The 26 Best All-in-One SEO Tool Suites

Revised December 8, 2022
~~Revised June 24, 2020~~
~~Revised July 23, 2018~~

SEO has a lot of moving parts. Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together.

Optimizing all of the factors that can impact search ranking can be approached in different ways. One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence, content planning, keyword research, rank tracking, and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration.

If the latter approach sounds potentially attractive, check out these two-dozen-plus tools for managing on-page optimization, rank checking, backlink and keyword research, competitive benchmarking, and reporting in a single package.

1) BrightLocal
Google Review Count: 330

The top all-in-one reporting platform for local SEO. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

Sample review: “Get a complete local SEO report in just 15 minutes. This (BrightLocal) audit tool runs over 300 simultaneous checks and presents these findings in a clear and professional PDF report. Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Add your own branding to these reports and share with customers and prospects.” — Modern Marketing Partners

Pricing: four levels from free to $65 per month

Showcase reviews: Modern Marketing Partners, Robbie Richards

2) ontolo
Google Review Count: 306

A wide-ranging prospect discovery toolset covering content marketing (e.g., finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more.

Sample review: “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing. It helps you know how to prioritize your content to keep things moving, learn where to promote your content by identifying authors who link to your content, and gives you suggestions for link-building opportunities.” — Kissmetrics

Pricing: $97 to $297 per month

Showcase reviews: Kissmetrics

3) Screaming Frog
Google Review Count: 302

The SEO Spider Tool crawls any website you specify and reports on broken links, duplicate pages, meta tags, page file sizes, response time, word count, H1 and H2 tags, and other elements.

Sample review: “Use Screaming frog to do an analysis of the SEO optimisation of your blog. Really useful tool.” — RazorSocial (Technology)

Pricing: free or $187 per year

Showcase reviews: RazorSocial, Robbie Richards

4) Link-Assistant.com
Google Review Count: 297

“One stop” SEO software with functionality for rank tracking, website auditing, on-page optimization, backlink monitoring and building, keyword research, and reporting.

Sample review: “SEO Spyglass (from Link-Assistant.Com) is a great tool for budget marketers…After creating my content, I would grab the URL of each page ranking for my target keyword, plug them one-by-one into SEO Spyglass, and pull up their backlink profiles. Then I’d go through each backlink and try to recreate it for my own content.” — Robbie Richards

Pricing: $299, or $699 (one-time)

Showcase reviews: MarketingLand, Robbie Richards

5) Majestic SEO
Google Review Count: 284

Majestic’s SEO tools provide extensive backlink analysis, competitive comparisons, site audits, keyword research, and reporting.

Sample review: “By far the best link research tool for digging out competitor links and monitoring your own new and dropped links. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards

Pricing: four levels from $50 to $400 per month

Showcase reviews: Kissmetrics, Robbie Richards

6) Serpstat
Google Review Count: 271

A simple competitive intelligence tool that shows how a brand and competitors are performing in paid and organic search on Google and Yandex, in multiple countries. Can also help with keyword research.

Sample review: “SERPstat (is a) a competitive intelligence tool that helps me understand how my current rivals are performing, in both paid and organic Google results. It also has a great keyword research feature!” — Robbie Richards

Pricing: free to $299 per month

Showcase review: Robbie Richards

7) Authoritas (formerly Analytics SEO)
Google Review Count: 266

An SEO and content marketing software suite that includes features for competitive research, keyword research and rankings, technical auditing, content auditing, backlink profiling, and link building.

Sample review: A “great SEO software tool that allows you to do a competitive site audit and provides a wealth of competitive intelligence.” — Lilach Bullock

Pricing: free, $753 per month, or $879 per month, plus enterprise pricing by quote

Showcase reviews: MarketingLand, Lilach Bullock

8) Conductor
Google Review Count: 261

A broad content marketing and SEO tool suite with capabilities in content performance tracking, competitive research, rank tracking, on-page SEO analysis, keyword research, reporting, and paid search optimization.

