Revised April 19, 2023
Revised June 27, 2022
Revised October 21, 2021
Revised May 20, 2020
Marketing technology initiatives are often supported by systems and applications used in other functional groups. For example, staffing and training are critical elements in getting the most out of investments in marketing technology—which makes tools for recruiting, staffing, training, and scheduling vital to marketing success (even if HR is actually the group using these tools).
1) When I Work
Google Review Count: 170
Still using Excel spreadsheets to schedule your hourly employees? WhenIWork helps shops, bars, restaurants, colleges, non-profits, and other types of businesses make scheduling, communication, and collaboration easier for managers and teams. Scheduling and time tracking can be managed using mobile devices, and the system integrates with accounting and payroll apps.
Sample review: “If you need employees to work from multiple locations, we recommend When I Work. It has the best features for remote work locations, and includes a highly intuitive mobile app that makes it easy to coordinate employees on the go.” — FitSmallBusiness
Pricing: $9 to $99 per month based on number of employees; enterprise pricing by quote
Showcase reviews: FitSmallBusiness, Marketing Insider Group
Google Review Count: 137
An “all in one” HR tool for small businesses, combining payroll, employee records management, benefits, compliance, and time tracking.
Sample review: “Business administration software should do two things: it should make it easy for HR administrators to choose and customize plans, and it should make it even simpler for employees to register for those benefits…On top of that, leading all-in-one BA and HR platforms such as the Editors’ Choice winner in this category Zenefits also add the ability to manage payroll and retirement benefits such as a 401k, plus additional perks for startups such as a stock option module.” — PC Magazine
Pricing: apps are priced separately, most either free or $5 per employee per month, some with additional charges
Showcase reviews: PC Magazine, Marketing Insider Group
Google Review Count: 136
Integrated system for managing payroll, health benefits, HR, employee records, and 401(k) plans.
Sample review: “These top back-office tools will help you grow your startup…(Gusto meets) all your payroll, compliance, and benefits needs.” — Marketing Insider Group
Pricing: $39 per month plus $6 per month per employee
Showcase reviews: Marketing Insider Group
Google Review Count: 135
Another all-in-one HR package including a centralized employee database, reporting, benefits, time-off management, training, applicant tracking, and performance management.
Sample review: “If you’ve tried to find HR software for your growing business, you’ve likely come across BambooHR. After all, they’re one of the best HR vendors for small businesses.” — TechnologyAdvice
Pricing: contact vendor
Showcase reviews: Marketing Insider Group, TechnologyAdvice
Google Review Count: 114
Online recruiting software with capabilities for job posting and job board syndication, applicant tracking, interview and assessment management, offer letters, e-sgnatures, and reporting.
Sample review: “Jazz is both an ATS and performance-management tool in a single piece of recruiting software. We like that it’s not like traditional recruiting solutions. In addition to providing functions for job postings, application forms and candidate tracking, Jazz lets you find better hires by evaluating candidates based on their performance potential, and then rewarding current staff based on how they perform.” — Business News Daily
Pricing: $89 to $399 per month
Showcase reviews: Business News Daily, Marketing Insider Group
Google Review Count: 110
A simple, free team planning app. Create an event, select participants, and determine when everyone involved is available. Great for meeting planning and collaboration. Can also be used to help arrange personal events (e.g. dinner parties).
Sample review: “Productivity boosters: Planning a meeting or event? Quickly find a date/time that works for everyone.” — Wrike
Showcase reviews: Wrike
Google Review Count: 187
Cloud-based talent management software to improve management of employee training (social/informal/structured learning), performance (evaluation and coaching), engagement and collaboration, succession planning, workforce planning, recruiting and onboarding, and compensation. The software include predictive analytics to assist with decisions about internal recruiting, promotions, succession planning, and compensation plans.
Pricing: contact vendor
Google Review Count: 114
An intelligence-driven talent acquisition platform that combine the benefits of AI with the human touch. Businesses can identify top talent faster than the competition and engage automatically with personalized messaging (stop ghosting candidates and automatically engage with the ones who are interested). Build high-quality candidate pipelines that are ready to move by blending predictive analytics and data-driven methods. Track successful hires (and failures) and search for similar candidates by learning what kinds of candidates to look for.
Pricing: contact vendor
Google Review Count: 112
A shift work scheduling and management tool that simplifies schedule creation, shift swapping, and finding replacements for workers who can’t make a shift. Timesheet functionality makes it easy for managers and employees to verify when and where work shifts were done, to help speed payroll processing. It lets employees request time off, swap shifts with other workers within rules, and stay current with critical announcements and information.
Pricing: free; $4.50/user/month; enterprise pricing by quote
Google Review Count: 1o7
A timeclock app that enables employees to clock in/out from anywhere, enter notes, and view their schedule anytime from their mobile device. GPS tracking lets you verify that location-based employees are actually clocked in at the work site. As the employer you can use it to export timesheets, create schedules, or adjust employee time punches. You can audit all time entry changes.
