Phone and Blackberry apps…It provides real-time analytics, multi-platform support and a non-prohibitive license. Their admin dashboard is detailed, fast, light and responsive.” — WooRank

Pricing: free (community version) $250 per month and up (enterprise version)

Showcase reviews: WooRank

Hotjar
Google Review Count: 158

Hotjar is a website heatmaps and behavior analytics tool that helps you understand how users navigate your site, what’s working well, and where visitors get stuck, so you can improve your engagement and CRO. Features include heatmap recording, survey tools, and integrations with Slack, HubSpot, WordPress, and thousands more apps through Zapier.

Sample review: “Hotjar was one of the first analytics tools to offer visitor recordings, a feature that records the screen of user sessions so you can see exactly what’s going on…This is one of Hotjar’s standout out features and a key reason why we love this tool.” — Venture Harbour

Pricing: free; $31/$79 per month; and enterprise pricing by quote

Showcase reviews: WooRank

Klipfolio
Google Review Count: 154

A tool for creating sales and marketing analytics dashboards, with pre-built integrations for hundreds of popular data sources (social networks, Google Analytics, Salesforce.com, email and marketing automation platforms, etc.) and databases (MySQL, Oracle, PostgreSQL, etc.). Use pre-built visualization templates, combine data from different sources, and perform mathematical functions before display.

Sample review: “At the mid-to-low price range, Klipfolio provides excellent dashboard functions and powerful business intelligence features that compete with the largest players in the space.” — ClickZ

Pricing: four levels from $24 to $199 per month

Showcase reviews: ClickZ

Coupler.io
Google Review Count: 129

The Coupler.io platform enables you to manage and analyze your data like a pro. Build custom reports, and access fresh, reliable data to help make informed business decisions. Combine data from tools like GA4, Hubspot, and Mailchimp (export, merge, enrich and analyze data from 50+ apps) on one page.

Sample review: “The majority of Coupler.io users aren’t data engineers and aren’t using an in-house technical team to set up the connections. The platform’s no-code functionality and ease of use lets anyone use it to create data connections and custom reports pulled from multiple sources.” — Crazy Egg

Pricing: $49/$99/$249 per month; and enterprise pricing by quote

Showcase reviews: ClickZ

Supermetrics
Google Review Count: 117

A marketing reporting system that combines PPC, SEO, social and web analytics. Import organic and paid results data from Google Analytics, AdWords, Facebook, Bing, LinkedIn, Twitter, and other sources into Google Sheets or Google Data Studio. Compare Adwords, Facebook, Instagram, Twitter, Linkedin and Bing campaigns in the same charts.

Sample review: “Ever wished you could create great-looking reports automatically in Excel or Google Docs? Supermetrics does this for an affordable yearly fee.” — Search Engine Watch

Pricing: multiple levels from $19 to $190 per month

Showcase reviews: Search Engine Watch

DashThis
Google Review Count: 115

DashThis is an automated marketing reporting tool for agencies, freelancers, and corporate marketers. It enables you to bring all the data you need into one customizable dashboard, through 34+ connected integrations plus the ability to add custom sources. Per-built templates help speed up report creation.

Sample review: “DashThis is a comprehensive statistics tracking tool suitable for businesses managing a wide variety of pages, particularly social media pages. If you’re a company overwhelmed by statistics tracking on multiple pages you’ll want to give DashThis a trial run.” — Creative Agency Secrets

Pricing: five levels from $33 to $499 per month or contact vendor for enterprise pricing

Showcase reviews: Creative Agency Secrets

Visitor Analytics
Google Review Count: 109

Visitor Analytics is an all-in-one website analytics tool that tracks visitor behavior, page performance, and campaign results. Behavior analytics include session recording (mouse movements, clicks, and scrolling) plus heatmaps and conversion funnels. Collect real-time website visitor feedback and integrate your analytics with popular website builders and ecommerce apps.

Sample review: “A GDPR-compliant all-in-one analytics app. Website statistics, user paths, session replays, heatmaps, funnels, polls and surveys. The data is protected…Ads free, easy to install and easy to use.” — OctoberCMS

Pricing: free; $6/$9/$19/$29 per month

Showcase reviews: OctoberCMS

DataDeck
Google Review Count: 104

Connect to any number of more than 100 different data sources within seconds and start gaining insight from your data. Connect data from different SAAS tools or connect directly to your databases, without coding. Blend your data (ETL) from multiple sources to quickly visualize your data.

