Guest post by Lilach Bullock.
What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market.
Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance. All in all, they are very important tools to use, and it’s important when choosing a social media management tool to find out the one that is perfect for you and best suited to your particular needs.
Ian Anderson Gray of the Seriously Social blog partnered with business software review platform G2Crowd to create a comparison between the top five rated social media management tools on the market currently.
The results in this infographic came from examining detailed customer reviews. The study uses a variety of parameters to find the best social media management tool: user satisfaction, product direction, how easy it is to use, customer service, usability, the ability to meet business needs, and at the end, an average rating from G2Crowd.
Check out the infographic below to see which tools users like the most.
Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur, been listed in Forbes as one of the top 20 women social media power influencers, and was crowned the Social Influencer of Europe by Oracle.