Revised October 1, 2020
Revised February 19, 2020
Revised May 8, 2019
While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts, “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”
Analytics tools can ultimately help measure ROI. But more importantly, they can provide more granular detail on what’s working and what’s not, helping marketers make smart decisions about what to do more of, less of, differently, or not all, and even what to try next. ROI is a financial metric, and vital at a high level to show value to the business. But web analytics tools ideally provide marketers with actionable information.
Put another way, it’s great to be able to demonstrate a positive ROI from content marketing; it’s more essential, particularly at the director level and below, to understand why, in order to continually optimize strategies and tactics.
In the web presence optimization model, content is distributed through online channels to maximize brand visibility. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning.
These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more.
1) Google Analytics
Google Review Count: 600
By far the most popular free web analytics tool, Google Analytics is used on more than half of the top one million websites. Though the tool has its shortcomings and limitations (e.g., it often miscategorizes visits from smaller search engines as referral traffic, and requires use of advanced segments to filter out bot traffic), its extensive capabilities for tracking visit sources and on-site behavior make it appealing.
Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. While it’s not the simplest tool in the world, the only thing better at measuring would be your own servers.” — Hunter & Bard
Pricing: free
Showcase reviews: Blogging Wizard (Analytics), Blogging Wizard (Monitoring), Hunter & Bard, iMedia Connection, Marketing Insider Group, MarketingLand, Online Marketing Institute, RazorSocial (Analytics), RazorSocial (Technology), RazorSocial (World), Robbie Richards, SmartBug Media, SnapApp, Social Media Examiner, StoreYa Blog
2) Inspectlet
Google Review Count: 353
Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress. Pinpoint what gets visitors’ attention, what causes confusion, and where individual users dropped off within the conversion funnel.
Sample review: “Inspectlet provide site owners a visitor oriented analytics alternative with brand new technology – recordings of site use through the eyes of the visitor…Using this data, owners can raise conversion rates by focusing sales copy and tasks in the areas visitors see most often.” — Oneextrapixel
Pricing: free, plus four levels from $39 to $299 per month, with enterprise pricing by quote
Showcase reviews: Oneextrapixel
3) Chartbeat
Google Review Count: 295
Identify your top content and traffic sources; filter your audience by location, referral source, device, or visit frequency; uncover pages with the highest new and return traffic; and test headlines and benchmark performance.
Sample review: “Website monitoring of individual visitor events rather than page views providing a complete look into what works and what does not…see where traffic comes from, what visitors are doing, how long they have been doing it, and how far down the page they scrolled. These pieces of information come in an easily digestible form.” — Oneextrapixel
Pricing: plans start at $10 per month
Showcase reviews: Oneextrapixel
4) Clicky
Google Review Count: 292
Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more.
Sample review: “While other analytics tools update once per day, Clicky gives you real-time stats and even lets you watch visitors’ actions live (spooky, but fun). Clicky’s dashboard is user-friendly and non-intimidating for those who get overwhelmed by too many numbers (I’m with you!). A premium account will also give you access to cool features like heatmaps, goal-setting, funnel/path analysis, campaign tracking, and conversions.” — Blogging Wizard (Analytics)
Pricing: free or four levels from $10 to $38 per month
Showcase reviews: Blogging Wizard (Analytics), Oneextrapixel, Sourcewp
5) W3Counter
Google Review Count: 290
See who’s on your site right now, what content has their attention, and how they found you. Track how many signups or sales each of your ad campaigns, social media posts, or other promotions have generated.
Sample review: “W3counter offers you over 20 real-time web stats report to help you have a detailed information about the incoming traffic to your website. With this system, you can identify the most engaging pages of your site so that you can improve them further to increase the revenue of your site.” — Sourcewp
Pricing: free, $5 or $20 per month
Showcase reviews: Sourcewp
6) KNIME
Google Review Count: 284
An open source analytics tool for data scientists.