Sample review: “Most enterprises utilize only about 5% of their data. Datadeck gives you a competitive edge over such companies as it provides the tools and features you need to put all your data to full use and derive high-quality actionable insights from them.” — CompareCamp

Pricing: $39/$99 per user per month or contact vendor for enterprise pricing

Showcase reviews: CompareCamp

Finteza
Google Review Count: 80

Finteza is a great supplement or even alternative of Google analytics that allows you to build sales funnels. It’s an advanced website analytics tool focused on evaluating traffic quality; recognizes bots; helps you analyze funnels, audiences, and page performance; provide detailed in-depth analytics for all traffic attraction channels; and enables you to significantly improve returns on your advertising budget.

Sample review: “Finteza is a traffic quality tool that tells you the exact percentage of high-quality and inferior-quality traffic coming from different channels to your site. Plus, it’s a tool that is truly on the side of advertising buyers.” — Search Engine Journal

Pricing: contact vendor for quote

Showcase reviews: Search Engine Journal

Plerdy
Google Review Count: 80

With Plerdy’s heatmap tool, all clicks on your website are recorded and displayed in real time. Clicks are shown for dynamic website elements, menus, sliders, and internal text links. You can access more than 40 reports and features to analyze website user behavior. Plerdy also offers a pop-up form builder and SEO keyword tracking.

Sample review: “Plerdy is an ideal conversion optimization software if you have an active online store or website with a growing traffic (or has the potential to grow) and work with a number of online marketing channels. ” — Finances Online

Pricing: free; $29/$59/$99 per month; enterprise pricing by quote

Showcase reviews: Finances Online

OWOX BI
Google Review Count: 70

OWOX BI is a sophisticated marketing analytics platform that enables you to combine data and build reports from multiple sources. You can automatically import cost data to Google Analytics from Facebook, Bing Ads, Criteo, and other ad sources, to help analyze the effectiveness of campaigns and reallocate budgets. Combine data from your website, offline shop, Google Analytics, advertising services, call-tracking, and CRM systems to evaluate ROI, CAC , LTV, and other measures.

Sample review: “OWOX BI is a powerful business intelligence suite designed for marketing analytics. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights. ” — Finances Online

Pricing: free; $42/$970 per month; enterprise pricing by quote

Showcase reviews: Finances Online

ViralStat
Google Review Count: 58

A social video-specific analytics tool, ViralStat provides detailed metrics for videos and profiles on YouTube, Facebook, and Instagram. Track the number of views, likes/dislikes and comments, gain/drop of subscribers, overall viewers engagement, and more. Monitor competitors’ videos and profiles; evaluate their strategy, and compare results.

Sample review: “ViralStat helps you to better understand the performance of your videos on social media platforms such as YouTube, Facebook, and Instagram…You can then benchmark your performance against their performance. This allows you to spot trends in videos that perform well and badly, which enables you to improve your video strategy going forward.”  — SaaSworthy

Pricing: free or $15/$49/$149 per month

Showcase reviews: SaaSworthy

Oribi
Google Review Count: 49

Designed (and with separate pricing) for general businesses, ecommerce sites, and agencies, Oribi provided actionable insights and trends (e.g., answering questions like “how much more likely are blog readers to convert than other site visitors?”), event tracking for conversion goals, channel analysis, visitor journey mapping, and marketing attribution modeling. It was acquired by LinkedIn and shut down in March 2022.

Explorics
Google Review Count: 30

Explorics was a SaaS marketing analytics and reporting platform that combines data from dozens of sources (social media accounts, web analytics, ecommerce, email, ad platforms, etc.) to create a visual dashboard with AI-powered recommendations. Though the company is still listed as “Active” on Crunchbase, the domain is now for sale by GoDaddy.

Sample review: “Explorics (was) built by experienced marketers to track, measure, analyze and optimize performance across dozens of third party marketing technologies…(it) provides clients with highly visual, interactive, and customizable dashboards including automated intelligence and core platform functionality available for API integration.” — ClickZ

Pricing: $95 per month or contact vendor for enterprise pricing

Showcase reviews: ClickZ

Kickbite
Google Review Count: 24

Designed for ecommerce vendors and the agencies who work with them, Kickbite tracks and collects all the data from your customer’s journeys; applies user behavior attribution to determine which touchpoints drive value; then uses its analytics insights dashboard to tell you which channels and campaigns are most successful.

Sample review: “Kickbite is a marketing analytics tool (that) analyzes the influence of each touchpoint within the customer journey in order to use media budgets in a targeted manner…(and) provides recommendations for promising campaigns and channels.” — OMR Reviews

Pricing: $450/$750 per month or contact vendor for enterprise pricing

Showcase reviews: OMR Reviews

Offen
Google Review Count: 18

Offen is an open alternative to common web analytics tools. You can self-host this tool in compliance with GDPR guidelines; integrate the code snippet into pages you want to track; make your users aware of the ability to access their data, and improve your service with fair and transparent insights. Users can choose whether to opt in or out, and if they accept the terms, they can see exactly what data is being collected about their visits to your website.

