Advertising and Marketing Trade Publications
Whether you market to marketers and want to get your PR noticed by advertising and marketing trade magazines, or you just want to stay informed about marketing trends and are looking for new sources of news, you’ll find it here in the largest online directory of marketing and advertising trade publications. Listed here are the top 100 (or so) advertising and marketing trade magazines, newsletters and Web sites in the English language (plus one in German).
Top marketing and advertising news sources categorized by country and subject:
| U.S. | Incentive, Motivation, Loyalty and Promotion Marketing (5) | U.K. | Promotional Marketing (1) |
| Advertising (3) | Marketing Leadership (5) | B2B Marketing (1) | Web/Online Marketing (1) |
| B2B Marketing (1) | Marketing Research (5) | Branding (2) | Australia / New Zealand |
| Branding and Consumer Packaging (4) | Niche / Regional Marketing (3) | Call Centers / CRM (1) | Advertising (2) |
| Call Centers / CRM (3) | Point-of-Purchase (POP) Marketing (1) | Direct Marketing (3) | Branding (1) |
| Creative (2) | PR / Media Relations (2) | Entertainment Marketing (1) | Call Centers / CRM (1) |
| Direct and Catalog Marketing (9) | Web/Online Marketing (5) | Event Marketing (1) | Asia |
| Ecommerce Marketing (6) | Canada | General Marketing (1) | Advertising (1) |
| Entertainment Marketing (3) | Advertising (1) | Niche Marketing (1) | Branding (1) |
| Event Marketing (7) | General Marketing (1) | Point-of-Purchase (POP) Marketing (1) | Germany |
| General Marketing (4) | Niche Marketing (1) | PR / Media Relations (1) | PR / Media Relations (1) |
U.S. Marketing & Advertising Trade Publications
Adweek
Editorial Contacts
Focuses on reporting about agencies and accounts. Web resources include the ability to search for ad agencies by type such as consulting, creative design, direct marketing, entertainment marketing, sports marketing, full service, event marketing, interactive, marketing research, and public relations.
Advertising Age
Editorial Contacts
News about branding, advertising, media, and people in marketing. The site also provides demographic data and links to resources such as marketing careers, events, and white papers.
Media
Editorial Contacts
Published by MediaPost, this publication examines and explores the world of media, covering all forms of broadcast, print and online Media. MEDIA magazine helps media professionals plan and buy more effectively, efficiently, and easily.
Two of the publications originally listed here—BtoB Online from AdAge, and RainToday—are sadly both gone. However, you can still keep up with the latest thought leadership in B2B marketing by visiting B2B Marketing Zone.
DesignRush
Editorial Contacts (limited information)
DesignRush news covers a wide range of topics, from design to advertising, ecommerce, search, and more. The site also features interviews with marketing thought leaders and influencers, podcast episodes, and a huge searchable database of design, public relations, digital, branding, creative, and other categories of agencies.
Branding and Consumer Packaging (US)
Packaging Strategies (formerly BrandPackaging)
Editorial Contacts
Publication focused on the marketing impact of packaging, targeted at consumer packaged goods manufacturers and suppliers. Site includes vertical market news, a design gallery, special reports, an industry event planner, and a directory of packaging resources.
Brandweek
Editorial Contacts
Publication focused primarily on consumer marketing, with reporting on market segments (automotive, sports & entertainment, financial services, food & beverage, apparel & retail, etc.), agencies, media, and demographics. Online resources include research, careers, industry events, and directories.
ReBrand
Editorial Contacts
Online only, global source for case studies and programs on effective rebrands: the repositioning, revitalizing, and redesign of existing brand assets to meet strategic goals. Features showcased rebrands from around the world.
trendwatching.com
Editorial Contacts
Promising consumer trends, insights and related hands-on business ideas, based on the input of a network of 8,000+ spotters in more than 70 countries worldwide. Trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers. Site also offers a trend database and periodic trend reports.
destination CRM (formerly CRM Magazine) (U.S.)
Editorial Contacts
Features articles on sales and marketing automation, call centers, marketing analytics, channel management, and CRM use in vertical markets. Site also provides sections on CRM best practices, research and reviews, and a CRM buyer’s guide.
CustomerZone360 (formerly Customer Inter@ction Solutions)
Editorial Contacts
Magazine for contact center and CRM professionals with coverage of topics such as call monitoring, broadband telephony, call center software and training, VoIP, and contact center services. Resources include a service provider directory, events calendar, white papers, and blog links. Publisher TMCnet offers more than 80 separate XML feeds (seriously, though not all of the feeds work properly); key selections are below, or you can peruse the complete list on their site.
Communication Arts
Editorial Contacts
Covers design issues and the creative side of marketing and advertising: photography, graphic design, illustration, and writing. Site resources include career listings and the ability for designers to upload their portfolio and resume.