Sample review: KNIME is “an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. As far as tools are concerned, it’s a jack of all trades.” — Robbie Richards
Pricing: free
Showcase reviews: Robbie Richards
7) Google Tag Manager
Google Review Count: 255
Create and implement tags to track events (such as off-site clicks) and marketing campaign results. Powerful but not easy to use.
Sample review: “In the past, updating your website’s tags probably involved a call, email, and follow-up call to your IT department. But with the arrival of Google Tag Manager, the process has been streamlined.” — iMedia Connection
Pricing: free
Showcase reviews: iMedia Connection
8) Woopra
Google Review Count: 255
Profile individual users, track real-time activity, analyze segments and funnels, and automatically display personalized content based on notifications.
Sample review: “This system is focused on what’s happening on your site rather than the page views, because generally the number of page views doesn’t give you any idea about how to create your revenue of your site…Also, it can offers you real-time data driven analytics.” — Sourcewp
Pricing: free; multiple levels from $80 to $1,200 per month; and enterprise pricing by quote
Showcase reviews: Sourcewp
9) QuickSprout
Google Review Count: 250
Displays traffic from organic search, top pages viewed in the past week, top referral sites, and social media traffic. Be sure to enter the right URL; you can’t change this once it’s been tracked.
Sample review: “Type in any URL, even a popular authority site and see which posts have performed well in social media by the number of social shares. QuickSprout also gives you quick SEO and website speed analysis along with recommendations for improvement.” — Cent Muruganandam
Pricing: free
Showcase reviews: Buffer Social, Cent Muruganandam, Perception System
10) Mixpanel
Google Review Count: 233
Measure actions users take in your app, see if they come back, send notifications via email or push, pinpoint where and why you lose customers, and conduct A/B split tests.
Sample review: “MixPanel says it has created the most advanced platform for mobile and web to measure engagement metrics, not just page views. The segmentation tool simplifies queries by allowing marketers to visualize data in less than 10 minutes.” — MarketingLand
Pricing: free
Showcase reviews: MarketingLand, Oneextrapixel, Sourcewp
11) Mint
Google Review Count: 221
Tracks site visits and trends, referring sites, top searches, most-viewed pages, subscription patterns, and other traffic metrics.
Sample review: “Mint is a simple alternative to Analytics. The setup is simple, the interface is simple, and report generating is simple. Rather than paying a monthly fee, users pay a one-time $30 licensing fee per site to download and use the current version with updates available free or at a low cost.” — Oneextrapixel
Pricing: $30 (one time) per site tracked, plus update fees
Showcase reviews: Oneextrapixel
12) FoxMetrics
Google Review Count: 210
The usual visitor metrics plus personalization, targeted surveys, customer-level tracking, and eCommerce data tools.
Sample review: “FoxMetrics gives you an option to create detailed profile for target audience and increase your sales. This is one of the best event tracking web analytics tool which can be really helpful for any business site. FoxMetrics offers you a number of different products and each one of them are focused towards increasing the revenue of your business.” — Sourcewp
Pricing: $299 or $599 per month, with enterprise pricing by quote
Showcase reviews: Oneextrapixel, Sourcewp
13) Kissmetrics
Google Review Count: 210
Analyze funnels / conversion paths through your website, compare results among different groups of visitors, track A/B tests, and optimize content for conversions.
Sample review: “These top marketing tools will help you grow…(use) Kissmetrics for increasing website conversions, tracking analytics, and personalizing experiences.” — Marketing Insider Group
Pricing: multiple levels from $220 to $1,400 per month, based on number of events tracked
Showcase reviews: Marketing Insider Group, MarketingLand, Oneextrapixel, Sourcewp, StoreYa Blog
14) Crazy Egg
Google Review Count: 190
Provides multiple types of heat maps to help analyze visitor behavior: what content elements get attention, where users (sgemented by referral sources and search) click on your site, which elements get the most clicks, and how far users scroll down your content.