Pricing: $8/$20/$40 per month
Google Review Count: 1o5
A time-tracking app to help manage employee workloads and accurately calculate payroll costs. Features include project management (time tracking, budgeting, collaboration); team management; billing and invoicing with expense management; reporting (costs, projects, productivity); and employee scheduling with PTO tracking. Integrates with a wide range of customer support and project management tools including Asana, Wrike, Jira, Trello, and Zendesk.
Pricing: free or $5/$7 per employee per month
Google Review Count: 90
Branch Messenger (now simply called Branch) is a special-purpose group chat tool—think Slack but specifically designed for shift workers. It’s ideal for employees at individual locations of retail and restaurant chains, as well as workers at call centers, distribution centers, or customer service centers. Though primarily used to help employees and managers manage work schedules and shift swaps, it’s also useful for communicating any work-related information, such as displays, events, and time-sensitive updates for hourly staff.
Pricing: free for employees and store/location managers; enterprise pricing by quote
Google Review Count: 85
An applicant tracking system (ATS) that makes your team recruitment marketing experts. VIVAHR enables you to automatically post your open positions to free job posting sites, then track and manage each candidate. It integrates with popular HR tools like BambooHR (see above) using Zapier.
Pricing: free; $59 per month; enterprise pricing by quote
Google Review Count: 80
ClockShark offers a simple way to track, schedule, and manage crew time. It’s especially useful for construction firms, field service, and franchises. It automates time tracking; manage paid time off (PTO) policies; and integrates with QuickBooks, ADP RUN, ADP WorkForce Now, Xero, Sage, and Zapier.
Pricing: $5/month/user + $25/month base fee, or $8/month/user + $45/month base fee
Google Review Count: 78
Apploye is time tracking software that helps companies manage employees’ work hours, productivity, and projects. It tracks time, attendance, and tasks, and measures productivity. The tool generates reports based on employee activity to help businesses optimize their workflow.
Pricing: four levels from $2 to $3.50/month/user
Google Review Count: 70
Create employee work schedules using a drag-and drop builder, and copy / modify previous schedules to save time. Share schedules via text, push alerts, and email. Automatically remind team members before their shift starts. Invite your team to set their availability preferences, request time off, and pick up open shifts.
Pricing: $2 or $/month/user; contact vendor for enterprise pricing
Google Review Count: 69
Create daily, weekly, or monthly employee schedules; manage PTO and time-off requests; track time by enabling employees to clock in via an app or browser; and export timesheets to any payroll system. Optimize staff scheduling using advanced forecasting tools, and enable staff collaboration through team chat.
Pricing: $1/month/user; $2/month.use + $15/month base fee, or contact vendor for enterprise pricing
Google Review Count: 57
peopleHum is a “hire to retire” HR management software platform with features including applicant tracking, AI-base recruitment, chatbots, HR records management, employee training and education (LMS) tools, performance management, employee engagement tools, and electronic signatures.
Pricing: contact vendor
Google Review Count: 50
Allows employees and freelancers to manually start a clock when they begin working on an assignment. The application will take computer screenshots randomly or at intervals assigned by the employer, which can be reviewed online, as evidence that work is being performed. No spying, only transparency. Time tracking lets employers monitor what tasks and projects are currently being worked on, and how long the actual workflow takes.
Pricing: $5/$7/$16 per user per month
Google Review Count: 45
A workforce management tool that enables you to create shifts, manage leave, and streamline daily activities to match how you operate. Soon uses a collaborative scheduling board to create tasks for employees and teams, keep track of employee time off, and manage shifts. Event cards help find the best match between employees and shifts, and communicate important information to employees.
Pricing: $8/$17 per user per month; enterprise pricing by quote
Google Review Count: 33
Timetastic offers a paperless way to manage and record staff leave. It replaces paper forms and spreadsheets with an individual, personal calendars for each employee. They can see a summary of their time off for the year; plan ahead and look back on where they used their allowance; and see how much time off they have left. The summary is always up to date. It provides managers with single-click approval, and integrates with Slack and email.
Pricing: £1/£2 per user per month
Google Review Count: N/A
Because “work” is now an activity rather than a place, companies of all sizes today tend to be far flung. People may work from the main office, but may also work from offices in other cities, co-working spaces, airports, coffee shops, home, or elsewhere. That can make getting to know co-workers and forming bonds more difficult. Structural solves that problem with technology that serves as a “company search engine” for specific internal talent, enables employees to connect with and get to know co-workers better, form more effective teams, onboard new employees more quickly, break down HR technology silos, and turn employees into brand advocates.
Pricing: contact vendor
This was the 16th post in the Best Online Business Tools series.
#16: The Six Best Online HR, Payroll, and Employee Scheduling Tools