Lürzer’s Archive
Editorial Contacts
Reviews of the best new print ad campaigns, illustration, and television advertising. Site includes an events calendar and directory of creative services (agencies, art direction, copywriting, illustration, photography, and production companies).
Direct and Catalog Marketing (US)
DMNews
Editorial Contacts
Originally devoted to direct, database, and internet marketing news addressing topics such as catalog/retail marketing, direct mail, e-commerce, email marketing, list rental services and search marketing, the site now contains a more eclectic collection of mobile, content, and digital marketing news.
Multichannel Merchant
Editorial Contacts
A magazine covering interactive marketing, print, and promotion targeted at multichannel retailers (e-commerce, catalog and storefront) and the marketing agencies who serve them. Online resources include a buyer’s guide, career listings, calendar of marketing industry events, glossaries, and direct marketing list finder.
Digital Transactions
Editorial Contacts
Business strategy-oriented news and analysis on topics such as debit cards, payment networks, electronic transaction processing, ATMs, and online payment systems. The site provides an industry events calendar and Web transaction performance indexes for credit card Web transactions and e-banking transaction performance.
Digital Commerce 360 (formerly Internet Retailer)
Editorial Contacts
Focused on strategies for multichannel retailing, with articles on Web analytics, online retailers, security, and email marketing. Site resources include a news, databases, reports, and a calendar of upcoming events.
GigaOm (formerly paidContent.org)
Editorial Contacts
A blog-like online publication focused on the business of digital media. Areas of coverage include: online publishing, portals, content commerce technologies, digital music, digital movies, mobile content, digital sports, digital gaming, broadband content/IP-TV, RSS and XML Syndication, nanopublishing, B2B information industry where it is merging with B2C, venture investment, and mergers and acquisitions in the sector, and other related and emerging areas in digital media. Site resources include reports, an events calendar, and career listings.
Practical Ecommerce
Editorial Contacts
Provides easy-to-understand articles and editorial for ecommerce owners, operators and decision makers. Topics addressed include interviews, Web site profiles, PPC advertising, search engine optimization, and e-commerce marketing.
Inside Branded Entertainment
Editorial Contacts (limited information)
Online-only source for news, insights, interviews and reports about all aspects of branded entertainment — TV and film product placements, game advertising, sports sponsorships, industry trends, brands, agencies, and celebrities. Site resources include an events calendar and industry reports.
KidScreen
Editorial Contacts
A publication that describes itself as “an international trade magazine serving the information needs and interests of all those involved in reaching children through entertainment.” Topics include production and distribution, licensing, retail, marketing, and people. Among site resources are an events calendar, recommended reading list, special reports, and a directory of industry contacts.
Li©ense Global (U.S.)
Editorial Contacts
Magazine for licensing in the arts, branding, characters, entertainment, fashion, wireless, publishing, sports and retail sectors. Site resources include a license finder, industry statistics, classified ads, and an events guide.
Corporate Event News
Editorial Contacts
Corporate Event News is the only online resource focused on senior level corporate event professionals. From venue news to event marketing insights, to tips on vendor sourcing, content creation or career advancement, and all the nitty gritty details in between, Corporate Event News’ online hub of articles, interviews, blogs and weekly e-news covers the gamut of corporate event planning.
Exhibitor
Editorial Contacts
Publication dedicated to best practices in trade show marketing, with articles on attendance promotion, budgeting, exhibit design, presentations, staffing, technology, travel and vendors. Site provides a glossary, exhibiting tips, buyer’s guide and resource directory.
Meetings & Conventions
Editorial Contacts
Meetings & Conventions helps meeting and event planners in corporations, associations, incentive houses and independent planning companies more effectively manage their careers. It offers in-depth features, informative columns, destination insights, news analysis, and original research on topics such as conventions, associations, attractions, transportation and legal issues. The site includes destination guides, event planning tools, hotel chain contacts, and a buyers guide.
SmartMeetings
Editorial Contacts
Smart Meetings is a dynamic meetings industry publisher for event professionals. Smart Meetings publishes cutting-edge meetings content in print and digital magazines 12 times per year, hosts luxury networking events, produces CEU-accredited webinars, transformational podcasts and offers a myriad of digital resources to help you reach your personal and professional goals.
Successful Meetings
Editorial Contacts
For meeting planners across all industries, Successful Meetings educates and provides resources for all levels of corporate, association and independent meeting managers and buyers about how to create and execute all types of meetings. Site resources include an industry events calendar, job board, destination guide, vendor directory, awards, and industry research.
Trade-Show-Advisor.com
Editorial Contacts (limited information)
Online-only site providing articles to help trade show marketers enhance brand and product visibility, promote new and existing products, generate leads, drive sales, learn about industry trends, gain competitor insights, make key industry contacts, and further solidify relationships with current customers. Topics include planning, exhibits, promotional items, staffing, and software tools. Site also provides links to trade show resources and industry associations.