Sample review: “Crazy Egg is a fantastic platform that allows marketers to see where users are clicking and what they’re interacting with while they’re on your website. It can also help you understand why people leave your site and how they’re interacting with your calls to action.” — Express Writers
Pricing: four levels from $9 to $99 per month
Showcase reviews: Express Writers, MarketingLand
15) Open Web Analytics
Google Review Count: 187
An open source analytics application that provides many of the same website visitor statistics as Google Analytics (pageviews, visits, conversion goals, events) plus click heatmaps and mouse movement recording, with no data logging limits or sampling.
Sample review: “Click heatmaps, mouse movement record and playback, and DOM click tracking are three features included you will not find with Google. WordPress and MediaWiki instrumentation is built-in and extensive.” — Oneextrapixel
Pricing: free
Showcase reviews: Blogging Wizard (Analytics), Oneextrapixel
16) Cyfe
Google Review Count: 186
Monitor web analytics (referring domains, search, keyword rankings) and conversions plus social media metrics, results from marketing channels, sales, and more.
Sample review: “Like dashboards? Then you’ll love Cyfe. You can create an unlimited number of dashboards with an unlimited number of widgets for only $19 per month.” — Social Media Examiner
Pricing: free or $19 per month
Showcase reviews: Blogging Wizard (Monitoring), Catherine Pham/SlideShare, Entrepreneur, MarketingLand, Moz, Robbie Richards, Social Media Examiner
17) Quill Engage
Google Review Count: 186
Analyzes your Google Analytics data and delivers insights about your site’s KPIs including sessions, pageviews, bounce rate, referral traffic, goal conversions, events, ecommerce, and AdWords.
Sample review: “Most (analytics tools) are complicated with too many options and data that is difficult to filter through. That’s where Quill Engage stands out. This is a fantastic social media tool that connects to Google Analytics, scans it, and puts the data into a detailed report. It focuses on the most important information you need and reports any significant changes.” — Rebekah Radice
Pricing: free, $20 or $50 per month
Showcase reviews: Rebekah Radice
18) Piwik
Google Review Count: 185
Self-hosted or cloud-based web analytics tracking visitors, engagement, on-site actions, goad converions, traffic sources, devices and more.
Sample review: “Piwik is an open-source analytics software that you can download and install on your own server…they also offered a hosted cloud version called Piwik Pro…Piwik’s data is updated in real time, and the dashboard is a bit more user-friendly than Google Analytics. Also, Piwik has some unique features including ecommerce analytics, advanced security/privacy measures, visitor profiles, and even a mobile app for iOS and Android.” — Blogging Wizard (Analytics)
Pricing: free(download) or four levels from $29 to $249 per month (hosted)
Showcase reviews: Blogging Wizard (Analytics), Sourcewp
19) Keen IO
Google Review Count: 170
Track any event from your website, app, game, or device and store it with Keen, connect to third-party applications, and view / share data in custom reports and dashboards.
Sample review: “Keen IO takes the pain out of custom analytics with powerful APIs to gather the data you want to find the answers you need, which is stored in the Cloud. Transform your data into answers to strengthen your network with scalable information in minutes.” — MarketingLand
Pricing: contact vendor for quote
Showcase reviews: MarketingLand
20) Tableau Software
Google Review Count: 170
Connect analytics data from different sources and discover insights through interactive dashboards or maps. Perform trend analyses, regressions, and correlations for statistical understanding.
Sample review: “Tableau is a way to organize and visualize your data, but it’s actually much more than that…if you learn how to use Tableau, you can get a much clearer view of business data for your site or company while also taking your content governance and analytics to the next level AND creating visually stunning charts, graphs and maps.” — Jeff Bullas
Pricing: $999 for personal edition or $1,999 for professional Tableau Desktop (purchase)
Showcase reviews: Jeff Bullas, MarketingLand
21) IBM Watson Analytics
Google Review Count: 170
A smart data discovery service in the cloud, IBM Watson Analytics guides data exploration, automates predictive analytics and enables effortless dashboard and infographic creation.
