Your marketing team is the core of your business. Without the right team, your B2B marketing agency will struggle to attract, retain, and produce exceptional results for business clients.
Offer Compelling Incentives
First, if you’re building a top-notch team, the people you’ll want to hire will be in demand—either already employed or considering other offers. You’ll need to pitch to the candidate why they should join your team. This is different from the typical, candidate/employer dynamic. You’ll need to provide them with incentives to choose your business over others.
This doesn’t always mean you have to offer the highest salary. Some candidates will be looking for room to grow in their position while others will be exploring benefits for their family. You can avoid incentives by using freelancers, but the best freelancers aren’t cheap, and the cheapest freelancers won’t be the best.
When you are interviewing new team members for your B2B marketing agency, you need to ask the right questions. One of the essential elements that you should be exploring is whether they already have strong connections in their field.
Of course, recent graduates won’t have had time to build much of a network yet, but candidates with several years of experience should be connected to at least a few prominent influencers. This will usually be the case if they have a strong social media presence.
List The Essential Skills
You need to build a team with the right mix of skills. It’s important to note that the top marketing skills are constantly changing. Take SEO as an example. A firm understanding of SEO will always be an essential piece of the puzzle when marketing a B2B business. It will ensure that prospect customers find your site.
However, you need to have the right SEO skills and ideally at least one member of your team should have an in-depth understanding of semantic SEO.
Use A Recruitment Agency
To get the best talent for your B2B marketing agency, you may want to consider investing in the services of a recruitment agency. They can essentially act as gatekeepers to the job market and ensure that the best talent is represented.
Recruiters can help you reach talented prospective employees who aren’t actively looking for a new career opportunity—but who may be open to one, and may be your ideal fit. A talented recruitment agency can help insure the best resumes and CVs will end up on your desk. Some will even complete the process of hiring a new worker for you as well.
Keeping these basic considerations in mind can help you build a strong team for your B2B marketing agency or department. Without the right team behind your business, you’ll always struggle to win the support of the clients and produce results.
All images via Pexels.