Revised April 15, 2021
Revised December 2, 2020
Revised October 30, 2018
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.
But as companies grow, and produce more content, their needs may become more sophisticated. The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics.
The content management platforms add content workflow and asset management, audience insights, and content performance analytics.
If your team’s needs have outgrown standard website tracking and analytics dashboards, these tools can help you plan, produce, publish, and distribute content, then predict and measure cross-channel marketing performance.
Marketing Performance Management
1) GinzaMetrics
Google Review Count: 175
A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis.
Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. The company says its scalable SEO platform lets you view marketing channel insights, perform daily SERP tracking, do keyword and topic discovery, and gain content recommendations, while checking out competitor intelligence.” — MarketingLand
Pricing: $499/$1,499/$2,999 per month, with enterprise pricing by quote
Showcase reviews: MarketingLand
2) Allocadia
Google Review Count: 123
Cloud software that helps CMOs and marketing teams create marketing plans and forecast ROI and revenue impact; manage global marketing budgets; and analyze performance and CRM data to optimize decisions about spending and budget allocation.
Sample review: “The real power behind this tool is the ability to get rid of spreadsheets all together, and streamline everything through the cloud. Allocadia lets marketers, CMO’s and other C-suite executives…work together on planning in order to make sure each client account (or product line, geographic region, business unit, etc.) is being allocated the budget needed to provide real value.” — Oktopost
Pricing: contact vendor for quote
Showcase reviews: Oktopost
3) Agency Analytics
Google Review Count: 21
An all-in-one reporting platform for agencies that enables clients teams to report on all aspects of SEO (keyword rank tracking, backlink monitoring, technical SEO); social media presence and engagement; PPC analytics; and marketing campaigns, through a customized, branded dashboard portal for each client.
Sample review: “Agency Analytics (provides) awesome rank tracking, page auditing, link tracking, and more built into a single tool with a great user interface.” — Robbie Richards
Pricing: four levels from $49 to $499 per month
Showcase reviews: Robbie Richards
Social Media Optimization
1) KnowEm SMO Tool
Google Review Count: 15
Enter any URL and this tool check to see if your page’s HTML code is optimized for sharing via social media. The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data. The results represent a rough approximation of what your site will look like when shared via Social Media buttons.
Sample review: “The first stage of optimizing (your) content (for social channels) is finding out what is missing from your current content. Use the tool provided by KnowEm which will give you a percentage rating and you’ll find out how well optimized your content is.” — RazorSocial (World)
Pricing: free
Showcase reviews: RazorSocial (World)
Content Marketing Management Tools
1) DivvyHQ
Google Review Count: 173
A “content creation, workflow and experience platform” that helps marketing teams strategize, plan, and produce content; collaborate on projects and content calendars; set up and manage approval processes; and manage campaigns.
Sample review: “Need software to manage your editorial calendar, check out divvyhq.” — RazorSocial (Technology)
Pricing: $25/$95/$195 per user per month
Showcase reviews: RazorSocial (Technology)
2) BrightEdge
Google Review Count: 170
A content performance marketing platform that helps brands plan content based on insights about consumer intent audience demand for content; optimize content performance using recommendations; and measure the results of content marketing campaigns based on business performance.
Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology. It promises to help you align and optimize your content to improve results with increased conversions and revenue. BrightEdge says it allows you to discover your competitor’s strategy so you can beat your competition.” — MarketingLand
Pricing: contact vendor for quote
Showcase reviews: MarketingLand
3) Kapost
Google Review Count: 166
A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content. Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics.
Pricing: starts at $3,500 per month
Showcase reviews: SnapApp
4) Percolate
Google Review Count: 159
All-in-one software that supports global marketing visibility, collaboration, and governance through content production and publication scheduling, content asset management, and content performance analytics.
Sample review: “Percolate (is) an all-in-one content hub where whole teams can collaborate and execute in one digital space from planning to promotion.” — SnapApp
Pricing: contact vendor for quote
Showcase reviews: SnapApp
5) Scribblelive
Google Review Count: 158
ScribbleLive is a content marketing platform that gives marketers, publishers, and agencies tools to create effective content, with predictive analytics, team collaboration features, audience insights, content distribution channel management, and content creation and syndication.
Sample review: “ScribbleLive (is) an all-in-one marketing platform for planning, research, curation, and measurement that focuses on data analysis and results.” — SnapApp
Pricing: contact vendor for quote
Showcase reviews: SnapApp
6) Marketing.ai
Google Review Count: 123
A content marketing automation platform that enables marketers to plan content strategy and tactics based on buyer personas and buying cycles; create content through creative briefs and workflow management; and measure marketing content performance through analytics.
Pricing: contact vendor for quote
Showcase reviews: SnapApp
7) EpicTrack
Google Review Count: 30
A tool destined to get a lot of attention, EpicTrack combines brand and topic monitoring across social platforms and media sites (for PR analysis) with content performance metrics, ROI analysis, sentiment tracking, social engagement analytics, and competitive intelligence.
Sample review: “EpicTrack is a PR and content monitoring solution. Overlay social metrics on clicks, impressions, visits, and conversion goals to weave the most complete picture of content ROI.” — CabinetM
Pricing: $199 per month
Showcase reviews: CabinetM
More Tools
HowSociable
Google Review Count: 219
An SMO and competitive analysis tool, HowSociable provides a “social magnitude score” for any name or brand. The free version tracks impact across a dozen social networks including YouTube, LinkedIn, Google+, and Tumblr. The paid version covers 24 more sites including Twitter.
