Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.
Those are among the findings from a trio of this year’s best research reports, from WordPress VIP, Hootsuite, and Metricool. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms.
Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.
Content Marketing: Growing and Maturing
How are content marketing budgets holding up in these challenging times? How are goals and strategies for content marketing changing? How are content marketers measuring results and proving value?