Contributed post by Mathew Jade.
Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic.
Depending upon what part of the world you live in, you can work with professionals like SEO agency services in Singapore, the U.S., or Europe to help get and keep you on track. But don’t hire the first SEO agency you come across, as not all are great.
You will have to do some homework, talk to references, and ask each potential SEO agency the right questions to know what you are getting yourself into. Once you determine which SEO agencies belong on your short list, compare them to find one that offers the best quality and value for your budget.
What steps can you take to drive more traffic to your website in 2020? Here are five practical, actionable tips that can help.
Share Images on Pinterest Regularly
It may not be the most obvious channel, but you can drive a lot of traffic to your website via Pinterest—particularly for visual, consumer products. But even in some B2B segments, you can generate traffic from Pinterest if you have great visual content. For example, sharing blog posts with infographics offers great visuals to keep your readers hooked.
Some of the most successful Pinterest bloggers recommend posting 10 unique images for every blog post you publish on your own website. That may sound daunting, but screen grabs from a video or individual slides from a presentation quickly add up—and can drive traffic that will actually help your website.
Remember though, Pinterest is a community, like any other social media platform. You can’t be successful simply by “broadcasting” your own images. For the best results, connect with others by re-pinning their content and stay as active as possible.
Write Content for LinkedIn
Looking at how LinkedIn has evolved over the past few years makes it obvious how important native video has become. However, that doesn’t mean text posts no longer matter; as long as they have a clever hook, they can do well, too.
LinkedIn is a great platform for sharing professional content you find interesting, and connecting with others. You can post updates with your blog posts, ebooks, case studies, videos, and upcoming event your network might find interesting.
To maximize traffic to your website, include relevant images, ideally including people’s faces. Keep your descriptions brief but make them compelling and intriguing; make it clear what the value is for readers to click through.
Use Long-Tail Keywords in your Content
If your website has a high DA (Domain Authority), that will help with your search visibility for keyword phrases of any length. Domain authority is the ranking assigned to your website by search engines like Google. It reflects the level of authority and popularity the search engines assign to your site.
If your blog is brand new, it will have a very low domain authority, probably in the single digits. Meanwhile, popular websites like Facebook and Wikipedia have a domain authority of 99. As you add high-quality content that attracts backlinks, your domain authority will increase
Initially, because your website has a low score, you’ll need to target the most relevant phrases and terms by conducting keyword research. Targeting short, highly popular (but also highly competitive keywords) is a waste of time at this stage.
Instead, focus your efforts on moderately popular long-tail keywords with less competition as this will increase your chances of ranking on page one.
Perfect your On-Page SEO
It’s vital to learn (or hire someone who knows) about effective SEO strategies and best practices when using targeted keywords. Keyword research is just the first step; once you identify an ideal phrase to target, you’ll need to do on-page SEO: include your target phrase in the title, within the content, and in your image alt tags, among other places.
All of this may seem overwhelming at first, but tools like SEMrush and the Yoast SEO plugin for WordPress can help you optimize your content to improve rankings and increase search traffic.
Create a YouTube Channel
People increasing search videos on YouTube when they need help solving problems. They could be looking for instructions on anything from how to repair a washing machine or clean their PS4 to how to build a website. To capitalize on this trend, create your own branded YouTube channel.
Start by producing tutorial videos about problems your product solves, then move on to other types of business videos, and watch the growth of your website traffic. It requires an investment of time and effort, but powerful yet affordable new video editing tools like InVideo, Renderforest, and Wave.video help simplify the process.
To succeed, it’s essential to provide high-quality content. Keep your videos short, clear, and educational. Cover topics for terms that people are searching for on YouTube. If you aren’t sure what your audience is looking for, do some keyword research. Then search-optimize your videos to capture more subscribers and viewers, and rise up in the rankings.
Bonus Tip: Create Incentives For Visitors
When people have strong reasons to look you up and get involved with what you have to offer, their interest revs up. It’s easy to just create content and hope potential customers and clients like what they see, but adding an extra dimension separates the average from the above-average.
Using things like games, promotional gifts, quizzes, and competitions can make people turn their heads. People like winning, and they like the idea of getting something for very little in return. This doesn’t mean you’ll drive up traffic immediately, but—if this fits with your brand—it may get a lot more people interested in what you have to say.
These tips are just a few of many that can be used to drive more traffic to your website in 2020 and beyond. If you’re struggling with tasks or time, don’t hesitate to seek out professional help.
Mathew Jade is a business, finance and technology blogger who spends his entire day writing quality blogs. He is a passionate reader and loves to share quality content prevalent on the web with his friends and followers and keeping a keen eye on latest trends and news in those industries. For more updates, follow him on Twitter @Mathew_Jade.