As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year.
It’s interesting that no single topic stood out among the top posts from the past 12 months. Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse.
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A few noteworthy posts that surprisingly didn’t quite make this list include Eight Fascinating Facts About B2B Social Media Marketing for 2023, IT Budgets and Tech Purchasing Trends for 2023, Five Changes That Would Vastly Improve Twitter (Musk or No Musk), and How B2B Content Marketing Has Changed and What To Do Next. Go figure.
With that, here are the top 10 posts. Drumroll please…
#10: Why Your B2B Marketing Should Feature Case Studies
Demonstrating that you understand your prospects’ business challenges will get their attention. Proving you know how to deliver by showing how you did so for other brands can persuade them to take action. Here’s what makes a great B2B case study, and why these matter.
#9: Five Advanced Strategies for Improving Your B2B Website SEO
Organic SEO is usually one of the top sources of both traffic and leads for B2B websites. That makes SEO one of the top areas of investment for B2B marketing teams. This post provides some advanced expert tips, and is a great compliment to this SEO keywords post, which narrowly missed making the top 10.
#8: What Does an Excellent B2B CRO Strategy Look Like?
B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. But converting those visitors into leads and putting them on the path to a sale is essential to see ROI. This guest post from Eleanor Hecks of Designerly details six ways to make sure your B2B conversion rate optimization (CRO) strategy is on the right track.
#7: Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports
Marketers, event producers, and prospective attendees are all expressing optimism about the road forward. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Here are key findings from 10 research reports released since spring 2022.
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#6: What Will the Future of Remote Work Mean for B2B Organizations?
The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. So, what does the future of remote work mean for B2B companies? Here are four adjustments they can make to accommodate remote workers and remain competitive in this new era of business.
#5: Five Impactful Ways to Improve Brand Image Without Spending a Lot
Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. If you’re challenged to expand your brand awareness and credibility with a limited budget to invest, here are five of the most impactful strategies.
#4: How Your B2B Company Can Give Back: Six Ideas for Charitable Giving
Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Here are six ways B2B companies can start giving back today.
#3: 10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI
Every business needs reliable metrics to monitor and evaluate performance, progress, and success. This guest post from Ron Stefanski outlines the differences between leading and lagging indicators, as well as providing examples of each to provide a clearer idea of how to measure current performance and produce desired results in the future.
#2: Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips
Effective face-to-face client sales meetings, whether online or in person, are critical to securing new customers and keep them happy. What’s the best way to plan a successful B2B client sales meeting? Here are six valuable and practical tips to make your next one a success.
#1: How the Metaverse Will Change the Face of B2B Marketing
The most-read post for 2022 explains why B2B marketing professionals would be mistaken to dismiss the Metaverse as only relevant for B2C marketing. It won’t merely be beneficial to take the Metaverse seriously for B2B marketing—it may well be imperative. Across a wide range of industries, the Metaverse is likely to change the face of B2B marketing. Here’s how and why.
That’s the list for this year! In case you missed any of these, now is an excellent time to catch up. Have a great 2023!