Marketing Sherpa
Editorial Contacts
E-newsletters publishing case studies of successful marketing efforts in b2b, consumer, online publishing, and email marketing. Site also offers free and fee-based reports, job listings, and an online buyer’s guide.
Marketing Today
Editorial Contacts
An online publication devoted to marketing communications, Internet marketing, trade show and event marketing, and search engine marketing. Site resources include marketing tools, an events calendar, and research data.
Incentive, Motivation, Loyalty and Promotion Marketing (US)
Selling Power
Editorial Contacts
News and advice with a focus on professional selling skills, motivation and sales management know-how in the business-to-business environment. Online resources include a career center, sales training resources, and webinars.
CNN Business (formerly Business 2.0)
Editorial Contacts (limited information)
Business publication covering tech companies, markets, economic trends, mergers, startups, careers, and business leaders. Site features interesting calculators (such as retirement planning and home refinancing) and lists including best places to live, most admired companies, fastest growing tech companies, and dumbest business moves.
Chief Marketer
Editorial Contacts
Online news source covering direct and database marketing, print advertising, broadcast, online marketing, catalogs, and event marketing from the perspective of executive-level marketers. Their site includes job listings, white papers, webinars, and blogs.
Networking Times
Editorial Contacts
Magazine devoted to network marketing, with articles on new business opportunities, closing sales, loyalty marketing, training, lobbying and legislation, leadership and management. The site also provides training resources and an online store.
Journal of Empirical Generalizations in Marketing
Science
Editorial Contacts
A specialist on-line journal devoted to high quality research that develops empirical generalisations related to marketing, consumer behaviour, and strategy. Publishes replication and extension research, critical reviews of previous research (single studies or streams of research), meta analyses, commentaries on scientific development and philosophy of marketing science. Also provides links to other online marketing journals and resources.
Quirk’s Marketing Research Review
Editorial Contacts
A publication designed to promote the use, understanding and value of marketing research across industries. The Web site features an archive of more than 1,000 case histories and technique articles, an interactive researcher forum, marketing research job postings, and a comprehensive directory of custom research providers.
Niche / Regional Marketing (US)
Journal of Vacation Marketing
Editorial Contacts
An international forum for applied research papers, case studies, briefings and reviews on the latest techniques, thinking and practice in the marketing of hotels, travel, tourism attractions, conventions and destinations. Site includes links to textbooks, reference books, and online databases.
Medical Marketing & Media
Editorial Contacts
A monthly business publication serving healthcare marketers with industry news and in-depth feature articles on marketing and promotion, medical products, media, people, and agencies. The Web site also provides career listings, agency reviews, a provider directory, awards and surveys.
Point-of-Purchase (POP) Marketing (US)
Creative Magazine
Editorial Contacts (limited information)
News published in the interest of sales promotion and marketing executives who manage point-of-purchase display, trade show exhibit and sales promotion programs. Minimalist Web site.
PR News
Editorial Contacts
Research, analysis, business opportunities, market trends for decision-makers in the corporate world, agencies and PR and marketing services. Site includes research, awards, a career center, an events calendar, white papers, webinars, and links to media/public relations associations.
PRWeek (U.S.)
Editorial Contacts
In-depth news and analysis on healthcare, technology, media, consumer marketing, public affairs, financial / investor relations, and crisis communications for PR / media relations professionals. The site also offers a career center, awards, contact guide, agency rankings, Webcasts and podcasts.
ClickZ
Editorial Contacts
Online and newsletter source for Web marketing news, statistics and trends, and marketing commentary. Site also provides search engine marketing tips and a directory of resources (almost as good as the one here).
eMarketer
Editorial Contacts
Online source of news, market research, analysis and trends for e-business and online marketing executives. eMarketer is “The First Place to Look” for market research information related to the Internet, e-business, online marketing and emerging technologies. They offer a free newsletter, paid-subscription based research reports, and an events calendar.
MarketingVOX
Editorial Contacts
An online publication focused on Web marketing. Provides coverage of Internet advertising, media blogs, online spending, email marketing, search engine and multichannel marketing, and industry verticals.
MediaPost
Editorial Contacts
Trade magazine dedicated to the business of online media, marketing and advertising. Targeted at online advertising professionals (agencies, publishers and brand marketers) who are key media and marketing decision makers purchasing search, email, rich media, behavioral targeting, e-marketing solutions, wireless, interactive tv, ad management solutions, portals, consumer and b-to-b websites, and everything interactive.
Canada Marketing & Advertising Trade Publications
Strategy Magazine
Editorial Contacts
Articles on branding, market targeting, strategy, media, marketing agencies, people, and promotion focused on the Canadian market. Site resources include career listings, an events calendar, and a (rather limited) service directory.
