As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients.
I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible.
Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader. In the pre-Internet days, professionals kept their knowledge and skills up to date by attending conferences, reading books, and subscribing to trade magazines.
Many still use those same resources, but also broaden their perspective and specific expertise through social media. The problem with relying on “paid” media is that the costs of print publishing and events necessarily limit the number of “voices” that can be heard to the most popular.
Though such voices still command large audiences, blogging and social networks have greatly increased the number of voices that can be heard. Smart people with interesting perspectives who may, for a variety of reasons, not have been published in traditional media can attract modestly sized but specialized and highly engaged audiences online. Professionals have a much wider and richer range of sources to turn to for ongoing learning.
I’m grateful this year in particular for the expanding list of marketing and PR professionals who really stand out in terms of producing and sharing valuable content and being socially engaging. Here’s a partial visual snapshot; you can find and subscribe to the full list here. Check out these experts; you may find yourself thankful for them well before this time next year.