Revised January 16, 2017
Revised November 7, 2017
Revised September 2, 2017
Marketing technology initiatives are often supported by systems and applications used in other functional groups. For example, staffing and training are critical elements in getting the most out of investments in marketing technology—which makes tools for recruiting, staffing, training, and scheduling vital to marketing success (even if HR is actually the group using these tools).
1) When I Work
Google Review Count: 170
Still using Excel spreadsheets to schedule your hourly employees? WhenIWork helps shops, bars, restaurants, colleges, non-profits, and other types of businesses make scheduling, communication, and collaboration easier for managers and teams. Scheduling and time tracking can be managed using mobile devices, and the system integrates with accounting and payroll apps.
Sample review: “If you need employees to work from multiple locations, we recommend When I Work. It has the best features for remote work locations, and includes a highly intuitive mobile app that makes it easy to coordinate employees on the go.” — FitSmallBusiness
Pricing: $9 to $99 per month based on number of employees; enterprise pricing by quote
Showcase reviews: FitSmallBusiness, Marketing Insider Group
Google Review Count: 137
An “all in one” HR tool for small businesses, combining payroll, employee records management, benefits, compliance, and time tracking.
Sample review: “Business administration software should do two things: it should make it easy for HR administrators to choose and customize plans, and it should make it even simpler for employees to register for those benefits…On top of that, leading all-in-one BA and HR platforms such as the Editors’ Choice winner in this category Zenefits also add the ability to manage payroll and retirement benefits such as a 401k, plus additional perks for startups such as a stock option module.” — PC Magazine
Pricing: apps are priced separately, most either free or $5 per employee per month, some with additional charges
Showcase reviews: PC Magazine, Marketing Insider Group
Google Review Count: 136
Integrated system for managing payroll, health benefits, HR, employee records, and 401(k) plans.
Sample review: “These top back-office tools will help you grow your startup…(Gusto meets) all your payroll, compliance, and benefits needs.” — Marketing Insider Group
Pricing: $39 per month plus $6 per month per employee
Showcase reviews: Marketing Insider Group
Google Review Count: 135
Another all-in-one HR package including a centralized employee database, reporting, benefits, time-off management, training, applicant tracking, and performance management.
Sample review: “If you’ve tried to find HR software for your growing business, you’ve likely come across BambooHR. After all, they’re one of the best HR vendors for small businesses.” — TechnologyAdvice
Pricing: contact vendor
Showcase reviews: Marketing Insider Group, TechnologyAdvice
Google Review Count: 114
Online recruiting software with capabilities for job posting and job board syndication, applicant tracking, interview and assessment management, offer letters, e-sgnatures, and reporting.
Sample review: “Jazz is both an ATS and performance-management tool in a single piece of recruiting software. We like that it’s not like traditional recruiting solutions. In addition to providing functions for job postings, application forms and candidate tracking, Jazz lets you find better hires by evaluating candidates based on their performance potential, and then rewarding current staff based on how they perform.” — Business News Daily
Pricing: $89 to $399 per month
Showcase reviews: Business News Daily, Marketing Insider Group
Google Review Count: 110
A simple, free team planning app. Create an event, select participants, and determine when everyone involved is available. Great for meeting planning and collaboration. Can also be used to help arrange personal events (e.g. dinner parties).
Sample review: “Productivity boosters: Planning a meeting or event? Quickly find a date/time that works for everyone.” — Wrike
Showcase reviews: Wrike
Google Review Count: 187
Cloud-based talent management software to improve management of employee training (social/informal/structured learning), performance (evaluation and coaching), engagement and collaboration, succession planning, workforce planning, recruiting and onboarding, and compensation. The software include predictive analytics to assist with decisions about internal recruiting, promotions, succession planning, and compensation plans.
Pricing: contact vendor
Google Review Count: 90
Branch Messenger is a special-purpose group chat tool—think Slack but specifically designed for shift workers. It’s ideal for employees at individual locations of retail and restaurant chains, as well as workers at call centers, distribution centers, or customer service centers. Though primarily used to help employees and managers manage work schedules and shift swaps, it’s also useful for communicating any work-related information, such as displays, events, and time-sensitive updates for hourly staff.
Pricing: free for employees and store/location managers; enterprise pricing by quote
Google Review Count: 85
An applicant tracking system (ATS) that makes your team recruitment marketing experts. VIVAHR enables you to automatically post your open positions to free job posting sites, then track and manage each candidate. It integrates with popular HR tools like BambooHR (see above) using Zapier.
Pricing: free; $59 per month; enterprise pricing by quote
Google Review Count: N/A
Because “work” is now an activity rather than a place, companies of all sizes today tend to be far flung. People may work from the main office, but may also work from offices in other cities, co-working spaces, airports, coffee shops, home, or elsewhere. That can make getting to know co-workers and forming bonds more difficult. Structural solves that problem with technology that serves as a “company search engine” for specific internal talent, enables employees to connect with and get to know co-workers better, form more effective teams, onboard new employees more quickly, break down HR technology silos, and turn employees into brand advocates.
Pricing: contact vendor
This was the 16th post in the Best Online Business Tools series.
#16: The Six Best Online HR, Payroll, and Employee Scheduling Tools