Sample review: “Conductor for SEO promises to help marketers reach out and grab their customers with compelling content. The web presence management tool helps you create a platform using unpaid channels like organic search, content, and social. The technology also gathers the data aimed at helping marketers transform their brand.” — MarketingLand

Pricing: contact vendor for quote

Showcase reviews: MarketingLand

9) cognitiveSEO
Google Review Count: 250

An SEO tool suite encompassing backlink analysis, manual penalty avoidance/recovery, content auditing, competitive analysis, rank tracking, competitive analysis, reporting, and more.

Sample review: “I’ve not found a better (backlink checker) than Cognitive SEO. It’s awesome, and they are continually developing new features since I started using them 4 years ago.” — Robbie Richards

Pricing: four levels from $99 to $999 per month

Showcase reviews: MarketingLand, Robbie Richards

10) Raven SEO Tools
Google Review Count: 249

Search engine optimization tools for link building, competitive analysis, keyword research, rank tracking, finding and fixing technical SEO problems, and reporting.

Sample review: “Incorporating internal and external links into your blog content is an unparalleled method for better search engine ranking results. RavenTools’ Site Finder points out high-ranking links for your link campaign. Enter a keyword, and it finds top ranking URLs for you to implement in your content.” — Social Media Today

Pricing: $99 or $249 per month

Showcase reviews: Social Media Today, MarketingLand, Inc., Robbie Richards

11) WooRank
Google Review Count: 239

SEO and digital marketing tool with features for website auditing, competitive analysis, social media, usability, keyword research, and reporting.

Sample review: “Just like you go to the doctor every once in awhile to make sure everything is up to par, your site should too. (WooRank) is a free resource that quickly gives you an update on the good, the bad, and the ugly regarding your site’s status.” — StoreYa Blog

Pricing: three levels from $49 to $249 per month

Showcase reviews: Kissmetrics, Siasat, Johnny Lists, Lilach Bullock, StoreYa Blog

12) SEOmonitor
Google Review Count: 218

Accurately measure and predict SEO traffic growth with this comprehensive tool featuring granular keyword monitoring, branded vs. generic keyword and search traffic segmentation, search visibility score, keyword research with difficulty score, competitive analysis, content performance, reporting, and more.

Sample review: “(Among the) tools that I would strategically choose not only because they’re really good but (also) they do things it’s harder & non-productive to do manually are (SEOMonitor for) SEO performance planning, prediction & measurement.” — Robbie Richards

Pricing: $24 to $199 per month

Showcase reviews: Robbie Richards

13) Moz
Google Review Count: 218

An all-in-one SEO toolset to track rankings, fix crawl issues, research keywords, get on-page recommendations, and compare against the competition.

Sample review: “Keyword research and optimization (are) one of your most important initiatives. Moz is the best tool for staying on top of your existing keywords, optimization tips and trends for discovering new keywords. While there is a cost in place, this tool is a no-brainer for your SEO strategy.” — SmartBug Media

Pricing: four levels from $99 to $599 per month

Showcase reviews: MarketingLand, Marketing Insider Group, SmartBug Media, Lilach Bullock, Robbie Richards

14) SEO PowerSuite
Google Review Count: 218

Monitor rankings for your site and competitors’ on any number of keywords, analyze backlinks, research new keywords, optimize content and on-page factors, monitor competitors, and report on results.

Sample review: “The company says its 4 powerful tools will deliver everything you need for SEO functionality in one package. SEO PowerSuite says it can help marketers find the perfect whole website optimization campaign with specific automated SEO tasks to push their websites to the top.” — MarketingLand

Pricing: $299, or $699 (one-time)

Showcase reviews: MarketingLand

15) URL Profiler
Google Review Count: 196

This powerful tool enables you to identify backlinks and associated metrtics, analyze competitor websites, find social media accounts and social engagement metrics, check page load speeds, and more.