Pricing: $30 or $80 per month per user
Showcase reviews: MarketingLand
22) Gauges
Google Review Count: 143
Graphical, real-time web analytics including visitor data, top referral sites, pageviews, search terms, devices, and more.
Pricing: $6, $12, or $48 per month
Showcase reviews: Sourcewp
23) Chartio
Google Review Count: 141
Drag and drop data from a variety of sources to create, edit, filter, and share dashboards with a few clicks.
Pricing: editors $95 per month; viewers $25 per month
Showcase reviews: Marketing Insider Group
24) gShift Labs
Google Review Count: 140
A comprehensive analytics tool to track SEO (search traffic, top keywords, keyword rank) and content metrics, identify industry influencers, monitor backlinks, track competitors, and visualize conversion funnels.
Sample review: “Among several tools in its arsenal, gShiftlabs can help you identify which keywords to focus on and build your content around for your specific industry areas.” — SnapApp
Pricing: starts at $325 (brands) or $999 (agencies) per month
Showcase reviews: SnapApp
25) Megalytic
Google Review Count: 96
Connect data from Google Analytics, AdWords, Search Console, Facebook Insights, and other sources then create reports from scratch or using pre-built templates.
Pricing: four levels from $40 to $400 per month
Showcase reviews: MarketingLand
26) LeadSocial
Google Review Count: 90
Simple Facebook reports for business for spotting trends and opportunities, with industry comparisons for performance benchmarking.
Sample review: “Leadsocial is all about finding ways to get a return of your investment in Facebook. One piece of functionality that’s useful for targeting the right people is the list of engaged fans. Leadsocial picks out the fans on your page that are engaging the most – sharing, commenting and liking.” — RazorSocial (World)
Pricing: three levels from $12 to $35 per month per page
Showcase reviews: RazorSocial (World)
27) Birdsong Analytics
Google Review Count: 90
BirdSong YouTube Analytics gives you access to over 30 key metrics for any publicly available YouTube channel/videos, including date posted, likes/dislikes/comments, views and activity, content analytics, and engagement measures.
Sample review: “Analyzing your competitors is a necessary step in any content marketing campaign. While it’s not meant to hinder your creativity, competitive analysis can help you identify what works better and how to engage your viewers effectively. The easiest and most effective tool to analyze your competitors’ Youtube channels is BirdSong Analytics’ Youtube Analysis feature.” — Moz
Pricing: “pay as you go” pricing based on report credits; $30 for a single report, with quantity package discounts available
Showcase reviews: Moz
28) Whatagraph
Google Review Count: 63
Whatagraph is a simple tool that automatically converts website and social data into visual reports for a quick performance overview. Create visual reports from Google Analytics, Facebook, or ecommerce analytics.
Sample review: “Whatagraph is (an) amazing tool that helps you know how your website and your social profiles have been performing. This is a modern technology application that can help you stay connected with your audience.” — ToolOwl
Pricing: $29/$50/$399 per month
Showcase reviews: ToolOwl
29) KYA
Google Review Count: 40
Track your number of engaged readers per article/post/page, referral sources, audience demographic information, relative content performance, and other actionable metrics.
Sample review: “KYA’s focus on the individual user makes it easy to grasp your site’s data and put it into action. They have some great tools like their Engagement Tracking, which calculates a unique score for each page based on its audience engagement, including traffic, audience behavior, and social shares.” — Blogging Wizard (Analytics)
Pricing: free; three levels from $10 to $50 per month; and enterprise pricing by quote
Showcase reviews: Blogging Wizard (Analytics)
More Tools
Meticool
Google Review Count: 179
Metricool bring together the data from your web, social networks and online ads, making it easier for you to check them, make better decisions, and improve your strategy. It enables you to combine web analytics, data from your social networks, online ad performance, and competitive information on a unified dashboard.