Sample review: “An open-source web app that you need to deploy yourself, Offen has a different take on user privacy than…other services…your site’s visitors must opt in to analytics (and) visitors can access the data that Offen collected about them, and can delete it.” — Florens Verschelde

Pricing: free

Showcase reviews: Florens Verschelde

PaveAI
Google Review Count: 14

PaveAI analyzes your Google Analytics data and automatically provides actionable recommendations. Some of the insights are more valuable than others, but while this tool won’t completely replace human analysis, the fact it looks at 16+ million possible combinations means it will almost certainly recognize patterns that human-only analysis would miss.

Sample review: “Marketers spend a fair amount of time analyzing and interpreting reports from tools like Google Analytics for clients and executives. AI can do most of the heavy lifting here. PaveAI combs through more than 16 million possible combinations of your analytics data to produce data-driven reports with insights and recommendations written in natural language.” — Marketing AI Institute

Pricing: $39/$79/$179 per month, plus enterprise pricing by quote

Showcase reviews: Marketing AI Institute

Roguelytics
Google Review Count: 7

Formerly a real-time on-page analytics tool that shows you what visitors are doing on any page of your site at any time. Identify usability issues and drop-off points, set goals, and get actionable insights, the fate of Roquelytics is unknown.

Sparrow Charts
Google Review Count: N/A

Sparrow brings all of your analytics together in one platform where you can see all of your marketing and sales performance data. Sync your metrics directly to any Google Sheets or Google Slides document you create with Google. Create Workspaces to easily separate and manage different data sources based on clients, owners, or teams. Integrates with Google Analytics as well as popular email service providers and social networks.

Pricing: free or $19/$39/$99 per month

Showcase reviews: N/A

Request Metrics
Google Review Count: N/A

Given how important page load speed has become for SEO, this simple but extremely useful tool is worth checking. Request Metrics monitors your website and notifies you immediately when your website’s performance changes drastically or exceeds your defined limits. It provides easy-to-understand reports that show which pages are slowing down your site, why those pages are loading slowly, and how you can fix them.

Pricing: $10 per month

Showcase reviews: N/A

Showcase Reviews

Blogging Wizard (Analytics)
Blogging Wizard (Monitoring)
Buffer Social
Catherine Pham/SlideShare
Cent Muruganandam
ClickZ
CompareCamp
Crazy Egg
Creative Agency Secrets
Entrepreneur
Express Writers
Finances Online
Florens Verschelde
Hunter & Bard
iMedia Connection (Content)
iMedia Connection (Tools)
Jeff Bullas
Marketing AI Institute
Marketing Insider Group
MarketingLand
MarTech Advisor
Moz
Neal Schaffer
OctoberCMS
OMR Reviews
Oneextrapixel
Online Marketing Institute
Perception System
RazorSocial (Analytics)
RazorSocial (Technology)
RazorSocial (World)
Rebekah Radice
Robbie Richards
SaaSworthy
SaaSworthy (Oribi)
Search Engine Journal
Search Engine Watch
SmartBug Media
SnapApp
Social Media Examiner
Sourcewp
StoreYa Blog
ToolOwl
Venture Harbour
WooRank

This was the 23rd post in the Best Online Business Tools series.

#1: Best Online Business Tools Series Kicks Off Today
#2: The 12 Best Competitive Intelligence and Benchmarking Tools
#3: The Nine Best Facebook Marketing Tools
#4: The 14 Best Content Planning and Research Tools
#5: The 23 Best Content Ideation Tools
#6: The 24 Best Online Writing Tools and Apps
#7: The Six Best Google+ Marketing Tools
#8: The Four Best Online Education Tools For Business Pros
#9: The 14 Best Marketing Automation Tools
#10: The 17 Best Keyword Research Tools for SEO and SEM
#11: The Seven Best File Sharing Tools
#12: The Five Best Infographic Creation Tools and Services
#13: The 28 Best Influencer Marketing Tools
#14: The Five Best Pinterest and Instagram Marketing Tools
#15: The 24 Best Visual Content Creation Tools
#16: The Six Best Online HR, Payroll, and Employee Scheduling Tools
#17: The 20 Best SEO Rank Tracker Tools
#18: The Six Best Screen Capture Tools
#19: The 15 Best Special-Purpose SEO Tools
#20: The Four Best Online Survey Tools
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