Sample review: “I love pairing Screaming Frog with URL Profiler for the ultimate 1-2-combo on all needed URL stats.” — Robbie Richards

Pricing: $25 to $100 per month

Showcase reviews: Robbie Richards

16) Ryte (formerly OnPage.org)
Google Review Count: 191

A comprehensive SEO toolset for conducting technical SEO audits, optimizing on-page factors, tracking keywords and ranking, analyzing and improving content, and monitoring server performance.

Sample review: “(Among the) tools that I would strategically choose not only because they’re really good but (also) they do things it’s harder & non-productive to do manually are (OnPage.org for) technical SEO and content optimization.” — Robbie Richards

Pricing: free plus four levels from $120 to $2,000 per month

Showcase reviews: Robbie Richards

17) Rio SEO
Google Review Count: 182

An SEO and content management toolset to optimize for local search; includes local listings, reporting, content, and social media tools.

Sample review: “Local SEO, mobile search, social sharing analytics, retargeting software, and an automated SEO platform. A global automated SEO platform aimed at helping marketers to increase ROI.” — MarketingLand

Pricing: contact vendor for quote

Showcase reviews: MarketingLand

18) SheerSEO
Google Review Count: 180

Extensive capabilities including rank tracking, on-page SEO analysis, backlink monitoring, link creation tools, and social media mention tools.

Sample review: “SheerSEO is an online software that automates SEO efforts with rank tracking and link building. According to the company, you can create SEO reports for your website with SERP tracking, historical graphics, directory submission software, link analysis, social mentions, and alerts. You’ll receive data from Google Analytics to increase search volume.” — MarketingLand

Pricing: five levels from $7 to $40 per month

Showcase reviews: MarketingLand

19) Positionly
Google Review Count: 179

Inbound marketing software that monitors and alerts you to insights about your rankings, keywords and traffic, and offers actionable suggestions.

Sample review: “Use this SEO software to monitor daily changes, measure SEO performance, and track competitors to improve your search engine ranking…(and) you can monitor media from around the web to react to mentions and monitor incoming links.” — MarketingLand

Pricing: five levels from $15 to $399 per month

Showcase reviews: MarketingLand

20) SISTRIX
Google Review Count: 170

A collection of six modules for tracking organic search results, analyzing universal search (for photos, videos, etc.), backlink profiling, online advertising analysis, social media signals, and on-page optimization.

Sample review: “The company promises an easy to use SEO tool that helps you create a SEO strategy in one place. Evaluate your link risk, learn from competition, and improve your on page optimization, while recognizing Google penalties.” — MarketingLand

Pricing: five levels from $106 to $425 per month

Showcase reviews: MarketingLand

21) SEOToolSet
Google Review Count: 169

A group of tools for on-page optimization, pay-per-click management, website analytics, technical SEO, competitive research, and backlink analysis.

Pricing: free or $24.95 per month per project

Showcase reviews: Robbie Richards

22) Web CEO
Google Review Count: 155

A powerful Internet marketing platform encompassing 15 tools for keyword research, technical SEO audits, on-page optimization, rank checking, web analytics, backlink analysis, competitive research, social media metrics, and more.

Sample review: “A very cool tool that provides you with an estimate of how many prospects your competitors get as well a host of other useful features.” — Comms Axis

Pricing: $99, $199, or $499 per month

Showcase reviews: MarketingLand, Lilach Bullock

23) RankRanger
Google Review Count: 146

A robust set of tools for keyword rank tracking (including geo-tracking and desktop vs. mobile rankings), tracking social signals / social media analytics, on-page optiization, competitive analysis, keyword research, brand visibility, team collaboration, and PPC integration.

Sample review: “Gain a competitive edge with this comprehensive SEO platform that provides daily keyword rank, tracking reports, and website insights to reach traffic and marketing achievements. Report and analyze, conduct market research, monitor social signals, and use a link manager to increase your site’s performance with the team-based platform.” — MarketingLand

Pricing: $69, $119, or $199 per month

Showcase reviews: MarketingLand

24) SEO DIVER
Google Review Count: 140

A set of tools to analyze search engine reach (of your site and competitors, over time), perform keyword research, verify backlinks, and identify key influencers.