Pricing: free; $9 or $19 for three months; or $99 per year
Bizible
Google Review Count: 180
Any tool can tell you where a lead initially came from. But a lot happens between the initial contact and eventual deal. Get sophisticated every-touch attribution built to handle and reveal the complexity of today’s B2B buyer journey. Assign proper credit to every touchpoint as a contact moves from raw lead to prospect to opportunity to customer, to help make smarter marketing activity and budget allocation decisions.
Pricing: contact vendor for details
Latana
Google Review Count: 100
An AI-powered brand tracking tool, Latana applies machine learning technology to track brand mentions and insights to help make better marketing decisions. It helps brand marketers to identify new target audiences to accelerate brand growth; improve marketing strategy by better understanding and learning from competition; and creat more effective marketing campaigns based on what works best with each target audience.
Pricing: $7,000 per market per year for base product; Pro and Enterprise pricing by quote
Genus Technologies
Google Review Count: 99
Enterprise brand asset management systems that protect the integrity of your brand (by ensuring only the latest approved versions of collateral is used); enable marketing and sales teams to collaborate on content creation and approval, and use analytics to track who’s using your videos and other assets, how often and when, allowing you to gauge and improve content effectiveness.
Pricing: contact vendor for details
BrandpointHUB
Google Review Count: 55
A single platform for content planning (scheduling and editorial calendar), publishing (integration with WordPress and other CMSs plus the top social networks), content creation (by individuals or teams), and content performance measurement (blog, social, and distribution metrics and KPIs).
Pricing: $135/$270/$405 per month
LeadsRx
Google Review Count: 50
The LeadsRx marketing attribution platform is cloud-based software which captures the touchpoints that commonly guide prospects to becoming customers. Through the use of the platform, clients can improve sales and increase Return on Ad Spend (ROAS).
Pricing: contact vendor
Showcase Reviews
CabinetM
MarketingLand
Oktopost
RazorSocial (Technology)
RazorSocial (World)
Robbie Richards
SnapApp
This was the 44th post in the Best Online Business Tools series.
#1: Best Online Business Tools Series Kicks Off Today
#2: The 12 Best Competitive Intelligence and Benchmarking Tools
#3: The Nine Best Facebook Marketing Tools
#4: The 14 Best Content Planning and Research Tools
#5: The 23 Best Content Ideation Tools
#6: The 24 Best Online Writing Tools and Apps
#7: The Six Best Google+ Marketing Tools
#8: The Four Best Online Education Tools For Business Pros
#9: The 14 Best Marketing Automation Tools
#10: The 17 Best Keyword Research Tools for SEO and SEM
#11: The Seven Best File Sharing Tools
#12: The Five Best Infographic Creation Tools and Services
#13: The 28 Best Influencer Marketing Tools
#14: The Five Best Pinterest and Instagram Marketing Tools
#15: The 24 Best Visual Content Creation Tools
#16: The Six Best Online HR, Payroll, and Employee Scheduling Tools
#17: The 20 Best SEO Rank Tracker Tools
#18: The Six Best Screen Capture Tools
#19: The 15 Best Special-Purpose SEO Tools
#20: The Four Best Online Survey Tools
#21: The 26 Best All-in-One SEO Tool Suites
#22: The 32 Best Twitter Marketing Tools
#23: The 29 Best Web Analytics Tools
#24: The 24 Best Email Marketing Tools
#25: The 28 Best Web Design Tools
#26: The 29 Best Social Media Monitoring Tools
#27: The 17 Best Project Management Tools
#28: The 21 Best Content Curation Tools
#29: The 26 Best WordPress Plugins
#30: The 14 Best Personal Productivity Tools
#31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
#32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
#33: The 17 Best Photo Editing Tools
#34: The Six Best Accounting and Finance Tools for Small Business
#35: The 15 Best Content Distribution and Amplification Tools
#36: The 17 Best Social Media Management Tools
#37: The 23 Best Google Chrome Extensions for Digital Marketers
#38: The 15 Best Audio and Video Editing Tools
#39: The Eight Best Social CRM Tools
#40: The Nine Best Reputation Management, RSS, and Social Search Tools
#41: The 15 Best Screencasting and Online Presentation Tools
#42: The 16 Best Sites for Free Stock Photos and Videos
#43: The 10 Best Customer Service and Customer Engagement Platforms
#44: The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
Nice post. Content marketing tools are excellent but why there is only 1 social media optimization tool ?? There are plenty of well known free social media optimization tools like socialmention, howsociable, etc.
Hi Mitch – thanks for stopping by, and excellent questions. Social Mention is a fine tool; it was covered in a previous post in this series, The Nine Best Reputation Management, RSS, and Social Search Tools. HowSociable didn’t come up in the research I did across more than 100 tool review posts to prepare this series, which is interesting, considering its longevity – I actually wrote it once before, but back in 2010: Best Cool Web Tools of 2009, Part 2. I’ll add it to this post, great catch!
I have already used Knowem tool for social media marketing and planning. All other tools are new to me. I will have a look as I have saved it here.
Thanks
Thanks Vashishtha, great to hear! It’s a collection of tools well worth checking into.
Great list, Tom. Most of these are new to me, too. I might want to check them out and see if they fit our needs. Are there trial versions on most of these tools?
Hi Brooke – thanks! In most cases, it’s my understanding there are not free trials for these tools (though I believe Epic Track and Knowem offer trials), unlike many other categories. These are generally aimed at larger companies. However, you could contact any of the vendors and try to work something out; they may offer a trial for serious prospects. Good luck!