Sample review: “If you are serious about your web and social media analytics, the time might have come to invest in a dedicated tool to the task. Enter Metricool.” — Neal Schaffer
Pricing: free or $10/$18 per month
Showcase reviews: Neal Schaffer
Countly
Google Review Count: 160
An open source web and mobile analytics tool that supplies information about onsite and in-app behavior, push notifications and crash reports, user profiles, attribution tracking for traffic sources, the ability to segment groups of visitors, and campaign tracking.
Sample review: “Countly is an open-source mobile app analytics tool that supports Android, iOS, Windows Phone and Blackberry apps…It provides real-time analytics, multi-platform support and a non-prohibitive license. Their admin dashboard is detailed, fast, light and responsive.” — WooRank
Pricing: free (community version) $250 per month and up (enterprise version)
Showcase reviews: WooRank
Klipfolio
Google Review Count: 154
A tool for creating sales and marketing analytics dashboards, with pre-built integrations for hundreds of popular data sources (social networks, Google Analytics, Salesforce.com, email and marketing automation platforms, etc.) and databases (MySQL, Oracle, PostgreSQL, etc.). Use pre-built visualization templates, combine data from different sources, and perform mathematical functions before display.
Sample review: “At the mid-to-low price range, Klipfolio provides excellent dashboard functions and powerful business intelligence features that compete with the largest players in the space.” — ClickZ
Pricing: four levels from $24 to $199 per month
Showcase reviews: ClickZ
Supermetrics
Google Review Count: 117
A marketing reporting system that combines PPC, SEO, social and web analytics. Import organic and paid results data from Google Analytics, AdWords, Facebook, Bing, LinkedIn, Twitter, and other sources into Google Sheets or Google Data Studio. Compare Adwords, Facebook, Instagram, Twitter, Linkedin and Bing campaigns in the same charts.
Sample review: “Ever wished you could create great-looking reports automatically in Excel or Google Docs? Supermetrics does this for an affordable yearly fee.” — Search Engine Watch
Pricing: multiple levels from $19 to $190 per month
Showcase reviews: Search Engine Watch
DashThis
Google Review Count: 115
DashThis is an automated marketing reporting tool for agencies, freelancers, and corporate marketers. It enables you to bring all the data you need into one customizable dashboard, through 34+ connected integrations plus the ability to add custom sources. Per-built templates help speed up report creation.
Sample review: “DashThis is a comprehensive statistics tracking tool suitable for businesses managing a wide variety of pages, particularly social media pages. If you’re a company overwhelmed by statistics tracking on multiple pages you’ll want to give DashThis a trial run.” — Creative Agency Secrets
Pricing: five levels from $33 to $499 per month or contact vendor for enterprise pricing
Showcase reviews: Creative Agency Secrets
DataDeck
Google Review Count: 104
Connect to any number of more than 100 different data sources within seconds and start gaining insight from your data. Connect data from different SAAS tools or connect directly to your databases, without coding. Blend your data (ETL) from multiple sources to quickly visualize your data.
Sample review: “Most enterprises utilize only about 5% of their data. Datadeck gives you a competitive edge over such companies as it provides the tools and features you need to put all your data to full use and derive high-quality actionable insights from them.” — CompareCamp
Pricing: $39/$99 per user per month or contact vendor for enterprise pricing
Showcase reviews: CompareCamp
Finteza
Google Review Count: 80
Finteza is a great supplement or even alternative of Google analytics that allows you to build sales funnels. It’s an advanced website analytics tool focused on evaluating traffic quality; recognizes bots; helps you analyze funnels, audiences, and page performance; provide detailed in-depth analytics for all traffic attraction channels; and enables you to significantly improve returns on your advertising budget.
Sample review: “Finteza is a traffic quality tool that tells you the exact percentage of high-quality and inferior-quality traffic coming from different channels to your site. Plus, it’s a tool that is truly on the side of advertising buyers.” — Search Engine Journal
Pricing: contact vendor for quote
Showcase reviews: Search Engine Journal
Plerdy
Google Review Count: 80
With Plerdy’s heatmap tool, all clicks on your website are recorded and displayed in real time. Clicks are shown for dynamic website elements, menus, sliders, and internal text links. You can access more than 40 reports and features to analyze website user behavior. Plerdy also offers a pop-up form builder and SEO keyword tracking.