Pricing: $49 to $159 per month

Showcase reviews: MarketingLand

25) Colibri IO
Google Review Count: 130

Monitor mentions of your brand and competitors across social networks, blogs, reviews, and forums; identify influencer sites and guest blogging targets; and find opportunities to improve brand position in search engines.

Sample review: “Maximize brand visibility with social media and SEO monitoring in one, claims Colibri.IO. Tap into conversions, competitor info, collect leads, and improve your search engine ranking with SEO monitoring.” — MarketingLand

Pricing: $95 per month

Showcase reviews: MarketingLand

26) SEO SiteCheckup
Google Review Count: 101

Analyze SEO issues, track weekly changes in more than 30 SEO-related variables, compare performance to competitors, and create actionable reports.

Pricing: $25, $40, or $80 per month

Showcase reviews: StoreYa Blog

More Tools

Netpeak Software
Google Review Count: 177

Netpeak Spider is a tool that crawls your site analyzing on-page SEO factors plus inbound and outbound links, while checking for broken links, duplicate content, and other website optimization issues. Netpeak Checker provides backlink profile analysis, competitive comparisons, and social media performance features.

Pricing: $10 or $13 per month (on annual basis)

OnCrawl
Google Review Count: 138

A technical SEO platform that includes an SEO crawler (ot help improve content, HTML quality, performance and architecture); log analyzer (to help understand how your crawl budget is being spent through groups of pages and the impact of bot traffic).; keyword rank checker; backlink analyzer; analytics and reporting; and a toolbox with set of free tools and extensions.

Pricing: $55/$224/$449 per month; enterprise pricing by quote

Sitechecker
Google Review Count: 134

Sitechecker is an all-in-one SEO platform that includes functionality for conducting website audits, monitoring keyword rankings, checking and tracking backlinks, evaluating on-page SEO (page size, URL, meta tags, etc.), analyzing website traffic by channel, monitoring site changes, spotting indexing issues, and monitoring competitors.

Pricing: $29/$69/$119 per month

Seobility
Google Review Count: 118

An all-in-one SEO tool that includes functionality for site auditing (checks entire site, crawling all internal and external links); rank tracking (track rankings across search engines and geographic regions, updated daily); and backlink checking (monitor backlinks, check competitors’ links, and get link building ideas). The site also offers free tools for basic site audits, keyword and rank checking, and top-ranked pages analysis.

Pricing: free or $50/$200 per month

SEOmator
Google Review Count: 106

An SEO audit and analytics tool that crawls any specified URL and provides analyses and how-to-fix tips for a range of SEO elements including content quality, HTML, meta tags, internal links, site structure, social media, and backlinks. It also features monitoring alerts and white-label reports for SEO consultants and agencies.

Pricing: $5 one-time use or $19/$49/$179 per month

SERPed
Google Review Count: 100

SERPed offers a comprehensive set of more than 40 SEO tools, covering every function from keyword research and SEO audits to rank tracking, backlink analysis, reporting, and social media tracking. For larger companies and agencies, it also offers multi-site tracking capabilities and team collaboration tools. Unlike most other suites, it also offers a Citation Scanner, which scans directories and similar platforms to find out where any given business is listed, and where it should be but isn’t.

Pricing: $5 one-time use or $79/$179/$379 per month

SE Ranking
Google Review Count: 93

An all-inclusive platform for keyword rank tracking, performing thorough SEO audits, organic and PPC competitive keyword research, backlink checking and monitoring, social media auto-posting and analytics, keyword research, domain authority checking, and SEO reporting. Hard to think of anything they’ve left out of this SEO toolset.

Pricing: four levels from $7 to $189 per month

TechSEO360
Google Review Count: 52

A comprehensive website crawler that does the usual things—like checking for missing or duplicate meta tags, and thin content—plus a lot more, like mapping internal links, finding broken links, creating different types of site maps, and identifying keywords in content. It can crawl even very large sites with thousands of pages.

Pricing: free or $99 per year