Revised February 7, 2018
Revised November 27, 2017
Revised November 8, 2017
Along with Google, Facebook is one of the giants of the Internet. According to recent research, 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.
Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more.
Here are nine of the most popular tools for enhancing Facebook marketing efforts. Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Links to all showcase reviews are included near the end of this post.
To see the rest of this content, get The Ultimate Guide to Content Marketing Software: 750+ Tools to Help You Plan, Create, Distribute, and Measure Awesome Content ebook now available on Amazon.