Revised August 3, 2022
Revised June 2, 2021
Revised April 27, 2020
Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank.
Web analytics tools like Google Analytics or Clicky are great for the former. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. rank checking or rank monitoring) tools.
Pretty much all of these tools will track rankings over time for multiple keywords on multiple engines for multiple URLs; some provide extra features like keyword suggestions, geo tracking (the ability to view rankings as if one were searching from any specific city, or on various country-specific search engines), and separate tracking for mobile and desktop search rankings.
There are SEO rank tracker tools to fit almost any budget or need. Most offer multiple pricing levels based on number of URLs and keywords tracked. Which one is best suited for your company depends on your specific needs and what other tools you have in place. Here are 20 of the top choices for monitoring keyword rankings across your website(s) and those of your top competitors.
1) SerpBook
Google Review Count: 217
Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions.
Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Gather keyword information then view it on sophisticated charts and through powerful notes, so you can see how your keyword has progressed throughout time.” — MarketingLand
Pricing: multiple levels from $7 to $330 per month
Showcase reviews: MarketingLand
2) Microsite Masters
Google Review Count: 216
Special features: universal search results; geo tracking; instant historical data; GetClicky integration.
Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. Advanced tracking metrics increase campaign efficiency by reducing guess work.” — MarketingLand
Pricing: multiple levels from free to $600 per month
Showcase reviews: MarketingLand
3) AuthorityLabs
Google Review Count: 210
Special features: geo tracking; desktop vs. mobile rankings; keyword suggestions; group related sites.
Sample review: “Automate your marketing campaign, local rank tracking, and competition tracking. Then, share the data with your team by reporting to unlimited users.” — MarketingLand
Pricing: $99, $225, or $450 per month
Showcase reviews: MarketingLand
4) Serpfox
Google Review Count: 210
Special features: rank change alerts.
Pricing: multiple levels from $10 to $300 per month
Showcase reviews: MarketingLand
5) AccuRanker
Google Review Count: 196
Special features: geo tracking; social metrics for Facebook, Twitter and Google+; Google Analytics integration; team management/collaboration.
Sample review: “I have used just about every keyword ranking tool that exists. This (AccuRanker) is by far the best to date. If you are writing and focusing on ranking, this is the tool you want.The powerful filters, instant update checks, competitor analysis, and historical data make this easy to keep track of SERPs and know exactly what you should be focusing on.” — Robbie Richards
Pricing: four levels from $45 to $150 per month
Showcase reviews: Robbie Richards
6) SERPS.com
Google Review Count: 192
Special features: geo tracking; desktop vs. mobile rankings; keyword suggestions.
Pricing: $49 or $99 per month; enterprise pricing by quote
Showcase reviews: MarketingLand
7) SERPWoo
Google Review Count: 170
Special features: geo tracking; desktop vs. mobile rankings; keyword suggestions; rank change alerts; online reputation management.
Pricing: $50, $100 or $200 per month
Showcase reviews: MarketingLand
8) Page Rank checker
Google Review Count: 170
Special features: displays Google Page Rank for individual pages only.
Sample review: “Page rank is an indicator of how important google thinks a page is. If you want to guest post it’s one of the indicators you use to figure if the website is relevant. Use prchecker.info to check page rank.” — Robbie Richards
Pricing: free
Showcase reviews: RazorSocial
9) Advanced Web Ranking
Google Review Count: 163
Special features: geo tracking; team management/collaboration; desktop vs. mobile rankings; multi-language / special character support.
Sample review: “You can use Advanced Web Ranking for rank tracking, as well as competitor monitoring and for detailed and branded SEO reports. You can also monitor an unlimited number of keywords and analyse your competition thoroughly.” — Lilach Bullock
Pricing: four levels from $49 to $499 per month
Showcase reviews: Lilach Bullock, MarketingLand, Robbie Richards
10) GeoRanker
Google Review Count: 152
Special features: geo-tracking; local citation sources; paid search competitive analysis.
Pricing: free, $99, $249, or $490 per month
Showcase reviews: MarketingLand
11) SERPLAB
Google Review Count: 144
Special features: Google only.
Pricing: free or $5 per 600 keywords per month
Showcase reviews: Robbie Richards
12) SEO Rank Monitor
Google Review Count: 136
Special features: geo-tracking; desktop vs. mobile rankings; keyword grouping/categorization.
Pricing: four levels from $19 to $199 per month
Showcase reviews: MarketingLand
13) Rankinity
Google Review Count: 136
Special features: geo-tracking; keyword grouping/categorization; team management/collaboration; keyword weighting.
Pricing: $5 to 99 per month based on keywords; by quote for 1,000+ keywords
Showcase reviews: MarketingLand
14) Ezee Rank Tracker
Google Review Count: 118
Special features: desktop vs. mobile rankings; tracks social signals; rank change alerts; YouTube video rank tracking.
Pricing: free, $20 per month, or $100 lifetime license
Showcase reviews: MarketingLand
15) Allorank
Google Review Count: 109
Special features: universal search results; keyword suggestions; online reputation management.