Sample review: “Plerdy is an ideal conversion optimization software if you have an active online store or website with a growing traffic (or has the potential to grow) and work with a number of online marketing channels. ” — Finances Online
Pricing: free; $29/$59/$99 per month; enterprise pricing by quote
Showcase reviews: Finances Online
OWOX BI
Google Review Count: 70
OWOX BI is a sophisticated marketing analytics platform that enables you to combine data and build reports from multiple sources. You can automatically import cost data to Google Analytics from Facebook, Bing Ads, Criteo, and other ad sources, to help analyze the effectiveness of campaigns and reallocate budgets. Combine data from your website, offline shop, Google Analytics, advertising services, call-tracking, and CRM systems to evaluate ROI, CAC , LTV, and other measures.
Sample review: “OWOX BI is a powerful business intelligence suite designed for marketing analytics. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights. ” — Finances Online
Pricing: free; $42/$970 per month; enterprise pricing by quote
Showcase reviews: Finances Online
ViralStat
Google Review Count: 58
A social video-specific analytics tool, ViralStat provides detailed metrics for videos and profiles on YouTube, Facebook, and Instagram. Track the number of views, likes/dislikes and comments, gain/drop of subscribers, overall viewers engagement, and more. Monitor competitors’ videos and profiles; evaluate their strategy, and compare results.
Sample review: “ViralStat helps you to better understand the performance of your videos on social media platforms such as YouTube, Facebook, and Instagram…You can then benchmark your performance against their performance. This allows you to spot trends in videos that perform well and badly, which enables you to improve your video strategy going forward.” — SaaSworthy
Pricing: free or $15/$49/$149 per month
Showcase reviews: SaaSworthy
Oribi
Google Review Count: 49
Designed (and with separate pricing) for general businesses, ecommerce sites, and agencies, Oribi provides actionable insights and trends (e.g., answering questions like “how much more likely are blog readers to convert than other site visitors?”), event tracking for conversion goals, channel analysis, visitor journey mapping, pre-built and custom reports, and marketing attribution modeling.
Sample review: “Oribi actively captures data about website visitors and converts them into intuitive and simple reports…This helps users get answers to crucial questions like which type of posts convert the best, which type of visitors are more likely to sign up, and from which buttons do visitors mostly sign up.” — SaaSworthy
Pricing: $300 per month and up, based on website traffic
Showcase reviews: SaaSworthy
Explorics
Google Review Count: 30
Explorics is a SaaS marketing analytics and reporting platform that combines data from dozens of sources (social media accounts, web analytics, ecommerce, email, ad platforms, etc.) to create a visual dashboard with AI-powered recommendations.
Sample review: “Explorics (was) built by experienced marketers to track, measure, analyze and optimize performance across dozens of third party marketing technologies…(it) provides clients with highly visual, interactive, and customizable dashboards including automated intelligence and core platform functionality available for API integration.” — ClickZ
Pricing: $95 per month or contact vendor for enterprise pricing
Showcase reviews: MarTech Advisor
PaveAI
Google Review Count: 14
PaveAI analyzes your Google Analytics data and automatically provides actionable recommendations. Some of the insights are more valuable than others, but while this tool won’t completely replace human analysis, the fact it looks at 16+ million possible combinations means it will almost certainly recognize patterns that human-only analysis would miss.
Sample review: “Marketers spend a fair amount of time analyzing and interpreting reports from tools like Google Analytics for clients and executives. AI can do most of the heavy lifting here. PaveAI combs through more than 16 million possible combinations of your analytics data to produce data-driven reports with insights and recommendations written in natural language.” — Marketing AI Institute
Pricing: $39/$79/$179 per month, plus enterprise pricing by quote
Showcase reviews: Marketing AI Institute
Roguelytics
Google Review Count: 7
A real-time on-page analytics tool that shows you what visitors are doing on any page of your site at any time. Identify usability issues and drop-off points, set goals, and get actionable insights.
