Revised October 14, 2019
Revised December 14, 2018
Revised July 19, 2018
Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks.
On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images.
Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies.
As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest.
1) Sked Social (formerly ScheduGram)
Google Review Count: 269
Upload images, then crop, rotate, apply filters and add text before posting; schedule posts for maximum exposure; and coordinate activity across multiple Instagram accounts and team members.
Sample review: “Are you posting multiple times a day on Instagram? If so, why not make you(r) life a little more efficient by scheduling your posts?” — StoreYa Blog
Pricing: $20 to $100 per month; contact vendor for enterprise pricing
Showcase reviews: StoreYa Blog
Google Review Count: 193
Sample review: “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” — MarketingLand
Pricing: free to $499 per month
Showcase reviews: BuzzBlogger, Catherine Pham/SlideShare, MarketingLand
Google Review Count: 187
Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind. Want to make content curation, scheduling and analysis super easy? This is the tool for you!” — Rebekah Radice
Pricing: $10 to $800 per month; contact vendor for enterprise pricing
Showcase reviews: Catherine Pham/SlideShare, MarketingLand, RazorSocial, Rebekah Radice, Visually
Google Review Count: 162
Create original content with your own images or through ViralTag’s integration with Canva, make changes using the built-in image editor, collaborate with your team, and measure the results. Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn.
Sample review: “Publish your visual content to multiple platforms at once with ViralTag. The…platform already has over 40,000 users, both individuals and business, and is geared largely towards Pinterest.” — MarketingLand
Pricing: $24 to $249 per month
Showcase reviews: MarketingLand, RazorSocial
5) Layout from Instagram
Google Review Count: 117
An app that lets you combine multiple photos into a single post image. Drag and drop photos to rearrange them, pinch to zoom or pull the sides of each photo to adjust size and layout, then flip and rotate your photos to create arrangements and mirror effects.
Sample review: “Trying to create a stronger, and more engaged Instagram community? Layout from Instagram is a simple app that lets you create collage-type images so your images can do more work (if one picture is worth a thousand words, what is a layout worth? :))”— StoreYa Blog
Showcase reviews: StoreYa Blog
Google Review Count: 184
An all-in-one tool for Instgram marketers, Planoly enables you to arrange the look of your Instagram feed with a drag-and-drop editor, schedule content to post to Instagram at any specified time, discover relevant users, analyze your results, collaborate with your team, respond to comments, and create a Shoplink feed to drive ecommerce sales.
Pricing: free or four levels from $7 to $159 per month
Smart.bio by Tailwind
Google Review Count: 76
Turn your Instagram followers into customers by creating a personalized landing page with a branded bio link and button color; customizing your bio link so it’s always sending traffic to your most recent and important content; and smart, one-step scheduling that updates your bio link as you post.
Best Time to Post on Instagram
Google Review Count: N/A
What’s the ideal time to post for brands on Instagram? The varies widely by industry, not surprisingly. The team at Riotly Social Media built this handy free tool, based a huge dataset, to help identify the best times for posting across 65 different industry segments.
This was the 14th post in the Best Online Business Tools series.
#14: The Five Best Pinterest and Instagram Marketing Tools