Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans) are given a front-row seat to the even the most mundane goings-on in their lives.
If you don’t particularly care about what actors or pop stars are doing, you might not get it, but just because you don’t get it doesn’t mean you can’t use this obsession with celebrity to your advantage. Businesses and celebrities—many of them being brands in their own right—have worked together for decade. Is it possible your business could benefit?
Here are four reasons you may want to think about making celebrities part of your marketing strategy.
It Makes Your Brand More Legitimate
Small businesses are always looking for ways to boost their profile and establish themselves within their industry. Working with celebrities, whether local or global, can help achieve this. Consumers will see that a celebrity has agreed to work with you, so your business may be worth a little investigation.
While you still need other components of legitimacy like strong messaging and positive customer reviews, a celebrity partnership can go a long way towards giving you a leg up and could even help you compete with larger companies.
It Can Boost Brand Awareness
Similarly, celebrity marketing can increase brand awareness, especially if you take advantage of an IMDB API to cultivate your campaigns around their career and reference previous roles or trivia. Small businesses can struggle to get their name out there, but the celebrity association will change this.
Having them promote your company will reach their large social media following, which may encourage these followers to research your company and perhaps use your service or buy your products. At the very least, people will know who you are, so even if they don’t need your product or service immediately, they may buy in the future.
It Can Influence Consumers
Brands can struggle to obtain and maintain customer engagement, which makes it difficult to build a loyal customer base. Celebrity endorsements and successful, long-lasting campaigns can influence your customers to stick with your brand.
This is especially effective if they are on the fence about specific products. They can see that your celebrity is happy with it, which encourages customer trust.
It Can Renew Interest In Your Company
There are many ways to turn around a failing business, but some are more effective than others. If you are experiencing financial trouble, you don’t want to take too many risks that might seriously impact your budget—but sometimes these risks are the only way for you to change your company’s fortunes.
Celebrity marketing could renew interest in your company, especially if you’ve lost attention to newer, flashier businesses. You could even use celebrity endorsements during a rebrand, giving consumers even more reason to take notice.
Working with celebrities can be effective marketing, but you need to be careful. You don’t want to miss the mark and work with someone who has dropped from the zeitgeist. For celebrity partnerships to be a success, you need to find a celebrity who is both current and the right fit to ensure your business benefits from it.