Pricing: $25/$75 per month, plus enterprise pricing by quote
Showcase reviews: N/A
Request Metrics
Google Review Count: N/A
Given how important page load speed has become for SEO, this simple but extremely useful tool is worth checking. Request Metrics monitors your website and notifies you immediately when your website’s performance changes drastically or exceeds your defined limits. It provides easy-to-understand reports that show which pages are slowing down your site, why those pages are loading slowly, and how you can fix them.
Pricing: $10 per month
Showcase reviews: N/A
Showcase Reviews
Blogging Wizard (Analytics)
Blogging Wizard (Monitoring)
Buffer Social
Catherine Pham/SlideShare
Cent Muruganandam
ClickZ
CompareCamp
Creative Agency Secrets
Entrepreneur
Express Writers
Finances Online
Hunter & Bard
iMedia Connection (Content)
iMedia Connection (Tools)
Jeff Bullas
Marketing AI Institute
Marketing Insider Group
MarketingLand
MarTech Advisor
Moz
Neal Schaffer
Oneextrapixel
Online Marketing Institute
Perception System
RazorSocial (Analytics)
RazorSocial (Technology)
RazorSocial (World)
Rebekah Radice
Robbie Richards
SaaSworthy
SaaSworthy (Oribi)
Search Engine Journal
Search Engine Watch
SmartBug Media
SnapApp
Social Media Examiner
Sourcewp
StoreYa Blog
ToolOwl
WooRank
This was the 23rd post in the Best Online Business Tools series.
#1: Best Online Business Tools Series Kicks Off Today
#2: The 12 Best Competitive Intelligence and Benchmarking Tools
#3: The Nine Best Facebook Marketing Tools
#4: The 14 Best Content Planning and Research Tools
#5: The 23 Best Content Ideation Tools
#6: The 24 Best Online Writing Tools and Apps
#7: The Six Best Google+ Marketing Tools
#8: The Four Best Online Education Tools For Business Pros
#9: The 14 Best Marketing Automation Tools
#10: The 17 Best Keyword Research Tools for SEO and SEM
#11: The Seven Best File Sharing Tools
#12: The Five Best Infographic Creation Tools and Services
#13: The 28 Best Influencer Marketing Tools
#14: The Five Best Pinterest and Instagram Marketing Tools
#15: The 24 Best Visual Content Creation Tools
#16: The Six Best Online HR, Payroll, and Employee Scheduling Tools
#17: The 20 Best SEO Rank Tracker Tools
#18: The Six Best Screen Capture Tools
#19: The 15 Best Special-Purpose SEO Tools
#20: The Four Best Online Survey Tools
#21: The 26 Best All-in-One SEO Tool Suites
#22: The 32 Best Twitter Marketing Tools
#23: The 29 Best Web Analytics Tools
Thanks, quite a comprehensive list. I believe open source will drive innovation and momentum in data analytics space, and will be more and more embraced by enterprises as fear, uncertainty and doubt has been something in the past. Even Microsoft has been investing on open source after several years of “fighting” – especially with Linux.
What I would add to this list is Countly, a web and mobile analytics platform with error reporting and push notifications. It has a very beautiful interface, works with many devices and SDKs and downloadable from Github: http://github.com/countly/countly-server . We love open source too, and providing our product to the masses by contributing back.
Thank you Orhan. I checked it out and have added Countly to the list!
Great Tom!
Just let me know if you need anything.
Thanks Tom for sharing another list of tools. I’m currently looking for great tools for a campaign. This list helps a lot.
Will do Orhan.
Hi again Emmerey, great to hear! I’ll have to ping you when I get to the end of these “lists” and unveil the model that ties everything together. 🙂
Please do. Thanks a lot Tom! 🙂