UK Marketing & Advertising Trade Publications
The Wise Marketer
Editorial Contacts
UK-based, online-only publication offering news and analysis on customer retention and loyalty marketing. Topics include rewards programs, direct and indirect channels, and call centers (or centres). Site also provides research, an events calendar, book reviews, and links to other marketing resources.
Campaign
Editorial Contacts
From the publishers of BrandRepublic, Campaign offers coverage of advertising, creative, design, digital, direct marketing, media and PR topics. Site provides directories of marketing services providers, an events calendar, and research reports.
Database Marketing
Editorial Contacts
Database Marketing magazine brings together the latest news, case studies and feature articles on UK target marketing and customer management for a sophisticated audience of managers and users in the marketing, sales and service functions. The magazine covers topics like campaign management, business and consumer data, customer relationship management strategy and software, profiling, segmentation, data warehousing, and tools such as GIS, OLAP analysis software and data cleansing packages. Site also provides links to related resources and career postings.
Marketing Direct
Editorial Contacts
U.K.-based publication covering every facet of direct marketing from email and mobile marketing to customer relationship management, creativity and database management. News and analysis on the latest client, agency and supplier developments; campaign launches; agency start-ups and closures; legislation; and new software and telemarketing equipment. Site also features a jobs board and links to list vendors and other direct marketing resources.
Li©ense! (U.K.)
Editorial Contacts
Magazine for licensing in the arts, branding, characters, entertainment, fashion, wireless, publishing, sports and retail sectors. Site resources include a license finder, industry statistics, classified ads, and an events guide.
Event
Editorial Contacts
UK-based magazine for live event and exhibition planners. Event provides news on commentary on topics including venues, attractions, planning, transportation, and festivals. The site also offers directories of trade associations, event suppliers and venues.
Marketing (UK)
Editorial Contacts
A BrandRepublic publication covering advertising, creative, design, digital, direct marketing, media and PR news. The site also offers forums, awards, an events calendar, career listings, research and statistical reports, and a supplier directory.
Mature Market (U.K.)
Editorial Contacts
Focused on marketing to consumers 50 and older, this online-only British publication offers direct marketing tips and articles on retirement, housing, beauty and health. Resources include market reports, books, and an events calendar. Sister publications are produced for the Belgian, French, German, Spanish, and Canadian markets.
Point-of-Purchase (POP) Marketing (UK)
POPbuyer
Editorial Contacts (limited information)
UK-based online directory of news and resources for point-of-purchase display buyers. Provides information on components, contractors, design services, displays, manufacturing, printing, promotion and signage. Site resources include case studies, an events calendar, and a job board.
PRWeek (UK)
Editorial Contacts
In-depth news and analysis on city and corporate, healthcare, technology, media, public affairs, public sector, and voluntary communications for PR / media relations professionals. The site also offers a career center, awards, contact guide, PR firm rankings, Webcasts and podcasts.
Promotions & Incentives
Editorial Contacts (limited information)
UK-based publication covering news and issue for marketers in the sales promotions industry.
Marketing Clout
Editorial Contacts (limited information)
U.K.-based online publication covering ecommerce, social media marketing, blogging and other topics.
Australia / NZ Marketing & Advertising Trade Publications
AdNews
Editorial Contacts
News coverage of advertising, marketing, and media topics in Australia. Site offers job listings, awards, and a directory of advertising and marketing agencies.
B&T
Editorial Contacts
Australia’s leading magazine on advertising, marketing and media. The site provides career listings and a very extensive directory of ad agencies, PR agencies, creative consultants, direct marketing firms, and media companies.
CAP Online
Editorial Contacts
A New Zealand-based webzine, CAP Online features news and editorials on branding and online marketing. The site also provides a directory of training resources.
Call Centers / CRM (Australia/NZ)
Call Centre Managers Forum
Editorial Contacts
News articles, features, case studies and other information for call centre operations in Australia.
Asia Marketing & Advertising Trade Publications
Media (Singapore)
Editorial Contacts
Asia’s number one media, advertising and marketing publication, covering news, analysis, features and industry opinion from around the region. Circulation includes the top 5,000 marketers in the region and the 7,000 industry personnel that create plan and buy their marketing, advertising and PR campaigns. Site also provides a career center, events calendar, and online media directory.
Branding Asia
No contact information available
An online-only publication providing articles, research, analysis, reviews & surveys on marketing & brand strategy in Asia. The fully-searchable site includes surveys, a discussion board, and case studies.
Germany Marketing & Advertising Trade Publications
PR / Media Relations (Germany)
PRReport (Germany)
Editorial Contacts
In-depth news and analysis for PR / media relations professionals. The site also offers a career center and events calendar.