Pricing: multiple levels from free to $468 per month
Showcase reviews: MarketingLand
16) STAT Search Analytics
Google Review Count: 90
Special features: geo-tracking; desktop vs. mobile rankings; rank change alerts; keyword grouping/categorization; team management/collaboration.
Pricing: starts at $500 per month
Showcase reviews: MarketingLand
17) ZoomRank
Google Review Count: 90
Special features: geo-tracking; desktop vs. mobile rankings; universal search results; track social signals.
Pricing: contact vendor for quote
Showcase reviews: MarketingLand
18) SERP Scan
Google Review Count: 90
Special features: geo-tracking; desktop vs. mobile rankings; rank change alerts; team management/collaboration; YouTube video rank tracking.
Pricing: multiple levels from $15 to $400 per month
Showcase reviews: MarketingLand
19) Tiny Rocket Lab
Google Review Count: 30
Special features: Google only; keyword suggestions; on-page optimization tips; SEO task manager.
Pricing: four levels from $19 to $119 per month
Showcase reviews: MarketingLand
20) EZ Website Monitoring
Google Review Count: 30
Special features: website uptime and error monitoring; rank change alerts.
Pricing: free while in beta
Showcase reviews: MarketingLand
More Tools
Rank Tracker from Link-Assistant.com
Google Review Count: 189
Special features: geo-tracking in 400+ search engines; multiple keyword research tools (Google Ads, Autocomplete, etc.); local SEO features; competitive analysis; keyword difficulty.
Pricing: $125 or $300 (one-time)
Topvisor
Google Review Count: 157
Special features: keyword suggestions; keyword grouping/categorization; website uptime monitoring; technical site audit.
Pricing: free or four levels from $29 to $599 per month
What’s My SERP
Google Review Count: 146
This free SERP checker allows you to check the top 100 Google search results for multiple keywords. Special features include mobile and desktop rank checking, as well as local search results.
Pricing: free while in beta
Nightwatch
Google Review Count: 104
Special features: keyword segments; notifications; backlink identification and quality stats; a Site Auditor tool which finds errors like broken pages, missing tags, and links; AdWords statistics Google Search Console integration; keyword discovery for finding new ranking opportunities; and white-label reporting.
Pricing: $32/$79/$295 per month
Wincher
Google Review Count: 104
Track your site’s rank for your target keywords, get recommendations on how to improve rankings, discover new “Golidlocks” keywords with high search volume and low competition, and generate branded or white label reports. Optimize your content for search and track competitors with daily rank reports and change alerts.
Pricing: $29/$60/$243 per month
ProRankTracker
Google Review Count: 88
Special features: tracking by device type; unlimited historical ranking data; white-label reporting available in 13 different languages allowing local SEO agencies to accurately report to their clients in their own language; and API access for building integrations.
Pricing: $14/$89/$180 per month
AntRanks
Google Review Count: 45
Special features: geo-tracking; desktop vs. mobile vs. tablet rankings; team management/collaboration.
Pricing: $19/$49/$99 per month
TapTimize
Google Review Count: 11
TapTimize uses natural language processing algorithms to generate a list of relevant keywords and tracks your search engine results pages, on a daily basis, for up to 100 target keywords.
Pricing: $9 per month
SERPwatch
Google Review Count: 9
Special features: geo-tracking; desktop vs. mobile vs. tablet rankings; covers Google Maps, News, and Shopping; alerts and notifications.
Pricing: $49/$99 per month; enterprise pricing by quote
Showcase Reviews
Lilach Bullock
MarketingLand
RazorSocial
Robbie Richards
This was the 17th post in the Best Online Business Tools series.
#1: Best Online Business Tools Series Kicks Off Today
#2: The 12 Best Competitive Intelligence and Benchmarking Tools
#3: The Nine Best Facebook Marketing Tools
#4: The 14 Best Content Planning and Research Tools
#5: The 23 Best Content Ideation Tools
#6: The 24 Best Online Writing Tools and Apps
#7: The Six Best Google+ Marketing Tools
#8: The Four Best Online Education Tools For Business Pros
#9: The 14 Best Marketing Automation Tools
#10: The 17 Best Keyword Research Tools for SEO and SEM
#11: The Seven Best File Sharing Tools
#12: The Five Best Infographic Creation Tools and Services
#13: The 28 Best Influencer Marketing Tools
#14: The Five Best Pinterest and Instagram Marketing Tools
#15: The 24 Best Visual Content Creation Tools
#16: The Six Best Online HR, Payroll, and Employee Scheduling Tools
#17: The 20 Best SEO Rank Tracker Tools
A very useful selection of tools, thanks!
Would like to see among these tools Topvisor – online rank tracker tool scans and tracks keyword rankings across all most popular search engines: Google (PC and mobile search results), Bing, Yahoo !, and Yandex (PC and mobile search results).
Topvisor also provide full support of local versions, national domains, organic and mobile search results for Google and Yandex search engines, and partial support of these features for Bing search engine.
Thanks Den, I will check that one out!
Very nice list. The one I’m using now is giving me troubles and isn’t on your list so I’m going to have to try a new service. Thank you for the suggestions.
Thanks Alex, glad the list was helpful! There are quite a few solid options available.